The Importance of Focus Featuring Danielle Pierce
Danielle left corporate accounting to pursue her dream as a real estate entrepreneur.
We discuss:
- The first 90 days of your first job [1:22]
- You can’t really get something for nothing [5:16]
- How to deal with the extreme level of pushback once you decide to be an entrepreneur [6:05]
- The motivating role of strong negative emotions [8:28]
- How saying “no” could save many problems for entrepreneurs [10:06]
- You don’t want to hear it until you have to hear it [12:03]
- What happens if the need in the market niche you’ve chosen isn’t that strong [13:28]
- What makes us stay stuck and not think like an entrepreneur [14:30]
- [15:58]
- The first dollar you made [17:44]
- The people you should take advice from when you get suddenly unemployed [20:11]
Learn more about Danielle at www.propertypreservationmastery.com and YouTube.
Influencing with LinkedIn Featuring Tamar Hela
Tamar Hela is an entrepreneur based in Shanghai and the COO of the digital agency Genius Encel. She helps Fortune 500 companies in Asia generate leads through LinkedIn.
We discuss:
- What about LinkedIn makes it a great opportunity in China [2:05]
- The benefits of practicing what you preach [4:50]
- Approaching community as a good way to pivot, evolve and get feedback [6:32]
- Why you should use English content on LinkedIn regardless of your location [8:49]
- What large companies most need on LinkedIn [10:08]
- How to use a lead magnet to capture people’s attention [13:33]
- The firms that manage really well in webinars [16:26]
- It’s all in the follow-up [18:38]
As the Co-President of LinkedIn Local Asia, Tamar has created a network of communities made up of LinkedIn lovers, embracing the original idea of LinkedIn Local: getting to know “the person behind the profile.” Tamar founded the LinkedIn Local Shanghai community, which has more than 3000 members, making it one of the most professional and active networks in China.
Learn more about Tamar at www.geniusencel.agency and LinkedIn.
Thank You to Our Sponsor: SiteHub
Solo with Less Stress Featuring Simon Brady
Simon Brady is a seasoned financial advisor specializing in individuals coming out of a divorce, suddenly single (widows), millennials and individuals that are between the ages of 20-40, and immigrants, all underserved demographics that get taken advantage of due to emotional stress, naivety, or language barriers.
We discuss:
- An unusual niche for a financial advisor that many would avoid [1:50]
- The benefits of a fee-only basis for both entrepreneurs and clients in the financial field [4:44]
- Why the wolf quit Wall Street [7:11]
- Shifting lives instead of shifting millions of dollars [10:26]
- The time to get creative about arranging your time [13:38]
- Why it’s crucial you realize what you don’t know [15:48]
- How to keep a steady flow in the pipeline [17:04]
Learn more about Simon at https://www.angliaadvisors.com.
Brief Description of Gift
A free initial consultation, plus Simon’s “Family and Friends” discounted hourly rate if they sign up for a Per Hour engagement
URL for free gift
Demographics and Marketing Featuring Kenneth Gronbach
Kenneth Gronbach is president of KGC Direct, LLC and is an internationally respected demographer who has been able to forecast societal, commercial, economic, cultural and political phenomena with uncanny accuracy.
We discuss:
- An unusual blend of marketing savvy and common-sense demography [2:23]
- The power of shifting demography [5:04]
- The connection between the millennials and the current protests [5:55]
- Why businesses should focus on the need of shelter [7:09]
- Endless opportunities based on a single generation [9:14]
- Shifts coming up from the current pandemic [11:09]
- Why there will be better cops in the future [12:47]
- A kinder business climate: how millennials change the way people work [14:16]
- Barbie Dolls, Hot Wheels, and Latinos [16:02]
Ken is predicting that the United States and the Americas, because of their superior demographics over any other continent, will excel culturally and economically in the post corona era.
He keynotes all over the United States and the world. His company does high value, customized demographic research. Ken is the author of the current best-selling book The Age Curve: How to Profit from the Coming Demographic Storm. His first book Common Census: The Counter-Intuitive Guide to Generational Marketing was released in 2005. Ken’s 2011 book Decades of Differences: Making It Work is a comprehensive guide to coping with three generations in the workforce. Ken’s newest book Upside: Profiting from the Profound Demographic Shifts Ahead was published in April 2017.
Learn more about Kenneth at www.kgcdirect.com.
