Posts by David Shriner-Cahn
Geri Mazur’s Top 4 Sources for Tackling the Obstacles of Life and Work
On our most recent “Smashing the Plateau” episode, we featured Geri Mazur, a marketing expert who helps businesses stay relevant in today’s fast-paced climate. She gave us some stellar tips on creating a sense of demand, then fulfilling it. (If you missed Geri, go back and listen here.) Geri couldn’t have done it alone. Over…
Read Full PostSTP040: Small Business Marketing In 5 Steps with Geri Mazur
If sales are the short-term push, marketing is the long-term pull. It’s the extended demand you cultivate over a period of years. Despite its importance, a sense of urgency gets in a lot of people’s way. In this episode, Geri Mazur discusses common errors in thinking and how to market effectively in 2015.
Topics include…
- Why outputs matter more than outcomes
- Creating demand, then fulfilling it
- How to know you’re spending wisely
- Learning the long game of marketing
- What you should be doing once a week
Geri Mazur is an award-winning small business-marketing consultant with more than 25 years experience moving people, products, and brands forward. She is the owner of Geri Mazur Marketing.
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Heather Pich’s Top 5 Influencers Who Mentor And Motivate
Our most recent “Smashing the Plateau” episode featured mentor, author, presenter, and sales expert Heather Pich. She gave us great insight into the factors that hold people back from achieving their goals. (If you missed Heather, go back and listen here.) Like a lot of business professionals, Heather knows she isn’t self-made. Here are 5…
Read Full PostSTP039: Finding And Selling Your Strongest Self with Heather Pich
Mentor, presenter, and author Heather Pich has found self-limiting beliefs to be one of the greatest forces that hold people back from achieving their goals. What we tell ourselves can stick with us forever. It’s only after we shed that false narrative, Heather says, when we can move forward.
Topics include…
- Why you should turn selling into sharing
- Shutting out the naysayers
- Understanding (and deleting) self-limiting beliefs
- Finding success in a change of attitude
Heather Pich is a Mentor at Productive Learning, helping people to recognize the thoughts and self-conceptions that are holding them back, ultimately to succeed. She is also a presenter, trainer, and best-selling author of the direct sales guide Bookings When You Have No Bookings.
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C.C. Chapman’s Top 5 Influencers That Keep Things Fresh
On the last episode of “Smashing the Plateau,” we brought you content marketing expert and author C.C. Chapman. C.C. made some great points about getting excited about new projects and admitting your weaknesses. (If you missed C.C., go back and listen here.) Like mostly everyone, C.C. knows he couldn’t have done it alone. Here are…
Read Full PostSTP038: Making Every Day Count with C.C. Chapman
C.C. Chapman virtually invented the concept of content marketing with his book Content Rules (with co-author Ann Handley). Many people say “content is king.” C.C Chapman virtually invented the concept. In this episode, he talks about how he blends his personal challenges and professional missions.
Topics include…
- The importance of the “Hell Yeah!” test
- Why content is king
- Where the best creations come from
- Turning followers into customers
- Why you shouldn’t try to measure everything
C.C. Chapman is the Founder of Never Enough Days, a consulting company that focuses on marketing social causes. He is also a public speaker and author of the books Amazing Things Will Happen and Content Rules.
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Dr. Iman Bugaighis’ Top 5 Favorite Philanthropists And Advocates
On the last episode of “Smashing the Plateau,” you listened to Dr. Iman Bugaighis discuss her involvement with Libya and the fight for civil freedoms and change. (If you missed Iman, go back and listen here.) One of the main things she emphasizes is the role of teamwork and support, and she has a handful…
Read Full PostSTP037: Getting Out of the Crisis with Iman Bugaighis
Dealing with risk is difficult. In some cases, the fear of risk keeps businesspeople from moving forward with potentially career defining initiatives. As official spokesperson for the Libyan revolution to the West, Dr. Iman Bugaighis knows about risk better than most. In standing up for what she believes, she regularly places in the balance everything that is dear to her.
In this episode, this courageous woman talks about what it takes to be bold and how any of us can rise to the occasion.
It’s rare that an interview touches me on such a deep level. I’m truly interested to hear your thoughts once you’ve listened.
Topics include…
- Making sense of chaos
- Where to turn when things are uncertain
- How having a single mission can help overcome difference
- How teams reinforce courage
- What happens once you’ve achieved your “big goal.”
