C.C. Chapman virtually invented the concept of content marketing with his book Content Rules (with co-author Ann Handley). Many people say “content is king.” C.C Chapman virtually invented the concept. In this episode, he talks about how he blends his personal challenges and professional missions.
- The importance of the “Hell Yeah!” test
- Why content is king
- Where the best creations come from
- Turning followers into customers
- Why you shouldn’t try to measure everything
C.C. Chapman is the Founder of Never Enough Days, a consulting company that focuses on marketing social causes. He is also a public speaker and author of the books Amazing Things Will Happen and Content Rules.