Posts by David Shriner-Cahn
STP047: A Branded And Buzzworthy Face-Off with Richard Laermer and Tony Grass
Public relations expert Richard Laermer debates sales and marketing veteran Tony Grass in this episode of “Smashing the Plateau,” our latest in the FaceOff series. Tony and Richard go back and forth on issues related to branding, public perception, and making an impact in the market – fundamental topics for any business leader trying to grow.
Topics include…
- Why the intangibles may matter the most
- Where to sell and where to raise awareness
- Meeting customer needs vs. sticking with vision
- Why analytics doesn’t tell the whole story
Richard Laermer is the Founder and CEO of RLM Public Relations. He is the author of numerous best selling books including Punk Marketing and Full Frontal PR. Tony Grass is the President and Owner of e-Market Intelligence, Inc., an online sales development company focusing on marketing strategy and customer targeting.
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Rémy Chaussé’s Top 5 Sources For Finding Direction While Growing
Our last guest on “Smashing the Plateau” was Rémy Chaussé, a self-proclaimed UNstuckologist. Rémy helps people get over themselves to finally get a move on. (If you missed Rémy, go back and listen here.) Rémy admits she’s had some help along the way. Here are the people she has turned to and how she sees…
Read Full PostSTP046: Getting Unstuck Without The Guilt with Rémy Chaussé
Rémy Chaussé helps people get unstuck from whatever’s keeping them from getting to the next level. As a victim of getting stuck herself, Rémy knows firsthand which strategies work and which just lead to frustration. On this episode, she discusses stubbornness, embarrassment, and how the biggest obstacle is usually yourself.
Topics include…
- How to avoid getting ordinary self-promotion
- Swallowing pride to get things done
- Why leaders should expect less of themselves
- How creativity can actually stifle progress
- Being honest to find your “Joy Factor”
Rémy Chaussé is the Founder of the Get UNStuck Revolution and the selfproclaimed World’s Best UNStuckologist. She helps people move from their creative brainstorming phases to a place where they can implement changes and make progress.
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Nella Barkley’s Top 5 Influential Authors and Media Moguls
Our most recent “Smashing the Plateau” episode featured Nella Barkley, who helped us understand some of the challenges facing leaders and offered ways to combat them. (If you missed Nella, go back and listen here.) Nella hasn’t weathered the storm alone. Here are three people who she says have been instrumental as sources of inspiration.…
Read Full PostSTP045: Finding Success First Within Yourself with Nella Barkley
Public speaker, mentor, and coach Nella Barkley discusses goal recognition and being honest and smart about personal approaches to business. The world is full of entrepreneurs, but many are stuck in old, unoriginal habits. In this episode of “Smashing the Plateau,” Nella helps listeners figure out how to get noticed for things that are wholly unique to them.
Topics include…
- How business is like baking a cake
- Finding what’s truly unique about yourself
- The questions leaders should be asking themselves
- How to avoid the greatest danger
For more than 20 years, Nella Barkley has been helping people find their own personal career and life paths at the Crystal-Barkley Corporation. Through strategic planning principles and her own innate drive to enable others, Nella has become a sought-after mentor, public speaker, and coach.
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Jennifer Kushell’s Top 6 Life Mentors For Focus And Guidance
On our most recent episode of “Smashing the Plateau,” Founder of Young & Successful Media, Jennifer Kushell, discusses her passion for young entrepreneurial spirit. (If you missed Jennifer, go back and listen here.) Just like the kids Jennifer seeks to support, she herself has had help along the way. Here are six of the resources…
Read Full PostSTP044: An Eye Toward the Next Generation with Jennifer Kushell
Jennifer Kushell is the Founder of Young & Successful Media and YSN.com—Your Success Network and author of the NY Times bestsellers, Secrets of the Young & Successful and The Young Entrepreneur’s Edge. In this episode of “Smashing the Plateau,” she discusses motivating young people to think like entrepreneurs and building success through structure.
Topics include…
- The changing face of business
- How to deal with a market in flux
- Making, and then packaging, change
- Why the written word is more important than ever
- How successful people see the world
As the Founder of Young & Successful Media and Your Success Network, Jennifer is fulfilling her mission of ensuring that no driven young person, anywhere in the world, lacks access to opportunity to fulfill their true potential.
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Marc Mawhinney’s Top 5 Influential Authors and Media Moguls
Our most recent “Smashing the Plateau” episode showcased the talents of Natural Born Coaches podcast host Marc Mawhinney. Marc shared his secrets of launching and sustaining a daily coaching podcast. (If you missed Marc, go back and listen here.) Getting your own project off the ground is no small accomplishment. Keeping it from crashing is…
Read Full PostSTP043: Getting By With a Little Help From Coach with Marc Mawhinney
The two podcasts collide in this episode of “Smashing the Plateau,” as today’s guest is Marc Mawhinney, host of the Natural Born Coaches podcast. In our sit down with Marc, we explore the unexpected upsides of his work and the adventure in finding a niche to call your business home.
