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How Consultants Can Shake Off Their Corporate Veneer Featuring Sophia Sunwoo

How Consultants Can Shake Off Their Corporate Veneer Featuring Sophia Sunwoo

Sophia Sunwoo is a 3x entrepreneur who sold her first business at 22, growing it to 250 major retailers worldwide before her exit. Her second business fixed broken water systems in India and Cameroon, securing clean water for over 80,000 people. Sophia is currently the founder of Ascent Strategy, where she creates moneymaking brands with women entrepreneurs who refuse to settle for mediocre. Sophia is a Forbes 30 Under 30 honoree and was named one of the world’s 100 most inspiring women by Salt Magazine and Diageo. 

We discuss:

  • From bored college kids to successfully empowered women [02:09]
  • A business model based on personal values [07:08]
  • How to remove the corporate veneer and step into yourself [09:17]
  • The transition after you can’t hide anymore [12:47]
  • LinkedIn as a mental representation of hitting all layers of vulnerability and visibility [14:40]
  • How to prepare for clients outside your network [17:18]
  • How to be strategic about the different upgrades of your business [19:19]

Learn more about Sophia at www.ascent-strategy.com and Instagram.

Brief Description of Gift

A free sales challenge that will help you make more sales in five days; A free business tune-up checklist 

 

URL for Free Gift

www.ascent-strategy.com/startgear

How to Get Good ROI from Your Book Featuring Laura Gale

How to Get Good ROI from Your Book Featuring Laura Gale

Laura Gale is a ghostwriter who helps entrepreneurs share their experience and legacy to grow their audience and their business. She has worked with entrepreneurs from all over the world and is a bestselling author herself.

We discuss:

  • How to listen to the market place [01:23]
  • How to make yourself a really obvious choice [04:16]
  • When to [not] use the services of a ghostwriter [05:05]
  • The two halves of the book-selling process [08:48] 
  • The ideal time to spend on creating and benefiting from a book [10:45]
  • Why some consultants and coaches have anxiety around hiring a ghostwriter [13:35]
  • How much a first-time author should think about investing in producing a book 15:32]
  • How to get a really good return on investment on your book [17:05]
  • A space in your schedule and attitude for serendipity to happen [19:56]

Learn more about Laura at www.lauraiswriting.com.

Consistent Marketing and Sales Featuring Ryan Dohrn

Consistent Marketing and Sales Featuring Ryan Dohrn

Ryan Dohrn is an Emmy award winning sales and performance speaker. His sales and marketing ideas have impacted over half a BILLION dollars in revenue for his clients. 

We discuss:

  • How to exit the corporate world smoothly and gracefully [02:20]
  • There’s nothing better than seeing plenty of runway when taking off [05:00]
  • The lone stranger at the gathering [08:50]
  • The person who can download information for you [10:46]
  • The difference in profitability between coaching, consulting and mentoring [12:54]
  • Three areas in sales to differentiate yourself and keep you on track [15:57]
  • Why business owners should stop being Walmart [19:08]
  • How Covid-19 can be the biggest up [20:47]

Ryan was one of the youngest managers to every work for the Walt Disney Company. His ideas have been used by Fortune 500 companies like Boeing and John Deere. Ryan is a drummer, a lover of GOOD coffee and is a closet technology geek.

Learn more about Ryan at https://ryandohrn.com/ and LinkedIn.

Brief Description of Gift

A free 30-minute consultation

 

URL for Free Gift

https://ryandohrn.com/

The Walk-On Method to Career and Business Success Featuring Jim Roddy

The Walk-On Method to Career and Business Success Featuring Jim Roddy

For over 20 years, Jim Roddy has educated business and non-profit leaders (and future leaders) through books, national magazine articles, podcasts, and presentations at national conferences. 

