Perfecting Psychology Boosts Your Success with Dr. Cristy Lopez
Dr. Cristy Lopez is a psychologist, coach, and founder of the Internal Mastery Program for Next Level Living.
We discuss:
- Why negativity bias can hinder our success and how to overcome it
- How to overcome internal limitations
- Why plans and systems help our brain
- The connection between psychology and entrepreneurship
- How to find the right partner to support you
Dr. Lopez has appeared on the Dr. Phil show, the reality TV show Downsized, the Growth to Freedom Show, and much more. She has helped thousands of clients over the past 20 plus years achieve greater success in business, relationships, and life!
Learn more about Cristy at www.CristyLopezPhD.com, Linkedin, Twitter and Facebook.
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Ramp Your Recurring Revenue with Maisha Walker
On today’s episode, we’re featuring Small Business Digital Strategist Maisha Walker, who will be participating in “Ramp Your Recurring Revenue,” a live event in New York, sponsored by Smashing the Plateau and BestWork, Inc.
If you want to attend:
Reflecting on the benefits she has felt with recurring revenue, Maisha states, “It’s a lot less stressful as a business owner when your revenue is a lot more predictable.”
We discuss:
- How to get started with a recurring revenue model
- How the role of the business owner shifts with a changing business model
- Why recurring revenue helps you scale
Maisha Walker is President of Message Medium, and a Contributing Editor for Inc. Magazine.
Learn more about Maisha at www.messagemedium.com, Linkedin, Facebook and Twitter.
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How to Build a Million-Dollar, One-Person Business with Elaine Pofeldt
Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers.
We discuss:
- The mindset you need in order to scale beyond what one person can produce
- Why you can feel successful running a one-person business
- Techniques that help one-person businesses achieve significant financial success
- What to avoid if you want to develop significant revenue
- The importance of listening to your heart
Elaine is the author of The Million-Dollar, One-Person Business, a look at how entrepreneurs are hitting seven-figure revenue in businesses where they are the only employees. Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business and many other business publications and she is a contributor to the Economist Intelligence Unit.
Learn more about Elaine at www.themilliondollaronepersonbusiness.com, Linkedin and Twitter.
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How Consultants and Coaches Can Get Ideal Clients Consistently with Dov Gordon
Dov Gordon helps consultants and coaches get ideal clients, consistently. There are millions and millions of consultants and coaches who are really good at what they do, but they’re not charismatic guru types, and they never want to be. They love their work. All they want is a consistent flow of great clients – clients who value their expertise, who value who they are as people, and pay them well for it.
We discuss:
- The basic steps you can follow to thrive as a master rather than as a guru
- How to get your ideal clients to notice you, to want to work with you, to realize how you are different, and how to build credibility with them
- How to sift through all the advice you hear about what to do
- How to lead your ideal clients to answer yes to the number one question on their mind at just the right time:
Dov and his small team take a tactic-agnostic approach. They help you build a strong strategic foundation and build a simple, client-getting system that is best for you.
Learn more about Dov at www.dovgordon.net/manualfree, www.dovgordon.net, Linkedin, Facebook and Twitter.
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Why You Should Create a Membership Program with Robbie Kellman Baxter
Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years.
We discuss:
- What kinds of businesses work well for a membership model
- Why professional services are particularly suited for membership clients
- Where you might start a membership program for an existing business
She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to and advises companies, professional associations and leading universities. Robbie is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue.
Learn more about Robbie at www.peninsulastrategies.com, Linkedin, and Twitter.
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Team Productivity Maximizes Profitability with Morreen Rukin Bayles
Morreen Rukin Bayles founded Creative Restaurant Solutions, Inc. in 1997, and Combined Resource Solutions, Inc. in 2006. Recognized as a dynamic consultant and leader, Morreen has built a team of 25 experts and partners who consistently deliver results with their knowledge, creative approaches, and dedication to superior customer service.
