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The Gentle Business Revolution Featuring Sarah Santacroce

Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah Santacroce to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing and give them permission to market their business their way, the gentle way!

Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.

In todays’ episode of Smashing the Plateau, you will learn how to market to the generation that cares

Sarah and I discuss:

  • How Sarah made the transition to Humane Marketing [02:54]
  • What Sarah did differently in her new business [05:56]
  • How the principle of Humane Marketing may apply to consultants [08:54]
  • How people will resonate with you [15:38]
  • How much time your business needs to develop a Humane Marketing approach [17:33]
  • The marketing concept of the Chinese bamboo tree [19:50]
  • Building connections and relationships in the community [20:52]
  • The definition of “community” [23:29]
  • The 7 Ps of Humane Marketing in Mandala form [24:25]

Learn more about Sarah at https://humane.marketing/one-page-marketing-plan/.

Learn about the Humane Marketing Community at:


Get Sarah’s Marketing book here:

Marketing Like We’re Human

Selling Like We’re Human

Thank you to Our Sponsors:

The Smashing the Plateau Community


About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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