Revenue From Your Superpower Featuring Lou Diamond
Lou Diamond is THE Master Connector. He has over a quarter century of experience in sales, relationship management, business development and executive coaching.
We discuss:
- How to position yourself when you serve a broad audience
- Why being a master connector improves performance
- Why you need to uncover your super-why: what you were put on this earth to do
- How to find your consistent base of revenue and add pieces on top of that
- Why you should invest in your business to cultivate this model
- How to build the structure you need to support the evolution of your success model
Lou is an international keynote speaker, consultant, leadership & performance coach, best-selling author, podcast & TV host and CEO of Thrive, a company focused on making the most amazing people, businesses and brands become even more amazing through the power of connecting.
Learn more about Lou at http://thriveloud.com, LinkedIn, Twitter and Facebook.
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Selling High-Priced Expertise Featuring Dan Lok
Dan Lok, a.k.a. The King Of High-Ticket Sales, is a Chinese-Canadian business magnate, world-renowned marketer, and entrepreneur extraordinaire.
In the 2000s, Dan was a leader in the expansion of the internet-marketing industry and continues to be seen as an expert in the field.
We discuss:
- Why it’s so difficult to close a high-ticket sale regardless of your expertise
- How to package consulting without writing a proposal
- Why you need to charge a high up-front fee
- How you can separate the money discussion from the work discussion
- Why higher prices yields better results
- Why the time you invest with a client has no bearing on the results
- Why we shouldn’t be trying to turn losers into winners
- Why the depth of your expertise is unrelated to your financial success
During his time developing the internet-marketing industry, Dan accrued substantial profits from his internet and technology businesses. By age 27, Dan became a self-made millionaire. Shortly after, he became an 8-figure entrepreneur.
Today, Dan leads businesses across several industries. He is also a highly paid and in-demand consultant in the real estate and high-ticket space. Dan’s portfolio includes businesses in real estate development marketing, luxury jewelery, medical equipment, and various internet marketing companies.
Beyond his success in business, Dan was a two time TEDx opening speaker, an international best-selling author of over 12 books and the host of Shoulders of Titans show – a series featuring famous billionaires and other entrepreneurs worth $100 million or more.
As a social media celebrity, the Dan Lok brand’s combined exposure on YouTube, Facebook, and Instagram is well above 250,000 followers – a figure that is growing by the day.
Learn more about Dan at www.danlok.com, LinkedIn, Twitter and Facebook.
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Business Success Through Collaboration and Empowerment Featuring Alex Vaysberg and Anna Staritsina
Alex Vaysberg has been in the electrical distribution industry for over 23 years. He is President and CEO of All Industrial Electric Supply, an authorized electrical distribution company he founded in 2004. Most recently, he is CEO of Feltsberg, a portfolio support services company. Prior to starting his first business venture, Alex was branch manager with a national electrical distribution company. Alex’s success is in replicating his “customer obsession” mindset to his teams who provide exceptional customer service. His employees share unparalleled passion for long-term profitability resulting in steady profitable growth. His employee loyalty remains high by providing them their best professional experience through nurturing support. Born in the Ukraine, Alex came to San Francisco at 8 years old, and is a graduate from San Francisco State University in International Business.
Anna Staritsina champions meaningful change. At The Opportunity Lab, she concentrates on guiding clients through strategy design in support of their organizations’ social missions. Internally, Anna oversees efficiency to maximize and strengthen capacity. Previously, she enjoyed a well-rounded career in financial services ranging from technical roles to strategic program management. Anna has a track record of translating vision into implementable deliverables, improving institutional effectiveness and sustainability, while increasing the overall impact of the organization. Resourceful and meticulous, Anna combines her passion for transformational leadership with focus on the bottom line to deliver robust systems that inspire social change. Her client work spans from working with the NYU Social Entrepreneurship Program to designing and delivering a program at Stanford University to developing a Corporate Social Responsibility initiative at JPMorgan Chase and more.
