Yesterday we brought you Lisa Cron, a story expert and author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence. (If you missed Lisa, go back and listen here.)
Lisa talked about how story translates fact into emotion, so we can understand how a product or service will affect us and whether or not we should buy it. She was drawn into the field as a youngster by movies and advertising and has found over the years a few names whose work our readers may find valuable, particularly after listening to Lisa’s interview:
I love the book The Storytelling Animal because he explains how stories can be so captivating that we actually get lost in them. Logic and the outside world go away, and the story takes us somewhere entirely different. He writes about how we make sense of everything through story.
David Eagleman’s Incognito: The Secret Life of the Brain goes into what makes our unconscious processes tick. The book talks about how much of what we do and why we do it we are unaware of and have no control over.
I recommend this site to anyone looking to learn something, because it makes learning accessible. People can go at their own pace. They can learn from experts. The site also makes us confront the nature of face-to-face work and how learning usually happens.