We discuss:

  • Stories of ordinary people who became extraordinary [02:34]
  • The five steps of the Walk-On Method [04:39]
  • The three things you can’t get a coupon for [10:34]
  • How to find people who are a good fit for starting a business [13:19]
  • The biggest struggle for coaches and consultants [14:20]
  • How to keep people awake by being an evangelist [16:14]
  • The value of things that means more than any award could mean [17:38]

Jim is one of the most popular speakers in the technology industry because of a presentation style that is “infotaining” — a combination of informational and entertaining. Jim is author of two books: “The Walk-On Method to Career & Business Success” and “Hire Like You Just Beat Cancer.” He’s been published in several business publications and websites including Entrepreneur and Nasdaq.

Learn more about Jim at www.JimRoddyCBA.comLinkedIn and Twitter

Brief Description of Gift

a free chapter from The Walk-On Method to Career & Business Success

URL for Free Gift

Jim@JimRoddyCBA.com

How to Build a Community Featuring Kimberly Weitkamp

How to Build a Community Featuring Kimberly Weitkamp

Kimberly Weitkamp is a marketing strategist, podcaster and conversion copywriter. 

  • We discuss:
  • The seed for the audience conversion method [01:44]
  • A travel writer’s journey to the world of copywriting [04:32]
  • The best way to understand your audience’s needs [05:37]
  • How to make marketing sound like an extension of working with you [06:18]
  • Seven layers deep of why you do what you do [08:55]
  • Communities we might think are not communities [12:50]
  • The basic steps to building a community [16:10]
  • The benefits of joining a community for business owners [17:29]
  • The importance of having a platform that’s your own [18:55]

As creator of the Audience Conversion Method and host of the Audience Converter Podcast for Community Leaders, Kimberly helps community leaders, coaches and course creators convert their audience from strangers to loyal fans.

Kimberly works with her clients to put the right message in front of the right person at the right time (especially in emails!). She loves talking marketing, travel and all things sci-fi.

Learn more about Kimberly at https://theaudienceconverter.com

Brief Description of Gift

A free guide to create memorable emails “Crafting the Perfect Welcome Series” 

URL for Free Gift

https://theaudienceconverter.com/giveaway

Quit Repeating Yourself: Sustainable Growth and Positive Culture in Business Featuring Jaime Jay

Quit Repeating Yourself: Sustainable Growth and Positive Culture in Business Featuring Jaime Jay

Jaime Jay is the founder and managing director of Bottleneck Distant Assistants.  

We discuss:

  • How to deal with getting asked the same questions over and over again [02:13]
  • A business plan never fails on paper [05:06]
  • A starting point to make a breakthrough [08:45]
  • The barriers to having a culture that will help you grow [10:15]
  • Reasons why you would want to have systems in place [13:22]
  • An eight-month long journey with a hybrid publisher [15:55]

Jaime has been sourcing DA’s from the Philippines since 2006.  BNDA is a team of remote-based professionals dedicated to assisting ambitious leaders to identify, hire and cultivate remote-team members.

Jaime is currently writing his first book, Quit Repeating Yourself. This book celebrates the effort for building sustainable growth into your business model that explores the intersections of culture, leadership, systems, processes, workflows, recruiting and hiring.

Learn more about Jamie at https://bottleneck.online/.

What it Takes to Succeed as an Entrepreneur Featuring Dave Lukas

What it Takes to Succeed as an Entrepreneur Featuring Dave Lukas

Dave Lukas is a serial entrepreneur, best-selling author, investor, and Founder of the Misfit Entrepreneur Podcast.  His companies have been on the Entrepreneur 365 and INC 5000 List 7 times and currently do business in over 50 countries. 

We discuss:

  • No, thank you, we’re Canadian [02:17]
  • How to build a Fortune 500 business [04:33]
  • The way 21-year-olds can be great leaders [06:48]
  • How entrepreneurs can use the DCP formula to understand where the breakdown is [08:32]
  • Structure equals freedom [11:21]
  • A horrible recipe for disaster [16:00]
  • A beautiful, wonderful, crazy misfit world in entrepreneurship [19:22]

Dave Lukas is the author of the amazon best-seller “The Ten Year Career, The Fast Track to Retiring Young, Wealthy and Fulfilled.” Dave founded the Misfit Entrepreneur, a weekly podcast devoted to giving the audience incredibly useful and unique insight from the world’s top entrepreneurs and highest performers. Dave is also the co-founder of the GROW.THRIVE.REVIVE event and an accomplished investor in real estate and stock investing.  Through his 12 Minute Trading System, Dave has mentored, educated, and trained thousands of students worldwide on how to create income from the stock market. 

