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The Forever Transaction Featuring Robbie Kellman Baxter

The Forever Transaction Featuring Robbie Kellman Baxter

Robbie is the author of The Membership Economy, the groundbreaking book that changed everything. 

We discuss:

  • The best way to do all the things you want to do as business leaders [2:28]
  • The difference between a forever transaction and recurring revenue [3:09]
  • How focusing on a forever promise would justify a customer making a forever transaction [5:07]
  • The way you choose to package your value is how your customers will consume you [7:30]
  • Why you should not lose sight of the customer’s mission while working on your product [10:54]
  • Problem avoidance: defining the trigger features and hook features of your product [12:06]
  • The package offering that you would give to your loved ones [14:53]
  • The attributes that show why long-term clients are not always the best clients [16:59]
  • The best table and finest champagne at a McDonald’s [21:01]

Robbie first coined the phrase Membership Economy over 10 years ago, and it is now part of the business lexicon used by organizations and journalists around the world. The Membership Economy was recently named a top 10 Marketing Book of all time by BookAuthority. Her clients have included Netflix, Microsoft, and The Wall Street Journal as well as several venture-backed private companies and associations. 

Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. 

Learn more about Robbie at https://robbiekellmanbaxter.com/LinkedInTwitter and Facebook.

Brief Description of Gift

Sneak Peek at Chapter 8 of Robbie’s forthcoming book The Forever Transaction: How to Build a Subscription Business So Compelling Your Customers Will Never Want to Leave

URL for Free Gift

https://robbiekellmanbaxter.com/the-forever-transaction-chapter-8/

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

Counterintuitive Strategies to Boost Profit Featuring Maiko Sakai

Counterintuitive Strategies to Boost Profit Featuring Maiko Sakai

Maiko Sakai, founder of Airtight Concepts, is a NYC-based business growth strategist a.k.a. secret weapon to her clients who are visionary entrepreneurs and CEOs with the desire to build a high-functioning, profit-generating machine of their dreams.

We discuss:

  • Hidden nuggets in unconventional strategies [2:30]
  • The right time to draw up a dream organizational chart [7:37]
  • Identifying the gap between what you plan to do and what actually is needed [9:13]
  • Why charging by the hour is doing a disservice to everybody [11:18]
  • The beauty of value-based pricing [16:00]
  • The psychology shift in one’s identity when transitioning from corporate life to entrepreneurship [17:27]
  • How to get comfortable with your new identity and get over the drama that comes with change [21:10]

As a self-proclaimed Queen of Counterintuitive Strategies, Maiko provides effective but not-so-conventional strategies to boost sustainable profitability for her clients by utilizing both quantitative and qualitative assessments. Originally from Japan, Maiko loves ethnic foods of all kinds, and is a sucker for ultra-contemporary design and exotic houseplants. She earned her MBA from Johnson School of Management at Cornell University.

Learn more about Maiko at https://www.maikosakai.com/LinkedInTwitter and Facebook.

Brief Description of Gift

Access to a free training video

URL for Free Gift

www.maikosakai.com/smashing

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

Command Your Brand Featuring Jeremy Ryan Slate

Command Your Brand Featuring Jeremy Ryan Slate

Jeremy Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world. 

We discuss:

  • The perks of being married to the expert [2:54]
  • The small pond strategy [4:16]
  • Where people most often go wrong when trying to get known [9:24]
  • How to play the PR game with the right people [11:30]
  • The importance of stats in getting you paid [14:37]
  • Building up trust and likeability through content creation [16:45]
  • Why obscurity is your biggest enemy [18:32]

Jeremy studied literature at Oxford University. He specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and #78 in the iTunes top 100. He was named the #1 Podcast to Listen to by Inc. Magazine in 2019, as well as being named a Top Influencer by Forbes.

After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, founded Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts.

Learn more about Jeremy at http://www.commandyourbrand.mediaLinkedInTwitter and Facebook.

Brief Description of Gift

White paper, “The 7 Reasons No One Knows You”

URL for Free Gift

www.commandyourbrand.media/7reasons

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

Why You Should Consider Selling Your Business Every Year Featuring Chad Peterson

Why You Should Consider Selling Your Business Every Year Featuring Chad Peterson

Chad Peterson is an expert business broker and the founder of Peterson Acquisitions, an award-winning M&A firm.  Chad’s firm handles transactions in $1 million to $25 million range, with some deals exceeding $25 million.  He works with companies all over the United States and has completed international deals as well. 