Thank You to Our Sponsor: SiteHub
Fulfill Your Purpose Featuring Cole Baker Bagwell
Cole spent two successful decades in Corporate America partnering with the world’s largest companies. She took the leap in March of 2019 and left at the top of her career. She launched Cool Audrey to change the corporate landscape by bringing mindfulness and kindness into business as strategic foundations.
We discuss:
- Jump then or jump never [1:40]
- Manifest the path and the possibilities are real [3:42]
- How to detox from the pace of Corporate America [5:45]
- The biggest surprise of day one on your own [8:00]
- How to honor the creative side of yourself [11:16]
- Change the pace of people so we can change the pace of business [12:40]
- Until you know how to bring people together, there’s no way that you can bring them forward [16:38]
- Serving leaders that have a particular set of governing values [18:17]
- The stones of an entrepreneurial path [20:10]
- How to cultivate the energy you need to start something on your own [21:51]
Learn more about Cole at www.coolaudrey.com and LinkedIn.
How to Find Corporate Sponsors Featuring Arline Warwick
Arline Warwick shows businesses, entrepreneurs and nonprofits how to find large sums of money to build their businesses and organizations.
We discuss:
- Why you don’t need to be big to have sponsors [2:30]
- The myth of sponsorship being a donation [5:28]
- The good guy: How to approach a sponsor [8:19]
- The best place to start making connections with potential sponsors [11:22]
- Why a big car company would sponsor a small charter fishing boat [16:34]
- The importance of following up on a “No” from a sponsor [19:24]
Arline teaches people how to partner with local businesses and corporations so they can work with them and get paid handsomely to do so. After learning from her own experiences and years of research, Arline now guides businesses through a system that reveals the easiest approach to finding the best partnerships so they can grow, blossom and bloom.
Learn more about Arline at Facebook.
Brief Description of Gift
A list of 100 corporations and contact information
URL for Free Gift
Send an email to info@findcorporatesponsors.com with “100” in the subject line
Thank You to Our Sponsor: SiteHub
New Consultants Can Build Profitable Relationships Featuring Dov Gordon
Dov Gordon helps consultants get ideal clients by becoming “under-the-radar” leaders in their industry.
We discuss:
- Two paths on becoming an expert in sales and marketing [1:34]
- The most influential person to be [3:50]
- How to become the under-the-radar leader in your industry [5:31]
- The wizard behind the curtain [9:33]
- An alchemy networking for solopreneurs [13:50]
- Network invitations that would help you break through the clutter [20:10]
- What corporate refugees need when deciding to go solo [21:16]
Learn more about Dov at https://www.profitablerelationships.com/.
Brief Description of Gift
A free training
URL for free gift
Marketing in COVID Times
Geri Mazur is an award winning brand and marketing strategist. Before starting Geri Mazur Marketing, she was Executive Vice President, Director of Strategic Planning at Saatchi and Saatchi.
We discuss:
- When the best marketing happens [2:00]
- The worst thing you can do in an economic downturn [5:30]
- How great disruptions breathe new opportunities [8:45]
- What awaits you at the end of the hell [11:50]
- The most important input in any communications campaign [13:30]
- How to figure out where to invest money in outside resources to gain the most right now [16:58]
- A trade-off between money and your own energy [20:52]
Over her career Geri worked with many Fortune 500 companies in many different product categories, ranging from Purdue Chickens, to Princess Cruises to Pfizer Pharmaceuticals. Today Geri works exclusively with smaller companies helping them tackle today’s complicated marketing environment.
Learn more about Geri at www.gerimazurmarketing.com and LinkedIn.
Brief Description of Gift
Free access to Introduction to Marketing webinar
URL for Free Gift
How to Communicate Your Transition Featuring Joan Rodman Smoller
Dr. Joan Rodman Smoller met a guy named Ben, on a park bench, who was looking to make a career transition from contracting to diplomacy. She wrote his resume and cover letter. In a month, he had a job in Washington.
