How to Get More Clients When You Hate Selling Featuring Reuben Swartz
Reuben Swartz is the founder of Mimiran, where his experience as a sales and marketing consultant for the Fortune 500, who struggled with his own sales and marketing efforts, led him to create the fun “anti-CRM” for independent consultants who love serving clients but hate “selling.” He’s also the host and chief nerd on the Sales for Nerds podcast.
In today’s episode of Smashing the Plateau, you will learn how you can have great conversations in an organized way and increase new business.
Reuben and I discuss:
- How Reuben ended up creating a CRM [02:41]
- Why independent consultants need their own CRM [04:27]
- How consultants can overcome their dislike of selling [06:21]
- How to create a system for having consistent, meaningful conversations [08:38]
- Connecting with other like-minded business owners in community [16:48]
Learn more about Reuben at www.mimiran.com, www.mimiran.com/stp, and www.salesfornerds.io.
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The Smashing the Plateau Community
About the author, David Shriner-Cahn
David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.