Disruptive Thinking Featuring John Fairclough
John Fairclough founded The Resicom Group to help retailers optimize the way they improve and maintain their store environment.
We discuss:
- How to be brothers as well as business partners [2:41]
- Don’t manage people you don’t like [6:38]
- The three important elements for a manager [9:15]
- When the project manager has different outcome expectations than the owner of the company [11:56]
- Figuring out challenges that may exist in hundreds of locations [14:09]
- What would help to create breakthrough solutions [19:19]
- How to change the model of a solution [21:15]
Under his leadership, the company has evolved from a local construction company into an international provider of facility maintenance and construction services. Naturally curious, John spends his time developing better questions to find the
“uncommon sense” of a situation. By improving his questions, he’s been able to create better answers to the challenge of developing people, evolving their processes, and protecting the value delivered.
John’s specialties include listening without prejudice, activating ideas, and
mentoring without bias. He’s on a mission to help businesses protect their brands at all touch points throughout their physical facilities.
Learn more about John at http://resicomonline.com/, LinkedIn, Twitter and Facebook.
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Personal Stress and Successful Launch Featuring Lopa van der Mersch
Lopa Van Der Mersch is the founder and CEO of Rasa Koffee, the first coffee alternative to offer functional health benefits through adaptogenic herbs.
We discuss:
- When there is no healthy replacement of coffee, you create it [1:58]
- How adaptogenic herbs work to help you relieve stress or boost energy [4:30]
- How to maintain a second layer of awareness [11:11]
- The one quality Steve Jobs would look at when hiring [12:07]
- Coffee as an analogue to some of the things that are wrong about culture nowadays [16:51]
- Brand loyalty as a function of a lifestyle shift [18:53]
- A real service orientation towards uplifting people [21:47]
Learn more about Lopa at https://wearerasa.com/ and LinkedIn.
Brief Description of Gift
A discount code for Rasa Koffee products
URL for Free Gift
Thank You to Our Sponsor: SiteHub
Marketing should be EASY and PROFITABLE. SiteHub offers a flexible and seamless approach to getting noticed in a noisy world. https://www.yoursitehub.com
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Medicare and Entrepreneurship Featuring Danielle Roberts
Danielle Roberts is a founding partner at Boomer Benefits, where she and her team help thousands of baby boomers learn the ropes regarding Medicare every year.
We discuss:
- The origin of Boomer Benefits [2:23]
- Problems baby boomers face when it comes to Medicare [3:31]
- Health insurance: a whole new ball game for entrepreneurs [4:55]
- How to choose the right Medicare plan for you and change it when you want to [8:22]
- Medicare vs. group insurance for solopreneurs over 65 [11:04]
- The best revenue opportunities in the insurance industry [14:23]
- It’s always cheaper to keep a current client than to gain a new one [16:56]
- A strategy for failure [20:13]
A nationally-recognized expert in the Medicare insurance industry, Danielle is a member of the Forbes Finance Council, where she frequently writes about Medicare and other baby boomer-related personal finance topics. As a past president of the Fort Worth chapter of the National Association of Health Underwriters, Danielle has spoken about Medicare to hundreds of groups and her educational webinars are attended by thousands of baby boomers annually.
Learn more about Danielle at https://boomerbenefits.com, LinkedIn, Twitter and Facebook.
Brief Description of Gift
PDF about creating a lasting marketing message
URL for Free Gift
https://daniellekroberts.com/creating-a-lasting-marketing-message
Thank You to Our Sponsor: SiteHub
Join a FREE weekly group coaching call with Sean McKay, the CEO of SiteHub.
www.smashingtheplateau.com/sitehub
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Transforming Transactions into Interactions Featuring Jill Raff
With over 25 years of customer experience, Jill Raff grew up working with her parents, owner/operators of McDonalds #150. She now applies Ray Kroc’s customer-philosophy that permeates over 37,800 stores.
We discuss:
- The most beautiful sound in a person’s language [3:30]
- A mom’s advice that applies to a business environment [5:54]
- A cross-industry roadmap to help any business thrive [7:35]
- Why you should strive for alignment when hiring [9:50]
- The framework that will give your business longevity [13:06]
- Seven steps to a customer experience transformation [16:57]
- A referral business as a way to generate recurring revenue [25:35]
- How long it takes to start experiencing a meaningful transformation [28:32]
Jill followed her dream to be a Fashion Designer, working in New York, Italy, and Hong Kong. She’s fluent in 5 languages, trained as a Chef at Le Cordon Bleu, Paris, France, became a top Food Stylist, and worked with brands like Harrods, Michelin Starred Ristorante Guido, Godiva, Food and Wine, Oprah Magazine, Good Morning America, and The Today Show. Jill’s closed over $22 Million in real estate sales, licensed in New York and Texas. Jill uses her background as a high-level consultant for companies who want to create a 5-star customer experience.
