Posts by David Shriner-Cahn
Exclusive Interview With Original Go-Giver Bob Burg

“When you sell on price, you’re a commodity. When you sell on value, you’re a resource.”
Bob Burg is a bestselling author, international keynote speaker, and world-renowned sales coach. According to Bob, the secret to sales lies in embracing a giving mentality, and even though it may feel counterintuitive, shifting your focus from getting to providing is the wisest (and most profitable) way to run a business.
In this episode, you’ll discover:
- How to provide exceptional value (without costing you money).
- What it really means to have a giving mentality.
- Expert tactics for dealing with change.
- Why good salesmanship isn’t about the salesperson.
Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including Fortune 500 companies, franchises, and numerous direct sales organizations. Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Although once primarily known for his book Endless Referrals, the past few years has seen his business parable, The Go-Giver (coauthored with John David Mann) rocket to the forefront of his readers’ imaginations. The Go-Giver shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek. Since its release it has consistently stayed in the top 25 on 800ceoread’s Business Book Best Seller List. It’s an international bestseller and has been translated into 21 languages. It is Bob’s fourth book to sell over 250,000 copies. His newest book is Adversaries Into Allies: Win People Over Without Manipulation or Coercion.
Learn more about Bob at burg.com, LinkedIn and Twitter.
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A Strong Work Ethic in Hollywood
On yesterday’s episode of Smashing The Plateau, Carl Ciarfalio discussed what it takes to succeed in Hollywood. Here are some of his biggest influences: 1) My Parents I had a great, Midwest upbringing, and my father was a WW2 veteran. My parents were from The Greatest Generation and they had strong values and a powerful…
Read Full PostA Hollywood Heavy Hitter With Carl Ciarfalio

“It’s motivating to be able to create and see your work come to fruition.”
As a Hollywood stunt coordinator, actor and stuntman, Carl Ciarfalio pulls no punches.
According to Carl, Hollywood (and business in general) is all about the hustle, and if you want to hit the big time, you need to embrace the power of self-marketing and reject complacency. Today he reveals the real business of show business, and what it takes to succeed in one the world’s biggest industries.
In this episode, you’ll discover:
- The importance of setting reachable and attainable goals.
- How to shape a successful career that blends business with art.
- Why you need to constantly market yourself (especially when business is booming).
- The realities of show business (that aren’t taught in school).
Carl Ciarfalio is a 40-year veteran of the entertainment industry with a prolific career as a Stunt Coordinator, Stuntman, and Actor. He has worked with such film and television heavyweights as Martin Scorsese, Ron Howard, Steven Soderbergh, Jamie Foxx, Tom Cruise, Clint Eastwood, Scott Cooper and Chuck Norris.
Carl is a former member of the Stuntmen’s Association of Motion Pictures, and served as its President from 1992 through 1996. He served two terms at the Academy of Television Arts and Sciences as the first Governor of the Stunt Peer Group. Carl helped form this in 2000, and in 2001 was a key player in establishing the first Emmy Award for Outstanding Stunt Coordination. Carl also partnered with Teri Ryan to create and develop the annual Taurus World Stunt Awards and Taurus Foundation, and today continues to serve on its Blue Ribbon Committee.
Learn more about Carl at carlciarfalio.com, stuntmanbook.com LinkedIn, and Twitter.
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The Power of Delegation
Yesterday on Smashing the Plateau, Jozsef Kiss discussed the importance of outsourcing and delegation. Here are some of his biggest influences: 1) Brian Tracy The Science of Self-Confidence is an audio book I love. By listening to books like these, the messages get implanted into your subconscious, and you’re funneling information into your head. 2)…
Read Full PostLetting Go And Learning To Delegate With Jozsef Kiss