Originally from St. Petersburg, Russia, Anna holds a B.S. from Hunter College and an M.B.A. from New York University’s Stern School of Business. Outside of work, Anna actively contributes to local economic empowerment programs and spends time with her husband and young daughters.
We discuss:
- Why long-term thinking is so important to your success
- Why employing humility and leveraging empathy are essential for strong leadership
- How helping others makes us feel good and can lead to a customer obsession mindset
- How being an immigrant helps us be open minded and supports an entrepreneurial mindset
- Why we should embrace change and be empathetic to those involved in our business
- Why employees become more engaged when their professional and personal growth are in alignment with that of their organization
- How it’s challenging for leaders to be open and vulnerable with their employees
Learn more about Alex at www.aies.com and Linkedin.
Learn more about Anna at www.opplab.com, LinkedIn and Facebook.
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Building Sustained Profitability Featuring Todd Palmer
Todd Palmer is a renowned thought leader/CEO, executive coach and author who is committed to Improving Lives. As a successful entrepreneur and business owner, he works with both individuals and companies to support corporate growth, foster business start-ups and guide leaders in the areas of talent management, workforce planning and organizational development.
We discuss:
- How to make your business serve you rather than you serving your business
- Why we shouldn’t see ourselves as rugged individualists
- Why you should analyze the return on investment for getting help
- The benefits of being coached by someone who has experienced your specific challenge
- How the way we work is impacting business strategy
- Ideas for recurring revenue for solopreneurs
As the CEO of a 6-time INC 5000 company, Todd knows the struggles that businesses face around the areas of people, cash, strategy & execution. Through his firm Extraordinary Advisors, Todd is able to guide leaders into programs of sustained profitability.
Learn more about Todd at www.extraordinaryadvisors.com,LinkedIn, Twitter and Facebook.
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Use Your Mindset to Build Recurring Revenue Featuring Joel Salomon
Joel Salomon is a Prosperity Coach. He helps identify and overcome the roadblocks standing in the way of personal financial freedom.
We discuss:
- How to understand your purpose, develop your mindset and implement your action plan
- How acting “as if” can help you overcome a major challenge
- How solopreneur experts can use their mindset to build recurring revenue
Prior to becoming a Prosperity Coach, Joel launched his own hedge fund, Salaurmor Capital, a dream that Joel had had from the early 1990s. Joel was designated a Fellow of the Society of Actuaries in 1992 and a Chartered Financial Analyst in 1995.
Learn more about Joel at www.salaurmor.com,and LinkedIn.
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Content Marketing and Recurring Revenue Featuring Eric Kasimov
Eric Kasimov is the founder of KazSource, a multifaceted business development company that includes KazCM, a content marketing agency, SportsEpreneur, a content platform, and KazSource Insurance, a life insurance brokerage firm. He is also the host of the podcast, Entrepreneur Perspectives.
We discuss:
- How to find your path as an entrepreneur
- Why content marketing is an insurance policy for a business
- How to create maximum control over the outcome you desire
- How to turn your customers needs into recurring revenue
- Why you need have trusted people internally and externally
- Why you need to think about having one fan
- Why you need to read and listen
For Eric and his team, it’s all about helping entrepreneurs build and protect their business–and that starts with creating opportunities through content marketing. Eric grew up in Buffalo, NY and remains a long-suffering Buffalo Bills fan. He currently resides in Charlotte, NC, with his wife (a songwriter) and their three kids. For now, he still wins every driveway basketball game he plays against his son.
Learn more about Eric at www.kazsource.com,LinkedIn, Twitter and Facebook.
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The Science of Being In Demand Featuring Tom Poland
Tom started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than $20 million.
We discuss:
- Why control over your time is so important
- What is most important for entrepreneurs to learn
- Why you can’t judge a book by its cover
- How to package your unique value so it stands out
- How a short, simple and shiny model of your implementation process can generate leads
- Various versions of recurring revenue for solopreneurs
- How to walk your ideal target through a persuasion sequence
Tom is the best selling author of Leadsology©: The Science of Being In Demand. He’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.