Learn more about Dave at www.MisfitEntrepreneur.com and www.12MinuteTrading.com.

Being Proactive with Your Career Pivots Featuring Carolyn Kiel

Being Proactive with Your Career Pivots Featuring Carolyn Kiel

Carolyn Kiel is a learning design manager at a Fortune 500 company. Prior to working in learning & development, she held roles in change management, risk management, and data governance in the financial services industry. 

We discuss:

  • How to prepare yourself for career pivots [01:58]
  • How to overcome the tendency to be too comfortable on the status quo [03:30]
  • Company culture as an obstacle or an opportunity for career development [07:44]
  • Beyond those first 6 seconds impressions [11:39]
  • The many faces of creating an impact on society [14:34]
  • The surprising number of people having a side hustle next to a corporate job [18:07]
  • The unspoken expectation about employees’ focus at work [21:21]
  • Every interview is a new opportunity [22:28]

Carolyn also hosts the Beyond 6 Seconds podcast, where she has interviewed more than 120 entrepreneurs, CEOs and media personalities about how they’ve overcome obstacles to build their careers and achieve their goals. Carolyn has a bachelor’s degree in Psychology from Vassar College and a master’s degree in Industrial/Organizational Psychology from Fairleigh Dickinson University.

Learn more about Carolyn at www.beyond6seconds.netLinkedInInstagram and Twitter

Program Management Consulting Featuring Emily Simas

Program Management Consulting Featuring Emily Simas

Emily Simas helps her clients strengthen the core of their organizations by focusing on people and process. An expert in program management and a facilitator by nature, Emily knows how to organize and mobile teams to get exceptional products and services to market. 

We discuss:

  • The moment when your client gives a title to what you do [02:40]
  • The benefits of doing program management as a consultant versus as an employee [05:22]
  • Creative solutions to building efficiency, accountability and inspiration within organizations [07:22]
  • Common language as a way to break through barriers [10:47]
  • Your ideal client is always evolving [14:38]

Emily draws 25 years of experience leading large-scale initiatives for technology companies and non-profits to support a wide range of clients including Adobe, DocuSign, the San Francisco Public Utilities Commission and SF CASA.

Learn more about Emily at https://www.emilysimas.com/

Breaking Through Imposter Syndrome Featuring Michele Molitor

Breaking Through Imposter Syndrome Featuring Michele Molitor

Michele Molitor is the CEO of Nectar Consulting Inc., a certified Rapid Transformational Therapist (RTT), Executive Coach (CPCC) and co-author of the best-selling book “Breakthrough Healing.” 

We discuss:

  • A combination that creates a truly rapid transformation [01:49]
  • The feeling of [not] being enough [04:38]
  • Situations when coaches and consultants may be held back [07:05]
  • Why successful employees may develop imposter syndrome when becoming entrepreneurs [09:57]
  • Another fun fact they don’t tell you when you’re getting trained as a consultant [11:21]
  • Your greatest source of pain is your greatest source of power [12:30]
  • How to dissolve fear into nothingness [15:43]
  • An external sounding board to sort out the internal dialogue [16:50]
  • A pattern interrupt to start you moving towards the goal [18:48]

Working with executives and entrepreneurs, Michele is an expert at helping you remove the blocks created by imposter syndrome so you can achieve greater success, well-being, and career satisfaction.

Michele’s unique Rapid Rewiring™ approach is a culmination of years of study to help you catalyze shifts in your thinking and eliminate mental/emotional blocks to rapidly rewire your brain for greater confidence and peace of mind.

Learn more about Michele at www.MicheleMolitor.com.

