STP100: What if You Don’t Know You’re Burned Out with Katherine Hosie
On today’s episode of Smashing the Plateau, Katherine Hosie shares her story of becoming a coach for men who are suffering from a midlife crisis. She explains that we often don’t even realize when we’re burned out, and a midlife crisis can last much longer than a couple of years if it isn’t addressed. We can attain a lot of success, according to Katherine, by following the rules and behaving within certain roles for the first half of our career. However, we eventually reach a point where that doesn’t work anymore.
Katherine also discusses:
- How personal and business roles are often intertwined
- When Katherine woke up at age 38 and said, “What happened? How did I get stuck in this routine?”
- Most people don’t realize when they’re burned out
- A midlife crisis can last for years and years
- Round 2 is often better than round 1
Katherine Hosie has been coaching full-time for over 12 years. She works primarily with professional men that are bored, frustrated, and feeling ‘stuck’ in their roles, supporting them in finding a new and exciting direction to which they can devote the second half of their lives.
She has a Master of Science degree in Coaching Psychology from the University of Sydney and was formerly President, International Coach Federation, Australasia, leading over 1,300 coaches across two countries.
Katherine is Australian, based in the San Francisco Bay Area, and works virtually with clients around the world.
Learn more about Katherine at powerhouse-coaching.com, LinkedIn, or Twitter.
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STP099: How to find your story and share it with the world with Jen Begeal
Today’s guest, Jen Begeal, shares some fascinating insight from her experience with both tech startups and the entertainment industry including Current TV, Umami TV, Verizon Fios, Toyota, A&E, Universal Studios and Lionsgate. Jen says people have to know your business’s story. If they don’t know who you are and what you do, you won’t get the client, you won’t get the funding your business needs, or you won’t have enough sales.
Jen also discusses:
- Entrepreneurs always have ideas so it’s common to have a lot of side businesses
- Why businesses need storytelling in order to be successful
- The difficulty of finding the story of your business (who are you and what do you do?)
- How to realize when your demographic changes
- When a client offers you a full time position
Jen is a digital marketing director with a history of developing robust marketing solutions for blue chip brands, entertainment properties and technology start-ups. Previous clients include Current TV, Umami TV, Verizon Fios, Toyota, A&E, Universal Studios and Lionsgate. In 2010 Jen co-founded the New York chapter of StoryCode, a not-for-profit cross-platform incubator. Recently she partnered with StoryForward, an LA based organization dedicated to exploring the future of storytelling and entertainment. Jen is also an adjunct professor in the New Media department at Concordia College in Bronxville, New York where she teaches digital marketing.
Learn more about Jen at jlbhartmedia.com, her blog, Facebook, Twitter, or LinkedIn.
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STP098: Learning how to listen as a leader with Ruth Messinger
In today’s episode of Smashing the Plateau, I have the honor of interviewing Ruth Messinger, President of the American Jewish World Service. The American Jewish World Service is the leading Jewish organization working to promote human rights and end poverty in the developing world. AJWS advances the health and rights of women, girls and LGBT people; promotes civil and political rights; defends access to food, land and livelihoods; and aids communities in the aftermath of disasters. AJWS pursues lasting change by supporting grassroots and global human rights organizations in Africa, Asia, Latin America and the Caribbean and by mobilizing supporters in the U.S. to advocate for global justice. Working together, the AJWS community strives to build a more just and equitable world.
Ruth also discusses:
- Social justice work/giving back
- How AJWS was virtually invisible when Ruth was brought on board
- The challenges of scaling an organization
- Becoming more clear about what you are as an organization in order to maintain and expand
- Learning how to listen as a leader
- What it means to be a leader in 2015
Ruth W. Messinger is president of American Jewish World Service (AJWS), the world’s leading Jewish organization working to end poverty and realize human rights in the developing world. Ruth came to AJWS in 1998, after a 20-year career in public service in New York City. As a leading activist for human rights around the globe, Ruth lectures widely and holds leadership roles in the faith-based advocacy arena. She currently sits on the State Department’s Religion and Foreign Policy Working Group and co-chairs the Sub-Working Group on Social Justice. Ruth has been honored by many national Jewish organizations and has been named on lists of the world’s most influential Jews and religious leaders by The Jewish Daily Forward, The Jerusalem Post and The Huffington Post.
