Nina Froriep has seen it all from the early 90ies on independent features, to big national TV commercials, corporate mega-shows, and Emmy award-winning documentary films, including one she produced and directed, called Abraham’s Children.

We discuss:

• A better, faster, cheaper way to put yourself out with videos [02:25]
• The connection between finding your audience and niching down [06:34]
• What people really need to start shooting videos [08:21]
• Three kinds of groups that find it hard to show up on video [12:32]
• How to gain confidence to post your videos online [14:38]
• The biggest fears about creating videos [18:53]
• Future trends in video production [21:52]

Today she’s super excited to enable business coaches and service-based entrepreneurs to grow their businesses with fun + easy video marketing so they can attract their ideal clients.

Learn more about Nina at https://clockwiseproductions.com and LinkedIn.

David Henzel is the CEO of upcoach and a veteran entrepreneur who has been building in the saas and e-com space for over 20 years. He had multiple exits, including MaxCDN.

We discuss:

• Applying business principles to your personal life [03:14]
• A one-stop-shop for your coaching business [06:57]
• 80% of the problems in the coaching industry [08:03]
• How to avoid scaling too fast in the initial phase [11:24]
• What makes upcoach different from other similar platforms [14:11]
• The liberation of hiring people who are better than you [16:27]

His passion is to help individuals and their organizations reach their full potential.

Aside from upcoach (Coaching Delivery System), he has a small portfolio of companies including LTVplus, (Outsourcing for e-commerce & saas), TaskDrive (Sales Development), Shortlist.io (Digital Marketing Agency), and his passion project Managing Happiness (Peak Performance Group Coaching for entrepreneurs).

Learn more about David at www.davidhenzel.com/, www.upcoach.com, www.managinghappiness.com, LinkedIn, Twitter and Facebook.

Daniel A. Varroney is the author of the groundbreaking new book, Reimagining Industry Growth. He is also founder of Potomac Core, a strategic consulting firm that specializes in association transformation and industry-focused strategic partnerships. He has built a successful career as an association executive, leading organizations with diverse focus, from manufacturing to high tech to finance and advocacy.

We discuss:

• An unquenchable thirst for writing [02:10]
• The bottom of what gets you out of bed in the morning [05:19]
• A third place between work and home [12:24]
• Why you don’t want to be a one-year wonder [17:28]
• Bitten by the bug [21:00]

Learn more about Daniel at https://potomaccore.com

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.

We discuss:

• Great traffic to awful websites [02:52]
• How to make your transition from corporate to solopreneuership easier [05:15]
• Why it’s important to not put all your eggs in one basket [07:57]
• Don’t underestimate what you can do in a day [09:27]
• How to make billions of stars accessible to people [11:18]
• Understanding the human brain without any scientific jargon [13:57]
• How to take advantage of the negativity bias [16:27]
• Universal applicability versus technical trends [20:05]

Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Please help me welcome Tim Ash!

Learn more about Tim at https://timash.com.

Jane Wesman is an entrepreneur, marketing expert, and mentor. President of Jane Wesman Public Relations, based in New York City, Jane is one of the country’s top book publicists with an impressive record of creating national bestsellers, particularly in the areas of leadership, management, and personal growth. She has worked with such business thought-leaders as Charles Schwab, Stephen Covey, Peter Drucker, Marcus Buckingham, and Keith Ferazzi.

We discuss:

• Major challenges for consultants who want to publish a book [03:19]
• When is a good time for publishing a book [06:30]
• Why a book can be beneficial for you and your business [08:53]
• A process that will help ensure success of a book [10:19]
• Types of investment options for getting your book effectively marketed [13:58]
• How to find a good team when writing your first book [20:40]
• What makes book publishing a long journey [22:35]

Jane’s own book, Dive Right In – The Sharks Won’t Bite: The Entrepreneurial Woman’s Guide to Success, was one of the first to offer concrete advice to help women launch and grow their businesses. She has lectured and written on the topics of leadership and business for many organizations and media outlets.

Jane served as president of the New York City chapter of the National Association of Women Business Owners for four years. She currently sits on the boards of two non-profit organizations: ArtSail and the Women’s Media Group, plus she provides funding for an internship program at Simmons University to help students kick-start their careers.

