Posts by David Shriner-Cahn
STP038: Making Every Day Count with C.C. Chapman
C.C. Chapman virtually invented the concept of content marketing with his book Content Rules (with co-author Ann Handley). Many people say “content is king.” C.C Chapman virtually invented the concept. In this episode, he talks about how he blends his personal challenges and professional missions.
Topics include…
- The importance of the “Hell Yeah!” test
- Why content is king
- Where the best creations come from
- Turning followers into customers
- Why you shouldn’t try to measure everything
C.C. Chapman is the Founder of Never Enough Days, a consulting company that focuses on marketing social causes. He is also a public speaker and author of the books Amazing Things Will Happen and Content Rules.
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Dr. Iman Bugaighis’ Top 5 Favorite Philanthropists And Advocates
On the last episode of “Smashing the Plateau,” you listened to Dr. Iman Bugaighis discuss her involvement with Libya and the fight for civil freedoms and change. (If you missed Iman, go back and listen here.) One of the main things she emphasizes is the role of teamwork and support, and she has a handful…
Read Full PostSTP037: Getting Out of the Crisis with Iman Bugaighis
Dealing with risk is difficult. In some cases, the fear of risk keeps businesspeople from moving forward with potentially career defining initiatives. As official spokesperson for the Libyan revolution to the West, Dr. Iman Bugaighis knows about risk better than most. In standing up for what she believes, she regularly places in the balance everything that is dear to her.
In this episode, this courageous woman talks about what it takes to be bold and how any of us can rise to the occasion.
It’s rare that an interview touches me on such a deep level. I’m truly interested to hear your thoughts once you’ve listened.
Topics include…
- Making sense of chaos
- Where to turn when things are uncertain
- How having a single mission can help overcome difference
- How teams reinforce courage
- What happens once you’ve achieved your “big goal.”
Dr. Iman Bugaighis is a prominent leader of the Libyan Revolution, a Professor at University of Bengazhi, and a fierce advocate for universal human rights.
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JC Maldonado’s Top 4 Business Books And People For Getting Ahead
On the last episode of “Smashing the Plateau,” we brought you CEO at BizGro, JC Maldonado. JC offered tips for staying relevant in the new year and keeping growth steady. (If you missed JC, go back and listen here.) Like most everyone, JC admits he’s had some great help along the way in his career.…
Read Full PostSTP036: The 3-Step Path to Business Growth with JC Maldonado
Leader and entrepreneur JC Maldonado has no doubt the businesses that succeed are the ones who embrace change. On this episode of “Smashing the Plateau,” JC guides listeners through steps to make that change, without feeling like the sky is falling.
Topics include…
- How to avoid getting left behind
- How to reinvent yourself
- The 3 phases of business growth
- Why you should always be learning
- Why a strong business model must come first
JC Maldonado is the CEO of BizGro Partners, a business development firm that helps privately-held businesses advance through organic growth strategies or strategic corporate transactions.
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Peter Thomson’s 4 Top Influential Figures In Business
Yesterday we brought you Peter Thomson, a veteran business and personal growth strategist and whiz at creating and marketing information products. (If you missed Peter, go back and listen here.) Peter has turned to many people in his career for help and inspiration. Here he’s offered his top 5, with the hope that others can…
Read Full PostSTP035: Creating a Business That Gives You A Life of Choice
Peter Thomson is one of the most successful information product creators in the world, currently ranking as Nightingale-Conant’s top-selling UK author. His success is driven by one primary aim—to help people build careers out of sharing their ideas.
This episode packs some of the most value-per-minute of anything we’ve done.
You’ll learn…
- The 2/5 Method of Opportunity Selection
- How testing can show you when to persevere vs. give up
- The 6 P’s of every successful information product
- Why you should be thankful for negative people
Peter Thomson coaches consultants, speakers, and small business owners to share more of their authentic messages with more people than they could ever reach on a one-to-one-basis by showing them how to write and create their own informational products.
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Lisa Cron’s 3 Top Resource Recommendations for Story Aficionados
Yesterday we brought you Lisa Cron, a story expert and author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence. (If you missed Lisa, go back and listen here.) Lisa talked about how story translates fact into emotion, so we can understand how a product…
Read Full PostSTP034: Getting Wired for Story with Lisa Cron
These days it has become commonplace to talk about storytelling in business, but far less common to why it matters so much. Turns out there’s a biological basis to why persuasion works best in story form. In this episode, Wired for Story author Lisa Cron talks about the profound influence you can gain among your customers, employees, and colleagues by mastering the ancient art of story.