Learn more about Ruth at ajws.org, or follow her on Linkedin and Twitter.
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STP097: The Stress of Being in Charge of a Business with Rick Duris
Today’s episode of Smashing the Plateau features a special interview with Rick Duris. Though he normally likes to help people from behind the scenes, Rick agreed to come on the show to share his story of building a successful software development company, experiencing the stress of owning a software development company during Y2K, and his consequent nervous breakdown. He also shares how he “got his entrepreneurial spirit back” after a two year break.
Rick also discusses:
- Positioning yourself as an expert
- The stress of being in charge of a business
- How he got sued after Y2K
- Embracing what’s happening rather than avoiding pain and stress—this will lead to a breakthrough
- Working in a competitive market
Rick Duris is the founder of copyranger.com. He is publicly one of the top “pay-for-performance” copywriters in the country. Behind the scenes, he’s responsible for some of the biggest Internet marketing campaigns and celebrities.
Learn more about Rick’s business at copyranger.com or you can email him at rick92651@gmail.com.
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STP095: Seeking Change and Finding Clarity with Alexander Hamilton Dunlop
Professional life coach Alexander Hamilton Dunlop joins Smashing the Plateau this week to discuss the nexus of personal growth and business success. Drawing from his own experiences, from Wall Street consultant to shaman’s apprentice, Alexander covers a wide range of topics from emotional intelligence to improving health and well-being, all geared towards helping people find clarity and achieve personal and entrepreneurial growth. In his own business, he employs a deck of cards and a bit of math to help clients better understand themselves and ultimately find direction by acknowledging weakness and leveraging strengths. Unconventional though that may be, he describes how no matter where you find clarity, it is a vital step to smashing business’s (and life’s) plateaus.
Alexander also discusses:
- Finding meaning in the work you do – or finding meaningful work
- Identifying patterns to help reduce wasted energy and stress
- Establishing diet and lifestyle as a basis for peak performance
- Developing power, inner drive, and authority to advance to higher tiers
Alexander is a professional life coach. He is also a successful entrepreneur, having launched a holistic health center in Manhattan. He has worked as a minister and been trained as a Roman Catholic priest; he was also initiated as a Swami while living in India and has apprenticed in the Shamanic traditions. He is a Harvard graduate and former Wall Street Consultant.
Learn more about Alexander’s business at www.alexanderhamiltondunlop.com, or visit his non-profit foundation, Spiritual Nutrition, at spiritualnutrition.org, for free gifts and numerology reports.
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STP094: Updates Required: How to Advance Your Marketing Strategy with Michael Schein
This week on Smashing the Plateau, dive into the world of content marketing with successful entrepreneur Michael Schein. As marketing has increasingly shifted to online platforms, businesses face incessant demand to constantly update content and keep up with the wild pace of the internet. Start-ups can be especially disadvantaged by this expectation due to limited staff, time, and resources. Michael saw this obstacle as an opportunity rather than stumbling block. His business, MicroFame Media, creates templates for content updates that make the job easier and more efficient for businesses of all sizes. Systematizing your marketing strategy – and other straightforward elements of your business – can be the stepping stone to spending more time and energy on new directions and next big things.
Michael also discusses:
- Becoming an authority in your field and gaining acknowledgement
- Recognizing ‘shift-points’ and forging progress
- Using media to gain exposure with other business leaders
- How to differentiate your business in today’s climate
Michael is the CEO of MicroFame Media, a content marketing and strategy agency that implements systems and processes for turning organizations into recognized authorities in their fields for the purpose of generating new business. He has created or facilitated the production of content for companies such as eBay, LinkedIn, Abila, TESLA, Inc., SEER Interactive, Interiors by Steven G., Magento, Vitalyst, Intellect, Arise Virtual Solutions, and Citrix, to name a few. He writes a weekly column for Inc and is a contributor to Fortune and Huffington Post.
Find out more about Michael’s business or get in touch him directly at microfamemedia.com.