We discuss:
- Listening to your clients to know what to offer
- Helping your clients understand why they need to take action
- Surveying to boost engagements and drive improved business results
- Finding your cheerleaders
Before starting CRS, Morreen acquired 15 years of deep and diverse experience in management, training, and program implementation. Through her experience as both a business owner and leader, Morreen coaches leaders in organizations that want to grow, streamline their operations, and maximize profitability through productivity of their teams.
Morreen earned her Bachelor’s in Business Administration from University of New Hampshire and holds a Master’s in Education with a focus on Instructional Design from Pennsylvania State University.
An advocate for giving back, she has been recognized as a top fundraiser for Alex’s Lemonade Stand, American Cancer Society, and National MS Society. Morreen is active in the Entrepreneur’s Forum in Philadelphia, Chester County Human Resource Association, and Society for Human Resource Management.
Morreen has received the following recognition:
- 2017 Enterprising Woman of the Year by Enterprising Women’s Magazine,
- 2017 and 2016 Philadelphia 100 Winner from the Entrepreneur’s Forum and University of Pennsylvania’s Wharton School of Business
- 2009 Pennsylvania’s “Best 50 Women in Business” by Governor Ed Rendell
- 2007 Women of Distinction by the Philadelphia Business Journal.
Additionally, Morreen co-authored Dream, Inc. – Million Dollar Business Strategies from 32 Successful Philadelphia-Area Entrepreneurs.
Morreen lives in Downingtown, PA with her husband Steve and daughter Sydnie.
Learn more about Morreen at www.consultcrs.com, Twitter and Facebook.
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Get a Life That Doesn’t Suck with Michelle DeAngelis
Michelle DeAngelis has 25 years of experience delivering results and creating peak performers for companies ranging from Fortune 500 to startups – so she understands the business landscape, large and small. She is known for running large-scale consulting engagements, conducting rigorous corporate coaching, leading complex projects and providing seasoned interim executive leadership.
We discuss:
- The impact of the gap between what we think and what we do
- The connection between joy and business
- How changing one thing can have a huge impact
- How to show up in an optimal performance state
Michelle’s work as an on-demand leader heavily informs her coaching, and vice versa. She is the author of Get a Life That Doesn’t Suck: 10 Surefire Ways to Live Life and Love the Ride. Michelle has operated in over a dozen interim leader roles such as COO, Chief of Staff, VP Sales, VP Marketing, VP Partnerships, and ELT member.
Learn more about Michelle at https://www.michelleinc.com/, Linkedin, and Twitter.
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Leading with Noble Purpose, with Lisa Earle McLeod
The words selling and noble are rarely seen together. The common business narrative is that money is the primary motivator for top salespeople and doing good by the world runs a distant second. In this episode, we discuss why that belief is wrong.
Topics include:
- Understanding why neither money nor philanthropy should be your primary focus
- The three discovery questions that can uncover your noble purpose
- How focusing on your customer’s condition will help you outperform your competition
- Why people are desperate to be part of something bigger than themselves
Lisa Earle McLeod is the thought leader who introduced Selling with Noble Purpose into business. She is an author, business consultant, and keynote speaker. Her clients include Google, Roche and Dave & Busters.
Learn more about Lisa at www.mcleodandmore.com, Linkedin, and Twitter
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How You Can Build Your Platform with Wendy Keller
Wendy Keller helps people identify, develop and profit from their best content ideas. Her work has turned more than 1,500 people into published authors, including 17 New York Times best sellers; Wendy has trained and consulted about 8,500 emerging professional speakers, some of whom increased their speaking fees by 2,000%!
In this episode, we discuss:
- Why expertise-based businesses need to build a platform
- What you need to do to be attractive to publishers
- How you can build a platform and grow your fan base even if you are running a single-person business
- The power of positive thinking when your life seems hopeless
Wendy guides, consults, advises, agents and promotes smart people with good ideas. Her specialty is content that will improve the lives of others, specifically business, self-help and science.
Wendy herself is the author of 31 traditionally published books including her newest release, “The Ultimate Guide to Platform Building” by Entrepreneur Press. In that book, she shows authors, speakers, consultants and small business people how to attract more attention and therefore more revenue.