Learn more about Jill at http://www.jillraff.com, LinkedIn, Twitter and Facebook.
Brief Description of Gift
Customer Experience Checklist which will lead you into Jill’s funnel where she’ll give many more ‘gifts’ and great applicable insight
URL for Free Gift
Thank You to Our Sponsor: Live At Choice
Access your free training on why positive thinking has failed youhttps://liveatchoice.com/positivethinking
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From Prison to Successful International Entrepreneur Featuring Tabita Dietrich
Tabita is the CEO of three companies. One of them is her online coaching business that she built at the age of 18 and has since grown into an international company that serves companies and entrepreneurs on three continents in two different languages and with a team of 20 people.
We discuss:
- Becoming a trusted entrepreneur at the age of 18 [2:20]
- An invested professional always walks the path [7:32]
- How to achieve 100% integrity to what’s right for you [9:56]
- How to fix a leaky container: from self-mastery to mastering the art of business [14:37]
- The greatest gift you can give yourself [21:42]
- Why Tabita will retire at the age of 30 [25:32]
Tabita helps her clients sell out multiple 5-figure and 6-figure offers with integrity, ease and creativity.
Learn more about Tabita at https://theartoftheevolutionaryentrepreneur.com/, LinkedIn and Facebook.
Brief Description of Gift
How to sell multiple 5-figure packages with integrity, ease and creativity and deliver on them as well
URL for Free Gift
https://theartoftheevolutionaryentrepreneur.com/free/
Thank You to Our Sponsor: SiteHub
Join a FREE weekly group coaching call with Sean McKay, the CEO of SiteHub, where he’ll teach you how to get your non-sales staff to turn leads into appointments.
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Wealth with Integrity Featuring Cheryl Scheurer
Dr. Cheryl grew up in a creative entrepreneurial family. She managed her own Accounting and Tax Business for over 17 years. When Cheryl became a single parent, she went back into the corporate world as a financial consultant and manager.
We discuss:
- The missing ingredient for having a wholesome relationship with wealth [2:24]
- Why money makes people spiritually bankrupt [4:19]
- How to recognize someone’s relationship with money [6:14]
- The biggest motivation/problem for financial success [9:18]
- The empire needs to break down before it can be rebuilt [11:22]
- What can you do without? [13:15]
- What it really comes down to out there in the world [18:17]
Cheryl’s experience exposed her to the dark side of wealth – problems with ethics, integrity violations and illegal behavior. After winning a lawsuit against one of the unscrupulous companies, she began to write her book “Wealth Transformation: Integrity, Integrity, Integrity” which became the basis of her long-running Marin TV program, “Wake up with Dr. Cheryl.”
Cheryl has a BS in Business Administration, MBA in Finance and her PhD in Financial Management and Business Administration. Cheryl is an author, international Speaker and minister.
Learn more about Cheryl at http://www.cherylscheurer.com, LinkedIn, Twitter and Facebook.
Brief Description of Gift
A hard copy of Cheryl’s book
URL for Free Gift
Thank You to Our Sponsor: SiteHub
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From Personal Trauma to High Performance Featuring Jarrod Castillo
Jarrod Castillo is a youth high-performance coach and mindset coach and he is on a mission to be the leader of the next generation of leaders. His intention is to be a hope and guiding light for aspiring youth transitioning into the next stages of life.
We discuss:
- When it rains it pours [2:17]
- We are [not] just grown-up children [6:14]
- How to make it through the battle of life [8:15]
- The importance of movement for overcoming challenges [13:09]
- Why good clients are hungry to change [14:58]
- The myth of balance [18:15]
- It is as challenging as we make it [20:36]
Learn more about Jarrod at www.linktr.ee/wolf.castillo.
Brief Description of Gift
A free 30-minute breakthrough session
URL for Free Gift
Thank You to Our Sponsor: SiteHub
Join a free weekly group coaching call with Sean McKay, the CEO of SiteHub
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Be Brave and Grow Featuring Phil Jones
Phil M Jones has made it his life’s work to demystify the sales process, reframe what it means to “sell,” and help his audiences to learn new skills that empower confidence, overcome fears and instantaneously impact bottom-line results.