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STP093: Methods for Achieving Exponential Growth With CEO Theresa Fette
Theresa Fette describes her professional journey as a fortuitous meeting of luck and planning. After earning four degrees and working in law, she took over a failing trust company and transformed the shaky business to an asset management powerhouse. On this week’s episode of Smashing the Plateau, Theresa shares her experience in transitioning from entrepreneurship to building a legacy. She discusses how both traditional and non-traditional business practices played a part in her success, the challenges she has faced, and how to maintain business stability while remaining open to change and improvements.
Theresa also discusses:
- Making fans early on by removing road blocks for others
- The importance of developing the ‘likeability factor’
- Interpreting metrics and employing decision matrices
- Handling difficult or unrealistic client requests
- Engendering a positive office culture while managing and motivating employees
- Defining one year success goals for new hires
Theresa is a founder and CEO of Provident Trust Group, a leading self-directed retirement plan administrator and alternative-asset custodian. In six years, she increased the organization’s assets under custody from $300M to more than $5B. Fortune honored her as one of its most powerful women entrepreneurs for 2012.
Theresa is also a board member of Venovate Holdings, Inc. She holds a LL.M. in Taxation from the University of Missouri – Kansas City, a Juris Doctorate, a Masters in Accounting, and a Bachelor of Science in Accounting, each from the University of Arkansas.
Connect with Theresa on LinkedIn; learn more about her business at trustprovident.com.
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STP092: Making Friends and Influencing People with Business Coach Jason Treu
Jason Treu joins Smashing the Plateau this week to discuss the power of relationships in the business world and how to develop the relationship-building skill sets that will be key to your success. He emphasizes how essential skills such as building rapport, likeability, and trust, can be developed by anyone at any point in their career. Jason outlines specific steps to build self-confidence, become engaging and influential, and form relationships with the right people. His philosophy that everything we accomplish depends on other people inspires him to invest in the people around him, and to seek out accomplices, mentors, or simply those with common ground to move his business passion forward.
He also discusses:
- Creating a business people want to work for
- Forming habits around strong communication
- Following your passions and the importance of making your journey measurable
- The value of building relationships with busy people
Jason is a top business coach, speaker and author. He’s a leading expert on social engineering, influence, persuasion, and networking. At the heart of his strategy is the understanding that people and your relationships are your true “wealth.”
Jason’s bestselling book, Social Wealth, a how-to-guide on building personal and professional relationships, has sold more than 30,000 copies and has been #1 in four business and self-help categories. Jason is also a frequent contributor to publications such as Brazen Careerist, Thought Catalog, Under30 CEO, KillerStartups, and others.
Learn more about Jason and his business coaching live at BeExtraordinary.tv, on Twitter (@jasontreu), on LinkedIn (JasonTreu), or at his website.
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STP091: Keeping Pace with Today’s Consumer: Marketing Strategist Ekaterina Walter
Entrepreneur and Sprinklr Global Evangelist Ekaterina Walter joins Smashing the Plateau this week with insider advice on moving your business forward and keeping up with today’s ever-advancing consumer. In this discussion, she highlights the importance of leveraging community and self-learning to achieve these ends. She also discusses self-empowerment and utilizing technology to learn more about your passions, take on new roles and initiatives, and form partnerships with those who share your interests. She describes how having self-confidence, and recognizing your surrounding support systems, are crucial to building networks, taking your business to the next level, and building success.
Ekaterina also discusses:
- Empowering employees where it matters in efficient ways that lead to growth
- Online opportunities for self-education
- Customer engagement with your brand on the ground and through social media
- How to create consumer experiences in a consistent fashion
Ekaterina has led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture, and she currently serves as Global Evangelist at Sprinklr. She has written for Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur, and has appeared on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and published the best-selling Think Like Zuck in 2013.
She received a 2013 Marketer of the Year honor (SoMe Awards), and was named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media.
Learn more about Ekaterina at www.ekaterinawalter.com or follow her on Twitter (@Ekaterina).
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STP090: Facing Entrepreneurial Challenges (and Successes) with Robbin Steif
With two successful entrepreneurial endeavors under her belt, CEO and owner of LunaMetrics Robbin Steif is well-positioned to describe some of the common challenges facing entrepreneurs today. One challenge she discusses here is creating a balance between keeping full control over the quality of your product vs. empowering other team members to be actors and decision-makers. Robbin points out the importance of finding the right people for the job, but also of becoming aware of your own strengths and weaknesses as a leader. Because you are a critical component of your business, taking the time to put work into yourself is likely to translate into business success.