“You become more clear in terms of your goals, your aspirations, and your business, because now you have the time to focus on the things that really matter…”
Like most entrepreneurs, Jozsef Kiss thought he could do it all. By burdening himself with unnecessary responsibilities, he was losing what he treasured most – time with his family. As a solution, Jozsef embraced the power of outsourcing by founding Somebody 2 Hire, a virtual staffing company in the Philippines. Today he explains why delegating and outsourcing allow you to focus on the most important aspects of your business and life.
In this episode, you’ll discover:
- Why it’s dangerous to spend too much time on social media.
- The importance of researching your niche.
- What it takes to be an entrepreneur overseas.
Jozsef Kiss is the Founder and CEO of Somebody 2 Hire, a virtual staffing solution in the Philippines which caters to small and medium sized businesses. He is a husband, father, and a business owner dedicated to helping other entrepreneurs in ways they never thought possible.
Learn more about Jozsef at somebody2hire.com, LinkedIn and Facebook.
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A Pioneer of Leadership
On yesterday’s episode of Smashing The Plateau, Ira Miller discussed the five responsibilities of effective leadership. Here are some of his biggest influences: 1) Vitee and Harold Miller Their multi-generational view and personal sacrifice allowed me to attend college. They also instilled in me the importance of having a longer-term view. 2) My Initial Managers…
Read Full PostThe Executive Mentor With Ira Miller

During his prominent career as a C-suite executive, Ira Miller developed an exceptional and unusual leadership methodology. Today he is a mentor to a wide range of senior leaders and CEOs. In this episode, Ira discusses how he developed his singular strategy, and how he uses it to help senior executives find focus, reevaluate priorities and connect with other leaders.
Listen to discover:
- The five, fundamental responsibilities of leadership.
- What it means to be narrow and deep versus shallow and broad (and which one’s better).
- The importance of implementation.
Ira Miller helps businesses owners, CEOs and senior executives become consistent and effective leaders. With over 30 years in the industry, Ira has cultivated winning techniques in leadership development, corporate governance, decision-making processes, organizational integration and alignment. He has supported over 40 companies (at the highest levels) across 17 industries.
As a former policy-making executive, Ira revived several underperforming organizations, including two divisions at GE, major divisions of publicly traded companies, and venture backed businesses. He has held the positions of Division President, Chief Operating Officer, Chief Financial Officer, and Senior Vice President of Marketing & Sales.
Learn more about Ira on irasmiller.com and LinkedIn.
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A Champion Of Women’s Sports
Yesterday on Smashing The Plateau, Digit Murphy discussed her mission to empower women, and take women’s athletics to the next level. Here are some of her biggest influences: 1) Arlene Gorton She really was a true champion of Title 9, and she was my mentor for years and years. She was always telling me to…
Read Full PostChanging the Game With Digit Murphy

“Here’s the deal, they wouldn’t let us in the door in men’s sports, so we have to now create our own door. We have to now create our own destiny.”
Digit Murphy is a champion of women’s athletics. Not only is she an exceptional athlete in her own right, Digit has coached Olympians, National Champions, and was the first female head coach in Brown University history. She has dedicated her life to empowering women and teaching them to shape their own destinies. Today she discusses her groundbreaking career in women’s sports, the Play It Forward Sport Foundation, and how to change the current attitude toward women’s athletics.
In this episode, you’ll discover:
- The adversity in women’s sports (and how to overcome it).
- Why we have to change the social norm surrounding women’s athletics.
- The Play It Forward model and how it’s changing the game.
- Parallels of women in sports and women in business.
Digit Murphy is the current founder of Play It Forward Sport Foundation, an innovative and disruptive model in the women’s sports space. Digit was the 2012-2015 coach of the women’s pro hockey team, the Boston Blades, and she won 2 Clarkson Cups in three years. Digit also has over twenty years of coaching experience since her start at Division I Brown University. She has coached Olympians and All-Americans, and earned numerous ECAC and Ivy League titles. A key component to Digit’s coaching philosophy is the belief in the growth of women’s presence in ice hockey and coaching, a passion she incorporates into all of her work.
Learn more about Digit at digitmurpheyathletics.com, playitforwardsport.com, LinkedIn and Twitter.
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Understanding Your Finances
On yesterday’s episode of Smashing The Plateau, Brian Califano gave us expert financial advice for every level of business. Here are some of his biggest influences: 1) Gary Vaynerchuk He is the smartest man doing social media today, and he speaks and writes in digestible bits that make it actionable and understandable. 2) Napoleon Hill…
Read Full PostA Prophet of Profit…Brian Califano