Learn more about Tom at www.leadsology.guru, LinkedIn, Twitter and Facebook.
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The Power of Purpose-Driven Peers Featuring Paul Spiegelman
Paul Spiegelman is the co-founder of the Small Giants Community, a peer-group of purpose-driven business leaders. He is the former chief culture officer of Stericycle, the co-founder and former CEO of BerylHealth and the founder and chairman of The Beryl Institute.
We discuss:
- What it takes to build recurring revenue in different kinds of businesses
- How to determine the differentiated value you offer to your customers
- How to measure how aspects of your culture relate to your ROI
- How to tap into the knowledge of those around you
- Why being part of a community of peers is so powerful
- How solopreneurs can avoid being perceived as a commodity
Paul is a New York Times best-selling author and has been honored with the Ernst & Young Entrepreneur of the Year award.
Paul is a sought-after speaker and author on leadership, employee engagement, entrepreneurship, culture, and leading a purpose-driven life. He has made many radio and TV appearances and his views have been featured in the Wall Street Journal, Inc. Magazine, and he is currently a columnist for Forbes.com.
Paul practiced law for two years prior to starting BerylHealth. He holds a bachelor’s degree in history from UCLA and a law degree from Southwestern University.
Learn more about Paul at www.smallgiants.org, LinkedIn, Twitter and Facebook.
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Lessons from a Serial Entrepreneur Featuring David Mammano
For more than 20 years, David Mammano has been a serial entrepreneur. Having started seven businesses from scratch, he thrives on starting and growing businesses.
We discuss:
- The differences between starting and growing a company
- How the explosion of the coaching industry is causing coaching fatigue
- Why you need to be super focused on a niche to show your expertise
- Where you need to be present for your audience to learn about you
- How to set up systems to help your clients on a recurring basis
- Why you need to become an incredible resource so that clients will continue to buy your offering
David’s experiences include a three-time Inc. Magazine 5000 Growth Company, the host of The Avanti Entrepreneur podcast, a TEDx speaker, a Forbes.com contributing writer, an adjunct professor at the University of Rochester, and the author of business and college planning books.
David has started, sold, franchised, licensed, and taken on partners as well as investors with his companies. He’s done it all, and now Dave is ready to help others start or grow their companies.
Learn more about David at http://avantientrepreneurgroup.com/, LinkedIn, Twitter and Facebook. You can contact him at david@davidmammano.com
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How to Build Successful Entrepreneurship and Solopreneurship Models Featuring Scott Mesh
Dr. Scott Mesh is CEO of Los Niños Services, a special education company providing therapeutic services to young children with autism and other developmental disorders.
We discuss:
- How you have freedom to work whatever long hours you want as an entrepreneur
- The challenges of continuing to produce quality work, make more money and reduce your working hours as your business grows
- Why it’s difficult to receive feedback
- How to go from average to exceptional
- Why a big vision is so critical for success as an entrepreneur
- Tips for solopreneurs to build recurring revenue
Los Niños Services is one of the largest early intervention programs in New York State serving 1,500 children per year with 300 staff. Los Niños has been recognized with eight best company to work for awards and is known as an employer of choice. Dr. Mesh has co-led Los Niños with Edita Diaz, M.S.Ed., President, since inception in 1988. Los Niños also presents the Young Child Expo & Conference in New York and Los Angeles. Their conferences are attended by 1,500 people from around the world and are renowned as one of the best in early childhood.
Learn more about Scott at www.losninos.com, LinkedIn, and Facebook.
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Building Recurring Revenue as a Consultant Featuring Jenn Grace
Jenn T. Grace is a nationally recognized business strategist, speaker and author. Guided by the mantra, “change happens in business,” Jenn believes social change happens first in the workplace before spilling over into mainstream society.