Dr. Iman Bugaighis is a prominent leader of the Libyan Revolution, a Professor at University of Bengazhi, and a fierce advocate for universal human rights.
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JC Maldonado’s Top 4 Business Books And People For Getting Ahead
On the last episode of “Smashing the Plateau,” we brought you CEO at BizGro, JC Maldonado. JC offered tips for staying relevant in the new year and keeping growth steady. (If you missed JC, go back and listen here.) Like most everyone, JC admits he’s had some great help along the way in his career.…
Read Full PostSTP036: The 3-Step Path to Business Growth with JC Maldonado
Leader and entrepreneur JC Maldonado has no doubt the businesses that succeed are the ones who embrace change. On this episode of “Smashing the Plateau,” JC guides listeners through steps to make that change, without feeling like the sky is falling.
Topics include…
- How to avoid getting left behind
- How to reinvent yourself
- The 3 phases of business growth
- Why you should always be learning
- Why a strong business model must come first
JC Maldonado is the CEO of BizGro Partners, a business development firm that helps privately-held businesses advance through organic growth strategies or strategic corporate transactions.
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Peter Thomson’s 4 Top Influential Figures In Business
Yesterday we brought you Peter Thomson, a veteran business and personal growth strategist and whiz at creating and marketing information products. (If you missed Peter, go back and listen here.) Peter has turned to many people in his career for help and inspiration. Here he’s offered his top 5, with the hope that others can…
Read Full PostSTP035: Creating a Business That Gives You A Life of Choice
Peter Thomson is one of the most successful information product creators in the world, currently ranking as Nightingale-Conant’s top-selling UK author. His success is driven by one primary aim—to help people build careers out of sharing their ideas.
This episode packs some of the most value-per-minute of anything we’ve done.
You’ll learn…
- The 2/5 Method of Opportunity Selection
- How testing can show you when to persevere vs. give up
- The 6 P’s of every successful information product
- Why you should be thankful for negative people
Peter Thomson coaches consultants, speakers, and small business owners to share more of their authentic messages with more people than they could ever reach on a one-to-one-basis by showing them how to write and create their own informational products.
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Lisa Cron’s 3 Top Resource Recommendations for Story Aficionados
Yesterday we brought you Lisa Cron, a story expert and author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence. (If you missed Lisa, go back and listen here.) Lisa talked about how story translates fact into emotion, so we can understand how a product…
Read Full PostSTP034: Getting Wired for Story with Lisa Cron
These days it has become commonplace to talk about storytelling in business, but far less common to why it matters so much. Turns out there’s a biological basis to why persuasion works best in story form. In this episode, Wired for Story author Lisa Cron talks about the profound influence you can gain among your customers, employees, and colleagues by mastering the ancient art of story.
We discuss why…
- Story is the only effective way to communicate
- Every decision is an emotional decision
- Brain chemistry determines whether people buy
- Showing people you’re a mess is a fantastic leadership tactic
Lisa Cron is the author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence. She’s worked at W.W. Norton, serves as a producer on shows for Showtime and CourtTV and is a consultant for Warner Brothers and the William Morris Agency. Since 2006, Lisa has also been an instructor in the UCLA Extension Writers’ Program.
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Lisa Gibson’s 5 Top Inspiration Magazines And Media Moguls
Yesterday we brought you Lisa Gibson, an expert conflict mediator. In Lisa’s episode of “Smashing the Plateau,” she goes into great detail about businesspeople finding their story. She also preaches the importance of personal harmony. (If you missed Lisa, go back and listen here.) Lisa knows help is vital to leaders’ overall success. Here are…
Read Full PostSTP033: Mediating in Search of Middle Grounds with Lisa Gibson
Award-winning author, attorney, and conflict resolution expert, Lisa Gibson has a full tool belt for dealing with conflict. She discusses crossing cultural boundaries and using your story to anchor your business (and much more) on this episode of “Smashing the Plateau.”
Topics include…
- Why business conflicts don’t end
- The importance of having a strong story
- The isolating effects of business
- How to deal with cultural conflicts
- Accepting yourself as an expert
Lisa Gibson is a best-selling and award-winning author, attorney, mediator, and global conflict mitigator. She is also a Certified Trainer in managing workplace conflict.