We discuss:
- An internship at 70: Shaping programs for successful transitions [2:13]
- How to overcome the challenge of being alone on your entrepreneurship journey [4:00]
- Why you shouldn’t be writing your story yourself [5:54]
- Getting the right language for a particular audience through a concierge caring treatment [9:49]
- Writing that raises hundreds of thousands of dollars [13:34]
- What is at the core that makes writing effective [14:44]
- Why you have to be short and powerful in today’s world [15:50]
- The power of a piece of article for helping disfigured children [17:50]
- Things you might need to consider when going through a career transition [20:15]
Her article about disfigured children for Redbook Magazine led to a nationwide support group for these children. Her tutoring on college application essays for a boy with ADHD and Aspergers got him into 4 colleges. Her editing on a white paper gained her client a promotion. Formerly an NYU Associate Professor and Director of an NYU Writing Program and a program for adults developing careers, as well as a teacher at the LaGuardia High School for Music, Art and the Performing Arts, she now uses her results-driven writing and editorial skills to help others achieve their goals!
Learn more about Joan at www.resumedoc.com.
Brief Description of Gift
A 30-minute free consultation by phone or email
URL for free gift
Call 9172826868 or go to www.resumedoc.com or send an email to rsmejsr@gmail.com
Business Success as a Fundraising Consultant Featuring Laurence Pagnoni
Laurence was recently introduced at an Association of Fundraising Professional meeting as, “Our Fundraising Guru.” The fundraising dilemmas of nonprofits consume his thoughts each and every day, and he writes about them offering real world solutions: books, white papers, training videos, and his weekly free blog post.
We discuss:
- Why fundraising resources often aren’t deep enough [3:42]
- How non-profits could get to know their donors better [6:15]
- Pay it forward: a career commitment to public education [7:28]
- Half a dozen ways to get overhead cost paid for [9:30]
- Laurence’s magic of being a consultant [11:10]
- Relief plans for organizational adaptability [14:22]
- How are you indispensable to your clients? [17:54]
- The merits of having consultants employed on a short-term basis [20:23]
- The next generation of fundraisers [21:31]
Laurence has served as the executive director of three nonprofits. He has been a faculty member of the New York University Heyman Center for Philanthropy and Fundraising, and has coached groups of nonprofit executive directors at New Jersey’s Rutgers Business School’s Institute for Ethical Leadership. He writes, teach and consults in order to help advance the nonprofit’s fundraising program. Celebrating 25 years as a member of the Association of Fundraising Professionals (AFP), he has served on their Planning Committee for Fundraising Day in New York City. He earned three graduate degrees all related to public service. He teaches workshops and offers webinars on fundraising all over the country, across Europe and SE Asia. In response to CV19, he launched special webinars called Our Time to Shine which draw upwards of 500 attendees.
Learn more about Laurence at http://www.lapafundraising.com and www.laurencepagnoni.org.
Brief Description of Gift
A 30-minute free phone consultation about fundraising if you are staff or board member of a nonprofit
URL for Free Gift
www.lapafundraising.com/contact
Thank You to Our Sponsor: SiteHub
Why Your Own Business is Better than a Job Featuring Kindra Walker
Kindra Walker is a CPA, CDFA® professional and a Ramsey Solution Financial Coach Master.
We discuss:
- The space between working at a corporate job and working for yourself [2:20]
- When solopreneurs need to deal with the infrastructure of a business [6:27]
- The things you loved about your previous jobs [7:12]
- The Pumpkin Plan: How to grow your biggest pumpkin [10:00]
- The people that the people in your network rely on [12:31]
- Expected and unexpected situations when starting a business of your own [13:45]
- The champions of your business [15:08]
- Helpful networking situations during a lockdown [15:48]
- The level of flexibility you need as a solopreneur [16:51]
- The experience you have that nobody has [18:24]
- Life is better with a budget [19:29]
Kindra holds a BA from Barnard College and an MBA from New York University. With nearly 30-year of experience, in addition to her tenure in public accounting Kindra has worked for both closely-held private and Fortune 500 companies in varying roles including, accounting, finance, human resources and risk management. Her more recent roles included Controller, International and Senior Director of Finance. She is an adjunct professor, teaching a variety of classes. She founded Tremont Financial Coaching, LLC, a financial coaching company in 2019.
Learn more about Kindra at https://tremontfinancialcoaching.com/.
Brief Description of Gift
A free 60-minute consultation
URL for free gift
https://tremontfinancialcoaching.com/ – When booking a consultation on Kindra’s website select the 1 hour initial session and put Going Solo in the comments section.
How to Free Yourself from Running Your Business Featuring David Jenyns
David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, melbourneSEOservices.com.