“Without planning for success, you’re almost planning for failure.”
As the Co-Founder and Managing Partner of AcceleratingCFO, Brian Califano understands the demanding (and rewarding) life of an entrepreneur. Armed with over twenty years experience, he now uses his expert knowledge of everything finance to help small businesses and entrepreneurs exceed their goals. Today he dispenses invaluable financial advice for every kind of business, and discusses how to catapult your business to the next level.
In this episode, you’ll discover:
- Common financial challenges facing entrepreneurs.
- Why you need a solid formula to build your business.
- Why it’s never too late to become an entrepreneur.
- How to understand your resources and where to allocate them.
- The power of the micro-niche.
Brian Califano is the Co-Founder and Managing Partner of AcceleratingCFO, a New York contract CFO consulting firm that allows business owners to benefit from over 40 years of senior Fortune 500 experience. Before AcceleratingCFO, Brian provided senior finance leadership at organizations that include the McGraw-Hill Companies, Viacom, SFX, Kaplan, and the NHL.
Learn more about Brian at AcceleratingCFO, LinkedIn and Twitter.
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It’s All About The Customer
On yesterday’s episode of Smashing The Plateau, Michael Callahan discussed what it takes to develop a winning customer service experience. Here are some of his biggest influences: 1) Kerry Bodine She is the single most influential person I’ve worked with in the last five years. Her book Outside In is the bible of customer experience…
Read Full PostHow to Walk in Your Customers’ Shoes With Michael Callahan

Having launched winning strategies at Microsoft, Amazon, and Hulu, Michael Callahan has unparalleled insight into the customer service experience. Now the Director of the Global Customer Experience at Blueprint Consulting Services, Michael helps leaders break through their biggest challenges. Today he discusses his impressive career at three iconic brands, what he’s learned along the way, and what companies can do to maximize their customer service experience.
In this episode, you’ll discover:
- The importance of team recognition and celebrating wins.
- Why humility plays a large role in cultivating a collaborative culture.
- The power of simplicity.
- The importance of looking at the right data instead of more data.
Michael Callahan’s designed solutions have won patents, and his team’s work continues to touch millions of customers around the world every day. Michael is now the Director of the Global Customer Experience Practice for Blueprint Consulting Services, and leads a team in Venice Beach, California. The team advises C-Level executives on customer experience strategies, builds analytic tools to give leaders insight that drives change, and performs world-class consumer research. Michael is also passionate about ending youth homelessness, and lives in Venice with his two dogs, Teague and Flynn.
Learn more about Michael at michaeltcallahan.com, Blueprint Consulting Services, LinkedIn and Twitter.
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Great Expectations
Yesterday on Smashing The Plateau, Peg Wright discussed how The Center For Great Expectations seeks to improve the lives of women and adolescents. Here are some of her biggest influences: 1) My father, James Young He was my mentor. He said to me, “Peg, you hire people who are better than you are. They make…
Read Full PostWhy Making a Difference Makes All the Difference With Peg Wright

“I really believe that I’m on the planet to attract, and retain and help others step up … we really try to cultivate an environment where everyone recognizes that their contribution to the goal of really assisting women in breaking out of the cycle they’re in is equally important.”
Peg Wright was at the top of her sales game, but despite her success, she always found herself wanting more. When she started volunteering at the Great Expectations Maternity Home, Peg discovered her true calling. She soon founded the Center for Great Expectations, a nonprofit whose mission is to make a difference in the lives of homeless women and adolescents with mental illness and substance abuse. Today she discusses the personal circumstances that led her to the Center For Great Expectations, and how she successfully combined her expertise in business with her philanthropic passions.
In this episode, you’ll discover:
- How the Center For Great Expectations helps women and adolescents overcome adversity.
- The importance of forming the right partnerships.
- Why you need to be open to working with the best and brightest in the field.
- The biggest challenge facing nonprofit organizations.
Peg Wright is President & CEO of The Center for Great Expectations, a nonprofit she founded in 1998 to help homeless, pregnant women and adolescents break the cycle of homelessness, abuse and addiction. Her commitment to an innovative, clinical approach that integrates Trauma-Informed Care with Parent Infant Mental Health has resulted in CGE’s recognition as a premier provider of a Continuum of Care that includes Residential, Child Development, Outpatient, and Supportive Housing services.
Peg was recently recognized by NJBIZ as a “Top 50 Women in Business,” and was named a “New Jersey Hero” by the NJ Heroes Foundation. Peg serves on the Boards of Fairleigh Dickinson University’s Center for Excellence, the Somerset County Business Partnership, and the New Brunswick Health Partners.
Learn more about Peg at the Center For Great Expectations, LinkedIn and Twitter.
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The Right State Of Mind
Yesterday on Smashing The Plateau, Sherold Barr discussed how to conquer a negative mindset. Here are some of her biggest influences: 1) Byron Katie She is helping people awaken to the fact that they are not their thoughts (that’s the ego and left brain), and that our limiting beliefs and thoughts are the cause of…
Read Full PostChanging Your Mindset With Sherold Barr