We discuss:

  • How to set yourself apart from other entrepreneurs [2:06]
  • What goes beyond 7,000 cold calls [3:27]
  • How to know if you’re employable [4:44]
  • A mad man starting businesses from a shoestring budget [5:51]
  • There are builders and there are sellers [8:20]
  • The time to sell is when you’re doing well, and not vice versa [10:32]
  • A small whisper from a friend [13:00]
  • Nobody quits working, or why retirement won’t do you good [14:04]
  • Why business owners don’t know the value of their own business [16:30]
  • How to make better and informed decisions when selling your business [20:43]

Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States. What sets Chad apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings.  Chad is a self-made entrepreneur that has been in the trenches. He has started, built and sold 6 of his own businesses.  Chad wrote the book “From Blue to White: A Working Man’s Guide to Self-Employment”.  Best-selling author Scott Alexander of “Rhinoceros Success” wrote the foreword.  He also wrote the book “Swinging Doors: A Guide to Selling Your Company” and is the host of the podcast: Business Brokers: Buying, Selling & Growing Businesses. 

Learn more about Chad at https://petersonacquisitions.com/LinkedInTwitter and Facebook.

Brief Description of Gift

Free download of Chad Peterson’s Swinging Doors book

URL for Free Gift

https://petersonacquisitions.com/get-the-book/

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

Selling on Amazon with The Wholesale Formula Featuring Dan Meadors

Selling on Amazon with The Wholesale Formula Featuring Dan Meadors

Dan Meadors started out working a regular day job in a small town in Kentucky. In 2011, he began selling on Amazon with only $600 and grew it into a multi-million-dollar business in just a few short years. 

We discuss:

  • Triggers that launch us into much bigger things [2:07]
  • How to overcome the fear [and shame] of being fired by becoming the person you always wanted to be [4:56]
  • The most natural thing you could do for your retail business that nobody tells you [6:30]
  • How to remove yourself from your business [18:41]
  • The Wholesale Formula: Creating the right path for people [20:08]
  • A business model that lets you eat Thanksgiving dinner with your kids [22:32]

Today, Dan owns a business that has sold over 500,000 products on Amazon, done well over $20 million in sales, has generated millions in profit, and only works ONE HOUR per week due to the unique business model he created that allows him to almost completely automate the entire business. Dan now uses his freedom to teach people all over the world his exclusive business model through his elite online training program known as The Wholesale Formula.

Learn more about Dan at https://thewholesaleformula.com/LinkedIn and Facebook.

Brief Description of Gift

A free walkthrough of the Wholesale Formula 

URL for Free Gift

https://thewholesaleformula.com/smashingplateaus

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

First Impressions That Stick Featuring Jared Silver

First Impressions That Stick Featuring Jared Silver

From Commercial Photographer to Marketing Specialist, from Business Portrait expert to Teaser Marketing Video specialist, Jared Silver’s professional career has always been focused on getting outstanding results for his clients.  

We discuss:

  • Adapting out of necessity only to start loving it [1:39]
  • How to [re]invent a profession when your skill set is not needed anymore [4:07]
  • How to condense your story in a 30-60 second pitch [5:42]
  • The sole purpose of a teaser marketing video [7:05]
  • How to get someone to look like themselves in front of the camera [7:48]
  • A relationship accelerator: Getting your video clone out there [10:52]
  • Tools to get your clients to get to their clients [13:23]
  • How to structure your time so you can keep earning and learning at the same time [15:34]
  • Always stay focused on the main result your client needs [16:45]
  • A great example of reinventing oneself multiple times [17:19]

Learn more about Jared at http://www.ataglancemarketing.com/index.cfmLinkedInTwitter and Facebook.

Brief Description of Gift

How to script a 30 to 60 second engaging and captivating video script that will Qualify Your Prospects Faster – for Sales Sooner (in the form of 3 easy to use worksheets)

URL for Free Gift

http://www.ataglancemarketing.com/index.cfm

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

Why We’re Not In The Guru Business Featuring Jeff Schechter

Why We’re Not In The Guru Business Featuring Jeff Schechter

Jeff Schechter, aka “Shecky” has had the entrepreneurial bug his entire life. He started his first business right out of college, and over the years been involved in numerous businesses ventures. 