We discuss:
- How not to end up locked into the machine you’ve created yourself [2:29]
- The line you need to draw in the sand [4:57]
- The hardest piece of a business owner’s world [8:06]
- How to deliver a core product without the business owner involved [12:38]
- A little extraordinary example of a business systemized [16:04]
- Healthy and unhealthy systems in life and business [19:12]
- The worst person to systemize in a business [21:10]
In 2016, David successfully systemized himself out of the business, hired a CEO and stepped back from the daily operations. Through this process he become a systems devotee – founding systemHUB™ & SYSTEMology®. Today, his mission is to free all business owners worldwide from the daily operations of running their business.
Recognized as a high achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including: TEDx, WordCamp and Problogger.
Learn more about David at www.systemology.com.
Brief Description of Gift
Preview chapters of David’s coming book
URL for Free Gift
Thank You to Our Sponsor: SiteHub
Understand Your Vulnerability Featuring Knute Kallander
Knute Kallander is a coach and facilitator with over 20 years’ experience providing leadership development and communication training to over 10,000 managers, directors and sales associates in diverse industries such as biotech, technology, banking, real estate, manufacturing, media, higher education, and non-profit. He has coached over 300 employees who were in transition from being individual contributors to becoming department heads or team leaders.
We discuss:
- The different types of vulnerability as a full-time employee and solopreneur [2:04]
- How to live two weeks in the desert [6:01]
- You never know who your family knows [8:36]
- Exposure tactics for non-strategic people [10:03]
- Banished or abandoned: The beginning of a transition [14:32]
- What comes out of a disappointment is 10 times better [16:26]
- Useful resources for employees transitioning to entrepreneurs [19:54]
- The importance of saying your answers out loud [22:40]
Knute has devoted his career to finding out why some organizations are run so poorly while others create an atmosphere of trust, loyalty and fulfillment. As a coach, trainer, sales leader and communications consultant he has helped 100’s of companies find and leverage their strengths while implementing programs that address their challenges.
Knute is not only well known for his effectiveness and ability to move organizations. He is also routinely regarded as an approachable and friendly presence in any organization even if the tension in that organization is high. His values in integrity, compassion, and humor combined with deep systems knowledge work well together to create an atmosphere of growth and change. He inspires professional development and builds personal confidence through experiential learning.
Knute has a Master of Science Degree in Organizational Development and Behavior, and he is a New Ventures West Certified Coach.
Learn more about Knute at https://www.linkedin.com/in/knute-kallander.
Brief Description of Gift
A 25-minute free coaching session
URL for free gift
Email to knutek@gmail.com
Incremental Steps Lead to Long-Term Sustainability Featuring Catherine VanVonno
Catherine VanVonno is the President and CEO of 20four7VA, one of the most trusted remote staffing companies in the eCommerce industry.
We discuss:
- The result of teaching and helping others replicate your business [2:52]
- A natural fit between eCommerce and remote work [5:14]
- How to have customers develop a new company with you [6:06]
- Strategies for achieving a balance between flexibility and stability [9:04]
- How to start adding virtual assistants to your business [14:40]
- The times when local staffing is better than remote [17:25]
- Combined hiring approaches that could save businesses money [18:23]
- What it takes to trust a person who is half a world away [20:34]
On any given day, you’ll find Catherine managing her global team of 40+ right from her kitchen table, demonstrating one of the biggest perks of remote work. Before starting 20four7VA, Catherine worked in the healthcare management industry. She has a Master’s degree in Industrial-Organizational Psychology and a Ph.D. in Research and Evaluation Methods with a cognate in Applied Statistics from the Virginia Polytechnic Institute and State University. Catherine resides in Berlin, Maryland and enjoys traveling with her husband in her free time.
Learn more about Catherine at https://20four7va.com/hire-a-va/, LinkedIn, Twitter and Facebook.
Brief Description of Gift
Waiving of 50% of the setup fee
URL for Free Gift
Promo Code: SMASHING2020
Thank You to Our Sponsor: SiteHub
Discarding Outside Expectations to Fulfill Your Dreams Featuring Maki Moussavi
Maki Moussavi is a transformational coach, speaker and author. Her mission is to help professionals who are overwhelmed, stuck or unfulfilled despite the outward appearance of success.