Learn more about Wendy at www.KellerMedia.com, Linkedin,, Twitter and Facebook.
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How to Control Your Own Destiny with Whitney Nicely
Whitney Nicely went from no investments (or strategies) to 19 houses, 19 apartment units and 7 chunks of land in less than three years all bringing monthly money to her bank account on auto pilot. She has traveled the United States speaking on stages, teaching her simple strategies, and meeting with other successful real estate investors – and still buying houses the way she teaches others.
In this episode, we discuss:
- How to get started with very little money to invest
- Why specific objectives and persistence are critical ingredients for success
- Why starting small increases your chances for success
- How to find the kinds of people who want to work with you
- Why listening is a critical business skill
Whitney is a dog mom to Abby the Labby-130 pounds of loving fur, wifey to Jason East- an apartment investor, stepmom to Gavin (12) and Harrison (10). Since 2016, Whitney has led and trained hundreds of future real estate rock stars to grow their portfolios, collect checks and achieve financial freedom. 100’s of real estate newbies are securing leads, signing deals and scaling their dream incomes through the First Deal Done Fast Program.
Learn more about Whitney at: www.WhitneyNicely.com, www.getyourfirstdeal.com, Linkedin, Facebook, and Twitter.
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How to Get Noticed with Tsufit
After 10 years as a Dean’s List litigation lawyer, Tsufit left law for the limelight, performing comedy on national TV and gaining international attention for her debut music CD. In this episode, Tsufit reveals why you need to find your story and how it is one of the key elements to connecting with your customers.
We discuss:
- Why price is not the most important factor when selling your expertise
- How to help your buyers feel more comfortable with you
- Using empathy, affinity and distinction to make you more accessible
- The fact that there is no magic to social media
Recently featured in Forbes, Tsufit is now the author of the Award-Winning book, Step Into The Spotlight! : A Guide to Getting Noticed, endorsed by Al Ries, Jack Trout, Jay Conrad Levinson, Robert Cialdini, Tom Peters and many other leaders in the arena of marketing and influence. Tsufit now coaches entrepreneurs & professionals to get seen, get heard, get noticed and get known. A popular radio & television show guest, keynote speaker seminar leader & Mom, Tsufit points out that she is not taking on any more clients in the last category!
Learn more about Tsufit at www.stepintothespotlight.com, www.spotlightsecrets.com, www.spotlightgroup.biz, Linkedin and Twitter.
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Learning to Listen to Your Gut and Using Defined Metrics to Determine the Success of Your Business With Mark Asquith
On today’s show we welcome Mark Asquith, Host of the Excellent Expected Podcast and founder of PodcastWebsites.com.
Topics include:
- The pivotal choice Mark made when hiring a business growth coach.
- A mistake that most younger entrepreneurs make; is your business working?
- Learning to listen to your gut and test all your assumptions in business.
- Creating your own metrics to understand the success of your company.
- Why everything contributes to your personal brand; embracing the grey areas.
- Pushing the boundaries of the standard business archetypal norms.
- Giving up the good for the great; stopping something that’s good based on a gut feeling.
- Breeding the importance of systems into the culture of your business.
Bio
Mark Asquith is a serial entrepreneur who has built globally successful design and marketing SaaS and digital business since he quit his job in 2005. A passionate podcaster, perpetual learner and helpful bloke, Mark has a geek addiction to DC Comics and Star Wars, plus an embarrassing beard. Mark hosts Excellence Expected, a podcast that helps entrepreneurs take on their biggest issues, with the involvement of the world’s greatest business minds. He is also the founder of PodcastWebsites.com with John Lee Dumas.
In the past, Mark’s experience includes developing the front-end global web presence for JCB, training the Ministry of Defence on digital recruitment, Morrisons PLC on digital integration and a long stint developing digital solutions and training strategies and delivery for the NHS. Since 2003 he has been developing websites and digital applications, moving from simply building them into ensuring that they meet commercial goals for his clients. I have a breadth of experience in the strategic planning and integration of websites into an organization’s overall marketing regime, as well as providing key post-launch support and campaigns in order to maximize the digital properties of his clients.