We discuss why…
- Story is the only effective way to communicate
- Every decision is an emotional decision
- Brain chemistry determines whether people buy
- Showing people you’re a mess is a fantastic leadership tactic
Lisa Cron is the author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence. She’s worked at W.W. Norton, serves as a producer on shows for Showtime and CourtTV and is a consultant for Warner Brothers and the William Morris Agency. Since 2006, Lisa has also been an instructor in the UCLA Extension Writers’ Program.
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Lisa Gibson’s 5 Top Inspiration Magazines And Media Moguls
Yesterday we brought you Lisa Gibson, an expert conflict mediator. In Lisa’s episode of “Smashing the Plateau,” she goes into great detail about businesspeople finding their story. She also preaches the importance of personal harmony. (If you missed Lisa, go back and listen here.) Lisa knows help is vital to leaders’ overall success. Here are…
Read Full PostSTP033: Mediating in Search of Middle Grounds with Lisa Gibson
Award-winning author, attorney, and conflict resolution expert, Lisa Gibson has a full tool belt for dealing with conflict. She discusses crossing cultural boundaries and using your story to anchor your business (and much more) on this episode of “Smashing the Plateau.”
Topics include…
- Why business conflicts don’t end
- The importance of having a strong story
- The isolating effects of business
- How to deal with cultural conflicts
- Accepting yourself as an expert
Lisa Gibson is a best-selling and award-winning author, attorney, mediator, and global conflict mitigator. She is also a Certified Trainer in managing workplace conflict.
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S. Anthony Iannarino and Scott Messer’s Favorite Resources For Being Better Leaders
Yesterday we brought you the first Face Off on “Smashing the Plateau,” between Scott Messer and S. Anthony Iannarino. The two sales experts discussed the logistics of being the top salespeople and how to approach the craft. (If you missed Scott and Anthony, go back and listen here.) Both Scott and Anthony outlined their favorite…
Read Full PostSTP032: Where Do Sales Come From? with S. Anthony Iannarino and Scott Messer
We’re excited to bring you our first “Smashing the Plateau” Face Off, featuring S. Anthony Iannarino and Scott Messer, two titans in the sales field. Listen to Anthony and Scott weigh the many sides of closing a deal on this episode.
Topics include…
- How to approach sales prospects
- Why the personal relationship is secondary
- How sales is a form of leadership
- Why closing isn’t so bad after all
- How one deal is actually many smaller sales
S. Anthony Iannarino is the President and Chief Sales officer for SOLUTIONS Staffing. Scott Messer is the Principal at Sales Evolution.
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Eric Keiles 5 Top Inspirational Figures For Guidance
Yesterday we brought you Eric Keiles, Chief Marketing Officer at Square 2 Marketing. Eric has a passion for helping companies put themselves in the right position for their industry. (If you missed Eric, go back and listen here.) Eric, like just about any other business professional, has gotten a great deal of help along the…
Read Full PostSTP031: Finding Your Sales Story with Eric Keiles
Sales and marketing expert Eric Keiles sees the opportunity in today’s shifting business environment. On this episode of “Smashing the Plateau,” Eric talks about strategy following tactics, telling your story, and finding a partner to balance you out.
Topics include…
- How to handle inbound leads
- Why you shouldn’t talk about yourself
- When you don’t need marketing
- Why curiosity could be your best asset
- The real role of today’s salesperson
Founder and Chief Marketing Officer at Square 2 Marketing, Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology.
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Wendy Lipton-Dibner’s 3 Books On Business And Self-Reflection
Yesterday we brought you Wendy Lipton-Dibner, a seasoned executive and organizational coach. Wendy likes to talk about finding what actually scares you and harnessing that power to use it as fuel. (If you missed Wendy, go back and listen here.) In her business travels, Wendy has looked inside herself to discover how to do her…
Read Full PostSTP030: Creating a Moment of Impact with Wendy Lipton-Dibner
Personal and organizational development expert Wendy Lipton-Dibner dishes some tips on how to delegate effectively, how to deal with fear, and how to overcome personal hurdles on this episode of “Smashing the Plateau.”
