Humor Engineering Featuring Andrew Tarvin
Andrew Tarvin is the Founder and CEO of Humor That Works, teaching professionals how to use humor to achieve better business results.
We discuss:
- Comedy equals tragedy plus time [1:53]
- Stress is not a bad thing when dealt with humor [2:41]
- How engineers could be funny as well [4:00]
- A humor map that helps you strategize laughter as a business tool [6:20]
- How to use humor to strengthen your network [7:30]
- Why it’s important to understand the different styles of humor [9:23]
- Curating humor breaks for greater efficiency at work [10:26]
- Laughter as a way to get people on the same side together [12:49]
- What tracking and rating managers’ humor could improve at work [13:56]
- Why you should start your town hall meetings with knock-knock jokes [17:39]
- Elevating humor as a vital skill to learn [19:48]
Andrew has partnered with leading organizations including IBM, the UN, and the FBI to solve human challenges with humor solutions.
A best-selling author, Andrew has been featured in The Wall Street Journal and FastCompany, and was named a Visionary Under 40 by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother.
Learn more about Andrew at https://www.humorthatworks.com.
Brief Description of Gift
A 7-day humor challenge
URL for Free Gift
https://www.humorthatworks.com
Thank You to Our Sponsor: SiteHub
Simply Processes Featuring Sharon Cully
Sharon Cully is the founder of Simply Processes, where she helps entrepreneurs find the time to grow their business, make more money and create more freedom.
We discuss:
- The shock and the relief of a redundancy package [2:21]
- How a team leader helps their team let go of a job [7:34]
- How to face the emotions of transition [9:00]
- The freedom of having a temporary contract [11:17]
- Creating the possibility where you don’t see it [13:24]
- The craftsmanship of online sales [16:30]
- The key to getting unstuck of daily operational details [18:09]
- How to increase income and decrease stress levels by putting processes in place [19:31]
- How a smooth supply chain process could significantly change success levels [20:56]
With 15+ years’ experience working with leading global brands, Sharon has helped companies around the world increase performance, minimize costs and meet customers’ needs. She now helps entrepreneurs scale up by gaining control of their business processes. Sharon was made unexpectedly redundant from a corporate role in 2013, starting a long journey of discovery, which eventually led her to setting up her consulting business.
Learn more about Sharon at www.simplyprocesses.com and LinkedIn.
Brief Description of Gift
Two gifts: a free 45-minute session called Scale Up Your Business, and access to my white paper called Leading your team through a big change with confidence
URL for Free Gift
Learn How to Work on Your Business Featuring Terry Ogburn
Terry Ogburn is the owner of Ogburn’s Business Solutions. He has developed a Business Development Process that helps Entrepreneurs and Business Owners learn the importance of working on your business instead of being caught up in the day-to-day grind. His unique system and personal devotion to the development of others has contributed to the excess of hundreds of small to large business ventures.
We discuss:
- The best people to sell your business to [2:06]
- If you take care of the customer, the customer takes care of you [4:11]
- Why it’s smarter to empower the frontline person than the manager [5:54]
- How low-margin businesses could forecast sales and expenditures [8:57]
- The stages of business development that would require help [13:07]
- The words you should [not] put on your business card [15:42]
- Embracing technology as a key to multitasking [17:30]
- The 30-2-2 Rule: how to sell in an era when nobody wants to be sold [20:47]
Terry began his business career in 1979 when he invested his last $118.42 to start an air conditioning service business. At that time, he had no car or truck, but he did have the knowledge and ability to build relationships. By 1983, he was a top 5 nominee for Small Businessman of the Year. In 1984, he won the award for Outstanding Young Businessman of the Year for the State of Florida. In 1985, successful in his business and recognized as a leader in the business community, he began to mentor other small business owners. In 1989 he developed his own business success program based on his experience and the teachings of his favorite business books.