We discuss:
- How to find your voice as a consultant
- How to determine where the optimum value exists within your skills and experiences
- Why systems and processes are the key to successful transitions
- How a delegation system is key to growing and scaling
- How to analyze recurring revenue opportunities so that you price them effectively
Jenn is a Best Selling author and has been featured in Forbes, The Huffington Post, The Hartford Courant and CNBC. Passionate about helping people share their stories of adversity, Jenn is the Founder of the Purpose Driven Authors Academy and Publish Your Purpose Press. A marathon runner, animal lover and novice birder, she lives in Connecticut with her family.
Learn more about Jenn at www.publishyourpurposepress.com, LinkedIn, Twitter, and Facebook.
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Using Cash Flow Principles to Build Recurring Revenue Featuring Tyler Sheff
Tyler Sheff is the Chief Executive Officer (CEO) of The Cash Flow Guys, a company that aims to educate their clientele in investing in real estate and building long-term wealth. The Cash Flow Guys treat each client as a student, giving them the necessary tools needed to succeed as a real estate investor from the ground up. Tyler and his team have one goal – to simplify the process of buying and selling real estate for investment purposes. As an educator, the greatest reward Tyler gets from all this hard work is watching Cash Flow Guys students learn and ultimately become successful.
We discuss:
- How the U.S. tax code explains how not to pay taxes
- Why it is critical to work hard, leverage resources involving other people and build a team
- Why you need to understand the monthly expenses needed to support your desired lifestyle
- The value of being a good listener to help your sales success
- How to turn your common tasks into evergreen content that you can sell
Tyler is also the host of the Cash Flow Guys Podcast. He focuses on cash flowing assets as an investor and syndicator with a concentration in multi-family apartments and non-performing notes. As a realtor, he specializes in working with investors who are looking to build long-term wealth. Tyler has been involved in Real Estate for over 17 years and now focuses on investing for cash flow and long-term gain while helping others do the same.
As an educator, coach and master facilitator of Robert Kiyosaki’s CashFlow 101 Game, Tyler hosts workshops in the Tampa, FL area to teach busy people how to escape the rat race by acquiring assets creatively. Tyler is a huge advocate of financial independence and helps others achieve just that.
Learn more about Tyler at www.CashFlowGuys.com, LinkedIn, Twitter, and Facebook.
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How to Focus Your Efforts to Build the Business that Serves Your Needs Featuring Caroline Ceniza-Levine
After 15 years in strategy consulting, executive search and corporate HR, Caroline Ceniza-Levine co-founded SixFigureStart in 2008 to coach executives and entrepreneurs on achieving professional and personal success.
We discuss:
- Why your business model needs to be in alignment with your personal goals
- How compartmentalizing your thinking can reduce your anxiety about pursuing new revenue streams
- The value of maximizing the time you spend using your strengths while outsourcing tasks and activities you don’t enjoy or struggle to do well
- How to manage your money to help the success of new business activities
- Why customers are attracted to experience-based offerings
Caroline is the author of Jump Ship: 10 Steps To Starting A New Career (ForbesMedia, 2015) and writes for Forbes Leadership. Caroline’s philosophy is that joy and money are not mutually exclusive and she lives this credo with her latest venture, real estate, travel, and finance site, CostaRicaFIRE.com.
Learn more about Caroline at www.costaricafire.com, LinkedIn, Twitter, and Facebook.
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Why Solopreneurs Need an Operations Manual Featuring Chris Ronzio
Chris Ronzio built a nationwide video production company that sold over $3 million in youth sporting event videos before he was 25 years old.
In 2013, Chris sold that business and founded an operations consulting firm that helps other entrepreneurs create scalable systems and processes. Over the last 5 years, the firm, Organize Chaos, has worked with hundreds of companies in dozens of industries and invested in building 6 of those businesses to over $30 million in annual revenue.
Now, Chris’ third business, Trainual, is an online platform for business owners and employees to document what they do in simple step-by-step processes.