We discuss:
- Why it is so difficult for many entrepreneurs to sell [2:49]
- A restaurant analogy: The difference the sauce makes [5:26]
- Examples of consultants and coaches who have shifted their mindset and done a much better job at selling as a result [8:10]
- Experience isn’t measured in years but in the number of times you’ve tried to do something [10:52]
- The secret sauce to becoming a highly successful speaker, coach and author [12:53]
- Ways to exercise bravery [18:30]
- What the number of people you know who smashed the plateau can tell about yourself [22:24]
- The right method to compare yourself to others [24:05]
The author of five international best-selling books, and the youngest ever winner of the coveted “British Excellence in Sales and Marketing Award”, Phil is currently one of the most in-demand assets to companies worldwide.
Learn more about Phil at http://www.philmjones.com, LinkedIn, Twitter and Facebook.
Brief Description of Gift
1-month free membership for Audible and a copy of Phil’s one-day sales program How to Persuade and Get Paid
URL for Free Gift
Get your free gift by texting the word “persuade” to 500500
Thank You to Our Sponsor: Live At Choice
Access your free training on why positive thinking has failed you at https://liveatchoice.com/positivethinking
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Antonia Van Becker and Greg Lee: From Procrastination to Profit
Antonia Van Becker and Greg Lee are the founders of Self Health Institute, Inc. and their mission is to empower clients by healing the energetic blocks that are holding them back.
We discuss:
- Health as a passion [3:25]
- Reasons why you can’t move forward [6:28]
- The first step to getting what you want [8:43]
- How to talk to your body [14:25]
- What to do when fear is running the show [16:54]
- The ultimate safe healing system [20:00]
- The empowering effect of being in a community that openly shares various experiences and issues [21:25]
- Helping millions of people through self-healing mastery [24:18]
For 24 years they’ve been working with entrepreneurs and business owners using their signature CoreTalk therapy to ask simple questions and get life-changing answers that help people go from procrastination to profit. They love helping clients get past overwhelm, procrastination, self-doubt, and chronic health issues so they can be a powerful presence and have the success they’ve dreamed of.
Together since 1979, their 40-year relationship imbues their healing practice with self-love, body/mind consciousness, and emotional/energetic balance and awareness.
Learn more about Greg and Antonia at http://www.SelfHealthInstitute.com, LinkedIn, Twitter and Facebook.
Brief Description of Gift
3 Power Ways To Tap Into Your Body’s Wisdom: Short, “how-to” discussions about Breath, Meditation and Muscle Testing
URL for Free Gift
https://selfhealthinstitute.com/gift
Thank You to Our Sponsor: SiteHub
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Lorianne Vaughan Speaks: Getting Paid as an Author and Speaker
Lorianne Speaks is an expert in the area of Speaker/Author support. She amplifies the visibility of Authors/Speakers/Messengers.
We discuss:
- How to chart your own path when you’re 60 years old and out in the market looking for a job [3:02]
- Things to take off your plate as you grow your own business [5:44]
- The benefit of having a greater sense of yourself [8:11]
- Useful resources and outside help that make Lorianne’s work easier and more efficient [10:22]
- Do what you do best and hire the others to do the rest [12:18]
- Why great speakers cannot be great salespersons [13:13]
- When speakers need to bring in a VA [16:33]
- The common challenge for most creative types and what would help them to move the needle [18:44]
- They did it, we can do it [21:57]
Lorianne has helped spearhead multiple best-selling book campaigns – editing, proofing, through to launch and social media marketing to help authors create buzz and momentum throughout the social media platforms and increasing their message worldwide. Lorianne and her team have made it their mission to empower speakers to deliver their message by handling the rest of the details!
Prior to starting her own Virtual Assistance company, Lorianne had over 15 years supporting a Top 100 Thought Leader as she built her businesses. When her boss decided to sell her company, Lorianne found herself laid off at 60 years of age.
Learn more about Lorianne Vaughn Speaks at http://www.LVSConsultingServices.com, LinkedIn, Twitter and Facebook.
Brief Description of Gift
Top Ten Way to Create Massive Growth in Your Speaking Business
URL for Free Gift
Thank You to Our Sponsor: Atara Malach
Download your free gifts and discover how to be the happy working mom raising children who love you
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Sophie Howard: 6 and 7 Figure Brands on Amazon
Sophie has started and sold six and seven figure brands on Amazon. She specializes in product sourcing around the world to build premium brands.