His program was so successful that in 1992 Terry was asked to join UniGlobe Active Travel as a Director of Operations to boost individual store performance. Within months, he took the store to a $2.5 million Dollar Travel Agency. He then took the program national to improve performance organization wide. In 1994 he became a founding team member of EXA Travel International and took on the role of Director of Training & Development and within two years the company grew to 11 regional offices, with over 2000 franchisees and went public in late 1996.
Learn more about Terry at https://terryogburn.com/ and http://www.ogburnsbusinesssolutions.com.
Brief Description of Gift
Free Coaching Session
URL for Free Gift
Thank You to Our Sponsor: SiteHub
HR Consulting After 25 Years in Corporate Featuring Marion Witte
After over 25 years in corporate HR, Marion established the Witte Consulting Group in 2019, an HR consulting, career/executive coaching and team facilitation business.
We discuss:
- The “lucky” ones who are victims of organizational restructuring [2:00]
- Listening as a way to fine-tune the areas to work on [5:11]
- The power of referrals: having your very first client cold call you [9:04]
- The pillars of positive mind and maintenance during tough times [11:48]
- The success and monetary value in saying “no” [14:25]
- The ideal client of an HR consultant and executive coach [15:59]
- The most important thing to do after a job loss [17:23]
Leveraging her experience in the chemical and life sciences industries especially DSM and Dow Chemical Marion develops people and organizations globally. Marion is a Certified Master coach and an Everything DiSC national partner. She received her MBA in Human Resources from Fairleigh Dickinson University. Marion believes that everyone has a story that deserves to be heard and she enables leaders and teams to find their potential
Learn more about Marion at https://www.fivebehaviors.com/witteconsultinggroup andLinkedIn.
Brief Description of Gift
Complimentary one hour coaching session
URL for Free Gift
Message Marion on LinkedIn or send her an email at marion@witteconsultinggroup.com
How to Pinpoint Your Perfect Business Featuring Kat McLead
Kat McLead is the creator of Pinpoint Your Perfect Business: *the* proven framework for pinpointing your perfect niche for a high profit, high purpose, and high pleasure business while staying MOM first.
We discuss:
- Why the riches are truly in the niches [1:40]
- The most common [mom] traps when moving into entrepreneurship [6:56]
- What to do when circumstances change in your niche business [10:04]
- The art of combining skills for developing a high-profit business [12:17]
- The best way to start a niche business [13:58]
- The signs that show you which is the right business for you [15:28]
- When it is the appropriate time to pivot after niching down [18:13]
- How to craft the offer that your clients want to buy [19:14]
Kat helped sex workers transition out of the adult industry into high profit entrepreneurship 13 years ago. And that’s how she developed the Profit and Purpose Framework. It’s since been continually refined and is now designed specifically for busy moms.
She started her first multiple 6 figure business 20 years ago, and hasn’t slowed down since, not even after having her son. A fun fact: That business’ profits meant that she had way more money than her husband when they first got married, and was able to pay the entire $450,000 down payment on their home.
Learn more about Kat at https://www.sahmentrepreneur.com
Brief Description of Gift
The 4 Key Steps to Starting Your Own Ideal, High Profit Business as a busy Stay at Home Mom
URL for Free Gift
https://www.sahmentrepreneur.com
Thank You to Our Sponsor: SiteHub
From Creating Corporate Brands to Chocolatier Featuring Milène Jardine
Milène Jardine is an innovative chocolatier and entrepreneur with a strong background in product development/sales.
We discuss:
- Putting a childhood passion to the test [2:24]
- Touring kitchens to cook a sustainable business [5:16]
- Why having a business coach is good when transitioning to entrepreneurship [7:55]
- Going digital with a chocolate product [9:15]
- Creative ways to even out the peaks and valleys [10:48]
- Refining the customer profile as a Covid-19 business measure [13:20]
- A mask cannot hide the happiness in the eyes [14:53]
- The key to winning a marathon [18:10]
After 12-years of creating brands for Macy*s, Milène’s position was eliminated in 2016, and she launched her own label Milène Jardine Chocolatier. Offering exotic confections inspired by her travels, the vision is to celebrate diversity through chocolate. Sold online, at boutiques, and for corporate gifting/pairing events, the chocolates have been featured at Christie’s Auction House and Le Cirque, approved by top chefs Marc Forgione and Dominique Crenn, and enjoyed by Warren Buffett and Sting.
