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STP047: A Branded And Buzzworthy Face-Off with Richard Laermer and Tony Grass

STP047: A Branded And Buzzworthy Face-Off with Richard Laermer and Tony Grass

Public relations expert Richard Laermer debates sales and marketing veteran Tony Grass in this episode of “Smashing the Plateau,” our latest in the FaceOff series. Tony and Richard go back and forth on issues related to branding, public perception, and making an impact in the market – fundamental topics for any business leader trying to grow.

Topics include…

  • Why the intangibles may matter the most
  • Where to sell and where to raise awareness
  • Meeting customer needs vs. sticking with vision
  • Why analytics doesn’t tell the whole story

 

Richard Laermer is the Founder and CEO of RLM Public Relations. He is the author of numerous best selling books including Punk Marketing and Full Frontal PR. Tony Grass is the President and Owner of e-Market Intelligence, Inc., an online sales development company focusing on marketing strategy and customer targeting.

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About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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