Learn more about Mark Asquith at Excellence-expected.com, PodcastWebsites.com, LinkedIn and Twitter.
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How To Master Your Time Management With Nicholas Spike
As the Vice President of Development for Thuzio Executive Club, Nicholas Spike harnesses the power of influence to empower brands, launch businesses and foster connections. Today he shares how his eclectic background in sports, art, sales, networking and business has helped him become an exceptional leader and even better team player. Nick also discusses why (and how) Thuzio’s star-studded events are so successful, and reveals why using your time in the most creative and effective way possible is the key to achieving your personal and professional goals.
Topics include:
- The best ways to improve time management (for you and your team)
- Why delegating tasks to your team is the secret to growing a business
- The importance of in-person collaboration
- How to build relationships in the digital age
Nicholas Spike is the current Senior Vice President for Thuzio Executive Club and manages East Coast sales, service and operations teams. Thuzio Executive Club provides over 300 member accounts and their guests with the most memorable business events of the year. Prior to joining Thuzio, Nick worked in the Inside Sales program at the New York Jets, Premium Sales with the New Jersey Devils and Suite & Partnership Sales with the Barclays Center in Brooklyn.
Nick is a graduate from Penn State University. He is the co-author of Anuskiewicz: Paintings and Sculptures 1945-2001, a Catalogue Raisonné and collaborated with his father, art historian John T. Spike, on the catalogue raisonné of the paintings of Gregorio Preti.
Learn more about Nick at LinkedIn and Twitter.
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Dorie Clark Talks Niche, Authority And Content Creation
Dorie Clark returns to Smashing The Plateau to explore her interesting twist on niche, and how to use it to strengthen your business and pave the way for future opportunities. During our conversation, Dorie also talks about doubling down during your personal and professional growth phases, unveils the three key components to becoming an authority in your field, shows us how to create killer content, and much more.
Topics include:
- How to improve service-based industries with a time-limited niche
- The force of decentralization (and what it means for the future of business)
- Letting go of old ideas to create game-changing ones
- Why we’re all in a race to the bottom (and how to fight against it)
- The relationship between social media and politics
- Why working on small and exponential improvements simultaneously is the key to overcoming obstacles
Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. Recognized as a “branding expert” by the Associated Press and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.
She is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid. She has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the Wharton School, the MIT Sloan School of Management, and more. She is a frequent guest on MSNBC and appears in worldwide media including NPR, the Wall Street Journal, and the BBC.
Learn more about Dorie (and download her free workbook) at dorieclark.com, LinkedIn and Twitter.
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How To Reach Your Full Potential With Bonnie Fatio
Bonnie Fatio wants you to embrace your age, realize your worth, and start reaching your full potential. As an internationally recognized motivational speaker (and Founder of AgeEsteem®), Bonnie knows how to transform people into their best selves – not to mention powerful leaders. Today she reveals how to harness your individuality and share your genius with the world.
Topics include:
- Learning from the past to push yourself forward
- Becoming who you are instead of who you should be
- Stepping into your own leadership power
- Visions vs. goals
- Why you always need professional help (and where to find it)
Bonnie Fatio is a master catalyst who ignites the fire in others to realize their dreams. As Founder of AgeEsteem® she inspires and challenges audiences of all ages to embrace a positive attitude toward aging and to reach new heights during each stage of life. Her book, AgeEsteem: Growing a Positive Attitude Toward Aging, empowers readers with inspirational anecdotes and practical advice. Most recently, Bonnie launched Inspired Women Lead, a program of exponential leadership mentoring across borders and across cultures. Already women in Asia, Africa, Europe and North America are being mentored and are mentoring others to lead globally. Bonnie believes, “if we aspire to positively transform our world, then we must promote women into leadership positions at all levels of society around the globe.”