Learn more about Milene at https://milenejardine.com/, LinkedIn, Twitter, Facebook and Instagram.
Brief Description of Gift
15% off purchase code
URL for Free Gift
Positive Impact with Innovative Chef Cynthia Sestito
Cynthia Sestito is a chef/ restaurant owner and consultant. She has been in this business for 25 years. Before that she had a clothing and fabric / houseware goods company in Paris and New York. Cynthia has two dresses in the Met collection/ awards.
We discuss:
- Self-protection at times of adversity [2:40]
- The propelling factor of never being successful enough [4:14]
- How to maneuver into the next part of dealing with the COVID-19 situation [7:09]
- Why you can’t be afraid of challenging times [9:04]
- New worlds that can make cooking exciting again [10:48]
- Heightening a dinner experience: smell, flavor and health [13:04]
- Sticks and seeds and lousy weed [18:25]
- The time to hear yourself [21:50]
- A memoir of life and food [24:31]
- What makes a cooking book stands out [26:49]
In 2017, Cynthia woke up to find her catering business was gone, for myriad reasons, including kitchen fire and burns, loss of license, loss of home and a bad partnership. Cynthia is currently trying to reestablish her catering on a smaller scale, and she is creating foods in the world of micro-dosed cannabis.
Cynthia is an alumnae of the show Top Chef, and she recently appeared on the Netflix show Cooked with Cannabis. She has spent the last two years writing a cannabis cookbook and the outline / recipes for a memoir cookbook.
Learn more about Cynthia at www.cynfulfood.com, www.cynfulycanna.com and Instagram.
Thank You to Our Sponsor: SiteHub
From Media Job to Launching an Airline Featuring Andrew Schmertz
Andrew Schmertz spent 15 years in the media business, serving as a reporter for NY1 and business anchor for WABC-TV. He was a senior exec at WNET/PBS when he co-founded Hopscotch Air. He was laid off from WNET and was faced with running a new airline.
We discuss:
- A laid-off pilot coming back to his calling [2:28]
- The long-term positive effect of being laid off [4:26]
- The psychological process of producing material even if it doesn’t have any monetary reward [7:13]
- The key to going solo: making your bed and wearing your shoes [9:23]
- [12:43]
- The two biggest ingredients to being able to get through a crisis [15:46]
- What smart people need to possess to turn dreams into reality [19:43]
Learn more about Andrew at https://flyhopscotch.com/.
How to Communicate When There’s a Crisis Featuring Sherry Goldman
Sherry Goldman is the president of Goldman Communications Group, an award-winning public relations/marketing communications agency, which she started 22 years ago, after holding senior management positions at several international PR agencies and working in print and broadcast media.
We discuss:
- How to keep up with evolving relationships when the world reopens [4:16]
- The types of plans necessary for business continuity [9:13]
- The informative reassurance that people need in times of crisis [14:59]
- Responsive companies that meet reasonable expectations [17:40]
- How to adapt your messages so you resonate with, educate and help your clients [21:26]
Goldman Communications Group works with a range of companies (start-ups through Fortune 500 companies), brands, non-profit associations, and their executives, helping them tell their stories and create, communicate, and control their messages, reputations, and value propositions. The agency offers a wide suite of services including strategic counsel; messaging; media relations targeting traditional, social and online media; corporate communications/thought leadership programming; community/industry relations and engagement; reputation management and crisis communications, as well as new product launches. Sherry is also an adjunct professor in public relations at LIU/Post.
Learn more about Sherry at www.goldmanpr.net.