Brief Description of Gift

Masterclass – Keys to Cultivating Your Confidence or a free e-book: Tapping Into Your Power & Presence

URL for Free Gift

www.MicheleMolitor.com

How to Create Authority in Your Space Featuring Jeremy Pollack

How to Create Authority in Your Space Featuring Jeremy Pollack

Jeremy Pollack is a leader in the field of workplace conflict resolution and peacebuilding. He is the Founder of Pollack Peacebuilding Systems, an international conflict resolution consulting firm.

We discuss:

  • The solution for coaches and consultants who don’t like marketing [02:17]
  • The one thing that stays consistent among the many types of marketing [03:18]
  • Why content is so important for consultants and coaches [05:07]
  • The importance of SEO as part of the content marketing strategy [05:58]
  • How to do SEO without even thinking about it [07:15]
  • A way to find peace with yourself and each other [08:40]
  • The inner warrior approach to finding your niche [11:46]
  • What young coaches can do to become trustworthy professionals [15:11]
  • From thirty years of employment to becoming a self-employed consultant or coach [17:39]
  • The philosophy behind framing everything through value [22:00]

Jeremy is a master coach, master trainer, mediator, and author. He coaches and trains executives and employees at a variety of levels and industries, from Fortune 500 companies to major non-profits. Jeremy is a regular contributor on the topics of leadership and organizational conflict management to publications such as Forbes, Fast Company, and many more. He is also the author of the recently released book The Conflict Resolution Playbook.

Learn more about Jeremy at https://pollackpeacebuilding.com/ and https://coachjeremypollack.com/

What Most Online Entrepreneurs Are Doing Wrong Featuring Bobby Klinck

What Most Online Entrepreneurs Are Doing Wrong Featuring Bobby Klinck

Bobby Klinck is a Harvard Law Grad turned online entrepreneur but he’s NOT your typical lawyer. 

We discuss:

  • Being here on behalf of the United States of America [02:06]
  • Not sad, not depressed, but not happy as well [04:19]
  • How giving changes you as a person [08:18]
  • The difference between tactical giving and a giver [12:10]
  • People don’t buy information but transformation [15:26]
  • How coaches can stay ahead of the curve [18:32]
  • A weekly walkthrough of Bobby’s wacky life [20:32]

Bobby has built a thriving online business by doing things a bit differently than other people, making the legal and business stuff simple, with a focus on building real connections with real people, instead of thinking of people as potential transactions.

After trying what the “expert” online entrepreneurs were telling him to do, Bobby threw out the “online marketing” rulebook and started marketing his way… by giving, connecting with his audience, and building his brand.

Learn more about Bobby at www.bobbyklinck.com, LinkedIn and Facebook.

Brief Description of Gift

BADA$$ Online Marketing University

URL for Free Gift

www.bobbyklinck.com/bomu

Becoming a High Performing Business Owner Featuring David Wood

Becoming a High Performing Business Owner Featuring David Wood

David is a former consulting actuary to Fortune 100 companies. He built the world’s largest coaching business, becoming #1 on Google for life coaching and coaching thousands of hours in 12 countries around the globe.

We discuss:

  • Why working with entrepreneurs is fun [02:26]
  • The best clients don’t need help [04:41]
  • How to overcome the shiny object syndrome [07:51]
  • How important it is to agree what not to care about [10:00]
  • Why people gravitate towards overwhelm [13:21]
  • How to sort out and implement an outside input [16:46]
  • Monkey say, monkey do [19:20]
  • How to find the best fit possible in a time when there are more coaches than ever [22:38]

As well as helping others, David is no stranger to overcoming challenges himself, having survived a full collapse of his paraglider and a fractured spine, witnessing the death of his sister at age seven, anxiety and depression, and a national Gong Show! 

He coaches high performing business owners to double revenue, and their time off by focusing on less and being 30% more courageous in their business or career.

Learn more about David at http://focus.ceo/LinkedInInstagramTwitterYouTube and Facebook.