We discuss:
- A mix of being lucrative, good for lifestyle and lots of learning opportunities [2:04]
- What the Amazon model is and the best way to use it is [6:13]
- Real richness of life [11:03]
- Why a product based business is good for introverts [15:19]
- Traveling as a way to diversify your consistent revenue flow [16:45]
- A straight shooter that’s good at sticking to the same thing for years [22:14]
- What product sourcing in Vietnam looks like [25:20]
- How to find the perfect Amazon product [27:41]
Learn more about Sophie at http://www.aspiringentreprenuers.com, LinkedIn and Facebook.
Brief Description of Gift
Free guide to product sourcing – top criteria to find bestsellers
URL for Free Gift
Thank You to Our Sponsor: SiteHub
Get your free copy of marketing tools to help you grow
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Belanie Dishong: Business and Life Success Through Mindset
Belanie Dishong is a mindset success strategist, international speaker and international bestselling author. She is an expert in the field of personal and professional development serving an international audience.
We discuss:
- Walking through life with blindfolds [2:00]
- You are the common denominator of it all [4:23]
- Why being a positive thinker is insufficient to reach the results you want [8:28]
- The magic little piece that breaks the plateau [14:29]
- The moment when you are face-to-face with the source of inconsistency [18:08]
- Signs that show you have repeating patterns in a certain area of your life [23:00]
- How many of 350,000 choices a day we actually make consciously [26:00]
Belanie has had the honor of speaking at Harvard Business School, PayPal, Gallaudet University in Washington D.C. and various TV interviews. Through Belanie’s own personal trials and successes she has developed unique programs that have afforded thousands of people the opportunity to live more abundant lives both personally and professionally. For over 24 years, Belanie has provided programs that have helped thousands of people have greater and more loving relationships, career and business growth, and financial breakthroughs.
Those who know Belanie and her incredible work fondly refer to her as Keeper of the Heart.
Learn more about Belanie at https://liveatchoice.com/, LinkedIn, Twitter and Facebook.
Brief Description of Gift
A webinar on positive thinking
URL for Free Gift
https://liveatchoice.com/positivethinking
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Atara Malach: Turn Guilt and Overwhelm into Successful Management
Atara Malach is a renowned parenting expert, therapist and author. Blending professional expertise with her real-life experience as a working mom raising her six children, she has developed a proven parenting system (GPS) to provide working moms with the skills and confidence they need to succeed both at home and at work.
We discuss:
- Why work-life balance is a [dangerous] myth [2:51]
- The three components of love necessary to make it all work and stay present wherever you are [5:40]
- How to gain time by using a traffic light system [7:47]
- It sounds too good to be true [13:28]
- Results are always the best convincers [14:55]
- How to be free, comfortable and in control [17:20]
- An array of choices for working parents [19:56]
- How overstressed moms negatively impact workplace environments [22:52]
Atara holds several advanced degrees and is considered a pioneer in the field of parenting, by using mommy guilt as a roadmap to success instead of allowing it to frustrate the parent/child relationship. She is a dynamic keynote speaker who has served thousands of professional women around the world through lectures and online courses. Her new book is A Working Mother’s GPS: A Guide to Parenting Success for The Modern Working Mom.
Learn more about Atara at www.themommyguiltexpert.com, www.ataramalach.com, LinkedIn and Facebook.
Brief Description of Gift
The one-minute mother, sneak preview of Atara’s book
URL for Free Gift
Thank You to Our Sponsor: SiteHub
Get your free copy of marketing tools to help you grow
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Corey Kupfer: Deals-The Fuel of Being Open to Opportunities
Corey Kupfer is an expert strategist, negotiator and dealmaker with more than 30 years of professional deal-making and negotiating experience as a successful entrepreneur, attorney, consultant, author and professional speaker.
We discuss:
- An unordinary way to generate revenue [1:50]
- How easy it is to make a deal [4:50]
- The most underappreciated area in mergers and acquisitions [6:18]
- When and where to ask questions about the potential pitfalls and financial outcome of the integration [9:55]
- How to start seeing opportunities [13:01]
- How to generate consistent revenue flow based on a model where everybody wins [16:12]
- The biggest mistakes of business owners on their road to success [20:33]
- [23:51]
He is the founder and principal of Kupfer & Associates, PLLC, a leading corporate and deal law firm; the founder and CEO of Authentic Enterprises, LLC, a speaking, training and consulting company committed to inspiring authenticity in business; the author of Authentic Negotiating: Clarity, Detachment & Equilibrium – The Three Keys To True Negotiating Success & How To Achieve Them. He is also the creator and host of the Fueling Deals Podcast, which launched in February, 2019.