Brief Description of Gift
A 20-minute session of counsel on PR issues
URL for Free Gift
Thank You to Our Sponsor: SiteHub
Midlife Transitions Featuring Mary K. Rogers
Mary K. Rogers has served as leadership staff of two Chambers of Commerce, the National Association of Women Business Owners, and the Small Business Administration’s Michigan Small Business Development Center. She sold her company, Marigold Women in Business to a division of Pepsi in 2009. She is now self-employed, hosting The Experience 50 Podcast for Midlife.
We discuss:
- How to stop tolerating intolerable things and start doing meaningful work [4:34]
- What is the verb and not the noun of what you enjoy? [8:02]
- Why you should talk to your second and beyond circle when starting a new business [11:19]
- Mary in the morning: you don’t need a job; you need a show [13:11]
- What is what you don’t know what you don’t know [16:45]
- How to get digital at the age of 50 [18:21]
- How to productize your service when you don’t have a sales background [21:02]
Learn more about Mary at http://www.experience50.com/.
Understanding Money Featuring Justin McAuliffe
With nearly 15 years of diversified public accounting experience, Justin founded McAuliffe CPA Enterprises, P.C. in 2018 to work with small business owners to organize their books and records, assist with management of the general ledger, develop and/or retool the chart of accounts, and help develop or maintain an accounting infrastructure serving as an outsourced controller and CFO and COO for key clients, when necessary.
We discuss:
- The trigger that forces entrepreneurship on you [1:56]
- The best part of 2020 [4:48]
- Recognizing opportunity: a $20 gift card [6:21]
- The value of revenue starts off with small [8:53]
- The seven people you meet in Heaven [10:42]
- The line that separates giving away for free versus charging [14:26]
- A startup owner’s perspective on buying at Best Buy [17:10]
- How to expedite networking from your couch [19:35]
- Changing the narrative by providing people with financial freedom and purchasing power [23:26]
Learn more about Justin at https://www.cpa.enterprises/, Instagram, TikTok, LinkedIn, Twitter and Facebook.
Brief Description of Gift
A free copy of Justin’s book, Are We Reconciled Yet?
URL for Free Gift
Thank You to Our Sponsor: SiteHub
Your Entrepreneurial Path Will Emerge Featuring Riva Greenberg
Riva Greenberg is a health researcher and coach, author, advisor and inspirational speaker.
We discuss:
- Our history does not have to be our future [2:18]
- How having a supportive partner can be a game changer [6:20]
- From zero income to a hundred percent income [10:32]
- If it’s all about the money, you’re going to struggle [12:58]
- A wonderful asset in life to help you make decisions during hard times [16:05]
- How the current situation is changing the way we inspire people [18:30]
Riva has lived with type 1 diabetes for 48 years, and is helping people with diabetes and health professionals work collaboratively in a way that helps them both flourish. She is sharing this Flourishing Approach across the world. Riva has written three books and hundreds of articles, she’s spoken at the United Nations and is recognized for her humanistic work by professional associations and organizations.
Learn more about Riva at https://diabetesstories.com, https://www.amazon.com/-/e/B001TNK2BE and https://www.huffpost.com/author/riva-509
Mindful Men with Positive Impact Featuring Purdeep Sangha
Purdeep Sangha is widely known as “The Strategist for Men in Business” and teaches men how to become a Profit-Multiplying Powerhouse.
We discuss:
- The beginning of the life you want [1:55]
- How to remove the friction between your personal and business life [5:35]
- The perfect storm for going from employee to entrepreneur [6:51]
- What path to take after you’ve burnt all your bridges [10:37]
- Why you should not leave any stone unturned [12:04]
- The mistakes that consultants and coaches make that set them back [15:53]
- The confusion around what it means being a man [19:25]
His personal mission is to help men grow their businesses massively, increase their personal fulfillment in life and improve their relationships with their wife and kids. He is the founder behind the movement #MenWhoWin, men who are mindful, alpha males. As an award-winning author, entrepreneur, speaker, podcaster, business coach, husband and father, Purdeep knows exactly how tough it can be to balance a successful business with a happy family. After studying and working with some of the most successful men around the globe, Purdeep shows men the neuroscience behind becoming limitless.