Brief Description of Gift

A preview of David’s training for self-assessment and a cheat sheet on how to double your revenue 

URL for Free Gift

http://www.myfocusgift.com/

Becoming Inspired in Your Work and Life Featuring Tony Martignetti

Becoming Inspired in Your Work and Life Featuring Tony Martignetti

Tony Martignetti is a leadership development expert, entrepreneur, idea generator, and people connector. He brings together practical experience, formal training, and extreme curiosity, to elevate leaders and equip them with the tools to navigate through change and unlock their true potential.

We discuss:

  • Leave the room to change the room [02:04]
  • The magic world of art, business and science brought together [05:02]
  • All about managing the way people see themselves from the core [08:00]
  • If you’re willing to feel everything, you can have anything [11:32]
  • You have to prepare for a longer hike [12:54]
  • That someone who can help you get on the other side [15:27]
  • The difference between what employees need versus what entrepreneurs need [16:18]
  • It’s not about changing who you are but amplifying who you are [17:50]
  • How to create a real focused audience of people who you want to work with [19:07]
  • The things that wait to be unleashed [21:14]

Before becoming a coach, Tony was a finance and strategy professional with experience working with some of the world’s leading life sciences companies. Along his journey, he also managed small businesses and ran a financial consulting company.

Tony is the host of The Virtual Campfire podcast and is currently writing his first book, “Climbing the Right Mountain.”

Learn more about Tony at  https://www.inspiredpurposecoach.com/ and LinkedIn.

PR Strategy for Consultants and Coaches Featuring Mickie Kennedy

PR Strategy for Consultants and Coaches Featuring Mickie Kennedy

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility.

We discuss:

  • What you do when you don’t like being told what to do [01:45]
  • A hypothesis about changes in technologies [04:53]
  • How a newswire works [6:15]
  • Why your press release could use some strategies [08:20]
  • Small companies with a great number of releases and milestones [09:36]
  • It really comes down to relevant stories [10:39]
  • Consultants and coaches that gained traction through the press [12:35]
  • The challenges to getting noticed for business authors [14:14]
  • What non-fiction authors may not know about gaining a following through media [16:14]
  • Sometimes the right person to manage the business is not the right person to manage the people [17:17]
  • Commitment will make you successful as quickly as possible [18:47]

Mickie founded eReleases twenty-two years ago, after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.

Learn more about Mickie at  https://www.ereleases.com.

Brief Description of Gift

A free video training on press release strategies

URL for Free Gift

https://www.ereleases.com/plan

How Learning Can Lead to Success as a Consultant Featuring Todd Cherches

How Learning Can Lead to Success as a Consultant Featuring Todd Cherches

Todd Cherches is the CEO and cofounder of BigBlueGumball, a NYC-based consulting firm specializing in leadership development, public speaking, and executive coaching, as well as a Founding Partner of the Global Institute for Thought Leadership. 

We discuss:

  • How to get people to see what we’re saying [01:47]
  • The “I can’t draw” syndrome [02:26]
  • What if Superman and Batman are already taken [04:39]
  • Twin bookworms separated at birth [06:18]
  • The three B’s kind of guy [08:05]
  • Standing on the shoulders of giants [10:04]
  • How to accept defeat with grace [12:39]
  • How we are all managers and leaders [15:45]
  • It’s not a path, it’s a rollercoaster [17:15]
  • The many ways in which one could use their literature background [19:32]
  • You can’t coach people against their will [20:50]
  • The combined wisdom of a millennial and a baby boomer [22:12]

 

Todd is also a three-time award-winning Adjunct Professor of leadership at NYU, and a Lecturer on leadership at Columbia University. Todd is also a TEDx speaker, and the author of “VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life” (Post Hill Press/Simon & Schuster, 2020).

Learn more about Todd at www.toddcherches.com.

Brief Description of Gifts

Free PDF download of Todd’s book recommends list, “Todd’s Top 52 Books to Help You Become a More Visual Leader.”

Free PDF download of a chapter from Todd’s book, the “Passion/Skill Matrix.”