“It’s a beautiful thing to see people go out of their comfort zones and try, and it’s sad to me when people don’t.”
Sherold Barr is all about the mindset. Through determination and perseverance, Sherold was able to overcome tragedy and establish two, wildly successful companies. She now teaches other entrepreneurs how to overcome their fears, step outside their comfort zones, and grow their businesses. Today she discusses her journey into entrepreneurship and much more.
In this episode, you’ll discover:
- How to overcome your inner critic.
- Why you need an authentic online presence.
- The importance of finding your tribe.
- Why discomfort leads to growth.
Sherold Barr is an entrepreneur, strategist and mindset coach, who has built two successful organizations from scratch. Sherold’s mission is to help entrepreneurs build businesses that support the life they want to live while making a difference. Sherold speaks at conferences including World Domination Summit and her work has appeared on Kris Carr, Roots of She, She Brand and a Year With Myself.
Learn more about Sherold at sheroldbarr.com, LinkedIn and Twitter.
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A Deeper Connection
On yesterday’s episode of Smashing The Plateau, Roger Gorman discussed the connections between behavioral psychology and technology. Here are some of his biggest influences: 1) Manoj Bhargava He is an attitude rock star. He is spending most of his time now trying to come up with world innovations. The work he is doing is remarkable,…
Read Full PostBehavioral Psychology In A Digital World With Roger Gorman

Roger Gorman is all about innovation. As an entrepreneur with a background in behavioral psychology and digital technology, Roger’s mission is to cultivate deeper engagement, greater relevance, and astute connections across the globe. Today he discusses the power of intelligent connections and shared knowledge (and what it means for your business).
In this episode, you’ll discover:
- Why technology is ultimately pandering to the human mind.
- How digital interaction can lead to better, real-world experiences.
- Why collaboration is a dangerous word.
- The definition of relevance and why it’s the key to connection.
Roger Gorman is the founder of ProFinda.com, and a seasoned entrepreneur having launched several successful startups since 1998. With a background in behavioral psychology meets digital, he has also run innovation for two of the UK’s leading FTSE 250 brands. Roger has lectured at the White House, spotlighted at Davos as a top entrepreneur, is listed as one of London’s top 100 Tech Entrepreneurs, and is the winner of the Mitie Millions and the UCL award for Innovation (2011).
He is also passionate about social causes, and was awarded for his work in 2011 with the UnLimited Award, a charity supporting social entrepreneurs. Roger has committed to donating his technology to social causes with global impacts.
Learn more about Roger at ProFinda.com, LinkedIn, Davos, and his Digital Innovation Speech.
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Finding Your Focus
Yesterday on Smashing the Plateau, Jeffrey Hayzlett discussed his impressive career as an entrepreneur and business television host, and demonstrated how leaders can take their businesses to the next level. Here are some of his biggest influences: 1) Fred Pinson He is a plumber who hired me back when I was 12/13 years old. My…
Read Full PostFrom CMO To Television Host With Jeffrey Hayzlett