Learn more about Corey at http://www.coreykupfer.com, LinkedIn and Facebook.
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Jim Beach: Having Fun and Being Profitable
Jim has started businesses and has taught entrepreneurship around the world. At the age of 25, he founded American Computer Experience and grew the company to $12 million in annual revenue and to over 700 employees, operating in 39 states and in three countries.
We discuss:
- How to make an unhappy child smile for the first time [1:56]
- The worst/best thing an entrepreneur can do at the beginning of their business [5:51]
- A policy to deal with fun [and broken legs] in the middle of the night [7:59]
- Be there but be ready to get out [11:55]
- The connection between risk mitigating, the Shiny Ball Syndrome and consistent revenue flow [14:41]
- How to get a great amount of work done for 20 minutes [18:04]
- I hope you get fired [21:44]
- How teenagers smash the plateau [25:25]
Jim taught entrepreneurship at Georgia State University for nine years and ranked number one in the business school for 12 straight semesters. Jim Beach’s first book, School for Startups, was published by McGraw-Hill. He has been featured in a UPS commercial, CNN called him the “Simon Cowell of small business,” and corporations like Wells Fargo, Toshiba, UPS, and SunTrust have hired him as a speaker and consultant. His award winning radio show is nationally syndicated on 24 stations.
Learn more about Jim at http://jimbeach.com/, LinkedIn, Twitter and Facebook.
Brief Description of Gift
Access to a list of shows in your industry to promote your product on
URL for Free Gift
Thank You to Our Sponsor: SiteHub
Get your free copy of marketing tools to help you grow
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Tabitha Laser: From Failure to Success through Culture
Tabitha Laser is a multi-faceted professional with over 25 years of leadership experience in a wide variety of industries ranging from oil and gas, energy, manufacturing, agriculture, construction and many more.
We discuss:
- Some of the things that really kill culture [1:38]
- How to set a clear expectation of success [3:55]
- The three P’s: questions to ask when going through a management change process [7:50]
- What a clear and transparent decision-making process actually means [12:22]
- The architecture of getting successful feedback from the foundation to the top [13:34]
- Why best practices don’t exist [17:45]
- Onboarding quickly for existing and future leaders [22:45]
Tabitha’s diverse background has provided her with numerous opportunities to work with government agencies and some of the world’s largest companies, including Fortune 500 companies like BP, 3M, and General Mills. Tabitha is the author of Organization Culture Killers. This is the first in a series of leadership books she calls “The Deadly Practices.”
Learn more about Tabitha at https://www.talaser.com/about-talaser, LinkedIn, Twitter and Facebook.
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Ron Kaiser: Aging with Financial, Physical, Social and Intellectual Health
Dr. Ron Kaiser is a positive health psychologist and author. At age 81, he works as Director of Psychology in one of the world’s leading headache centers, and he is also the founder of Goal-Achieving Psychology.
We discuss:
- How to achieve a remarkable lifestyle at the age of 81 [3:00]
- The expectations that prevent us from redefining the second century of our life as an active time [5:12]
- Seven keys for rejuvenaging [6:57]
- Small steps in the right direction [11:49]
- A successful combination you can share with the world [14:36]
- How to smoothly transition to online business [17:52]
- It is never too early to start thinking about rejuvenaging [20:52]
- A business model to help you stand out in your marketplace [25:30]
In recent years, Ron has directed many of his efforts to helping our growing population of older adults to age in a physically, socially, and intellectually active manner. His own lifestyle serves as a positive role model for this approach. Ron’s recently published book, “REJUVENAGING: The art and Science of Growing Older with Enthusiasm” has been an Amazon Best Seller.
Learn more about Ron at http://www.TheMentalHealthGym.com, LinkedIn, Twitter and Facebook.
Brief Description of Gift
A pdf of Dr. Ron Kaiser’s older book (a revised copy will be available for purchase this year): WHAT CAN GO RIGHT? The Thinking Person’s Guide to Making Good Things Happen
URL for Free Gift
http://www.thementalhealthgym.com/join/
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Free marketing tools to help you grow
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Devi Adea: Presence Prepares You for Profits
Devi Adea is a “soul-full” speaker, author, coach, and conscious business strategist.
