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How to Productize Your Services Featuring Wayne Pelletier

After 25 years as a creative professional, Wayne Pelletier founded Resonant Pixel Company just three years ago.

The business experienced some early rapid growth, but it wasn’t the business Wayne wanted.

He has since transitioned the company into productized services, helping small businesses leverage the Squarespace platform to go from having an informational brochure-ware website to a transactional growth engine.

In today’s episode of Smashing the Plateau, you will learn how you can create consistency and financial stability in a creative business where your competitors typically sell projects.

Wayne and I discuss:

  • How he went from unemployment to getting his business started [02:03]
  • Why Wayne focuses on the Squarespace platform [05:17]
  • Working in your business vs. working on your business [06:24]
  • Learning how to hire [09:29]
  • How to delegate and get great results for clients [13:30]
  • Wayne’s experience with community [21:24]

Learn more about Wayne at https://resonantpixel.co and https://www.linkedin.com/in/waynepelletier/.

Thank you to our sponsor:

The Smashing the Plateau Community

About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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