You’ve probably picked up by now that while we certainly care about big ideas, we’re far more interested in how they’re successfully implemented. That’s why a recent Fast Company article (they’ve done it again!) is so fascinating to us.
The business world is awash with mission statements, vision statements, and the like. These overarching statements of purpose can be helpful if used properly, but all too often they are completely disconnected from what actually goes on in the day-to-day life of a company.
However, there is a way to do it differently. Former Widen Enterprises CEO Matthew Gonnering took the core idea of mission statements so seriously that everything he did at his company was aligned to truly execute on theirs. The results were astounding.
I seriously suggest you check out the full story here to find out how to do the same for your business.