She is the host of the top-ranked Spiritual Entrepreneur Podcast and creator of the popular Podcast on Purpose Online Academy.
We discuss:
- What is a spiritual entrepreneur? [2:04]
- Mistakes people make when they want to do the right thing [4:23]
- A great intersection to start a business [6:33]
- How accountability helps to overcome fears that hold us back [8:16]
- Tools to set you up on the path of becoming a spiritual entrepreneur [12:54]
- How Devi has built stable growing revenue streams in her own business [18:30]
- Getting on a helicopter to shift your perspective [26:57]
Devi moves entrepreneurs and leaders to embrace their soul’s purpose and to share their message with the world so they can experience elevated freedom, fulfillment and results in work and life. Devi has been featured three times as an Icon of Influence at the New Media Summit, and interviews today’s top podcasters and influencers on her brand-new show, Podcasters on Purpose and shares her spiritual entrepreneurial insights on Devi TV – The Podcast. (both now available on iTunes!).
Learn more about Devi at https://deviadea.com, LinkedIn, Twitter and Facebook.
Brief Description of Gift
A free software equipment and studio guide to help you get started with your podcast
URL for Free Gift
http://podcastingonpurpose.com
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Joshua Spodek: Taking Initiative in Business
Joshua Spodek, wrote the bestselling book, Leadership Step by Step, hosts the award-winning Leadership and the Environment podcast, is a professor at NYU, and blogs daily at joshuaspodek.com.
We discuss:
- Entrepreneurship as a way out [3:46]
- The main hurdles and the main support to make things happen [7:38]
- What skills are missing in today’s market and generations [9:45]
- A set of exercises that will help you develop as an effective initiator [11:20]
- Inspiring stories of people who uncovered a passion of theirs and acted upon it [13:16]
- The results of people [not] acting on their environmental values [17:30]
- Opportunities to speak to a lot more people [23:10]
- Why competing with price is a losing strategy [26:20]
Josh holds five Ivy League degrees, including a PhD in astrophysics and an MBA, and studied under a Nobel Laureate. He left academia to found several ventures that operated globally. He teaches and coaches leadership and entrepreneurship at NYU and Columbia. He has spoken at TEDx, Harvard, West Point, BCG, and more. He visited North Korea twice, swam across the Hudson, has done burpees daily since 2011 (130,000+), takes 16 months to produce one load of garbage, and hasn’t flown (by choice) since March 2016.
His next book, Initiative, launched in May.
Learn more about Josh at http://joshuaspodek.com, LinkedIn, Twitter and Facebook.
Thank You to Our Sponsor: SiteHub
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Carey Rome: Making Growth Plans Happen
Carey is the CEO of Cypress Resources. He is a recovering CPA who somehow can manage both left and right brain activities. Admittedly, right brain activities are where Carey thrives.
We discuss:
- What happens when one starts to do things that are outside of other people’s comfort zone [1:48]
- The burn in your gut that keeps you restless until you smash the plateau [5:02]
- The difference between working on problems and working on opportunities [7:05]
- How a 113-year-old company embraces a brand-new path of doing business [10:03]
- A gift from a client: How to create a longer lasting value [13:13]
- The moment when you decide to create something technology based [15:44]
- Why most business strategies fail [17:55]
An admirer of smart ideas, Carey is an avid (or maybe addicted) podcast and audio book listener. So, if you see him with earbuds in, he’s not being rude, he’s trying to figure out how to better your business.
Learn more about Carey at http://www.cypressresources.com, LinkedIn, Twitter and Facebook.
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Esther Weinberg: Dignity, Leadership and Personal Power in the Workplace
Esther Weinberg is the founder of MindLight Group. She and her team help mid to large media companies, their employees and their executive leadership teams to find and mentor dignity, leadership and personal power in the workplace.
We discuss:
- The boundaries you need to stay positive and relevant [3:16]
- Things to break and things to accelerate [7:32]
- The three pillars necessary to build a culture of dignity, leadership and personal power [9:17]
- How to create a degree of certainty when going through organizational change [12:30]
- The equation you need to solve to get a sustainable change [16:40]
- If you don’t know where you’re going, any road will take you there [20:53]
- Why having a system of ongoing communication is vital to your revenue flow [21:48]
- How to create value with a resonating focus [27:41]
Esther is a powerhouse game changer who has successfully transformed organizations, executive leaders and teams for over 20 years. Esther creates breakthrough strategies for such companies as Netflix, Disney, Warner Bros., Universal Pictures, Microsoft, CNN and Imax. Esther has held executive positions at Disney and Fox.