She also discusses:
- Using data analytics to become a more efficient and cost-effective business
- Leaving the corporate track to become an entrepreneur
- Overcoming personal issues to advance business
- When to release a product on the market
- The pros and cons of relying on resumes when hiring new talent
Robbin is CEO and owner of LunaMetrics, an Internet consulting firm that recently celebrated its tenth birthday, and is now an Inc. 5000 company. LunaMetrics is her second entrepreneurial endeavor. Steif is a graduate of Harvard College and the Harvard Business School. She was awarded a 2013 BusinessWomen First award from the Pittsburgh Business Times, as well as a 2014 Diamond Award for leadership.
Learn more about Robbin Steif on LinkedIn; connect with her on Twitter (@robbinsteif); and learn more about LunaMetrics at www.lunametrics.com.
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STP089: “What’s Next?”: Forward-Thinking Entrepreneurship with Nicole Valentine
Nicole Valentine is passionate about opportunities to grow, improve, and mature a business. In this interview, the founder of Synergy Business Development describes how, from entrepreneurship to exit strategy, the successful business leader always asks “What’s next?” Nicole also touches on the importance of adjusting your product to keep up with the ever-changing human experience, and creating a simple-yet-complete business model that can be transformed and shared. She describes how these forward-thinking strategies can help you move forward throughout a career, from start-up to successful exit.
She also discusses:
- Creating a vibrant culture and community feeling by bringing together different perspectives
- Making a habit out of being creative
- Keeping teams engaged, strong, and productive through clear communication and strong leadership
- Considering alternatives to getting an idea to market, such as forming partnerships and utilizing existing channels
Valentine worked as a Wall Street Corporate M&A Lawyer before launching her New York-based consultancy Synergy Business Development. Synergy advises startup CEOs, strategy teams at Fortune 500 Companies, and social entrepreneurs in business development and strategic growth. Last year, Nicole launched a business strategy app, Winly, to deliver her business growth methodology to entrepreneurs around the world. Available on IOS Apple iPad and iPhone, Winly (www.winlyapp.com) includes a suite of Playbooks to inspire teams to win by making strategy a daily exercise.
Learn more about Nicole at www.synergybusinessonline.com, or follow her on Linkedin (www.linkedin.com/in/nicolevalentinemoody) and Twitter (@ValentineSaid).
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STP088: Intergenerational Communication and Mentorship with Chuck Ealey
Even by entrepreneurial standards, Chuck Ealey has had a diverse career—or three careers: football star, businessman, and community leader. After a record-setting college football career in Toledo—which, he says, he viewed as a vehicle to getting his degree in business economics—Chuck was passed over in the NFL draft in an era when black quarterbacks were almost unheard-of. Leaving the NFL, he went on to an outstanding career as a quarterback with the Hamilton Tiger-Cats, the Winnipeg Blue Bombers, and the Toronto Argonauts (he describes how “I went to Canada to live the American dream and play quarterback.”)
After leaving football, Chuck went on to establish himself as a leader in the financial industry. Today, he is a Certified Financial Planner, radio host, and has been the Mississauga Regional Director for the Investors Group Financial Services Inc. since 1987. Here, he talks about his career and the things that have made him successful:
- Handling transitions and difficult periods by moving “one play at a time, one day at a time”—and focusing on what you can control in the moment
- The importance of fully focusing on an endpoint or outcome, and having a plan to reach it
- The potential communication gaps in inter-generational communication in the workplace, and why “we can’t just overlook it and say ‘do it like me’”
- Mentoring younger workers in the workplace, and emphasizing long-term goals over short-term gratification.
Chuck is a recipient of the Herb Carnegie Community Leadership Award and the African Canadian Achievement Sports Award. He is the founder of the Chuck Ealey Foundation and the Chair of the Board of Directors for the Living Arts Centre in Mississauga.
Learn more about Chuck at www.chuckealeyspeaks.com or at www.undefeatedspirit.com.