Topics include…
- Thinking often and acting even more
- Having faith in yourself to succeed
- Why hiring a coach isn’t admitting you’ve lost
- What farming can teach the world of business
Creator and Host of the Natural Born Coaches podcast, Marc Mawhinney helps motivate listeners who want to become professional coaches and offers advice to current coaches looking to improve their businesses. A coach himself, he is also the Founder of Marc Mawhinney Coaching.
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Jim Canterucci’s Top 3 Mentors He’s Met Along The Way
Jim Canterucci was our most recent guest on “Smashing the Plateau.” In our chat with Jim, he talked about the finer points of leadership in 2015, and how the position has undergone a transformation. (If you missed Jim, go back and listen here.) Jim’s idea of a new leadership normal hasn’t been cultivated strictly on…
Read Full PostSTP042: New Ideas and New Solutions with Jim Canterucci
Jim Canterucci runs his business not so unlike we at TEND run ours. Jim helps executives get their big ideas put into action. On this episode of “Smashing the Plateau,” he shares his wisdom on getting companies to accept innovation and how to maintain success even when some of those risks don’t work out.
Topics include…
- Why you should be celebrating failure
- The [60:40] rule of leadership
- How to get people working for the right reasons
- Exceeding an entrepreneurial spirit
- The new normal for leadership
- What farming can teach the world of business
Jim Canterucci is the Founder and CEO of Transition Management Advisors and a Leadership Advisor at ELCircle. He figures out ways to get executives unstuck, moving ideas from inside the boardroom out to the rest of the world by implementing them successfully.
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Kalynn Amadio’s Top 5 Professional Motivators For Success
Our most recent “Smashing the Plateau” episode featured Baby Boomer digital marketing guru Kalynn Amadio. Her ideas on bringing the vast world of online back to simple one-on-one chats are total winners. (If you missed Kalynn, go back and listen here.) But Kalynn has been lucky enough to get a helping hand along the way.…
Read Full PostSTP041: Digital Marketing In a Whole New World with Kalynn Amadio
Author, speaker, engineer, and entrepreneur Kalynn Amadio is the CEO of ikalynn LLC. As a digital marketing expert for Baby Boomers, she helps older entrepreneurs stay relevant in a world that’s migrated online. In this episode, Kalynn talks about learning to use the tools of today so that businesspeople can connect meaningfully with an audience.
Topics include…
- The real reason to use social media marketing
- Building a 1-1 conversation
- Imagining your ideal customer
- How to avoid time sucks
- How to build communities of raving fans
Kalynn Amadio is the CEO of ikalynn LLC, a digital marketing company that helps Baby Boomers flourish in the ever-changing world of the Internet, social media, video, and mobile technology. She is also an author, speaker, engineer, and entrepreneur.
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Geri Mazur’s Top 4 Sources for Tackling the Obstacles of Life and Work
On our most recent “Smashing the Plateau” episode, we featured Geri Mazur, a marketing expert who helps businesses stay relevant in today’s fast-paced climate. She gave us some stellar tips on creating a sense of demand, then fulfilling it. (If you missed Geri, go back and listen here.) Geri couldn’t have done it alone. Over…
Read Full PostSTP040: Small Business Marketing In 5 Steps with Geri Mazur
If sales are the short-term push, marketing is the long-term pull. It’s the extended demand you cultivate over a period of years. Despite its importance, a sense of urgency gets in a lot of people’s way. In this episode, Geri Mazur discusses common errors in thinking and how to market effectively in 2015.
Topics include…
- Why outputs matter more than outcomes
- Creating demand, then fulfilling it
- How to know you’re spending wisely
- Learning the long game of marketing
- What you should be doing once a week
Geri Mazur is an award-winning small business-marketing consultant with more than 25 years experience moving people, products, and brands forward. She is the owner of Geri Mazur Marketing.
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Heather Pich’s Top 5 Influencers Who Mentor And Motivate
Our most recent “Smashing the Plateau” episode featured mentor, author, presenter, and sales expert Heather Pich. She gave us great insight into the factors that hold people back from achieving their goals. (If you missed Heather, go back and listen here.) Like a lot of business professionals, Heather knows she isn’t self-made. Here are 5…
Read Full PostSTP039: Finding And Selling Your Strongest Self with Heather Pich
Mentor, presenter, and author Heather Pich has found self-limiting beliefs to be one of the greatest forces that hold people back from achieving their goals. What we tell ourselves can stick with us forever. It’s only after we shed that false narrative, Heather says, when we can move forward.