We discuss:

  • Some of the hardest parts of the strikes as you’re trying to get a hit [2:22]
  • A much better indicator than perfect analytics [5:30]
  • The blocks that make us resist to marketing [8:48]
  • How to show people you have value without being full of hype [12:25]
  • How the era of authenticity is changing marketing trends for the gurus out there [14:48]
  • How love can save you in times when nobody is safe [17:10]
  • The kids that are willing to take chances [21:52]
  • Write it down and put it out there to the Universe [24:32]

Shecky’s love for real estate investing began in the 1980’s, when he rehabbed 5 of his own residences, before the term “house-hacking” even existed. Since those early days of torn up kitchens and bathrooms Shecky has bought and sold many properties and is an active investor to this day. In addition to investing, he operates a private consulting practice. He thrives on helping people realize their full potential not just in business and investing but in all aspects of life.

Learn more about Jeff at https://HighReturnRealEstate.comLinkedInTwitter and Facebook.

Brief Description of Gift

Free consultation with High Return Real Estate’s Director of Investor Relations for any listener wanting guidance on RE investing

URL for Free Gift

sales@highreturnrealestate.com

Thank You to Our Sponsor: SiteHub

https://yoursitehub.com

Why You Need to Listen to Your Sacred Purpose Featuring Daniel Hanneman

Why You Need to Listen to Your Sacred Purpose Featuring Daniel Hanneman

Daniel John Hanneman has an extensive background as a professional counselor and certified hypnotherapist with combined business and professional backgrounds in energy scanning, energy clearing, spiritual life coaching, intuitive business coaching, master intuitive trainer, channeling, metaphysics, Religious Science, hypnosis, psychology, motivational techniques, and personal/business development systems. 

We discuss:

  • The key role of having aligned awakened presence [1:47]
  • Early warning signs of your sacred purpose trying to play out [5:00]
  • The difference between sacred purpose and tactical orientation [8:32]
  • The day you need to go out and play tennis with your buddies [13:07]
  • Path of a surrender: the art of letting go for highly sensitive people [16:28]
  • Breaking old models of doing business as a way to consistent revenue [19:40]
  • Achieving a breakthrough by constantly shifting established structures [24:06]

From a best-selling book series, Daniel has co-authored the book, Wake Up Live The Life You Love – Living In Abundance, which featured internationally renowned legends including Anthony Robbins, Dr. Wayne Dyer, and Dr. Michael Beckwith. He has been the producer and host for the popular internet radio show, Spiritual RockStar Radio Show. 

Daniel is the creator of Your Sacred Purpose that is awakening the deeper power within spiritual entrepreneurs and transformational leaders to experience profound awakening and real results to impact millions of people’s lives around the world.

Learn more about Daniel at http://www.academyforinvinciblehealers.comTwitter and Facebook.

Brief Description of Gift

Free consultation

URL for Free Gift

www.yoursacredpurpose.com

Thank You to Our Sponsor: SiteHub

https://www.yoursitehub.com

Pivoting from One to Many Clients Featuring Jacqueline Lauren Renan

Pivoting from One to Many Clients Featuring Jacqueline Lauren Renan

Jacqueline Lauren is the founder of Jacqueline Lauren Design, an intuitive brand strategy and design company. 

We discuss:

  • A natural progression to running your own design company [1:43]
  • Work on yourself so you can work with others [5:21]
  • An effective tool to make sure everyone’s on the same page [7:51]
  • The importance of having a connector to help you build your business [10:15]
  • Bringing in strategic knowledge to your design as an added value [12:14]
  • How to “interrupt” energy drain while doing endless design work [13:27]
  • The freedom that a long-term, steady client can give you [15:11]
  • What might happen if your client is your friend [16:45]
  • Looking into a variety of industries as an effective way to generate recurring revenue [17:54]
  • Personal stories that connect people [19:22]

Jacqueline merges 15 years of design knowledge with an understanding of how energy and intention affect our lives and our businesses. She also understands the importance of listening, both to her clients and her own divine guidance. By following her inner wisdom and transforming her self-limiting beliefs, she allowed herself the freedom to expand and not follow the status quo. She moved from a toxic urban environment onto a beautiful horse farm. Recently, guidance came in the form of a dream. Jacqueline was instructed to create and launch the Realign with the Divine podcast to share the stories of modern day healers and their awakenings.

Learn more about Jacqueline at http://www.jacquelinelauren.comLinkedIn and Facebook.

