Posts by David Shriner-Cahn

Hannah Smolinski is a CPA and the founder of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies. In today’s episode of Smashing the Plateau, you will learn how to turn your expertise into multiple active and passive revenue streams. Hannah and I discuss: Hannah’s career [00:40]…

Craig is a leadership development coach. Prior to his career as a coach, he co-founded and directed Rock-N-Water, an adventure camp in California, for thirty years. In today’s episode of Smashing the Plateau, you will learn why caring for your clients is good for your business. Craig and I discuss: Craig’s smart dog [02:33] Craig’s…

Bestselling author and marketing expert Steve Gordon gives you the blueprint for writing your own Million Dollar Book in days–not months or years–and shows you how to use your book to boldly win the best clients and command premium fees. In today’s episode of Smashing the Plateau, you will learn how a book can help…

Jess Dewell charts courses for resilient growth-oriented companies. She is a consensus builder, culture advocate, and operational executive with more than two decades of business experience. Sometimes you simply require a little help to spark that business motor into a rip-roaring mode of priority-setting, problem-solving, and goal-attainment to maximize effort. Working closely with Jess, you…

Diana Acuna has spent the last 20 years in SaaS, helping companies evaluate and implement software solutions across a variety of industries. Despite having success throughout her career, deep down she was afraid to be herself and afraid of what other people thought, so she became a perfectionist. She had focused on the external factors…

Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in making idea-based businesses famous in their fields. In today’s episode of Smashing the Plateau, you will learn one of the success secrets used by the world’s greatest self-promoters. Michael and I discuss: How he uses his “Secret Society” concept…

In today’s episode of Smashing the Plateau, you will learn how to sell your expertise when it’s new to the market and have space for your family. Holly and I discuss: How her career evolved [03:03] What caused her to focus on product initiatives [04:33] Working as an employee vs. an entrepreneur [05:17] The hurdles…

Vikram Rajan is the co-founder of Videosocials, a video blogging system for lawyers, accountants, consultants & coaches. In today’s episode of Smashing the Plateau, you will learn how you can use an easy system to create video content to increase your word-of-mouth referrals. Vikram and I discuss: What he learned about marketing to a niche…

Dame Natalie Ledwell is a bestselling author, host of the podcast, Not Over, Just Different, co-host of the cable TV show WAKE UP, and founder of Mind Movies, the hugely successful and revolutionary online Personal Development company that has reached over 10 million people worldwide. In today’s episode of Smashing the Plateau, you will learn…

Tom Ruwitch is founder and Chief Story Officer at Story Power Marketing. Coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck. In today’s episode of Smashing the Plateau, you will learn…

Eric Elam is the founder and president of Elam Associates, a solo marketing agency focused on delivering customized marketing solutions for small and midsized companies. In today’s episode of Smashing the Plateau, you will learn how to start and build a solo business in your field of expertise. Eric and I discuss: His career journey…

LinkedIn trainer Marc Halpert helps consultants and professional service professionals build their thought leadership with LinkedIn. In todays’ episode of Smashing the Plateau, you will learn how to be viewed on LinkedIn as a resource providing high-quality, consistent ideas to your audience. Marc and I discuss: How to increase your revenue [03:02] How often you…

Craig is a Former IT Consultant, Co-Founder of CreativeLive, and Seattle EO Accelerator Chair We discuss: How Craig learned to sell consulting services How to have a sales mindset Where to create the boundary between what you give away and what you charge for How employee vs. consulting behavior impacts your sales ability How to…

Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services and the host of the popular Casa DeConfidence Podcast®. We discuss: A journey of a teacher to the corporate world [02:28] The planner without a real solid plan [06:18] Mr. Google as a good ally in the career journey [10:51] The fear of talking…

We have produced 150 episodes of Going Solo since we launched this show in 2019. In today’s episode you will hear my reflections on what it takes to be successful when you leave your job and start your own consulting business. We are pausing Going Solo. We are continuing to produce weekly episodes of Smashing…

Maria Rosati is the founder and CEO of Eminence Communications – a boutique advisory working with change makers to build brands and corporate reputations. We discuss: How to [re]embrace your individualism [02:40] The people that [don’t] want to be a cog in the wheel [05:30] A mental equation to help you know if entrepreneurship is…

After 30 years of successfully managing money for institutional investors including Citicorp and Para Advisors, Laura Rotter founded her own firm, True Abundance Advisors, a fiduciary, fee-only financial planning firm located in White Plains, NY with a satellite office in New York City. Laura created a business that was in alignment with her own values…

As author of The 6 Myths of Small Business Branding, and author of and co-pioneer of Brand DNA; Uncover Your Organization’s Genetic Code for Competitive Advantage, and her 3rd book, Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For, she is helping to pave the evolutionary highway for businesses…

John Mitchell is a serial entrepreneur. John has created a 12-minute-a-day technique, related to the popular book, Think and Grow Rich. In todays’ episode of Smashing the Plateau, you will learn how a 12-minute-a-day technique creates success. John and I discuss: What happened when John turned 50 [00:34] How to take control of your life…

Tina Larsson is the co-founder and owner of The Folson Group, the premier coop and condo cost consultant who helps NYC coop and condo owners and apartment building owners increase their property values. The company is a business consultant and a disruptor in the residential real estate world. Tina holds a LEED Green Associate designation…

Diane is Founder and Principal of Startup Distillery — a global consulting firm that helps entrepreneurs launch successful businesses and secure funding. She focuses primarily on early-stage startups, regardless of industry. That means Diane gets to work with founders in a wide variety of fields, ranging from clean energy to cannabis, movie studios to life…

Nina Froriep has seen it all from the early 90ies on independent features, to big national TV commercials, corporate mega-shows, and Emmy award-winning documentary films, including one she produced and directed, called Abraham’s Children. We discuss: A better, faster, cheaper way to put yourself out with videos [02:25] The connection between finding your audience and…

Jacquie Doucette has undergraduate degrees in Chemical Engineering and Pharmacy and has worked for Canada’s Defence Department, both in uniform and as a civilian, for 40 years. We discuss: There’s more to life than just a job and a desk [02:00] A podcast that’s beyond retirement [04:15] We can make more money but we can’t…