Topics include…
- Why you should turn selling into sharing
- Shutting out the naysayers
- Understanding (and deleting) self-limiting beliefs
- Finding success in a change of attitude
Heather Pich is a Mentor at Productive Learning, helping people to recognize the thoughts and self-conceptions that are holding them back, ultimately to succeed. She is also a presenter, trainer, and best-selling author of the direct sales guide Bookings When You Have No Bookings.
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C.C. Chapman’s Top 5 Influencers That Keep Things Fresh
On the last episode of “Smashing the Plateau,” we brought you content marketing expert and author C.C. Chapman. C.C. made some great points about getting excited about new projects and admitting your weaknesses. (If you missed C.C., go back and listen here.) Like mostly everyone, C.C. knows he couldn’t have done it alone. Here are…
Read Full PostSTP038: Making Every Day Count with C.C. Chapman
C.C. Chapman virtually invented the concept of content marketing with his book Content Rules (with co-author Ann Handley). Many people say “content is king.” C.C Chapman virtually invented the concept. In this episode, he talks about how he blends his personal challenges and professional missions.
Topics include…
- The importance of the “Hell Yeah!” test
- Why content is king
- Where the best creations come from
- Turning followers into customers
- Why you shouldn’t try to measure everything
C.C. Chapman is the Founder of Never Enough Days, a consulting company that focuses on marketing social causes. He is also a public speaker and author of the books Amazing Things Will Happen and Content Rules.
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Dr. Iman Bugaighis’ Top 5 Favorite Philanthropists And Advocates
On the last episode of “Smashing the Plateau,” you listened to Dr. Iman Bugaighis discuss her involvement with Libya and the fight for civil freedoms and change. (If you missed Iman, go back and listen here.) One of the main things she emphasizes is the role of teamwork and support, and she has a handful…
Read Full PostSTP037: Getting Out of the Crisis with Iman Bugaighis
Dealing with risk is difficult. In some cases, the fear of risk keeps businesspeople from moving forward with potentially career defining initiatives. As official spokesperson for the Libyan revolution to the West, Dr. Iman Bugaighis knows about risk better than most. In standing up for what she believes, she regularly places in the balance everything that is dear to her.
In this episode, this courageous woman talks about what it takes to be bold and how any of us can rise to the occasion.
It’s rare that an interview touches me on such a deep level. I’m truly interested to hear your thoughts once you’ve listened.
Topics include…
- Making sense of chaos
- Where to turn when things are uncertain
- How having a single mission can help overcome difference
- How teams reinforce courage
- What happens once you’ve achieved your “big goal.”
Dr. Iman Bugaighis is a prominent leader of the Libyan Revolution, a Professor at University of Bengazhi, and a fierce advocate for universal human rights.
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JC Maldonado’s Top 4 Business Books And People For Getting Ahead
On the last episode of “Smashing the Plateau,” we brought you CEO at BizGro, JC Maldonado. JC offered tips for staying relevant in the new year and keeping growth steady. (If you missed JC, go back and listen here.) Like most everyone, JC admits he’s had some great help along the way in his career.…
Read Full PostSTP036: The 3-Step Path to Business Growth with JC Maldonado
Leader and entrepreneur JC Maldonado has no doubt the businesses that succeed are the ones who embrace change. On this episode of “Smashing the Plateau,” JC guides listeners through steps to make that change, without feeling like the sky is falling.
Topics include…
- How to avoid getting left behind
- How to reinvent yourself
- The 3 phases of business growth
- Why you should always be learning
- Why a strong business model must come first
JC Maldonado is the CEO of BizGro Partners, a business development firm that helps privately-held businesses advance through organic growth strategies or strategic corporate transactions.
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Peter Thomson’s 4 Top Influential Figures In Business
Yesterday we brought you Peter Thomson, a veteran business and personal growth strategist and whiz at creating and marketing information products. (If you missed Peter, go back and listen here.) Peter has turned to many people in his career for help and inspiration. Here he’s offered his top 5, with the hope that others can…
Read Full PostSTP035: Creating a Business That Gives You A Life of Choice
Peter Thomson is one of the most successful information product creators in the world, currently ranking as Nightingale-Conant’s top-selling UK author. His success is driven by one primary aim—to help people build careers out of sharing their ideas.
This episode packs some of the most value-per-minute of anything we’ve done.
You’ll learn…
- The 2/5 Method of Opportunity Selection
- How testing can show you when to persevere vs. give up
- The 6 P’s of every successful information product
- Why you should be thankful for negative people
Peter Thomson coaches consultants, speakers, and small business owners to share more of their authentic messages with more people than they could ever reach on a one-to-one-basis by showing them how to write and create their own informational products.
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