Brief Description of Gift

A 30-minute brand assessment call

URL for Free Gift

http://www.jacquelinelauren.com

Thank You to Our Sponsor: SiteHub

https://yoursitehub.com/

StartUps Are Not Like Reality TV Featuring Jeff Saling

StartUps Are Not Like Reality TV Featuring Jeff Saling

Jeff Saling is a start-up founder and early stage public company executive with more than 25 years’ experience. Since 1998, Jeff has been part of successful startup exits with 3 IPO’s and 1 private acquisition. As an executive, Jeff’s experience includes running worldwide sales, professional services, SaaS operations, and product development. As a founder, Jeff’s experience includes three B2B SaaS cloud companies and currently, 1 business / tech incubator, StartUpNV. Jeff is also an active mentor and angel investor in several tech start-ups.

We discuss:

  • The difference between being in an incubator vs. trying to start something without the incubator [2:25]
  • Why being solo might be too hard [4:50]
  • How to overcome mid-career challenges by joining an incubator [6:27]
  • The road to having an a-ha moment [9:38]
  • A program that helps you create the next big unicorn [11:16]
  • Free resources for business startups based out of Nevada [15:58]
  • Biggest obstacles to founders getting help in the early stages of their business [17:32]
  • Pros and cons of paid startup programs, and the alternative to them [20:54]
  • Not a boring company that has broken through the plateau in the IoT space [22:10]
  • The future is bright [23:58]

Learn more about Jeff at https://startupnv.org/LinkedInTwitter and Facebook.

Thank You to Our Sponsor: Geri Mazur Marketing

917-509-9906 or geri@gerimazurmarketing.com

Building the Creative Business of your Dreams Featuring Luci Dumas

Building the Creative Business of your Dreams Featuring Luci Dumas

Luci Dumas is an award winning PPA Master Craftsman photographer. She has enjoyed a successful, profitable and creatively satisfying full-time career for over 36 years.

We discuss:

  • The signs that tell you where to focus your business [2:11]
  • How to work smarter rather than harder [6:22]
  • How to position yourself as a professional who creates a high amount of unique value [9:01]
  • Connecting emotionally and changing lives through photography [10:42]
  • Self-employment: You’ve got to have fire, and a little bit of misery [13:56]
  • A marketing revolution triggered by the digital revolution [17:32]
  • Why the most successful photographers might not be the best photographers [20:10]

Luci is the baby whisperer and photographs children, families and weddings in San Diego. Her superpower, besides her photography, is selling three to eight wall portraits and albums to almost every client. A teacher at heart, Luci also has a coaching and training business, Insight Training for Photographers, and loves supporting other talented photographers and creatives, who are passionate about building the business of their dreams, or just want to make a great business even more successful.

Learn more about Luci at http://www.insighttrainingforphotographers.com/LinkedInTwitter and Facebook.

Brief Description of Gift

A free strategy session and 2-eBook “10 Big Ideas for Marketing Photography in the Real World”

URL for Free Gift

1-Free session = luci@lucidumas.com / 2-eBook = www.lucidumascoaching.com   

Thank You to Our Sponsor: SiteHub

https://yoursitehub.com/

Sales is Not About the Salesperson Featuring Andrew Izumi

Sales is Not About the Salesperson Featuring Andrew Izumi

With over a decade of experience selling for Fortune 500 companies and serving Fortune 10’s Andrew knows what it takes to be a top 5%er. Having sold over $100 million worth of products, he fully understands how to help others in business explode their ideas and dreams.  

We discuss:

  • What a lot of salespeople do [not] talk about [2:02]
  • Why a fantastic cellphone would be useless without a carrier [6:00]
  • Strategic business decisions outside a short-term scope [10:19]
  • How to set up relationships with clients to generate consistent revenue flow [13:24]
  • Ways to form long-term partnerships and decrease work stress [16:56]

Learn more about Andrew at https://www.eboomz.com/LinkedIn and Facebook.

Brief Description of Gift

Short video sales training

URL for Free Gift

https://www.highticketmomentum.com/video-series

Thank You to Our Sponsor: Live At Choice

https://liveatchoice.com/positivethinking

Transforming Strategically and Proactively Featuring Shawna Pelton

Transforming Strategically and Proactively Featuring Shawna Pelton

Shawna Pelton is a strategic transformation and self-mastery guide. Having trained under various teachers with an eclectic range of methodologies, Shawna brings nearly 2 decades of experience and rigorous study to her work.