Learn more about Bonnie at bonniefatio.com, LinkedIn and Twitter.
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Trust, Transparency and Mentorship With Simon Biltcliffe
In today’s episode of Smashing the Plateau, Webmart Founder and CEO Simon Biltcliffe tells us what it means to run a Marxist-Capitalist business, and reveals why trust, transparency and mentorship are the most important principles of business. We discuss the power of natural justice and eliminating superficial personas, and Simon even shows us how to build a meaningful relationship in just one hour.
We discuss…
- How to keep up the energy in your business
- Really bringing yourself to the workplace
- Chasing opportunities to help people everyday
- Managing a younger workforce
- Why you should join a mentor group
Simon Biltcliffe is the creative and rebellious soul behind the Print Services Agency, Webmart. An ambitious student of economics and politics with a natural bent for brand development, he set up Webmart in 1996 with £10k of his own money and has never looked back. He formed the UKs foremost (and only?!) Marxist-Capitalist business that builds relationships of trust between customers and suppliers with a goal of “doing good while doing well.” Simon also loves undertaking massive physical challenges including ice marathons and completing the notorious Marathon des Sables.
Learn more about Simon at LinkedIn and Twitter.
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From Teenage Designer To Fashion Mogul
Rachael McCrary is the Founder and CEO of Jewel Toned – the first body positive shapewear company. Today she talks about her journey from teenage designer to a mover and shaker in the fashion industry. She also reveals why entrepreneurs should follow their excitement, embrace that uncomfortable feeling, and learn to become as flexible (and open-minded) as possible.
Topics include:
- How to research (and execute) your ideas
- The importance of having a meditation practice
- Exercises for getting your brand up and running
- Why people still enjoy shopping the old fashioned way
- Advice for leaders struggling in the retail space
Rachael McCrary is a lingerie expert, fashion designer, business advisor and life-long entrepreneur. Throughout her career, she has worked overseeing product development for major brands. Her latest venture, Jewel Toned, is dedicated to changing the psychology around shapewear. Rachael is heavily involved in the startup community, having won 7 pitch competitions. She was the first single female founder to raise $1M in 2015.
Rachael studied Fashion Design at FIDM in San Francisco and FIT in New York City. She’s a Certified Martha Beck Life Coach, Certified Sivananda Yoga Teacher, RYT-500 and just began the Innovation Entrepreneurship program at Stanford University.
Learn more about Rachael at LinkedIn, Twitter and Instagram.
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How To Succeed In A High-End Market With Jeffrey Shaw
In today’s episode of Smashing the Plateau, business coach and renowned portrait photographer Jeffrey Shaw shows us what it takes to strike it big in a high-end market. During the course of our conversation, Jeffrey talks about owning and articulating your talents, explains why most people build their businesses backwards, and reveals how to build an enterprise with an emotional hook.
Topics include:
- Identifying your why
- Understanding (and tapping into) your customer’s secret language
- Playing with the energy of money
- How to align your business with the right market
Business coach and speaker Jeffrey Shaw encourages entrepreneurs to use their natural creative strengths to build businesses that are profitable and fulfilling so they can make a living doing what they love. He is also the host of the popular podcast, Creative Warriors, which is often ranked as one of iTunes hottest business podcasts. Jeffrey is a contributor to the Huffington Post, and is also the creator of the online training program The Creative Warrior Unleashed. He has been cited in various publications and trade journals.
Learn more about Jeffrey at jeffreyshaw.com, creativewarriorsunite.com, LinkedIn and Twitter.
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Transforming Your Self-Worth With Jason Forrest
Jason Forrest is a public speaker, author, and award-winning coach and trainer. Today he shows us how to reprogram our personal convictions and revolutionize our businesses by breaking down some of his most valuable concepts. He also offers insight into improving self-worth, overcoming self-inflicted limitations, sharing experiences instead of giving advice, how to find the right coach, and much more.