URL for Free Gift

Book list link: www.toddcherches/subscribe

Passion/Skill Matrix chapter: www.toddcherches.com/passion

How to Focus on Service and be Well Paid as a Coach Featuring Chris Dorris

How to Focus on Service and be Well Paid as a Coach Featuring Chris Dorris

Chris Dorris is in the business of Success Coaching. He helps people close the gap between how their lives are and how they want them to be.

We discuss:

  • Do what you love, the money will follow [01:19]
  • How to overcome the fear of charging more [03:43]
  • The correlation between the level of your fee and the ability to get clients [05:09]
  • The cheese factor in LinkedIn approaching [07:54]
  • The design to maximize the probability of success [09:17]
  • How linear the progression from social worker to coach is [10:27]
  • The shortcut to stop slowing yourself down [14:55]
  • The key to reinforce knowledge in junior golfers [16:39]
  • It always goes back to someone’s first decisions [17:58]

Chris started his career as a social worker working on the streets of Atlantic City, helping the mentally ill, drug addicted and homeless populations upgrade their lives. Over the course of those several years, he observed that some of those folks – as a consequence of their belief and their persistence – were able to overcome some pretty serious challenges. That experience, in retrospect, was the perfect foundation for what would become his vocation.

He then decided to marry his passion for the power of the human spirit with his passion for sports. So he moved to Arizona to attend graduate school at Arizona State University. He created an internship with the Men’s Golf Team which evolved into a paid position as the formal Mental Toughness Coach. Over the course of those ten years he really learned a ton about the mechanics of training the mind. His new mission was to coach professional and amateur golfers. And he did that.

Since then, he discovered that the Mental Toughness tools that he was using with many of the world’s greatest athletes were perfectly applicable to many other disciplines beyond sport. Since then, he has trained the minds of world famous actors, NFL and NHL Coaches, business executives, Superbowl Champions and billionaires. 

Learn more about Chris at https://christopherdorris.com/LinkedInTwitter and Facebook.

Brief Description of Gift

The Daily Dose: Mental Toughness Tips in 30 Seconds or Less 

URL for Free Gift

https://christopherdorris.com/

Consultants: Build Your Pipeline in 90 Days Featuring Ahmad Munawar

Consultants: Build Your Pipeline in 90 Days Featuring Ahmad Munawar

Ahmad Munawar is the founder of the 90 Day Pipeline. He helps consultants win 5 & 6 figure deals (no begging for referrals, no networking).

We discuss:

  • Necessity is the mother of invention [01:36]
  • The times when consultants lose the respect of the client [04:02]
  • How desperation makes the business unsustainable [05:50]
  • Saying “no” as the hardest but most important skill for entrepreneurs [07:49]
  • Why entrepreneurs should think like an investor even though they are not [09:01]
  • The biggest mistake consultants make in pricing [11:30]
  • Why smaller firms have an agility advantage that the larger firms don’t have [13:44]
  • How to sell what you’ve got on the truck [15:20]
  • Find the fastest path to cash [17:21]
  • Who you want to be when you grow up [19:35]

Learn more about Ahmad at https://boutiquegrowth.com/http://90daypipeline.com/ and Facebook.

How to Pivot Effectively from C-Suite to Coaching Featuring Neil Schambra Stevens

How to Pivot Effectively from C-Suite to Coaching Featuring Neil Schambra Stevens

Neil Schambra Stevens is a Business Coach and Strategist, focusing on well-being and productivity in the workplace, especially for the next generation of leadership. 

We discuss:

  • People as a key motivator for changing career paths [02:25]
  • Why things should fall apart [03:56]
  • Four principles for dealing with the four major stress triggers in life [06:10]
  • The distinction between pivoting away from and pivoting towards something [10:35]
  • Why a period of reflection would advance you further in the long term [14:54]
  • The emerging generation of leadership [17:39]
  • Refreshing ways to overcome the current economic pressures [20:04]
  • Creating a ripple of kindness and gratitude [22:50]

 

Neil draws on over 20 years’ experience as a CMO/VP with Fortune 500 brands and corporations, including Converse, Vans, Levi’s and Polaroid. This experience has highlighted the importance of putting ‘People First’ and encouraging them to be their best selves, both individually and collectively as a team, with particular attention to leading remotely. Originally from the UK, his career path has enabled him to collect life and work experiences along the way across Europe, Asia and US.