“You can make your own reality. Just change it.”
Jeffrey Hayzlett is one passionate entrepreneur. As the former CMO of Eastman Kodak, and current Chairman and CEO of the Hayzlett Group, Jeffrey knows what it takes to take your business to the next level. During his impressive career, Jeffrey has bought and sold over 250 companies, and is now a world-renowned, primetime television and radio host. Today he discusses why lack of focus is the biggest challenge facing entrepreneurs, and what leaders should do in order to drive change in their businesses.
In this episode, you’ll discover:
- Why stories and excuses get in the way of entrepreneurs leveling up their businesses.
- The importance of social media (and why some leaders should avoid it).
- The differences between being an entrepreneur of a small business and the C-suite of a major corporation.
- How to create a mood that is beneficial to your business.
- The similarities between being a leader and a cowboy.
Jeffrey Hayzlett is a global business celebrity and former Fortune 100 C-suite executive. Currently, Jeffrey is the Chairman of C-Suite Network, and leads The Hayzlett Group and TallGrass Public Relations. He is a primetime business TV host, and shares his executive insight and commentary on television networks including MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons.
He is the executive producer of a number of global television projects, and the Celebrity Editor of the largest circulation social media and business magazines in the world. With a strong following in business and social media communities, he’s recognized as one of the Top 10 C-suite Twitterers and a key influencer in the social media landscape. He has been cited in Forbes, SUCCESS, Mashable, Marketing Week, and Chief Executive. Jeffrey is also the author of two bestselling business books: The Mirror Test and Running the Gauntlet.
Learn more about Jeffrey on Twitter, Facebook and LinkedIn.
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Empowering Your People
Yesterday on Smashing The Plateau, Hollie Mileski discussed what it means to be a conscious leader, and how empowering your people will better their lives and better your business. Here are some of her biggest influences: 1) Marianne Williamson Her poem, The Deepest Fear, has become a go-to resource in times of fear and uncertainty. …
Read Full PostBecoming a Conscious Leader With Hollie Mileski

“We somewhat forget that at the end of the day, we’re talking people to people, and conscious leadership is really about saying, okay, who am I as a leader, and what do I want to bring to my organization today?”
Hollie Mileski is the champion of change. As the founder of Highjump Leadership, she helps businesses develop new leadership strategies that respect, empower, and cultivate their employees. Today she discusses why your employees need to be seen and heard, how to change your leadership methodology, and the personal experiences that led her to become a conscious leader.
In this episode, you’ll discover:
- The definition of conscious leadership.
- Why leaders need to have a people-centric focus in their businesses.
- The importance of aligning your core values and philosophies.
- How to create real employee engagement.
- The importance of vulnerability in leadership.
After a successful sales and marketing career, Hollie Mileski shifted to strategy consulting, supporting global Fortune 500 clients. During this time, she led, managed, and delivered strategic change programs ranging from $500K to $15MM to $100MM+ in value and impacting tens of thousands of individuals globally. This journey led her to coach and train senior executives on how to successfully connect with their team, communicate clearly, and gain buy-in.
Leveraging this experience, Hollie launched Highjump Leadership and developed The 5 C’s of Conscious Leadership – a forward-thinking system for creating connection in your business and between individuals. Hollie co-creates with business owners and executives to RAISE THE BAR on their leadership and communication style so that they engage more authentically and with more impact.
Learn more about Hollie at highjumpleadership.com, LinkedIn and Twitter.
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The Power of Flexibility
On yesterday’s episode of Smashing The Plateau, Kristen Robinson discussed how she overcame adversities of military life to start her own successful business. Here are some of her biggest influences: 1) Lisa Sasevich She is my amazing business coach. 2) Rosetta Thurman She is my equally amazing accountability partner. 3) Jordana Jaffe In her courses,…
Read Full PostHow To Start A Business When Your Life Is Unpredictable With Kristen Robinson

“Be flexible. Be flexible and open to what happens and what comes your way.”
As a military spouse, Kristen Robinson sought out to start a business that fit her unpredictable lifestyle. Now a booming entrepreneur, Kristen helps other businesses grow their social media presence, while also mentoring other military spouses to achieve their career goals. Today she discusses how military businesses can overcome adversity, and why flexibility and freedom are the keys to success.
In this episode, you’ll discover:
- How to turn your online business into a thriving enterprise.
- How to create leverage while maintaining flexibility.
- The importance of Facebook and other social media outlets for entrepreneurs.
Kristen Robinson is the Social Media Head Coach of KR Design and is known as the Military Spouse Business Mentor. Kristen started her company KR Design to create a business to support her husband’s military career while constantly moving from one location to the next. She loves her business because it allows her to do what she loves from anywhere in the world.
Learn more about Kristen at KristenRDesign.com, myfacebookadsecrets.com, LinkedIn and Twitter.
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