We discuss:
- Why an operations manual is critical for growing your business, even if you are a solopreneur
- How to save time and make more money
- The difference between growth and ideal profitability
- The pros and cons of consulting vs. training
- The value of understanding the job to be done
- How solopreneurs can look for recurring revenue opportunities
Chris and his team are on a mission to systematize 25,000 small businesses through their technology.
Learn more about Chris at www.trainual.com, www.chrisronzio.com, LinkedIn, Twitter, Instagram and Facebook.
To receive a special discount for listeners of Smashing the Plateau, go to www.trainual.com/smashingtheplateau.
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How to Build a Platform for Multiple Streams of Recurring Revenue Featuring Nichole Sylvester
Nichole Sylvester is an awakening mentor, guiding people inward to discover their power and potential.
We discuss:
- How to set yourself up for a breakthrough when you’re in a really painful situation
- How investing in your own learning can shape your future
- The benefits of consistently creating content, building relationships with like-minded people and asking for business
- Strategies for developing multiple revenue streams
- Keeping your actions in alignment with your vision
Overcoming a lifetime of adversity, such as generational abuse and addiction, Nichole has become the messenger for reclaiming self-worth and choosing success. She is a speaker, author and mother.
Learn more about Nichole at www.nicholesylvester.com, and Facebook.
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How to Launch an Expertise-Based Business with No Capital Featuring Marc Mawhinney
Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising)! He achieves this with his coaching programs; his podcasts (Natural Born Coaches and The Marc Mawhinney Show); his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club.
We discuss:
- The challenges of overcoming the emotions of a business closure
- How your own failures can be a teaching opportunity
- How to turn your expertise into consistent, stable revenue
- Why you should your business start with a simple offering
- How to monetize with simplicity
He’s been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com.
Learn more about Marc at www.NaturalBornCoaches.com, www.thecoachingjungle.com, LinkedIn, Twitter and Facebook.
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How to Build a Culture of Collaboration and Empowerment Featuring Nathan Hirsch and Mark Monchek
Nathan Hirsch is a serial entrepreneur, hiring expert, and the CEO of FreeeUp.com. He has hired hundreds of freelancers to build his companies and has been featured on over 100 business podcasts sharing his knowledge on hiring and entrepreneurship. He currently lives in Orlando, Florida.
Mark Monchek has 35 years of experience as an entrepreneur, advisor, coach, and consultant. His Culture of Opportunity book (an Amazon best seller) and program provide the strategy, systems, and tools to take organizations to the next level of sustainable growth. The program has been used by JPMorgan Chase, The Stanford University Distinguished Career Institute, Adorama, Mapos, and many other organizations to achieve measurable growth.
We discuss:
- How experiential learning can lead to a successful pivot
- The power of teamwork and collaboration
- How listening to your team and encouraging a culture of feedback boosts your success as a leader
- How to use rituals and practices to support collaboration and reduce turnover
- Why you need to understand and define your culture, know how to measure your culture, and hire to fit your culture
- The challenges of creating a culture of collaboration and empowerment in a remote work environment and how to overcome them
Learn more about Nathan at https://www.freeeup.com, LinkedIn, Twitter and Facebook.
Learn more about Mark at www.opplab.com, https://www.youtube.com/user/OppLabTV, LinkedIn, Twitter and Facebook, and you can contact Mark at markm@opplab.com.
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How to Generate Predictable Revenue Featuring Craig Cody
Craig Cody is a Certified Tax Coach, Certified Public Accountant, business owner and former New York City Police Officer with 17 years experience on the force. In addition to being a Certified Public Accountant for the past 15 years, he is also a Certified Tax Coach.
We discuss:
- What happens when the market suddenly decreases opportunity in your desired niche
- The importance of learning in every situation
- How critical cash flow is for solopreneurs
- How building recurring revenue and systematizing your business can be game changers
- How to change your solopreneur business model to a recurring revenue model to generate a predictable flow of revenue
As a Certified Tax Coach, Craig belongs to a select group of tax practitioners throughout the country who undergo extensive training and continued education on various tax planning techniques and strategies to become, as well as remain, certified. With this organization, Craig has co-authored an Amazon best-selling book, Secrets of a Tax-Free Life.