Neil believes in simplicity and encourages the principle of “Working from Anywhere’, and currently lives and runs Mercury Jam from a houseboat in Amsterdam.

Learn more about Neil at https://www.mercuryjam.com/LinkedIn and Instagram.

Brief Description of Gift

10% discount for the first 5 people who sign up for 1:1 Business Coaching in February, starting with initial free Discovery Session

URL for Free Gift

https://www.mercuryjam.com/

Using Publicity to Grow Your Consulting or Coaching Business Featuring Caroline Ceniza-Levine

Using Publicity to Grow Your Consulting or Coaching Business Featuring Caroline Ceniza-Levine

Caroline Ceniza-Levine is the founder of the Dream Career Club and a career coach, writer, and media personality on job market issues. 

We discuss:

  • A classical pianist figuring out a career change [02:05]
  • The trigger that enables you to leave W-2 income and start business income [04:39]
  • How to use publicity to foster your growth [08:12]
  • Dedicating time to do something versus doing x, y, z [09:44]
  • PR tools to help you structure and gain publicity [11:08]
  • If you were advising yourself earlier in your business career [12:41]
  • Why we should all have buffer in our schedule [13:55]
  • How a publicity plan is different from a marketing plan [14:59]
  • The best kind of publicity for consultants and coaches [15:49]
  • Mistakes you can make early on in understanding where your audience consumes information [17:11]
  • The times when your niche can change [19:00]

Caroline is a Senior Contributor to Forbes Leadership and an adjunct at Columbia University. Caroline helps experienced professionals in tech, media, financial services and other industries make a great living doing work they love.

Learn more about Caroline at https://cenizalevine.com/.

Brief Description of Gift

Free publicity calendar – 40 pages of timely topics to land media placement

URL for Free Gift

https://cenizalevine.com/2021prcalendar

How to Get More Traffic and Conversions for Your Content Featuring Daniel Daines-Hutt

How to Get More Traffic and Conversions for Your Content Featuring Daniel Daines-Hutt

Daniel Daines-Hutt is a self-confessed ‘marketing nerd.’ He has a background in Direct Response advertising, but ironically, it’s his Content Marketing that people know him for.

We discuss:

  • Cracking the code of getting people to read, listen or watch your content [02:21]
  • Pre-framing problems and objections in advance [03:40]
  • The goal of your content [05:13]
  • The Ikea effect: building a bigger audience [07:38]
  • Strategies behind before and after launching an article [10:07]
  • No one wants to eat in an empty restaurant [11:49]
  • Selling content on autopilot [13:10]
  • Why Google gives higher rankings when we remove thin content [14:11]
  • Different business, same techniques [16:42]
  • A Netflix of everything content marketing [18:22]
  • The unexpected effect of stopping marketing during a pandemic [19:43]

He’s had the Top 10 content of all time on inbound.org and Top content of 2017 and 2018 on GrowthHackers. With only 8 articles in years, he’s been referenced or shared by: Ryan Deiss, Neil Patel, Joanna Weibe, Glen Allsopp, Co-Schedule,

Active Campaign and many more.

He teaches people how to write less often, but get more traffic at https://www.ampmycontent.com.

Learn more about Daniel at https://www.ampmycontent.com.

Developing Your Platform as an Author Featuring Dan Blank

How to Get More Traffic and Conversions for Your Content Featuring Daniel Daines-Hutt

Dan Blank is the founder of WeGrowMedia.com where he helps writers develop a human-centered approach to marketing and reaching their readers.