Learn more about Jane at www.wesmanpr.com and YouTube.

Since 2006, JD Gershbein has been at the forefront of the social media conversation. One of the world’s first independent LinkedIn consultants, JD pioneered a model of authentic business communication that serves ambitious professionals striving to make their mark in the Digital Age.

We discuss:

• What to do with your LinkedIn profile once you’re unemployed [04:33]
• Why it’s important to disambiguate yourself early on [06:47]
• How to find your dominant aspect of value [10:50]
• You can’t do too much too soon [13:22]
• How to use LinkedIn to build your social network [15:24]
• Why automated sales pitches don’t work for consultants [18:27]

As a speaker, facilitator, writer, and media producer, he draws upon his diverse academic background—a fusion of psychology, neuroscience, and the humanities—and the improvisation skills he honed at Chicago’s famed Second City to bridge the knowledge gap that exists between professionals and the virtual world.

Learn more about JD at LinkedIn.

Elaine Pofeldt, journalist and author of Tiny Business, Big Money.

We discuss:

• Common strategies for one-person businesses [02:22]
• Automation is always a low-hanging fruit [07:06]
• How enthusiasm makes us hard on ourselves [10:53]
• What prompts employees to start their own business [14:03]
• How to dominate a very tiny niche and think as big as Jeff Bezos [17:07]
• A semi-scientific testing of a product [26:30]

Learn more about Elaine at https://www.elainepofeldt.com, LinkedIn and Twitter.

Desmond has over 5 million dollars in sales experience with personal enrollments in the thousands. He has worked in numerous industries and has brought his marketing and sales philosophy into a number of organizations.

We discuss:

• Getting through a chemical engineering degree when you want to be in sales [02:23]
• If you’re not failing, you’re not trying [06:13]
• The honesty recipe for sales success [08:59]
• When the role models don’t speak to you [12:12]
• How to keep the doors open without spending a dollar on marketing [14:48]
• The intersection of business psychology and clients’ interests [19:24]
• Giving a ton of value by the dancefloor [21:19]

He first began his sales career in a corporate company where he went from intern to one of the top sales professionals in the region. After realizing the power of empathy, he left the corporate space to train professional development in the workspace. Desmond is currently building a fast-growing sales team at an international start-up and a venture digital marketing agency. Now, he is also starting up his new pod, Campfire Capitalism with two great co-hosts.

Learn more about Desmond at https://campfirecapitalism.com/, LinkedIn, Instagram and Twitter.

Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge – gained from experience and education, she has the ability to see the potential of greatness within the already established good of a business.

We discuss:

• The courage to ask “Who do you know” [02:40]
• Three golden rules of networking [05:31]
• The real problem with the follow-through [07:50]
• The least smartest person in the room [10:44]
• Why you aren’t getting found [14:33]
• How to make your website work for your referrals [19:10]
• The best way to prove your expertise [22:10]

Through strategic actionable moves, she has worked with Fortune 500 companies such as ABB and Syngenta to micro-business owners, to achieve their marketing goals. Lori carries her energy and drive into her professional engagements in order to empower and educate other fellow life-long learners.

Learn more about Lori at www.keystoneclick.com, www.lorihighby.com and LinkedIn.

Kevin Perlmutter is Chief Strategist & Founder of Limbic Brand Evolution – a brand strategy & neuromarketing consultancy. Kevin helps brand leaders get even better at attracting and retaining customers, by turning emotional insight into a competitive advantage.

We discuss:

• It’s about focusing on what matters most [02:45]
• The evolution DNA as a key to achieving freedom [07:00]
• Disadvantages of nickel and dime conversations [08:34]
• What makes a great working relationship [12:40]
• Three steps to creating lead generation [16:00]
• Focus, connect and evolve [19:37]

Learn more about Kevin at https://www.limbicbrandevolution.com/ and LinkedIn.

Juliet Hahn is a storyteller, consultant, public speaker, and content creator. Her mission in life is to give Women and Men a stage to share their stories. She believes deeply that everyone has a story and we all can learn from each other. We just need to listen.