Learn more about Purdeep at https://themaleentrepreneur.com/, https://purdeepsangha.com/, LinkedIn, Twitterand Facebook.
Brief Description of Gift
Purdeep’s free Profit-Making Powerhouse Checklist
URL for Free Gift
https://purdeepsangha.com/freebies/
Thank You to Our Sponsor: SiteHub
Using Alternatives to Overcome an Abrupt End to Your Job Featuring Dennis Boyle
Dennis Boyle has over 25 years of experience with large corporations such as E.I. DuPont, Dade Behring and Siemens AG as well as startup companies such as Exalenz Bioscience and MedTest Dx.
We discuss:
- A daily habit to help you prepare for unexpected circumstances [2:12]
- The responsibility of delivering bad news that affects thousands of people [5:31]
- The opportunities that come with heartache [7:32]
- The ability to give yourself choices [10:12]
- How to make better decisions when feeling distressed [12:52]
- How to thrive as an outside business consultant when you’re not Apple [15:17]
- Helping companies grow revenue through outsourcing sales experts [18:41]
Dennis Boyle’s experience includes both sales and marketing and he has held multiple Senior Executive roles in Business Development, Corporate Accounts, Strategic Management, Corporate/Commercial Training and Development, Private Equity, and Operations. In his last role, Dennis served as President of Spectra 254.
In early 2017, he purchased a licensing agreement from Sales Xceleration. This agreement provides him with outsourced Vice President of Sales and CCO tools and programs for small to medium sized firms to outsource their sales and marketing leadership.
Dennis earned his BA in Economics from Middlebury College. He also holds a Master’s in Business Administration and a Master’s in Business Education from Southern New Hampshire University. He also received graduate certificates in Negotiation and Public Speaking from the Center for Management Research in Waltham, MA and a training certificate from the Emily Post Business Institute on Business Ethics and Etiquette.
Dennis Boyle is an adjunct professor, and teaches business and professional services courses at the University of New Hampshire in their Business in Practice (BiP) program.
Learn more about Dennis at LinkedIn.
Creating profit with a new game, CROSSNET, Featuring Chris Meade
Chris Meade is the co-founder of CROSSNET, the world’s first four-way volleyball game.
We discuss:
- The best idea out of a hundred ones [1:40]
- How to go from a group of people who trust you to a business that makes money [5:15]
- How to “take advantage” of your online skills [7:09]
- The video component: creating a big impact with a very small investment [9:10]
- What makes high-quality email marketing [12:34]
- A price point that makes a difference in terms of online sales [14:23]
- Where to get outside help in order to cover the missing skills for your business [15:24]
- Techniques to enhance your ability to hire somebody who’s a good fit on the first try [17:23]
- Trying to prepare for wild success while struggling with cash flow [19:11]
Learn more about Chris at https://www.crossnetgame.com/ and LinkedIn.
Brief Description of Gift
$25 Off w/ Coupon Code
URL for Free Gift
Thank You to Our Sponsor: SiteHub
Self-Leadership Featuring Jim Strother
Jim Strother leveraged his 25 years of experience in sales, business development, and management to transform businesses and professionals who are on their best path towards success in life.
We discuss:
- How to survive three consequent lay-offs and build a business out of the clutter [1:56]
- How to “calm” the limiting beliefs that make you question yourself [5:11]
- The positive framework to make lemonade out of lemons in times of economic devastation [8:10]
- How to turn feedback from your network into paid business [9:14]
- The hidden opportunity in honing your skills during major disruptions [14:10]
As he was going through the last downsizing, (3 in five years) he struggled with what he was going to do, and needed to gain some clarity as to what that was going to be. This prompted Jim to reach out to Michael, a former VP he worked for who is now an executive coach. He helped Jim clear the clutter and to realize that he has choices. He helped him see that with Jim’s life experiences and working knowledge of business that he has a lot to offer others who are going through challenging times in their personal and professional life.
