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Author and lecturer David Zweig has built a massive portion of his career on understanding what makes the “invisibles” in every company tick. They’re the ones that fly under the radar, yet often produce some of the work most critical to the success of the company.

This week we look at how to cultivate the best talent from within and how bosses can recognize that talent from the outset.

1. Managing the “Invisibles”

Not everyone responds to enthusiastic displays of extraversion. Some people need a special kind of nurturing. Here’s how managers can do that.

2. Seth Godin on What Marketers Are Getting Wrong

Consumers may express some interest in your company in a tweet or two, but marketing expert Seth Godin is skeptical of their true intentions.

Don’t put attention on a pedestal. There are more important things to focus on.

3. Help Your Employees Find Flow

The concept of “flow” in psychology describes the state of mind as perhaps the most powerful space creative types can occupy. Leaders would do well to provide that space when possible.

4. The Advantage of Being Anonymous with David Zweig

Business has the image of a rowdy band of type-A personalities, but the top CEOs don’t all tend to adopt the same traits. David Zweig explains.


About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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