To request a free copy of Craig’s book, go to www.craigcodyandcompany.com/smashingtheplateau or call (516) 869-4051.
Learn more about Craig at www.craigcodyandcompany.com, LinkedIn, Twitter and Facebook.
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How to Understand and Leverage Your Expertise Featuring Spencer Deering
Spencer Deering believes everyone has the right to do their BestWork. Front liners; charity workers; entrepreneurs; next gen leaders; educators; C-suite execs. Everyone deserves meaningful work that drives maximum value.
We discuss:
- Learning what the market demands rather than what you want to sell
- The challenge of feeling like you’re not making the most of your life
- Why you need to understand three principles about yourself before you can leverage your expertise to create a successful business
- The counterintuitive traits you need to apply to be successful
- Why you need to deliberately try to fail
Revolutionizing leadership development is the only way to get there.
As President of BestWork Inc. Spencer helps organizations prepare next generation leaders for high performance in the knowledge economy.
Starting his career as a high school teacher, Spencer has been a five-star coach: basketball, lacrosse, soccer, and baseball. The specific class or sport at hand was secondary: he focused on leading people to their strengths and encouraging them to double down on them.
Learn more about Spencer at www.bestworkinc.com, LinkedIn and Facebook.
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Transforming a Volunteer Activity into a Business Featuring Mac Prichard
Mac Prichard is the founder and publisher of Mac’s List, an online community for people looking for rewarding, creative, and meaningful work. More than 80,000 people a month visit the site, which includes a job board, and a blog and courses about the nuts and bolts of job hunting and career management.
We discuss:
- What it takes to charge money for the first time
- Why you shouldn’t wait too long to test new ideas
- How to find the hidden nuggets about what your customers want
- How to set your initial price
- How to build recurring revenue
A leading career expert, Mac helps people who are looking for a job during all of life’s transitions: millennials getting a first job, midlife professionals switching sectors, parents getting back to work after raising a family, or baby boomers who want to change careers.
Mac is proud to own two registered B-Corp companies, which use the power of markets to solve social and environmental problems. He is the author of Land Your Dream Job Anywhere and hosts the weekly podcast, ‘Find Your Dream Job.’
Learn more about Mac at www.macslist.org, LinkedIn, Twitter and Facebook.
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Strategies for Building a Successful Solopreneur Consulting Business Featuring Susan Kudla Finn
Susan Kudla Finn, PMP, is a dynamic leader, compelling communicator and highly skilled lobbyist with an impressive track record leading seven diverse nonprofit organizations, most recently as President and CEO of the Alzheimer’s Association’s National Capital Area Chapter. She currently teaches in the project management curriculums at Georgetown and George Washington University and serves as a strategic consultant to corporate leaders, senior government officials, and nonprofit organizations. She is globally certified in project management (PMP.)
We discuss:
- The differences between accountability, responsibility and planning as an organizational leader and as a solopreneur
- How self-motivation and a sense of purpose are critical skills for success as a solopreneur
- Why personal and professional networks are essential supports as a solopreneur
- How being seen using your skills as a consultant can lead to business opportunities
- Steps you can take as a consultant that may lead to recurring revenue
- How to strategize how much time you should allocate to marketing activities
- The importance of honest feedback from others about your strengths
Susan is an editor of The Complete Guide to Nonprofit Management, and holds an MA in Legislative Affairs is from George Washington University, and a BA in American Government from Georgetown University, where she also completed postgraduate work in international business.
Learn more about Susan at LinkedIn and Twitter.
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Incentives as a Consulting Niche Featuring Rob Marchalonis
Rob Marchalonis is the founder of IncentShare.com. Years of experience as CEO, engineer, entrepreneur, coach, and consultant have given Rob deep insight into employee motivation and incentives to get results. He has advised thousands of business leaders.