We discuss:

  • How we would have written the headline 50 years ago [02:40]
  • Ways people are missing the boat when it comes to marketing their creativity [05:03]
  • Why you should be promoting your competitors to your customers [09:27]
  • The art kid who carved out a blogging role for himself [11:18]
  • A pyramid of clarity cards [13:14]
  • Loving working with people who love their work [14:54]
  • How the web is changing publishing [16:30]
  • The biggest sigh of relief [19:04]
  • A marketing campaign that gives your work the best shot [21:10]
  • What’s bigger than you in 10 years from now [22:45]

Learn more about Dan at https://wegrowmedia.comInstagramTwitter and Facebook.

Focus on Results Featuring Gabe Arnold

Focus on Results Featuring Gabe Arnold

Gabe Arnold is the Founder & CEO of Business Marketing Engine. He is known as a serial problem-solver.

We discuss:

  • Entrepreneurship is not a single-skill set [02:38]
  • How to filter inputs that will [not] help you [06:02]
  • How to accept or ignore a critique on your selling skills [09:04]
  • Worrying about selling first and delivering second [11:36]
  • Why you are creating a disservice when you’re putting out a free program [16:04]
  • The effective hourly client facing rate [18:02]
  • A customized approach with a focus on one primary area [20:45]

With 22 years of experience in professional writing, computer technology and marketing management, it’s a title that fits him well. He’s helped over a thousand young startups grow and establish enterprises. He has dedicated his life to finding ways to help teams of all sizes create effective results-based organizational models. Gabe created his first million-dollar product, Copywriter Today, in 2014 and has continued to scale and grow from there. Behind these successes lies a person who values personal relationships and living life to the fullest. He strives to create an environment of trust and open communication with his team and clients. Gabe believes that the people who make a lasting positive effect in this world are those who choose kindness, love and respect above all else.

Learn more about Gabe at https://businessmarketingengine.com/Facebook and LinkedIn.

Building a $1 Million Expert Business Featuring Kathy Goughenour

Building a $1 Million Expert Business Featuring Kathy Goughenour

After finding the courage to say “bye-bye” to her corporate marketing career, Kathy Goughenour built a 6-figure Virtual Assistant business from her tiny house in the middle of a forest. Today, she teaches professional women how to create their own work-at-home Virtual Assistant and Virtual Expert® businesses so they too can enjoy the freedom, flexibility, and financial security they desire and deserve.

We discuss:

  • The biggest challenge virtual assistants have [02:19]
  • How to figure out there is an opportunity for a particular audience [06:29]
  • Where consultants and coaches get stuck most often [09:07]
  • The shift that happens with your team once you’ve hit the million-dollar plateau [11:01]
  • Embracing numbers instead of hating them [16:14]
  • If your dreams don’t scare you, they are not big enough [18:08]
  • How to keep money flowing even when the world has stopped [20:35]

Learn more about Kathy at https://expertvatraining.mykajabi.com/

Product Discovery Consulting Featuring Jim Morris

Product Discovery Consulting Featuring Jim Morris

Jim Morris co-founded PowerReviews which grew to 1,200+ clients and sold for $168 million. He product-managed and architected one of the first ecommerce engines at online retailer Fogdog.com which had a $450 million IPO.

We discuss:

  • The need for product discovery [02:06]
  • Choose your own adventure [05:42]
  • Why product discovery is so important for the software industry [07:30]
  • The secret behind Zoom’s success in a time of pandemic [09:43]
  • The time is now for every company [11:18]
  • The best companies where product discovery works well [12:52]
  • The wrong things product teams focus on [14:37]
  • A reflective process with multiple solutions [17:08]
  • From shepherding a concept through a process to becoming a subject-matter expert [21:56]
  • A pattern-matching ability that translates theory into practice [23:38]
  • Unlocking innovation in companies and potential in employees [25:46]

These days, he coaches Product teams and Product leaders at startups and corporations to replicate this success. He’s created a custom curriculum and training program that pulls from his 25 years of experience and the best minds in Product Management. He graduated from Stanford University with a BS in Computer Science.

Learn more about Jim at https://productdiscoverygroup.com and Twitter

Brief Description of Gift

A free 15-minute review of your website or app prototype

URL for Free Gift

https://productdiscoverygroup.com/prototype

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