Learn more about Esther at https://mindlightgroup.com/, https://thereadyzone.com/podcast/, LinkedIn and Twitter.
Thank You to Our Sponsor: SiteHub
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Sean McKay: Awareness Reputation and Conversion
Sean McKay is the CEO of Site Hub, a Rochester company he started in his mom’s basement and turned it into a well-established web and marketing agency.
We discuss:
- The biggest plateau in Sean’s solopreneur career [1:47]
- Why charging more doesn’t scare people [3:15]
- What happens when you raise the cost of your service from $2,000 to $5,000 [6:06]
- The bigger problem you can solve, the more important you are [7:42]
- The future of digital marketing [9:05]
- The ARC of business [10:40]
- The advantages to outsourcing a digital marketing agency [13:07]
- Going above and beyond one-time service to earn ongoing business [16:56]
- Why pretty much everyone has an SEO problem [21:30]
- Ways to improve the conversion rate of your website [25:32]
Sean McKay has logged his 10,000 hours (and more) working with clients to perfect their digital marketing. Site Hub has served over 300+ clients in just a few years and recently won the Best in Digital Marketing Award by High Tech Rochester.
Learn more about Sean at https://yoursitehub.com/, LinkedIn and Facebook.
Brief Description of Gift
A checklist of 10 things you can do to improve the conversion rate of your website
URL for Free Gift
https://www.yoursitehub.com/freecro
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Mari Ryan: Creating a Thriving Workplace
Mari Ryan is the CEO and founder of AdvancingWellness. She is an expert in workplace well-being and leverages over 30 years of business experience in various marketing, consulting and executive roles across a variety of different industries.
We discuss:
- What a thriving workplace is [2:52]
- Differences in creating a thriving workplace at the macro and micro business level [4:37]
- Why surrounding yourself with a supportive network is critical for the success of solopreneurs [8:45]
- Ways people in larger organizations can gain support for creating a thriving workplace [12:23]
- Consulting projects as long-term arrangements that provide consistent revenue flow [17:30]
- Why the day in, day out approach is not so useful when developing a revenue model in the well-being consultancy field [20:04]
- The right questions to ask yourself in order to create a persona for your target audience [23:48]
For the past decade, Ms. Ryan has been creating thriving workplaces, through her consulting work and speaking on worksite well-being. Mari earned a Bachelor Degree from Lesley University, an MBA from Boston University, a Master’s degree in Health Promotion from Nebraska Methodist College, and is a certified Worksite Wellness Consultant. Mari is an active member of the National Speakers Association. Mari is the author of award-winning book The Thriving Hive: How People-Centric Organizations Ignite Engagement and Fuel Results.
Learn more about Mari at http://www.advwellness.com, LinkedIn, Twitter and Facebook.
Brief Description of Gift
A copy of Mari Ryan’s award-winning book
URL for Free Gift
Please, write an email to mari@advwellness.comto receive your free copy of the book.
Thank You to Our Sponsor:
SiteHub: get your free guided worksheet to help you determine your unique value
https://smashingtheplateau.com/sitehub
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Stand Out and Get Noticed: NAWBO NYC Small Business Bootcamp
In today’s special episode of Smashing The Plateau, we’re sharing some of the highlights of NAWBO NYC’s Small Business Bootcamp on how to make your business stand out and get noticed. We talk to an incredible group of women, and they reveal some of the event’s biggest takeaways.
The National Association of Women Business Owners is the voice of more than 10 million women-owned businesses in the United States. Since 1975, NAWBO has helped women grow their businesses by sharing resources and providing a collective viewpoint to help shape economic and public policy. It is the only dues-based national organization representing the interests of all women entrepreneurs across all industries.
Learn more about the NAWBO NYC Small Business Bootcamp at www.nawbonyc.org, LinkedIn, Twitter and Facebook.