We discuss:
- Why you may feel unhappy despite achieving all you ever wanted [1:55]
- The risk of dealing with the urgent rather than with the important [3:42]
- True supporters only reveal in tough transitions [6:53]
- It is not our job to justify our positions [8:35]
- The autopilot mode that keeps you trapped [9:33]
- The time you need to avoid the hardest summer of your life [12:00]
- Tools for high achievers inside and outside the corporate world [14:41]
- Why the reward system fails to help us achieve what we want [16:57]
- The breadcrumbs approach: how to unwind the way you operate [19:10]
- How smart people can break free from miserable circumstances [21:23]
Maki provides the mental tools and support to enable highly transformative personal development that focuses on “reprogramming” to a new mindset that is personally authentic rather than driven exclusively by outside expectations.
Learn more about Maki at www.makimoussavi.com, LinkedIn, Twitter and Facebook.
Why You Should Join a Peer Advisory Board Featuring Ray Silverstein
Ray Silverstein is a small business expert and author with more than three decades of experience and a somewhat unusual approach.
We discuss:
- Why it’s time to start breaking things [3:01]
- Unbiased thoughts on surviving tough circumstances [4:53]
- Hidden opportunities in thinking differently [7:23]
- What makes people move forward [9:13]
- The dos and don’ts of who should fit within a group [11:23]
- How to blend sophistications when a person naturally outgrows a group [13:55]
- The correlation between risk-taking and thriving [15:12]
- Some type of groups, in some place, somehow [16:43]
He gets most of his ideas, not from books and theories, but from in-the-trenches entrepreneurs who pool their collective wisdom in peer advisory board meetings. Ray has facilitated more than 1,500 such meetings since 1993 when he found that PRO (Presidents Resource Organization). This is a peer advisory board network based in Chicago and Phoenix and in addition they also offer online advisory boards.
In his monthly forums small business owners meet to share challenges and solutions, create accountability and offer support.
Ray is the author of two books “The Great Secrets of Great Small Businesses” published by Source Books in 2006 and the newly released “The Small Business Survival Guide: How to Survive and Thrive During Tough Times”.
Learn more about Ray at http://peeradvisoryboard.com/ and LinkedIn.
Brief Description of Gift
A digital of copy of “The Small Business Survival Guide: How to Survive and Thrive During Tough Times”
URL for Free Gift
Send an email to ray@peeradvisoryboard.com
Thank You to Our Sponsor: SiteHub
Courage Leading to Professional and Personal Transformation Featuring Ann Louden
Ann Louden is founder and CEO of the Ann Louden Company following three decades in Texas as a senior administrator in higher education.
We discuss:
- A job offer that switches gears [1:48]
- An empowering awareness for going into the unknown without a preparation [7:36]
- Why you should take the opportunity to leave [9:20]
- A sounding board for moving forward [15:08]
- A tiny speck in a giant array of diversity [17:34]
- Overlaying patterns of existence in a new place [19:38]
- The highest level of playing field for non-profit organizations [22:30]
Leading efforts to raise more than $150 million, Ann’s expertise in non-profit philanthropy enabled her recent move to New York City. A consultant and speaker, Ann is the author of the upcoming book “Connection as a Superpower: How Social Courage Gives You the Edge in Life and Love.”
Learn more about Ann at www.annlouden.com.
Brief Description of Gift
A free download of the Ten Attributes of a Connector
URL for free gift
How to Be a Serial Entrepreneur Featuring Nathan Hirsch
Nathan Hirsch is an entrepreneur and expert in remote hiring and e-commerce.
We discuss:
- Entrepreneurship has a funny way of throwing you around [2:19]
- The internal job it takes to do small, consistent things every day [3:49]
- Key ingredients for working with virtual assistants [6:52]
- Making a decision to sell that’s a win for everybody [8:22]
- Cracking the VA code [11:26]
- Helpful resources to make an informed decision when selling your business [13:39]
- The challenges and opportunities that come with opening a business during a global economic disruption [15:09]
- The name of the game: systems and processes [17:30]
- How to add value to a client when you’re not an expert at what they ask for [21:34]
Nathan co-founded FreeeUp.com with 5k and grew it to 12 million a year in revenue. FreeeUp was then acquired in 2019. It is a marketplace that connects businesses with pre-vetted freelancers in e-commerce, digital marketing, and much more. Nathan has sold over $30 million online and regularly appears on leading business podcasts around the world.
Learn more about Nathan at outsourceschool.com, his personal Facebook, his business page on Facebook, Twitter, LinkedIn and Instagram.