Topics include…
- How to recognize your hidden fears
- Why there is freedom in structure
- Finding out what’s really important
- How to use information you already have
- Using your investments to their max
Wendy Lipton-Dibner is the Founder of The Action Movement
, and President of Professional Impact, Inc. Wendy is a 3-times best-selling author known for her unique strategies for content marketing and delivery.
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Rick Frishman’s 4 Top Sources of Inspiration Along the Way
Yesterday we brought you Rick Frishman, experienced publisher, author, and speaker. Rick has some radical ideas about optimizing your online presence and developing a fan base. (If you missed Rick, go back and listen here.) Rick admits he can’t do it himself, and he doesn’t necessarily want to. Getting help lets your network grow, even…
Read Full PostSTP029: Staying Relevant in the Social Era with Rick Frishman
Veteran author and speaker Rick Frishman has made a living in the publishing industry by hacking into the psychology of customers and employees. On this episode of “Smashing the Plateau,” he discusses how to optimize day-to-day tasks and reach the goals you care about most.
Topics include…
- The importance of being accessible
- How to get fans raving about you
- Why selling is the last thing you should do
- How to forgive yourself for falling short
- The formula for a perfect online presence
Rick Frishman is a best-selling author, publisher, speaker, and the founder of Media Connect. He works with many of the top book editors, literary agents, and publishers in America.
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Debbie Allen’s 3 Top Inspirational Figures
Yesterday we brought you Debbie Allen, business brand strategist and author. She discussed the virtues of carving out a niche for yourself and getting ready for a future that’s going virtual. (If you missed Debbie, go back and listen here.) But not even the expert on expertise can do everything herself. Debbie has had some…
Read Full PostSTP028: Learning From the Woman the Experts Go To For Advice with Debbie Allen
Expert strategist in the fields of business growth, marketing, and branding, Debbie Allen discusses the importance of being specific and staying interesting on this episode of “Smashing the Plateau.”
Topics include…
- Why self-promotion takes practice
- How to get out of your head to succeed
- Getting ready for a virtual future
- How to handle being a commodity
- How to take your expertise public
Debbie Allen is an international business and brand strategist. She teaches small business owners and entrepreneurs how to turn their passion, skills, and talents into branded expertise.
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Marty Monaco’s 3 Top Personal Sources of Inspiration
Yesterday we brought you Marty Monaco, Founder and COO at Hopskoch. Marty’s conversation with us covered a lot of ground, including the secrets of finding the perfect partner and facing rejection head-on. (If you missed Marty, go back and listen here.) No one can get through personal or professional challenges alone. Here are Marty’s go-to…
Read Full PostSTP027: Staying Current in the Social Landscape with Marty Monaco
Working in the social media space, Marty Monaco is constantly forced to adapt his strategies. So you can bet he’s learned how to stay current. On this episode of “Smashing the Plateau,” Marty talks about recovering from rejection and how he decides where to go next.
Topics include…
- How to choose a path among many options
- The secrets to finding the perfect partner
- Why rejections aren’t all that bad
- How to deal with the frustrations of waiting
- When not to put all your eggs in one basket
Hopskoch Founder and COO Marty Monaco is an experienced entrepreneur and business development professional with more than 20 years in management consulting and enterprise software delivery.
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Doreen Gebbia’s 4 Top Sources of Inspiration, From Business To Poetry
Yesterday we brought you Doreen Gebbia, President of eRichards Consulting, LLC. Doreen has started and scaled her business, and has weathered storms along the way. (If you missed Doreen, go back and listen here.) Navigating the ups and downs of growing a business takes teamwork. Doreen talked a lot about the importance of a network.…
Read Full PostSTP026: What Doing the Right Thing Really Means with Doreen Gebbia
Doreen Gebbia recalls her experience with starting a business and the challenges that come with scaling on this episode of “Smashing the Plateau.” She tells us about the struggle to recover from a national disaster and how a strong circle of associates helped pull her business out.
Topics include…
- How to make opportunities happen
- Using your network to get through tough times
- How to turn disappointment into a learning experience
- When to draw boundaries and say “no”
- Why integrity may matter more than prosperity
Doreen Gebbia is the President of eRichards Consulting, LLC. For 15 years, she honed her skills in sales and marketing, while overseeing projects with leading advertising agencies, retailers and publishing houses.
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