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Ekaterina Walter on the Role of ‘Intrapreneurs’ in Leading Market Change

In yesterday’s episode of Smashing the Plateau, Ekaterina Walter remarks on the role of ‘intrapreneurs’ in shifting business mentality and implementing new ideas. Intrapreneurs are people who develop new products and business models similarly to entrepreneurs, but do so while working within larger companies.

Ekaterina discusses how to foster intrapreneurs in your business by:

1) Creating a culture of innovation, and

2) Keeping an open mind to alternative business structures—like some of today’s leading business innovators, such as Zappos.

Ekaterina also gives tips on how to become an intrapreneur yourself by defining your passions and taking the initiative in thinking forward. Listen to yesterday’s episode to learn more.



About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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