We discuss:
- Why investing in incentives for your current employees might be more productive than hiring new employees
- What’s behind the psychology and strategy of incentives
- Common mistakes leaders make when trying to provide incentives and what they should be doing instead
- Why you should consider providing incentive plans by workgroup
- Why there are advantages to building a niche business like IncentShare.
- The importance of finding your proprietary space that will separate you from your competition
- How to build recurring revenue with consulting, coaching and facilitation
Rob attributes many of his results as a leader to sharing strategies that multiplied sales, profits, productivity, and more. His accomplishments include twenty years as GM and CEO of Stoner Inc., where he developed business strategy, built a team, and created incentive plans that resulted in 15X sales growth. Rob has innovated hundreds of ways to incentivize and share results with individuals, work groups, and entire organizations.
While CEO of Stoner Inc., the company received the Malcolm Baldrige National Performance Excellence Award from the President of the United States and was named a Best Place to Work in Pennsylvania for nine years. When you find the right way to “share your success,” everyone wins!
Learn more about Rob at https://incentshare.com/, LinkedIn, Twitter and Facebook.
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Success as a Solopreneur Featuring Michael Katz
An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in helping solo professionals get more and better clients by positioning themselves as Likeable Experts.
We discuss:
- How it feels to take the risks and reap the rewards that are inherent to entrepreneurship
- The mistakes that solopreneurs commonly make when it comes to building their business
- Why building trust is the major differentiator for solopreneur experts
- How specificity and narrowness dramatically improve your positioning as a solopreneur
- The importance of staying top of mind with your network – even if they aren’t likely to ever become your customers
- Why being helpful to people in need is a marketing opportunity – whether or not they need your services
- Taking advantage of your flexibility as a small business
- How teaching the skill you have is an opportunity to build recurring revenue
- The importance of consistency – one of the keys to building successful relationships
Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, Inc.com, USA Today, and other national and local media.
Michael is the author of four books, and has published more than 400 issues of “The Likeable Expert Gazette,” a twice-monthly email newsletter and podcast with 6,000 passionate subscribers in over 40 countries around the world.
Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal.
Michael’s special offer for listeners of Smashing the Plateau can be found at www.michaelkatz.com/plateau.
Learn more about Michael at www.bluepenguindevelopment.com, LinkedIn, and Twitter.
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Finding Your Cross-Generational Voice Featuring Phyllis Weiss Haserot
Phyllis is the foremost workplace multi-generational expert speaking with a cross-generational voice. She champions the power of cross-generational conversation and collaboration to solve the urgent problems of knowledge transfer, succession planning, and attracting and retaining clients and employees of different generations. Her newest book on generational challenges is “You Can’t Google it! The Compelling Case for Cross-Generational Conversation at Work.”
We discuss:
- Why cross-generational conversations are so critical to business success
- How these relationships build and sustain business
- How today’s time pressures exacerbate the challenges of effective communication
- Ingredients that foster healthy cross-generational conversations
Phyllis is President of Practice Development Counsel, a business development and organizational effectiveness consulting and coaching firm she founded over 25 years ago. She is a frequent speaker and a columnist for Forbes.com, Next Avenue, Legal Executive Institute, and others. Phyllis is the founder of Cross-Generational Conversation Day, and owner/manager of the Cross-Generational Conversation group on LinkedIn.
Learn more about Phyllis at www.pdcounsel.com; www.youcantgoogleit.com; www.crossgenerationalconversation.com, LinkedIn, and Twitter.
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Finding Your Ideal Revenue Model Featuring Josh Haynam
Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes.
We discuss:
- Why quizzes lead to conversations
- How to discover the tool that can be the secret to success
- Why and how you should get advice from your customers
- How to identify revenue models that fit well with your offering
- How to overcome unexpected roadblocks as you test something new
- How boring content marketing can work really well
- What’s most important to do as you try to create recurring revenue
Josh has probably seen more quizzes than any other human on earth right now.
Learn more about Josh at www.tryinteract.com, LinkedIn, Twitter and Facebook.
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