Gary Vaynerchuk and David Zweig's Personal Branding Resources

On their Face Off interview on yesterday’s episode of Smashing the Plateau, Gary Vaynerchuk and David Zweig discussed personal branding: when is it productive, and when is it simply a timesink? Today, they follow up their interview with their favorite tips and resources for people interested in the subject.

1. “Long-tail search culture” on Google (Gary)

Gary explains, “I think wherever you sat on this, it’s stunning to me how many people don’t recognize Googling long terms, like ‘how to excel in an introverted environment as an introvert.’ The results on Google can actually get you down a rabbit hole that can bring a lot of value. I really believe in long-tail search culture.”

2. Invisibles: The Power of Anonymous Work in the Age of Self-Promotion (2014), David Zweig

David:  “The reason I’m on the podcast is that my book Invisibles gets into a lot of this stuff. And part of it, I hope, is a fun trip, where you’re just learning about these obscure people: the guy who’s the top structural engineer for skyscrapers, or Radiohead’s guitar tech—all these kinds of people. But the heart of the book, what I get at, is the stuff that Gary and I were talking about here. So if you’re interested in learning about the nuts and bolts of that stuff, I certainly get into it in the book.”

David also cited Adam Grant’s Give and Take: Why Helping Others Drives Our Success and Susan Cain’s Quiet: The Power of Introverts in a World that Can’t Stop Talking as compelling further reading.