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STP087: Applying Business Lessons to the Non-Profit World with Nigel Savage
After a career in the British finance industry, Nigel Savage successfully made the leap from the private sector to non-profit management. He founded Hazon in 2000, with the goal of building a more sustainable Jewish community and a healthier world. Here, Nigel discusses the similarities between for- and non-profit enterprises, including: finding the right people for the job, maintaining competitive advantage, organizational systems and structure, and common road blocks.
He also discusses:
- Assessing personal strengths and weaknesses and knowing when to ask for help
- Recognizing what business components will require continuous or additional work after implementation—such as social media communications, human resources, and internal structure
- Overcoming discomfort with fundraising
- Reducing bureaucracy while maintaining systems
- Keeping the faith: applying religious and community-based assets to solving real-world problems
Nigel founded Hazon with a bike ride across America to raise awareness of environmental issues; today, the New York-based nonprofit has staff in 7 locations around the US, and was designated by the Sierra Club as one of the top 50 faith-based environmental organizations.
Nigel has studied at Georgetown, Pardes, Yakar, and Hebrew University, and has experience as the executive director for a number of independent films. He was a founder of both the New Israel Fund in the UK and Limmud New York. Currently, her serves on the board of Romemu. He has twice been listed in the Forward’s annual list of America’s 50 most influential Jews.
Learn more about Hazon on the web at www.hazon.org, on Twitter (@Hazon), or on Facebook.
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STP086: Overcoming Fear with Traveler and Storyteller Tamela Rich
Tamela Rich’s solo travels across North America have put her face-to -face with fears of humiliation, loss of autonomy, and even death. In this interview, the author, storyteller, and adventurer discusses how fear can hinder us from overcoming challenges in our personal and business lives. As she observes, fear does not need to hold us back from achieving business goals: with the right mix of confidence, humility, and self-reflection, we can channel fearful energy in a productive way towards growth and reward.
She also discusses:
- The benefits of positive thinking and self-reflection to leadership
- How focusing on personal strengths—both our own and those of others—is more productive than lingering on weaknesses
- Turning setbacks into opportunities for growth
- The positive implications of getting to know your “true self,” such as being more adaptive and more able to navigate unpredictable circumstances
Learn more about Tamela, her writing (including her book, Living Full Throttle), and her motorcycle adventures at TamelaRich.com, or follow her on LinkedIn (Tamela Rich) or Twitter (@TamelaRich).
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STP085: The Power of Olympic Thinking with Marilyn King
Marilyn King knows something about the power of thinking: after a car accident in 1979 rendered her unable to train physically for her third Olympic Team, she placed second at the Olympic trials for the 1980 Moscow Games after using only mental training techniques. A two-time Olympian in the five-event pentathlon, Marilyn has spent 30 years as an expert in the field of exceptional human performance. The president of Way Beyond Sports, she helps others apply skills learned through sports to three specific areas: business, education and peace.
In this interview, she discusses:
- The importance of daily practices – not only physical, but mental: how you approach the day, what the plan is, how to be more effective.
- The power of Olympic thinking: Passion, Vision, Action.
- Why leaders need to understand the conditions under which people are willing or able to change
- How leaders can tell a company’s “Story of Now” to give employees a sense of excitement and purpose
- How leaders can mine the collective wisdom of the company’s employees
- How Olympian Thinking can help us achieve the world we want to live in
Marilyn’s work includes programs conducted for senior executives at Fortune 500 companies, such as AT&T, Apple Computer, Hewlett Packard, IBM, Ikea, Microsoft, Nokia, Oracle, Swiss Reinsurance, Starbucks and Wells Fargo. She has been featured on Forbes.com, The News Hour with Jim Lehrer, and NBC Nightly News. Currently, Marilyn is involved in a joint Russian-American venture called “The Peace Team,” and has twice spoken at the United Nations.
Learn more about Marilyn at her website, www.WayBeyondSports.com.
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STP084: “A state of mind and a state of perspective”: The Spirit of Adventure with Jeff Salz
Jeff Salz–anthropologist, explorer, keynote speaker, and expedition leader—advocates adventure as a mode of leadership. In this interview, he describes how “Adventure isn’t just defined by the activity—it’s really a state of mind and a state of perspective,” and suggests that leaders can learn a lot from approaching things from the perspective of an adventurer. This can be helpful to understanding leadership itself; Salz says that in today’s swiftly-changing business scene, “You have to have the skills of a leader that once belonged to the expeditionary.”