We discuss:

  • Strategic transformation as a result of hitting a choice point [2:00]
  • Demo day: breaking free from yourself [3:23]
  • How to overcome distrust and dread in the workplace [6:12]
  • Reframing the questions we ask when taking the leap into the unknown world of entrepreneurialism [12:02]
  • The darkest fear holds the greatest potential [14:25]
  • Why applying new knowledge as you learn will guarantee you 100% return on investment [17:08]
  • How to travel and be flexible without losing momentum in your business [20:13]
  • Forgive to live again [23:38]

Shawna’s work has evolved over the years, ranging from herbal and holistic nutrition education, aesthetics and antiaging, biophoton therapy for hard to treat conditions, meditation for stress and self-mastery, spiritual healing for deep transformation, energy medicine for pain, emotional and forgiveness for healing, NLP and hypnosis for behavioral change, Conversational Intelligence(TM) and professional coaching for building trust within a company culture. 

Shawna is grounded in practical proven techniques yet embodies the work of deeply spiritual practice, free from dogma, for helping people reduce fear and uncertainty in a world of rapid change.

Learn more about Shawna at http://www.ShawnaPelton.comLinkedInTwitter and Facebook.

Brief Description of Gift

A free life balance assessment to help you get clear on what you need to focus on

URL for Free Gift

http://www.ShawnaPelton.com

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

Consistently Talking About Your Customer Featuring Bill Bice

Consistently Talking About Your Customer Featuring Bill Bice

Bill is a life-long entrepreneur, founding and/or advising and investing in 27 companies. Bill is now the CEO of boomtime, where he’s tackling one of the biggest frustrations in business: getting great marketing for your company.

We discuss:

  • When you’ve done everything to market your business but the magic still doesn’t happen [2:03]
  • Key elements versus systematization in marketing for small companies [4:10]
  • The love of creating content [6:49]
  • The most undervalued marketing asset in most companies [9:13]
  • How to help your clients by treating yourself as a client [12:13]
  • The golden hour of prospect [14:29]
  • An affordable way of marketing and the requirements to achieve it [18:24]

Learn more about Bill at http://www.boomtime.comLinkedInTwitter and Facebook.

Brief Description of Gift

Unlocking the Secrets of The Challenger Sale – how to apply The Challenger Sale to your marketing

URL for Free Gift

https://www.boomtime.com/the-challenger-sale-book-summary-and-marketing-insights/

Thank You to Our Sponsor: Geri Mazur Marketing

917-509-9906 or geri@gerimazurmarketing.com

Scaling into a Digital Business from a Private Practice Featuring Dr. Corinne Weaver

Scaling into a Digital Business from a Private Practice Featuring Dr. Corinne Weaver

Beyond her successful private practice, Dr. Corinne Weaver is an international best-selling author, speaker, and brand-new podcast host because she is on fire to share empowering knowledge of how to be healthy naturally with people all over the world, so that they require No More Meds!

We discuss:

  • Searching for treasure: The healing power of [Amazon] plants [2:19]
  • Why an ice cream can cause an asthma attack [6:00]
  • How to get yourself and beloved ones into the habit of breathing, sleeping and eating the right way [9:14]
  • The abundance of good nutrients to venture on [13:33]
  • How to impact more people while having a viable business model [15:50]
  • The price you can pay/charge to get a consistent revenue flow and stay healthy at the same time [18:56]
  • The desire to help others and make them believe that miracles happen [21:17]

Following a childhood injury, Corinne suffered health issues including severe asthma and allergies that she thought she would have to endure for the rest of her life. It wasn’t until after her first upper cervical adjustment that her health began to improve dramatically. This transformation sparked a drug-free wellness lifestyle for Corinne’s entire family.

Dr. Weaver enthusiastically discovered her calling to help others heal and has since assisted many thousands of people to achieve better health without drugs or surgery.

Learn more about Corinne at http://www.DrCorinneWeaver.comLinkedInTwitter and Facebook.

Brief Description of Gift

My No More Meds e-book

URL for Free Gift

www.nomoremedsmovement.com

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

Scaling into a Digital Business from a Private Practice Featuring Dr. Corinne Weaver

Beyond her successful private practice, Dr. Corinne Weaver is an international best-selling author, speaker, and brand-new podcast host because she is on fire to share empowering knowledge of how to be healthy naturally with people all over the world, so that they require No More Meds!

