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Making Your Message Resonate

Yesterday on Smashing the Plateau, Susan Lindner discussed her journey from healthcare advocate to PR and marketing mogul. Susan explained why having a powerful message is the only way to connect with audiences and with customers.

Here are some of her biggest influences:

1) Muhammad Yunus

He is the pioneer of microcredit, and he explains how it is the power of capital. No matter how small, it can change the lives of those who can innovate.

2) Simon Sinek

His book, Start With Why encapsulated what we were doing in a way that clients could grasp.

3) Michael Gerber

When I was starting out, he showed me how to scale my business. His book is a must read for every entrepreneur.

4) Goldman Sachs

I’m a graduate of the 10,000 Small Businesses Program and it was phenomenal.

5) Entrepreneurs’ Organization (EO)

I’m a lifetime member leader. Once you hit a $250,000 in revenue, this is the organization to join.


About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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