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S. Anthony Iannarino and Scott Messer’s Favorite Resources For Being Better Leaders
Yesterday we brought you the first Face Off on “Smashing the Plateau,” between Scott Messer and S. Anthony Iannarino. The two sales experts discussed the logistics of being the top salespeople and how to approach the craft. (If you missed Scott and Anthony, go back and listen here.) Both Scott and Anthony outlined their favorite…
Read Full PostSTP032: Where Do Sales Come From? with S. Anthony Iannarino and Scott Messer
We’re excited to bring you our first “Smashing the Plateau” Face Off, featuring S. Anthony Iannarino and Scott Messer, two titans in the sales field. Listen to Anthony and Scott weigh the many sides of closing a deal on this episode.
Topics include…
- How to approach sales prospects
- Why the personal relationship is secondary
- How sales is a form of leadership
- Why closing isn’t so bad after all
- How one deal is actually many smaller sales
S. Anthony Iannarino is the President and Chief Sales officer for SOLUTIONS Staffing. Scott Messer is the Principal at Sales Evolution.
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Eric Keiles 5 Top Inspirational Figures For Guidance
Yesterday we brought you Eric Keiles, Chief Marketing Officer at Square 2 Marketing. Eric has a passion for helping companies put themselves in the right position for their industry. (If you missed Eric, go back and listen here.) Eric, like just about any other business professional, has gotten a great deal of help along the…
Read Full PostSTP031: Finding Your Sales Story with Eric Keiles
Sales and marketing expert Eric Keiles sees the opportunity in today’s shifting business environment. On this episode of “Smashing the Plateau,” Eric talks about strategy following tactics, telling your story, and finding a partner to balance you out.
Topics include…
- How to handle inbound leads
- Why you shouldn’t talk about yourself
- When you don’t need marketing
- Why curiosity could be your best asset
- The real role of today’s salesperson
Founder and Chief Marketing Officer at Square 2 Marketing, Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology.
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Wendy Lipton-Dibner’s 3 Books On Business And Self-Reflection
Yesterday we brought you Wendy Lipton-Dibner, a seasoned executive and organizational coach. Wendy likes to talk about finding what actually scares you and harnessing that power to use it as fuel. (If you missed Wendy, go back and listen here.) In her business travels, Wendy has looked inside herself to discover how to do her…
Read Full PostSTP030: Creating a Moment of Impact with Wendy Lipton-Dibner
Personal and organizational development expert Wendy Lipton-Dibner dishes some tips on how to delegate effectively, how to deal with fear, and how to overcome personal hurdles on this episode of “Smashing the Plateau.”
Topics include…
- How to recognize your hidden fears
- Why there is freedom in structure
- Finding out what’s really important
- How to use information you already have
- Using your investments to their max
Wendy Lipton-Dibner is the Founder of The Action Movement
, and President of Professional Impact, Inc. Wendy is a 3-times best-selling author known for her unique strategies for content marketing and delivery.
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Rick Frishman’s 4 Top Sources of Inspiration Along the Way
Yesterday we brought you Rick Frishman, experienced publisher, author, and speaker. Rick has some radical ideas about optimizing your online presence and developing a fan base. (If you missed Rick, go back and listen here.) Rick admits he can’t do it himself, and he doesn’t necessarily want to. Getting help lets your network grow, even…
Read Full PostSTP029: Staying Relevant in the Social Era with Rick Frishman
Veteran author and speaker Rick Frishman has made a living in the publishing industry by hacking into the psychology of customers and employees. On this episode of “Smashing the Plateau,” he discusses how to optimize day-to-day tasks and reach the goals you care about most.
Topics include…
- The importance of being accessible
- How to get fans raving about you
- Why selling is the last thing you should do
- How to forgive yourself for falling short
- The formula for a perfect online presence
Rick Frishman is a best-selling author, publisher, speaker, and the founder of Media Connect. He works with many of the top book editors, literary agents, and publishers in America.
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Debbie Allen’s 3 Top Inspirational Figures
Yesterday we brought you Debbie Allen, business brand strategist and author. She discussed the virtues of carving out a niche for yourself and getting ready for a future that’s going virtual. (If you missed Debbie, go back and listen here.) But not even the expert on expertise can do everything herself. Debbie has had some…
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