Introducing Tyler Martin: a Business Coach and CPA with a talent for growing businesses. He escalated a staffing firm to $25 million a year and expanded a CPA firm to 200 clients in just five years. Tyler’s unique strength lies in his hands-on business experience — he’s not just a coach. He has personally built and sold successful companies. Specializing in service businesses with revenues of $1-15 million, Tyler provides practical, actionable guidance to help them grow. He is the ideal mentor for business owners eager to develop their enterprise.

Tyler Martin is a seasoned CPA and business coach with a knack for helping businesses flourish. With his firsthand experience in growing a staffing firm to $25 million and building a CPA firm from scratch to 200 clients in just five years, Tyler understands the ins and outs of business growth. Moreover, having sold successful companies of his own, Tyler brings a wealth of knowledge and practical advice to his role as a mentor to service businesses with revenues between one to $15 million.

In today’s episode of Smashing the Plateau, you will learn how to navigate the waters of business growth and deal with the challenges of being a corporate refugee starting from scratch.

Tyler and I discuss:

• His transition from CPA to entrepreneurship and why he took the leap [00:01:13]
• Building his own CPA firm and acquiring 200 clients in five years [00:01:33]
• Strategies for lead generation and client selection [00:03:06]
• The significant pivot from business coaching to providing CFO services [00:09:23]
• Overcoming the fear of investing money into seemingly sinking ships [00:15:25]
• The balance between proactive business modeling and reacting to emergent opportunities [00:07:07]

Learn more about Tyler at www.thinktyler.com.

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Troy has over 40 years of software development and technical management experience, including five years at Amazon as a Solutions Architect.

In 2022, Troy founded The Unique VA Experience, a Filipino-based coaching company that has trained nearly 300 VAs, providing opportunities for Filipinos who are looking to change careers and for stay-at-home parents looking to enter the workforce.

In 2023, Troy launched The Developer’s CEO Newsletter, building on his 40 years of experience, focused on the unique challenges faced by software developers who are running a small business or looking to start their own business.

In today’s episode, you will discover the transition from corporate life to entrepreneurship, the founding of The Unique VA Experience, and his 2023 launch of The Developer CEO Newsletter.

Troy and I discuss:

• The journey from corporate life to entrepreneurship [00:01:05]
• The motivation behind The Unique VA Experience [00:02:10]
• The significance of the “Unique” aspect in his business [00:03:40]
• Offering a distinct, hands-on program for VAs [00:04:35]
• How The Unique VA Experience evolved against expectations [00:06:05]
• Utilizing community for entrepreneurial success [00:08:00]
• The unexpected wisdom gained from community interactions [00:09:40]
• The role of OKRs in fostering accountability within communities [00:11:50]
• The simple yet effective implementation of OKRs [00:18:15]
• Navigating the trials and learning from failures in business [00:20:25]

For those seeking to delve deeper into the world of virtual assistance or to tap into Troy’s rich repository of knowledge, visit www.troylarson.com. Troy also offers resources on hiring a VA and has made his developer-centric newsletter available for those intrigued by the intersection of software development and business leadership.

Thank you to our sponsor: 

The Smashing the Plateau Community