Brief Description of Gift
Free tool for seeing how many virtual assistants you can afford
URL for Free Gift
outsourceschool.com/vacalculator
Thank You to Our Sponsor: SiteHub
Creating Viral Stories Featuring Justin Breen
Justin Breen is CEO of the PR firm BrEpic Communications.
We discuss:
- Cornerstones to measure whether entrepreneurship is a good fit for you [1:45]
- You can’t find the great things unless you experience the bottom [4:13]
- The two-year mark [6:47]
- Newsworthy stories for the best of the best [8:03]
- Why you should pivot all the things you don’t like to do [10:24]
- The mindset behind naming the year [12:41]
- Helpful techniques to find the right kind of mentors [14:21]
- The bare minimum: why people hate or are afraid to lose their jobs [15:35]
- It doesn’t matter what you do, it matters who you are [17:35]
- Where do you see yourself three hours from now? [18:55]
Justin is hard-wired to seek out and create viral, thought-provoking stories that the media craves. He finds the best stories when he networks with visionary entrepreneurs and executives who understand the value of investing in themselves and their businesses. Justin believes strongly in the power of introductions and creates important relationships through those introductions.
Learn more about Justin at www.BrEpicLLC.com and LinkedIn.
Selling Your Expertise Online Featuring Monika Mileva
Monika is a marketing consultant helping entrepreneurs scale fast by building social proof and expert status, and blending automation, organic and paid marketing for faster growth.
We discuss:
- Achieving a larger reach in a noisier Internet space [1:37]
- Every pivot makes you better at what you do [4:23]
- How to make your [financial] business visible online [6:58]
- Three online sales strategies that low-budget business owners can immediately implement [9:01]
- How to overcome the agony of getting your first piece of content out there [13:21]
- Swap [15:37]
- Why speaking online might give you more traction than speaking in your neighborhood [17:44]
- How social proof beats experience and skills [18:24]
- The perseverance one needs to start and keep up with the global online trends [19:39]
- The next level of online marketing [20:39]
Learn more about Monika at https://theexpertimpact.com/opf and Facebook.
Thank You to Our Sponsor: SiteHub
Menopause Education Featuring Teresa Isabel Dias
Teresa Isabel Dias is a pharmacist with over 25 years of professional experience in community pharmacy and drug information in Toronto.
We discuss:
- Nobody gives bad news over the phone [2:06]
- Old and unemployable but courageous enough to follow a dream [3:37]
- Opportunities that appear based on unexpected circumstances [6:24]
- How business owners can stop wasting their expertise [8:41]
- The two lists that will speed up your business growth [11:40]
- It takes a village to raise a child [13:07]
- How to focus the core of your strengths [15:01]
- Why it’s essential to take health to the workplace [16:56]
- Inexpensive changes that go a long way to make a woman feel and work better [18:23]
In 2013 she became a Menopause Practitioner (NCMP) certified by the North American Menopause Society (NAMS) and founded MenopausED, a boutique-style virtual women’s health practice, specialized in menopause. She raises awareness and provides education about menopause to help women navigate the change so their lives, relationships, and work can thrive. In December 2019, the drug information department she worked at for 12 years closed, and now she’s working full time on her business.
Learn more about Teresa at https://menopaused.org/.
Brief Description of Gift
Free subscription to MenopausED Newsletter / a free 15 min Discovery phone call / a Lunch and Learn Session for female employees
URL for free gift
Publishing for Consultants and Coaches Featuring Steve Feld
Steve Feld is a coach, author, professional speaker, and award-winning business management executive. He has with over 30 years of extensive senior-level experience in highly competitive industries. An expert in all aspects of business, Steve has a large passion for everything business.
We discuss:
- A great relationship of giving back [1:37]
- The collaborative method: the power of mastermind groups [4:54]
- The problem with new consultants and coaches trying to jump the cubicle [6:28]
- Why you should “use” a sniper rifle when targeting your customers [8:34]
- Top three problems of small business owners [9:20]
- Building a strong niche business in less than a month [10:23]
- It’s hard to see all the trees in a forest [13:30]
- How being a published author changes clients’ perspectives [16:18]
- The importance of having systems and processes for thriving in challenging times [19:37]
- Why nobody is going to steal your idea [20:53]
Steve created and owned six-figure businesses and operated three others. He managed divisions for three brand name Fortune 500 companies. Steve has written three books about business. He co-owns a publishing company geared to coaches, consultants, and experts. Steve also conducts workshops and training on a variety of subjects for business owners.
