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Learn How to Sell Your Expertise Featuring Caitlin Doemner

Caitlin Cogan Doemner is the founder & CEO of VirtualCoachingSales.com and ecstaticsales.com. After studying at Oxford University and getting her MBA from Biola University, Caitlin Doemner launched a sales management company which generated over $11M in new revenue for its clients in 8 years.

She has published multiple books, including “The Unseen Sales Machine” and “Sell with Heart.” After realizing that the coaching industry needed more transparency, she launched BookofExperts.com — a referral network and a media company that gives transformational leaders (like coaches and consultants) more visibility and consistent referrals.

In today’s episode of Smashing the Plateau, you will learn how to use an ongoing process to sell one promise to one person.

Caitlin and I discuss:

  • How to sell without explicitly stating that you are selling something [02:35]
  • How she built her company and made the shift to entrepreneurship [03:04]
  • How she recovered from a tragic event [04:11]
  • What the key secret is to successful selling [06:30]
  • How to approach selling as an act of love and service [07:59]
  • How the sales team can effectively collaborate with consultants and coaches [14:44]
  • At what stage in business consultants and coaches require assistance [17:07]
  • Why prioritizing revenue over profit is not the right approach in business [20:43]
  • What her personal experience is as a member of a community [21:36]

Learn more about Caitlin at https://ecstaticsales.com/

Thank you to our sponsor:

The Smashing the Plateau Community

About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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