Fine Tune Your Customer’s Journey Featuring Paul Sokol
Deemed the “Mad Scientist” of sales & marketing automation, Paul Sokol has been involved in countless projects as a result of his world-class customer journey automation and advertising authority.
In today’s episode of Smashing the Plateau, you will learn how pattern recognition fuels your marketing and sales process.
Paul and I discuss:
- Paul’s background as an electrical engineer [01:42]
- Machine learning and advertising [03:09]
- Connecting everything to your customer’s experience [13:56]
- Learning new tools and adding the skillset to your business [18:22]
Learn more about Paul at https://bepro.events/linktree,
https://book.paulsokol.me
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The Smashing the Plateau Community
About the author, David Shriner-Cahn
Host of the podcasts Smashing the Plateau and Going Solo, David guides solopreneurs selling knowledge and creativity to build profitability and sustainability in their businesses.