We discuss:

  • Searching for treasure: The healing power of [Amazon] plants [2:19]
  • Why an ice cream can cause an asthma attack [6:00]
  • How to get yourself and beloved ones into the habit of breathing, sleeping and eating the right way [9:14]
  • The abundance of good nutrients to venture on [13:33]
  • How to impact more people while having a viable business model [15:50]
  • The price you can pay/charge to get a consistent revenue flow and stay healthy at the same time [18:56]
  • The desire to help others and make them believe that miracles happen [21:17]

Following a childhood injury, Corinne suffered health issues including severe asthma and allergies that she thought she would have to endure for the rest of her life. It wasn’t until after her first upper cervical adjustment that her health began to improve dramatically. This transformation sparked a drug-free wellness lifestyle for Corinne’s entire family.

Dr. Weaver enthusiastically discovered her calling to help others heal and has since assisted many thousands of people to achieve better health without drugs or surgery.

Learn more about Corinne at http://www.DrCorinneWeaver.comLinkedInTwitter and Facebook.

Brief Description of Gift

My No More Meds e-book

URL for Free Gift

www.nomoremedsmovement.com

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

Media Magic Featuring Jonathan Krackehl

Media Magic Featuring Jonathan Krackehl

Jonathan is a media magician. He is a leader in creative production, marketing, and distribution for television, interactive, and mobile media.

We discuss:

  • The media that brings magic to life and achieves goals [1:55]
  • A thousand songs in your pocket [5:12]
  • What does the TV do for/to the business? [6:03]
  • How to successfully maneuver between several business hypotheses [10:42]
  • The steps to make a happy accident happen [16:59]
  • A listening strategy: why you should be asking for feedback, not just waiting for it [19:18]
  • A continued growth: from one city to over 30 states across the U.S. [21:02]

Learn more about Jonathan at https://www.itsrelevant.comLinkedInTwitter and Facebook.

Brief Description of Gift

Free month of the TV subscription service in their business

URL for Free Gift

https://www.itsrelevant.com

Thank You to Our Sponsor: Live At Choice

https://liveatchoice.com/positivethinking

Transforming Fear, Stigma, and Shame into Courage, Honor, and Respect Featuring Ed Squire

Transforming Fear, Stigma, and Shame into Courage, Honor, and Respect Featuring Ed Squire

For 20 years, Ed was a top-tier business consultant for Fortune 500 and global companies in the US, Canada, and Europe. 

We discuss:

  • Coming to a full stop and becoming public about personal roadblocks [2:12]
  • The fundamental problem with performance orientation [5:11]
  • Find yourself, live yourself, give yourself [7:58]
  • How to get the attention of 60 to 80 million people to help them move forward [10:16]
  • The commonality that makes millions of people follow you on the fastest growing means of influence [13:27]
  • The high-end of producing a good content [15:57]
  • The beginning of the path to healing [18:10]

In 2016, Ed was on disability with PTSD, anxiety, and depression. In 2012, he began speaking openly about the childhood sexual abuse he suffered and how it was affecting him. This set off a chain of events that changed everything.

Last May, Ed started a nonprofit called MeTooWhatNow to raise awareness about childhood sexual abuse and mental illness, but he wanted to be mainstream and contemporary. So he developed a niche for creating videos and documentaries that are capturing the attention of his target audience and other influencers.

Learn more about Ed at https://metoowhatnow.comLinkedInTwitter and Facebook.

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

Make your Marketing Simple Featuring Lori Lyons

Make your Marketing Simple Featuring Lori Lyons

Lori Lyons is the owner of Ignite Marketing and the creator of the online program Make Your Marketing Simple. 

We discuss:

  • What has changed in marketing over the centuries [2:07]
  • How to make marketing simple [3:30]
  • The person who is not ready to retire [5:07]
  • Know where you’re going [8:52]
  • Living the mantra of being healthy and being ageless [9:53]
  • If YouTube has a video on it, you can be an expert on it [13:47]
  • If you don’t start, it will never be perfect [18:53]

Lori leverages her 35+ years of business experience as a trusted partner, helping small business owners navigate the ever-changing marketing landscape and transform their businesses. 

Learn more about Lori at http://www.ignitingyourbusiness.comLinkedInTwitterInstagram and Facebook.