Learn more about Jim at https://www.forwardfocusedcc.com.
How to Build Trust in a Digital World Featuring Ethan Beute
Chief Evangelist at BombBomb, co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan has collected and told personal video success stories in hundreds of blog posts, in dozens of webinars and stage presentations, and in countless conversations.
We discuss:
- The history of humans speaking versus writing in the context of modern technology [2:21]
- How to be around your clients as often as you’d like to be [5:17]
- Your very best asset: Why you need to be as human as possible [7:49]
- A frictionless experience: The best promise of AI technology [11:47]
- How to build a psychological nearness with people before even meeting them [15:24]
- A simple idea to accelerate the relationship aspect of your business [20:35]
Prior to joining BombBomb, Ethan spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduate degrees from the University of Michigan and UCCS in communication, psychology, and marketing. Ethan now lives in Colorado Springs with his wife and son.
Learn more about Ethan at https://bombbomb.com/.
Brief Description of Gift
A two-week free trial of the software
URL for Free Gift
https://smashingtheplateau.com/bombbomb
Thank You to Our Sponsor: SiteHub
Me Too, What Now? Featuring Ed Squire
For over 20 years, Ed Squire was a strategic business consultant for Fortune 500 and global companies in the United States, Canada, and Europe.
We discuss:
- There is a lot more to mental health than you think there is [2:15]
- The impact of the “What do you do?” question [6:51]
- Staying beyond the “Me too” part [8:21]
- A five-step process to recover from any type of trauma [10:56]
- How to give yourself a break from being money-focused while being unemployed [16:16]
- A methodology to apply your accumulated business skills to a passion of yours [18:32]
- The “requirements” for carving out your path to opportunities [21:00]
After suddenly losing his job in June 2018, Ed started a nonprofit called ‘Me Too, What Now’ that raises awareness about childhood sexual abuse and mental health. The organization focuses on ‘What Now?’ helping survivors to move beyond keeping a victim mentality. Ed is a survivor of childhood sexual abuse himself. This year he’s also starting a video and media production company.
Learn more about Ed at https://www.metoowhatnow.com andhttps://www.visiblekindness.com/.
Determine Your Best Clients in 180 Seconds Featuring Juliet Clark
What if you could determine who in your audience is your best client in 180 seconds? Juliet Clark is a dynamic and sought-after speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert platforms.
We discuss:
- Success principles for intentional audience [1:51]
- A great methodology for people selling expertise [4:32]
- How to bootstrap your way out of bankruptcy mentality [6:30]
- How to translate your audience’s feedback into effective marketing [9:53]
- Hints that tell you how you can serve your audience at a better level [10:57]
- Why some companies mark huge marketing success in times of crisis [12:48]
- Why publishing a book is probably not the reason your products and services will start to sell [15:36]
- An effective tool to measure a client’s commitment [17:47]
- How to gather a great amount of feedback with just one question [19:27]
Corporate companies, start-ups, and author/speaker incubators world-wide have benefited from Juliet’s unique and massively effective method of mastering lead generation and qualification for expert status. She created a platform-building tool that assesses audience obstacles, generates leads, and qualifies leads for businesses. This simple technology can be used on social media, from the stage, and at workshops to build email lists and create conversations that build long-term relationships with potential clients. Her podcast, Promote, Profit, Publish, helps entrepreneurs understand how to use great tools in the coaching and small business spaces.
Learn more about Juliet at http://www.superbrandpublishing.com and www.leadlogicquiz.com.
Brief Description of Gift
A free assessment of how your lead generation stands up
URL for Free Gift
Thank You to Our Sponsor: SiteHub
Entrepreneurs Take Charge Featuring Mac Prichard
Mac Prichard is the founder of Mac’s List, a job board and career hub in the Pacific Northwest with a mission to create more human hiring processes for all. Mac is also the author of the book Land Your Dream Job Anywhere and host of the weekly career advice podcast Find Your Dream Job.