Topics include:
- The two truths to success and the paradox of success
- Beliefs vs. behaviors
- Why the most successful people are procedural based
- Slug it out goals vs. change the game goals
- How to fulfill the six human needs of psychology
Jason Forrest is a thought leader and behavioral change expert on a mission to convince everyone he knows that they are enough! He is a sales trainer, a management coach, and the author of three books, including his latest, Leadership Sales Coaching. He is Chairman of the National Speakers Association’s Million Dollar Speakers Group. Jason has been awarded Training Magazine’s Top Young Trainer and a Gold Stevie Award for Sales Training Leader of the Year, and has also been awarded the top sales management program in the world. Jason is an expert at creating high-performance cultures through complete training programs. He incorporates experiential learning to increase profit, implement cultural accountability, and transform companies into high performance organizations by unleashing their human performance.
Learn more about Jason at FPG, LinkedIn and Twitter.
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How To Lead With Your Intuitive Mind
Julie Chan “came out” as psychic at the height of her career in economic development. Today she reveals how she found the inner courage to share her abilities with the world and begin a new personal and professional pilgrimage. Julie also discusses why having a true understanding of fear and joy will help entrepreneurs find inspiration, strengthen their intuitive muscles, and burst through limitations.
Topics include:
- Jumping into the unfamiliar
- How to lead with your intuitive mind
- The spectrum of fear and joy
- Focusing your time to promote creativity
- Why participating in the arts can transform your life (and business)
Julie Chan is the Founder of Being My Purpose, a social enterprise whose mission is to empower people to know their life purpose and express it everyday with courage and creativity. Through intuitive readings, purpose coaching and inner empowerment education, she’s coached over 120 executives and entrepreneurs around the world to find clarity, purpose, and fulfillment in their careers, businesses, and lives. Julie supports new or existing inner empowerment non-profit programs for youth and adults. She is also on a mission to bridge science, business and spirituality by bringing together experts in these fields. Julie has degrees from Yale and MIT.
Learn more about Julie at LinkedIn, Twitter and Facebook. Julie also shares an exclusive promotion for Smashing The Plateau listeners during today’s episode.
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Niching Down Your Strengths With Jaime Jay
In today’s episode of Smashing The Plateau, Slapshot Studio Founder Jaime Jay tells us how he manages to run (and scale) four successful businesses. He also talks about how entrepreneurs can get over their shiny object syndrome, why it’s critical to niche down your strengths, and the best ways to find transformational (and unbiased) outside support.
We discuss…
- Why entrepreneurs need to recognize discipline
- What the power of no can do for your business
- Why systems and repetitions are the keys to scaling
- How to maintain your initial excitement
- Becoming a connector and not a networker
Jaime Jay is an avid hockey fan. He loves the competitive spirit and the team aspect of the game. He enjoys the sport so much that he decided to integrate his passion for the sport into his passion for marketing. Jaime has been working in the sales and marketing arena since he left the US Army as a paratrooper for the 82nd Airborne Division in 1994. Jaime currently operates four companies: Slapshot Studio, DoneForYouWP, Podcast Pilot, and Bottleneck Virtual Assistants.
Learn more about Jaime at LinkedIn and Twitter.
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Highlights From The New York Business Expo & Conference
In today’s episode of Smashing The Plateau, we share some of the greatest takeaways from the New York Business Expo & Conference.
Interviews include Elaine Powell-Belnavis from the U.S. Small Business Administration, Jeaninine Mendez from the NYC Human Resources Administration, ThriveHive’s Lauren Quilty, Jeff Mehl from Daybreak Virtual Staffing Solutions, Liz Sydney from Maximum Computer Systems, Inc., Neil Gilberg from the New York State’s Worker’s Compensation Board, Ring Savvy’s Nick Werker, Phil Mehl of Mehl & Associates, CPAs, Infusionsoft’s Ramon Darling, Russell Rivera from the Manhattan Chamber of Commerce, and Sandy Eames from SCORE NYC.
