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The Consumer Mindset

Yesterday on Smashing The Plateau, Donna Fullerton discussed the importance of delving deep into the mind and behaviors of consumers in order to grow a successful business.

Here are some of her biggest influences:

1) Tony Robbins

His book Awaken The Giant Within and Mastery University helped me believe I could create a business and see that I had the courage to rebuild when my first business partnership dissolved unexpectedly.

2) Eckhart Tolle

His books A New Earth and the Power of Now provided me with mindset and insight that supported (and still supports) me in getting out of my way and out of my comfort zone.

3) Dale Carnegie

At the start of my business his book How To Win Friends And Influence People helped me see how important it was to build relationships and the value of relationships in having longevity in my career.

4) Henry Fullerton

My father was my first mentor. He exposed me to the world of entrepreneurship and instilled confidence in me to take this path.

5) Mary Toppmeyer and Barbara Lindberg

They fostered my love and passion for research that was the perfect outgrowth of my innate curiosity. They also taught me the power of storytelling and bringing life to the information gathering process.

6) David Dowd

He introduced me to the notion of freedom and experiencing ease, regardless of circumstances. He inspired me to explore this in my own life and the lives of others, leading to co-authoring my first book.

7) Ivy Slater

At Slater Success Coaching, she provided three meaningful and practical views that have transformed my relationship to my business: 1) No – not now, not yet 2) Focus on building relationships and 3) Reframing sales calls to “sails” calls. This last view in particular has shifted my views about making calls and having conversations.


About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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