We discuss:
- Transferrable skills that make the light bulb go on [2:11]
- A situation where you can make a difference [7:20]
- Why you should not gamble all your chips on one color [9:27]
- The hidden dignity that comes with temporary work [12:08]
- New habits that virtual work requires [15:33]
- Why only having a perspective is not enough to get you through a severe recession [16:51]
- How to do hiring better for job hunters [17:51]
- The most successful way to run a job search [19:56]
Learn more about Mac at https://www.macslist.org/, LinkedIn, Twitter and Facebook.
Getting Over the “Ick” of Selling Featuring Dr. Cindy McGovern
Known far and wide as “Dr. Cindy,” the First Lady of Sales, she is an expert in the areas of sales. She helps people get over the “Ick” of selling and use the skills of sales professionals to get what they want and deserve at work and in life.
We discuss:
- A skillset that’s been within you all your life [2:49]
- The time that you got your teacher to accept a late assignment [4:59]
- Walking commercials that can say why you are amazing [7:24]
- The flipside of pitching your product to a business prospect [9:50]
- How to ask for what you want when the chance does arrive [12:02]
- The difference between asking someone for referral and asking a prospect for business [13:22]
- The magic in the follow-up of sales [15:35]
- Sometimes the gift is not just another referral [17:37]
- How to craft a sales process that’s authentic to you [18:33]
Dr. Cindy is the author of the Wall Street Journal Best Seller, Every Job is a Sales Job: How to Use the Art of Selling to Win at Work, and as a popular and an inspiring speaker. As the CEO of Orange Leaf Consulting, her team works with companies and entrepreneurs to grow their business.
Learn more about Dr. Cindy at https://drcindy.com/, LinkedIn, Twitter and Facebook.
Brief Description of Gift
A bonus chapter on personal branding as well as a tip sheet for sales
URL for Free Gift
Go to https://drcindy.com/ and enter “SMASHING ” in the promo code area, or message Dr. Cindy on social media.
Thank You to Our Sponsor: SiteHub
Your True Abundance Featuring Laura Rotter
Laura Rotter is a CFA, MBA, CFP™ and founder of True Abundance Advisors, a fiduciary, fee-only financial planning firm located in White Plains, New York with a satellite office in New York City. She helps people both locally, as well as across the country.
We discuss:
- Self-exploration as a way to start working on your own [1:33]
- Unexpected opportunities show up to an open heart and mind [4:39]
- The degree of intention once your business starts growing [10:01]
- A blessing that comes after a long frustrating career [12:11]
- The trap of becoming a victim of the worst boss in the world [13:54]
- The power of like-mined people to help you clarify your mission and fulfill it [15:43]
- The financial questions that help life go [17:17]
After 30 years of successfully managing money for institutional investors including Citicorp and Para Advisors, Laura found her definition of abundance shifting. As she reviewed her own financial landscape, Laura realized that abundance wasn’t just about accumulating more wealth, but about employing her wealth to do the things she most valued. Her mindset changed from “I must use my life to make money,” to “I can use my money to make a life.”
Laura is passionate about sharing her financial planning process, which guides her clients toward decisions that integrate the attainment of both financial security AND life satisfaction as they near retirement.
In addition to her work as a financial life planner, Laura serves as Treasurer of Impact100 Westchester, is on the Professional Advisory Council of the Westchester Community Foundation, and is a member of the finance committee of the Hebrew Free Burial Association.
Learn more about Laura at https://trueabundanceadvisors.com/.
The Forever Transaction Featuring Robbie Kellman Baxter
Robbie is the author of The Membership Economy, the groundbreaking book that changed everything.