Topics include:
- Why it’s easier to innovate on smaller levels
- Taking care of your team’s health insurance
- Why every leader needs marketing guidance
- Keeping up with technology
- Getting the proper insurances in place
- Turning lost opportunities into revenue
- The financial elements everyone overlooks
- Giving the same level of service to every customer
- The benefits of joining a Chamber of Commerce
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How To Master Social Media With Peter Friedman
Social media pioneer and LiveWorld CEO Peter Friedman has developed social strategies for some of the biggest companies in the world, including Apple, Walmart and HBO. Today Peter provides us with some of the best social media insight we’ve ever encountered. He also reveals why the customer experience is the driving force behind every business, talks about the best ways to invigorate a team, shows us how to build relationships and much more.
Topics include:
- Laying out a clear set of goals for your company
- What it really means to have a social media team
- Having a conversation with your customers (instead of broadcasting to them)
- How to engage in the interests of your customers
- Taking things step by step
Peter Friedman is a social media visionary and veteran with 30 years of experience. He is the Founder, Chairman, and CEO of LiveWorld, a trusted social media partner to the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, financial and travel services. He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages. These include Apple’s industry wide social network, AppleLink; MINI Cooper’s Member’s Lounge; Unilever’s Dove Campaign For Real Beauty; HBO’s original show character-driven web site community; the American Express Member’s Project, and Walmart’s Facebook and Twitter programs.
Prior to LiveWorld, Peter was Vice President & General Manager of Apple’s Internet Services Division, overseeing the creation and management of social media services such as AppleLink, eWorld, AOL, and Salon. He is also the author of The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teams in the Social Media World – a practical tool kit and crash course in social-media-theory that helps big-brand marketing leaders learn how to strategize and execute a long-term social media plan in order to create dialogue and deepen customer relationships. Peter earned his MBA from The Harvard Business School and Bachelor’s Degree in American History from Brown University.
Learn more about Peter at LinkedIn and Twitter.
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Pushing Your Business Forward With Henry Lopez
In today’s episode of Smashing the Plateau, seasoned entrepreneur and podcast host Henry Lopez talks about overcoming the challenges every leader faces when wanting to push their businesses forward. He also discusses the importance of having frank conversations up front, shares why he thinks of life as a series of chapters, and explains why entrepreneurs should want to keep creating as long as they can.
We discuss…
- The importance of developing and implementing systems (no matter how small)
- Enjoying the process of building something new
- His memo of understanding (and why it works)
- How to get through those in-between phases
Henry Lopez has over 34 years of diverse business experience, including successful careers in the information technology industry, sales, sales training and business ownership. He has been part of 10 different business ventures since his first business purchase in 1991. He is currently the Co-Founder of Levante Business Group, which is dedicated to helping people start, run and grow their small business. Henry is the Co-Host of The How of Business Podcast, and is also the co-owner of iTopIt (a self-serve frozen yogurt restaurant in Colorado Springs), L3 Destinations (a Travel Agency co-founded with his wife), and in the process of developing a car wash location in the Denver area.
Learn more about Henry at LinkedIn and Twitter.
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From Civil Engineer To Restaurant Tech Entrepreneur
In today’s episode of Smashing The Plateau, Brian Duncan reveals why (and how) he moved from civil engineering and consulting to restaurant tech entrepreneurship. He also discusses why his love for human interaction and hospitality inspires his work, and explores how his software Chowly is transforming the food industry.
We discuss…
- The challenges of taking on industry pain points
- Having a true understanding of growth
- Taking a proactive approach to fear
- Surrounding yourself with a good support system and scheduling time for yourself
Brian Duncan has over 12 years in the restaurant industry, having begun his career in college working every job from dishwasher to server. After graduating from Purdue University, Brian went on to work in food and beverage consulting, focusing on international chains and consumer products manufacturing for companies such as Hilton and Revolution Foods. During his time consulting, Brian focused on creating efficiencies by utilizing technology. His background paved the way to multiple tech startups including Chowly. Brian now serves as co-founder and board member for Chowly Inc. and is primarily focused on business development, sales and marketing.
Learn more about Brian at Chowly Inc. and LinkedIn.
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