Brief Description of Gift

A worksheet on three marketing shifts you can make that will provide immediate difference in your bottom line for your business

URL for Free Gift

https://makeyourmarketingsimple.com/success

Thank You to Our Sponsor: Geri Mazur Marketing

917-509-9906 or geri@gerimazurmarketing.com

Software Technology and Mindfulness Featuring Manuj Aggarwal

Software Technology and Mindfulness Featuring Manuj Aggarwal

Manuj is an entrepreneur, investor, and CTO of TetraNoodle, a software consulting company that helps startup founders with tech projects.

We discuss:

  • The stimulus that shakes you to the core [2:11]
  • Marketing for introverts [5:54]
  • An engineer-like process to develop a growth plan [7:56]
  • A roadmap for entrepreneurs with non-technical background [11:18]
  • Turning things around for three projects in less than a year [13:09]
  • Non-traditional tools to promote one’s business [15:25]
  • Strategies that work well for having the right mindset [17:51]
  • Looking at achieving goals from the angle of attaining happiness and fulfillment [20:31]

Manuj started his career at the age of 15, working in a factory for twelve hours a day, six days a week, earning a cool $2 per day.

Learn more about Manuj at https://TetraNoodle.com, LinkedIn, Twitter and Facebook.

Brief Description of Gift

Video series to help you make more successful and sound decisions in your tech projects

URL for Free Gift

https://InnerGet.com

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Your Personal Turnaround Drives Business Success Featuring Ed Oakley

Your Personal Turnaround Drives Business Success Featuring Ed Oakley

As an executive at HP, founder of Enlightened Leadership and co-author of “Enlightened Leadership,” which has sold 295,000 copies, while developing leadership from 67 countries, Ed Oakley’s greatest talent is to see simpler, quicker and easier ways to solve complex challenges.

We discuss:

  • The people who [don’t] pay attention to roadblocks [2:30]
  • A mystical experience in the middle of the night [3:48]
  • The place where you can find the answer to almost any question you ask [8:11]
  • The hidden message in little wake-up calls [15:17]
  • How to bring the best out in yourself so you can be the best professional you can be [19:08]
  • When your clients are your heroes [22:14]
  • It’s time to ramp this up [25:39]

So, when his $3 million/year business foundered, and he got sick and wasn’t sure he wanted to continue living, and his 20-year marriage ended, he was challenged to learn how to address those big wake-up calls, recover and thrive again. And what he discovered while healing all those areas of his own life is now what he is using to turnaround others’ lives quicker and easier than ever before.

Learn more about Ed at https://lifesnewgame.com/, LinkedIn, Twitter and Facebook.

Brief Description of Gift

A free masterclass on what it takes to have breakthroughs in all three areas of prosperity: wealth, health, and relationships.

URL for Free Gift

https://lifesnewgame.com/masterclass

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Access your free training on why positive thinking has failed you https://liveatchoice.com/positivethinking

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Celebrating 500 Episodes of Smashing the Plateau Featuring Michael Schein and Clips from Our First Episodes

Celebrating 500 Episodes of Smashing the Plateau Featuring Michael Schein and Clips from Our First Episodes

Blaine Graboyes is an award-winning executive producer and game designer with twenty years’ experience.

Learn more about Blaine at https://gamecollc.com/, LinkedIn, Twitter and Facebook.

Patty Soffer moved from her early career as a model to become an award-winning strategist, celebrated author, and marketing mogul.

Learn more about Patty at http://pattysoffer.com and LinkedIn.

Michael Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries.

Learn more about Michael at http://microfamemedia.com/, LinkedIn and Twitter.

In addition to working with clients like the University of Pennsylvania, United Methodist Publishing House, LinkedIn, and Citrix, Mike writes for Forbes, Inc., Huffington Post, and Fortune about marketing, storytelling, and the phenomenon of hype.

We discuss:

  • From a marketing tool to being the thing itself [4:41]
  • The triumph of podcasting as the biggest new media form in the world [7:32]
  • Why are the absolutely best marketers not marketers at all? [9:11]
  • Masters of framing the media [11:46]
  • The difference between all the different financial advisers out there and Suze Orman [14:55]
  • Weird places that will help you avoid falling in the trap of doing the same things everyone does [16:35]

Brief Description of Gift

Michael’s unconventional book list recommendation

URL for Free Gift

https://www.hypereads.com/list

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

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Start Your Business in 1 Hour a Day Featuring Ramesh Dontha

Start Your Business in 1 Hour a Day Featuring Ramesh Dontha

Ramesh Dontha is a serial entrepreneur, host of The Agile Entrepreneur podcast, writer, and blogger.