Interviewees:
- [1:19] Helping small agencies win new business
Jody Sutter
Owner
The Sutter Company
- [2:03] Speaking and developing new relationships
Petia Abdur-Razzaaq
@thestylistagroup
- [2:44] The motivational benefits of attending a bootcamp
MarriLyn Gibbs
- [3:23] The value of being at a venue where the mission is all about supporting your audience
Hayley Foster
Chief Fostering Officer
https://www.linkedin.com/in/hayleybfoster/
https://twitter.com/fostering101?lang=en
- [3:58] The benefits of learning and networking with like-minded people
Alyssa Peek
Peek Photography
Alyssa@peekphotography.nyc
- [4:40] Humanizing brands that create curiosity-provoking experiences
Connie Chi
The Chi Group
- [6:04] Who makes things pretty when they are visually ugly
Gabrielle Napolitano
- [6:47] Why continuing self-development is so important to your product business
Irinel Stegaru-MacLaughlin
- [8:27] How to build your community early on at an event
Nicole Centeno
Founder and CEO
Splendid Spoon
Instagram: @niccent
- [9:47] How solopreneurs can get out of their shell and expand their universe
Donna Fullerton
DMF Communications
donna@dmfcominc.com
212-529-8105
- [11:21] The more internal work you do, the more successful you will be
Stéphanie Virchaux
Founder SV Empowerment, LLC
Empowerment Coach + Energy Healer
Instagram: @stephanievirchaux
- [12:45] One idea can change someone’s life
Jeannette Bridoux
Jeannette Bridoux Coaching
https://www.linkedin.com/in/marketingbride/
Instagram: @Jeannettebridoux
- [14:58] Own your voice, speak your truth and live your life your way
Noreen Sumpter
Live Life Your Way
Beyond Potential – Live Life your Way Radio Show
noreen@noreensumptercoach.com
- [17:12] How visualizations help audience stay engaged and remember the presentation content
Cathy Nolan
Cathy Nolan Art
cathy@cathynolan.com
Instagram: @cathynolanart
- [20:20] How to build a collective brand from a disparate team
Rebecca Maxwell
Asentiv New York
https://www.linkedin.com/in/rebecca-maxwell-657aa581
- [23:37] A match-maker that solves the number one hiring problem for small business
Elizabeth Eiss
Results Resourcing
- [25:31] Why branding is so important
Donna Olah-Reiken
Preferred Small Business Solutions
donna@preferredsbs.com
- [27:27] A system that helps people get in contact with their golden pot at the end of the rainbow
Susie Verde
- [29:24] The benefits of refining your pitch and your brand
Paula Oleska
Brain Upgrade Systems
- [31:48] How to capitalize on your own unique value
Fatima Campbell
- [33:37] The benefits of clarifying your target market
Tricia Taitt
- [36:50] An interesting twist on perceptions
Topaz Smith
Enoble
Topazamanda22@gmail.com
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Melanie Benson: Revenue You Can Count On
Melanie Benson is a Profit Amplifier, and has a gift for guiding fast-paced, mission-driven entrepreneurs to thrive financially in their work. Whether it’s achieving a bold goal or scaling the reach of your business, Melanie has a proven track record of accelerating results.
We discuss:
- The key to generating sales and long-term profit you can count on [2:44]
- How to stretch what you think is possible and restructure your business process [6:44]
- The role of business coaches: You can never solve a problem with the same level of thinking that created it [10:26]
- Profit amplifying, profit optimizing [12:08]
- A dare-to-dream moment [16:32]
- Melanie’s first secret sauce that set her trajectory in a fast-paced growth [18:54]
- Which factors help balance delivering solutions to clients and maintaining consistent revenue [21:03]
- The success story around mental vision boards [22:50]
- Own Your Bold [24:00]
- How to smash through the digital chaos [26:41]
Melanie hosts the weekly podcast, Amplify Your Success, is author of Rewired for Wealth, co-author of Entrepreneur.com’s Start Up Guide to Starting an Information Marketing Business and has her success tips featured in magazines such as American Express OPEN Forum, Bloomberg BusinessWeek, Woman’s Day, Parenting Magazine, and University of Phoenix Alumni Magazine. She is on the Executive Team for the Women Speaker’s Association and is a member of the Association of Transformational Leaders.
Melanie is a proud lifestyle enthusiast and spends her free time in search of the best spas and beaches in the world.
Learn more about Melanie at http://melaniebenson.com, LinkedIn, Twitter and Facebook.
Brief Description of Gift
A free five-day Own Your Bold challenge
URL for Free Gift
https://melaniebenson.com/oyb5daychallenge/
Thank You to Our Sponsor
SiteHub: get your free guided worksheet to help you determine your unique value.
https://smashingtheplateau.com/sitehub
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