We discuss:
- The best way to do all the things you want to do as business leaders [2:28]
- The difference between a forever transaction and recurring revenue [3:09]
- How focusing on a forever promise would justify a customer making a forever transaction [5:07]
- The way you choose to package your value is how your customers will consume you [7:30]
- Why you should not lose sight of the customer’s mission while working on your product [10:54]
- Problem avoidance: defining the trigger features and hook features of your product [12:06]
- The package offering that you would give to your loved ones [14:53]
- The attributes that show why long-term clients are not always the best clients [16:59]
- The best table and finest champagne at a McDonald’s [21:01]
Robbie first coined the phrase Membership Economy over 10 years ago, and it is now part of the business lexicon used by organizations and journalists around the world. The Membership Economy was recently named a top 10 Marketing Book of all time by BookAuthority. Her clients have included Netflix, Microsoft, and The Wall Street Journal as well as several venture-backed private companies and associations.
Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.
Learn more about Robbie at https://robbiekellmanbaxter.com/, LinkedIn, Twitter and Facebook.
Brief Description of Gift
Sneak Peek at Chapter 8 of Robbie’s forthcoming book The Forever Transaction: How to Build a Subscription Business So Compelling Your Customers Will Never Want to Leave
URL for Free Gift
https://robbiekellmanbaxter.com/the-forever-transaction-chapter-8/
Thank You to Our Sponsor: SiteHub
Author Coach and Consultant After 28 Years in Corporate Insurance Featuring Brian Ahearn
Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. He specializes in applying the science of influence in everyday situations.
We discuss:
- The effect of being active outside the walls of your company [2:27]
- The role of a true leader for employee’s engagement and satisfaction [4:45]
- The inkling when you know the change will have to happen [6:53]
- The relativity between your success and getting to “yes” [9:31]
- All the things that will make you like me will make me like you [10:34]
- [11:51]
- The power of asking over telling [12:47]
- If you’re not feeling well, you feel better talking to a doctor rather than a relative [14:44]
- Why we would take far more actions to avoid losing than we would to gain [16:24]
- A 24/7/365 skill that underlies almost all of the communication we have [18:09]
- How to persuade people to come on board when you’re a new organization [19:17]
- Why you should never underestimate who might be someone who could help you [20:32]
Brian is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation. This specialization was earned directly from Robert Cialdini, Ph.D. the most cited living social psychologist on the science of ethical influence.
Brian’s book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, is an Amazon best-seller. His LinkedIn courses have been viewed by more than 90,000 people.
Learn more about Brian at https://www.influencepeople.biz/, LinkedIn, Twitter and Facebook.
Brief Description of Gift
A 15-minute video on the topic of pre-suasion
URL for Free Gift
Email booklaunch@influencepeople.biz
Counterintuitive Strategies to Boost Profit Featuring Maiko Sakai
Maiko Sakai, founder of Airtight Concepts, is a NYC-based business growth strategist a.k.a. secret weapon to her clients who are visionary entrepreneurs and CEOs with the desire to build a high-functioning, profit-generating machine of their dreams.
We discuss:
- Hidden nuggets in unconventional strategies [2:30]
- The right time to draw up a dream organizational chart [7:37]
- Identifying the gap between what you plan to do and what actually is needed [9:13]
- Why charging by the hour is doing a disservice to everybody [11:18]
- The beauty of value-based pricing [16:00]
- The psychology shift in one’s identity when transitioning from corporate life to entrepreneurship [17:27]
- How to get comfortable with your new identity and get over the drama that comes with change [21:10]
As a self-proclaimed Queen of Counterintuitive Strategies, Maiko provides effective but not-so-conventional strategies to boost sustainable profitability for her clients by utilizing both quantitative and qualitative assessments. Originally from Japan, Maiko loves ethnic foods of all kinds, and is a sucker for ultra-contemporary design and exotic houseplants. She earned her MBA from Johnson School of Management at Cornell University.
Learn more about Maiko at https://www.maikosakai.com/, LinkedIn, Twitter and Facebook.
Brief Description of Gift
Access to a free training video
URL for Free Gift
Thank You to Our Sponsor: SiteHub