We discuss:

  • The power of flexibility in life to give you more energy and motivation [2:12]
  • Turning unpleasant surprises into opportunities to learn new things [4:41]
  • How to use your inventory of knowledge, skills and assets to generate multiple revenue streams [6:22]
  • A 30-day iterative approach to build a business [9:19]
  • Why striving for perfection before launching a business is a wrong strategy [13:08]
  • Evolving a home organizing skill into a successful business step by step [17:00]
  • How choosing a framework helps when looking for sources of information [20:07]
  • How to create a bond with your kids while keeping them fit [21:32]

Ramesh loves to share his experiences of building businesses, running them, and leading them successfully. He is also the author the book, The 60 Minute Startup: A Proven System to Start Your Business in 1 Hour a Day and Get Your First Paying Customers in 30 Days (or Less).

Learn more about Ramesh at https://RameshDontha.Com, LinkedIn, Twitter and Facebook.

Brief Description of Gift

A free digital copy of Ramesh Dontha’s book The 60 Minute Startup: A Proven System to Start Your Business in 1 Hour a Day and Get Your First Paying Customers in 30 Days (or Less)

URL for Free Gift

https://RameshDontha.Com

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

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Reflecting Together and Growing as an Individual Featuring Dominique Mas

Reflecting Together and Growing as an Individual Featuring Dominique Mas

Dominique Mas is a certified transformational coach for high performers.

We discuss:

  • How schools kill creativity [02:44]
  • What a transformational coach for high performers does [06:30]
  • The exponential growth that comes with being uncomfortable and not giving up [09:09]
  • Better together: why joining communities is crucial for moving on [11:47]
  • The characteristics you should be looking for when choosing to be part of a group environment [14:46]
  • Self-led groups versus those that have a paid facilitator [18:52]
  • Topics that are covered in Dominique’s group coaching [21:00]

Dominique combines her international experience of 15 years in educational leadership and coach training with the NeuroLeadership Institute to challenge driven individuals. In 2017, Dominique decided to leave the world of education behind to start her own coaching practice. Little did she know that taking this risk would be the beginning of an adventure in facing her own fears and growing exponentially.

Learn more about Dominique at http://dominiquemas.com, LinkedIn, Twitter and Facebook.

Brief Description of Gift

Wheel of Balance: a reflection exercise the audience can use to see where they might need to balance their life a little more

URL for Free Gift

https://mailchi.mp/f574d93f337f/balance

Thank You to Our Sponsor: SiteHub

www.smashingtheplateau.com/sitehub

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The Power of Discovery Featuring C. Lee Smith

The Power of Discovery Featuring C. Lee SmithC. Lee Smith is the CEO and Founder of SalesFuel, a Columbus, Ohio-based firm that is named one of the Top 15 Sales Enablement Vendors in 2019 by Selling Power.

C. Lee Smith is the CEO and Founder of SalesFuel, a Columbus, Ohio-based firm that is named one of the Top 15 Sales Enablement Vendors in 2019 by Selling Power.

We discuss:

  • The most important, yet mistakenly perceived, skill that will help you smash the plateau [2:24]
  • What the mechanics of sales really are [not] [4:28]
  • The problem with destination disease [6:30]
  • Recurring revenue as a tool to increase your existing client base [8:36]
  • The question you should never be asking when reaching out to new clients [10:18]
  • How to get better insight out of your discovery conversation [12:40]
  • Needs analysis, or why you eat a slice of pizza when you know you should be eating a salad [14:44]
  • How to hire the right salesperson [15:52]
  • If you want recurring revenue, you need recurring value [18:09]
  • Why you should never estimate the power of discovery [23:27]

Lee is a Gitomer Certified Advisor, one of an elite group of professionals worldwide licensed to train and consult using the works of Jeffrey Gitomer. Uniquely geared to service the fast-changing sales landscape, Lee is one of the country’s foremost experts on sales discovery and needs analysis, sales coaching, sales culture, hiring for sales, and sales management and leadership. Lee is a graduate of Ohio University and has earned a certificate in executive leadership from Cornell University.

Learn more about Lee at http://salesfuel.com/, LinkedIn, Twitter and Facebook.

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Boomer Benefits can make Medicare easier for you. Learn more at https://boomerbenefits.com

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