Learn more about Steve at https://www.bizcoachsteve.com.
Brief Description of Gift
Spotlight book program where anyone can get their own “expert” book published within 30 days
URL for Free Gift
Thank You to Our Sponsor: SiteHub
Find Your Hybrid Identity Featuring Sarabeth Berk
Dr. Sarabeth Berk is a hybrid professional who also researches hybrid professional identity. She calls herself a creative disruptor because she blends her artist/researcher/educator/designer identities to lead and create innovation strategies that radically connect resources and people in new ways.
We discuss:
- How job titles can cause a professional identity crisis [1:53]
- The spectrum of jobs that gets people out of their boxes [4:38]
- Why hybrid individuals can work both as entrepreneurs and employees [5:28]
- What happens in the intersection of your professional identities [8:41]
- The aha moments of new keywords and language that define yourself [11:48]
- Hybridity as a brand and a way to distinguish yourself in the workforce [16:36]
- How to stand out in a crowded field [18:18]
- Why it’s crucial to revisit and examine the hybrid side of our professional work [20:34]
After Sarabeth underwent her own professional identity crisis, she learned she was a hybrid and that concept revolutionized her career path. Now, she’s obsessed with changing the way we see the workforce and helping professionals realize that their unique value lies at the intersections of their multiple identities.
Learn more about Sarabeth at www.morethanmytitle.com.
Brief Description of Gift
Use code smashing10 to receive a 10% discount for an online course to help you find your hybrid identity
URL for free gift
Believe in Your Business Featuring James Lam
James has 15+ years of “in the trenches” marketing experience. He is happy to have worked together with businesses from dozens of industries and hundreds of people over that time. James meets you where you are (with no judgment), and specializes in coming up with a concrete plan to move your business forward. Most importantly, James teaches you to believe in your business and yourself.
We discuss:
- Ideas are a dime a dozen [1:51]
- How to take back control of your company once you’ve put its fate in the hands of another company [3:54]
- Random acts of marketing [6:30]
- It’s not funny when you’re missing money [8:14]
- The number one reason why people switch companies [11:06]
- Three key elements for increasing your marketing presence [13:08]
- Responsive ability: How small businesses should talk to customers [14:59]
- All you need to be doing is fostering and connecting [16:40]
- Why you should start a group on social media now [21:40]
James teaches his clients not just the step-by-step “how-to”, but he also teaches his clients how to think about marketing strategically. This puts the power back into your own hands. James has been featured in both the Globe & Mail and also the Canadian Broadcasting Corporation (CBC).
Learn more about James at https://www.lookaheadmarketing.com/erf.
Brief Description of Gift
Two free documents: “How to Market to Your Customers in the Past, Present and Future” and “Facebook Ads Structures That Actually Work”
URL for Free Gift
Get Your Story Straight Featuring Scott Perelstein
Scott is a change management specialist who closes the gap between strategy and implementation. His years of experience translating between planners and doers aids in shepherding teams in the same direction – especially in times of change.
We discuss:
- Hiring for fit, or why life at work might become hard [2:00]
- How to have a quick transition from being an employee to becoming an entrepreneur [4:20]
- Why it’s important to schedule time for personal work [7:57]
- Bullets of successes to rely on [10:16]
- Why talking to yourself out loud in the woods is beneficial for your self-confidence [12:26]
- The importance of investing in a cup of coffee [13:29]
- When you know you’ve waited too long to start [15:17]
- The difference between 4% and 74% [17:53]
- How the best plumber becomes the best supervisor [19:23]
- Augmenting live consulting through automated delivery system [22:01]
Scott draws on his Business Management degree from Cornell University as well as a broad book of experiences to build success. From creating new and innovative businesses to shaping the culture within teams and organizations, his work is informed by his various roles as an entrepreneur, supervisor, and board member.
In 2018 Scott found himself once again developing an entrepreneurial role after leaving higher education facilities, and uses his experience helping others develop leadership and communication skills.
Learn more about Scott at http://alchemieacademy.com.
Brief Description of Gift
A 30-minute consultation call to help listeners develop their own story; A sales personal strengths inventory
URL for free gift