We discuss:

• Women can do it all [02:02]
• How to lower the financial pressure when starting your own business [06:58]
• Happy but not really happy [09:08]
• What the first clients will give that you haven’t thought of [13:38]
• That extra thing that will light you on fire [17:33]
• Quarantine stories that get you out of your world [19:05]
• Why it’s so important to find the time and space to daydream [21:45]

Learn more about Juliet at https://www.iamjuliethahn.com/, LinkedIn, Twitter, and Facebook.

Since 2006, JD Gershbein has been at the forefront of the social media conversation. One of the world’s first independent LinkedIn consultants, JD pioneered a model of authentic business communication that serves ambitious professionals striving to make their mark in the Digital Age.

We discuss:

• The virtual equivalent of your best self [04:52]
• Why selling too soon is a horrible problem [05:53]
• How to be known as somebody who can be trusted [07:42]
• The relationships that truly serve you [11:12]
• The cream has risen to the top [13:48]
• It’s just people talking to people [17:36]
• How to feel good about yourself in the online world [20:31]

As a speaker, facilitator, writer, and media producer, he draws upon his diverse academic background—a fusion of psychology, neuroscience, and the humanities—and the improvisation skills he honed at Chicago’s famed Second City to bridge the knowledge gap that exists between professionals and the virtual world.

Learn more about JD at https://www.owlishcommunications.com and LinkedIn.

Jim Roddy is the President and CEO of the Retail Solutions Providers Association. He has been active in the retail IT industry since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, and several years as an industry business coach.

We discuss:

• The journey of a volunteer to becoming the CEO [02:41]
• Technology as a differentiator in retail [05:26]
• How to make competitors part of the same team [08:38]
• The core of leading a community or a membership [12:26]
• The consequences of lacking in-person events [15:44]
• Tips on what may foster engagement in an online format [18:27]
• A great resume versus high character [24:08]

Jim has been recognized as one of the world’s Top 100 Retail Influencers and is regularly requested to speak at industry conferences on SMB best practices. He is the author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast.

Learn more about Jim at www.gorspa.org, www.jimroddycba.com, LinkedIn and Twitter.

Carl Ficks helps busy professionals get back in the fitness game so they can be less stressed and a lot more productive. His “Ficks System” is a proven road map for athletes and weekend warriors alike.

We discuss:

• Trial work as an extension of athleticism [02:49]
• How to mix skills and attributes as an artist [04:53]
• Stitching the net together before jumping [06:42]
• Litigation is the art of imitation [11:15]
• Why many folks can never escape the home office [12:28]
• Professionals who know what fitness can do [14:48]
• What works well for speaking and coaching in times of pandemic [17:14]
• Why you don’t need fancy equipment to do a great workout [18:58]
• A walk at the airport [20:14]

A former trial attorney for 30 years, Carl has presented to diverse audiences, including the Connecticut Bar Association, the Travelers, and the Wyoming State Bar. His bi-weekly newspaper column and weekly LinkedIn posts, both titled “The Friday Ficks,” provide strategies, tools, and inspiration to stay resourceful and resilient, regardless of the circumstances.

Learn more about Carl at www.carlficks.com.

Sajad Husain is the CEO of Cause and Effect Consulting. He is a persevering, enterprising, and top-performing executive and former attorney with expertise in vision-setting, project oversight, development, and implementation, compliance, internal and external communications, relationship management, legal and policy review, resource, and people-management, community outreach and organizing. He is an analytical and broad-minded influencer focused on solving problems, mediating disputes, and resolving matters to ensure ultimate project success. Sajad is a highly sought-after mentor/coach and sounding board for ideas and key advising.

We discuss:

• The moment Wendy’s turns you down [02:02]
• A framework to keep you organized and productive [08:17]
• What other people notice after you’ve taken thousands of tiny steps and pivots [16:30]
• How to run a business from the road [18:01]
• Entrepreneurship is a fantasy [19:56]

Learn more about Sajad at https://causeandeffectconsulting.com and LinkedIn.

Kellan Is the Ultimate Catalyst for Personal transformation. Author of 15 books, Creator of the “Ultimate Life Transformation Experience.” If you really want to change your results, Kellan’s Experience and System will get you there.

