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Why You Should Narrow Your Focus With Jason Resnick

Why You Should Narrow Your Focus With Jason Resnick

Like most freelancers, Jason Resnick was too busy bouncing from project to project to center his energy on growing his business. He also found himself falling behind on the latest technology. When Jason finally realized he needed to narrow his focus instead of broaden it, he was able to productize his service and take his business (and happiness) to new heights. Today he talks about the three simple steps every that helped him get there.

Topics include:

  • The real meaning of optimization.
  • Why you can’t do it all (and why that’s okay).
  • How to keep your customers focused.
  • Identifying change (and what that means for your business).

Jason Resnick is a freelance web developer focused on growing e-commerce businesses through optimization and automation. With a focus on WordPress and WooCommerce based websites, he’s been able to help businesses increase sales through their website of up to 30%.

As a freelancer, Jason has been through it all. He’s pivoted his business from contract/project based to a productized service. This has allowed him to maintain sustainability as a business to be able to provide a better service for his clients. As a result, Jason is helping other freelancers build sustainable businesses much in the same way so that they can provide a high level of quality service to their clients.

Learn more about Jason at rezzz.com, LinkedIn, and Twitter.






About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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