We discuss:

• A method to tell your story in a powerful way [02:05]
• Your power is proportional to your vulnerability [05:19]
• An unbelievable invitation to change [09:33]
• Nothing to hide, nothing to fear [11:57]
• How telling the truth can relieve those who suffer [14:40]
• What’s the worst thing that could happen if [16:20]
• An example of putting an end to mediocrity [19:30]

Learn more about Kellan at www.kellanfluckiger.com.

Carol Schultz is a talent equity and leadership coaching and advisory expert, and Founder/CEO at Vertical Elevation. Over the past 29 years, she‘s honed her expertise and formed an intrinsic understanding of successful recruiting and alignment processes.

We discuss:

• The most important department in a company [02:33]
• People leave managers, not jobs [06:04]
• The area in which coaching works best [11:41]
• The one thing that prevents all the councils in the world to help you change [14:19]
• Don’t be cheap and think you can do it all [18:15]

Recognized for her proficiency in corporate leadership, Carol has helped executives gain clarity in their careers, created a culture of performance for their teams, and made bold leadership moves. A firm believer in supporting executives to become more confident leaders, she has advised countless individuals and companies from Pre-Seed stage startups to publicly traded companies.

Learn more about Carol at https://verticalelevation.com/.

Michael Bauman is the CEO of Success Engineering, a Tony Robbins certified coach and he helps entrepreneurs feel that they are enough and know they are not alone.

He is also the host of the podcast, Success Engineering, where he interviews experts and industry leaders, from Broadway Directors and actors to multi-millionaire CEO’s, to neuroscientists and more to uncover how they define success, how they create it on a daily basis and explore the challenges they have overcome both internally and externally to achieve their personal definition of success.

We discuss:

• The difference between a technician and a business owner [02:54]
• How to create the feeling of success [04:28]
• The five whys every entrepreneur should ask themselves [07:55]
• The different layers of success [11:48]
• An expert in pain for social disconnection [15:05]
• How research can help you become an expert in a particular area [18:05]
• Where to find the best avatar for your first audience [19:47]
• Making sure your ladder is leaning up against the right building [22:50]

Learn more about Michael at www.successengineering.org.

With 27 years of B2B marketing and sales experience ranging from mid-sized local companies to enterprise organizations, Darrell has diverse experience across the sales and marketing landscape. He has trained thousands of salespeople in solution selling, created digital marketing strategies for hundreds of companies, and consulted with Fortune 500 technology companies. He knows what works—and what doesn’t.

We discuss:

• The contrast in feelings when you finally pull the plug [02:17]
• The moments of anxiety everyone has in their career [06:15]
• Why it’s more secure to have your own business versus having an employer [08:02]
• How to become an expert in revenue growth [10:06]
• How bringing in people with opposite skillsets helps the business scale [14:37]
• The two numbers every business owner needs to know [20:16]

As a member of the Forbes Business Council, Darrell works with executives to create growth strategies. He co-founded Convergo, where he serves as the Chief Innovation Officer, helping companies develop revenue growth strategies.

Darrell is the co-founder of the Kingdom Missions Fund, providing resources to innovative Christian missions projects. He also leads the ManAlive EXPEDITION team. Darrell is the host of the Revenue Growth Podcast and the co-host of the Selling From the Heart Podcast. Darrell is a frequent podcast guest, keynote speaker, and contributing author.

Learn more about Darrell at https://www.revenuegrowthengine.net/ and LinkedIn.

Diane Tarshis is a seasoned business advisor and founder of Startup Distillery. Working with entrepreneurs across the US and around the globe, Diane uses her unique mix of finance, retail, manufacturing, and operations experience to help entrepreneurs distill their ideas into profitable, growing businesses.

We discuss:

• Shifting from corporate life to small business life [02:32]
• A double-edged sword or a fantasy [05:30]
• A DIY kit for entrepreneurs [07:22]
• Reasons to write a business plan [11:38]
• The difference between growth and scaling [13:03]
• The pressure for growth and scaling [16:38]
• How to grow a consulting business and still keep it solo [18:20]

Learn more about Diane at https://startupdistillery.com/.

Jaime Jay is the founder and managing director of Bottleneck Distant Assistants. Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. A veteran US Army paratrooper who received the Army Achievement Medal for Meritorious Service, Jay’s additional business experience includes a twelve-year career in corporate America and advanced education in Business Administration and Management at Florida Institute of Technology.

We discuss:

• Three reasons to write a book other than anything else [03:02]
• What makes 184 pages much more than new authors think [06:24]
• A very affordable way about finding a hybrid publisher [09:15]
• What it feels like going through the different levels of editing [11:18]
• Thinking about thinking about leadership [13:17]
• The seven-year itch in business [15:35]
• The little things that make writing a book worthwhile [17:03]
• The best way for book authors to get feedback from readers [19:34]
• How crazy other people’s lives are [21:30]

Jaime likes networking with big-picture thinkers and proudly proclaims he is unemployable. In his spare time, he enjoys playing hockey, camping, boating, playing guitar, shooting guns, traveling, and spending time with his wife, Sara.

In Quit Repeating Yourself, author Jaime Jay shares how he built a seven-figure business by focusing on the power of creating systems and processes so he could stop doing the wrong things and focus on doing his best work. After other business professionals kept asking him to explain what he was doing differently, Jay compiled his best strategies and systems, hoping readers could learn from his successes and his mistakes. Through personal stories and professional examples, he teaches leaders how to build a strong company foundation using small and actionable steps.

Learn more about Jaime at https://bottleneck.online, Instagram, Facebook, LinkedIn and Twitter.

With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne’s inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term.

We discuss:

• The many expectations of a logo [02:24]
• A framework that helps you say “no” [06:45]
• What marketers miss when they’re out there marketing [09:37]
• The good and the bad news about personal brands [12:02]
• The misalignment between consultants and their prospects [15:22]
• Clarity is the basis of action [18:38]

Because her Brand DNA approach is radically different, she is paving the way companies and personal brands elevate their value position and actually reduce marketing costs while growing market share. As author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage, also published in China and her newest book; Personal Brand Clarity, Identify, Define & Align to What You Want to Be Known For, she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT!

Learn more about Suzanne at www.BrandAscension.com.

Gio Marcus is copywriting mentor who teaches high-converting copy to entrepreneurs who want to reach millions and make millions.

We discuss:

• How to become your brand’s own best copywriter [02:32]
• A copy that’s more than a static set of words on a page [05:51]
• What makes people bolder in their copywriting [07:06]
• The first thing to do to get your copy generating revenue immediately [10:12]
• The price of effectively communicating your value [11:51]
• The missing element in LinkedIn [16:37]
• The basis of every great movie, novel or TV commercial [17:09]
• How to show the reader that you understand them [19:11]

Gio’s copywriting clients are guests of Oprah, Marie Forleo & Sir Richard Branson; regularly featured on major TV shows and magazines, stars of their own Netflix documentaries, and winners of Oscars nominations for their health documentaries. Between them, Gio’s clients have written over 35 New York Times bestselling books, translated into 190 languages. She lives in Berkeley, California.

Learn more about Gio at https://giomarcus.com.

Tom Bailey is the founder of Succeed Through Speaking and he spent the first 25 years of his life becoming an expert at AVOIDING public speaking, presenting and being in front of groups of people. However, since overcoming his life-limiting fear of speaking and presenting he has experienced first-hand how people can succeed through speaking. He now helps other Entrepreneurs, Experts, Coaches and Consultants use speaking to raise their profile and gain new clients.

We discuss:

• An expert at avoiding public speaking [02:19]
• How the fear of speaking is hurting your personal and professional life [04:37]
• The wrong decisions that keep you in your comfort zone [05:59]
• Confidence comes from competence [09:44]
• How to use speaking as a platform to attract more clients [11:41]
• The five P’s that help experts be great at speaking [13:00]
• How to increase the visibility of someone who is hiding behind the brand [16:01]
• How to connect the dots between speaking and business [17:36]
• Why you should never say you’re the greatest speaker in the world [20:50]

Learn more about Tom at https://www.succeedthroughspeaking.com.