Here, he discusses what leaders can learn from adventure, and where anyone can find it, as well as:
- The leadership skills that any expedition-leading adventurer—or any leader—should have, including the ability to stay cool under pressure and have an intuitive grasp of a situation
- How to deal with uncertainty while leading a team
- Maintaining a sense of “purposeful certainty” about outcomes
- How to help a whole team share a sense of urgency and responsibility for outcomes
- How approaching business as an adventure can generate a sense of creativity, excitement, and openness to change
Jeff holds a Bachelor’s in Outdoor Education, a Master’s in Experiential Education, and a Ph.D. in Cultural Education. He is involved in adventure-base education, speaking, coaching and training, and has worked with executives at companies including Microsoft, Google, eBay, Motorola and the Walt Disney Company. He is also a founding contributor to Escape magazine.
Learn more about Jeff at www.drjeffsalz.com, or look for his book, The Way of Adventure. Jeff can also be seen on the History and Discovery networks, and can be reached at jeff@jeffsalz.com.
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STP083: World-Changing “Extreme Leadership” with Steve Farber
Steve Farber has focused on leadership development for more than 25 years, and over that period observed that quality of leadership was “the deciding factor as to an organization or company’s competitive advantage.” To develop and help others with his experience, he developed the concept of “Extreme Leadership,” and explains that “Leadership is not about your position or your title; it’s not about what you call yourself. Leadership is about your ability to influence people around you to change the world for the better. In other words, leadership is an extreme act: by its nature, it’s extreme.” Steve is the President of Extreme Leadership, Inc. and founder of The Extreme Leadership Institute. Both help develop “Extreme Leaders.”
Here Steve discusses:
- The LEAP system, and the four qualities that all leaders should have
- Why simply asking your employees to “love” their customers is not enough, but how the workplace has to be made an enjoyable place to work in.
- Why leaders should always be examining their own practices by setting their sights beyond their own business, and to the industry as a whole
- Why being honest with your team about anxieties and risks can help create a culture of innovation and openness
Steve is the former VP of The Tom Peters Company. He has worked with an array of public and private organizations in a range of arenas, from the tech sector to financial services, manufacturing, health care, hospitality, entertainment, retail, public education, non-profits, and government. He is listed on Inc magazine’s ranking of the Top 50 Leadership and Management Experts in the world, and his third book, Greater Than Yourself: The Ultimate Lesson of True Leadership, debuted as a Wall Street Journal and USA Today bestseller.
Learn more about Steve or download a free audio program at SteveFarber.com.
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STP082: “A Way of Expressing Ownership”: Effective Leadership with Mark Hunter
After eight years of analyzing risk in the reinsurance industry, Mark Hunter hired a career coach to help him assess what leadership meant to him. Soon, he left the industry to take an apprenticeship with his coach; today, Mark is the founder and President of Pinnacle Coaching, Inc., an international business and executive coaching company.
In today’s episode, he discusses modern leadership, including:
- Leadership as “a way of expressing ownership” and responsibility—over teams, fiscal results, or whatever falls under one’s purview
- Overcoming fear of that ownership through choosing a challenge, and viewing that challenge as an opportunity
- Why it is important to establish the kind of leader you are within your organization
- Why seeking outside points of view can be helpful in moving a business to the next level, particular in assessing communication and collaboration breakdowns
Mark is the author of The Brink: How Great Leadership Is Invented (2014). He is a Professional Certified Coach (PCC) through the International Coach Federation, and specializes in keynote speaking, workshop facilitation, business/corporate coaching, and team culture/context shifts.
Learn more about Mark at Pinnacle-Coaching.net, and learn more about his book at TheBrinkBook.com. Write to Hunter directly at Mark@pinnacle-coachingnet.
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STP081: LinkedIn Networking and Business Growth with Josh Turner
Soon after the 2008 downturn, Josh was faced with a decision: find another job, or create something new? He chose to reinvent himself as a freelance CFO for businesses in St. Louis, using LinkedIn to build his business. Soon, he became a LinkedIn campaign designer for several clients, and in 2011 founded Linked Selling, which has grown to serve clients all over the world in a range of industries.
In this interview, Josh discusses:
- Choosing to start a new business in a rough economy
- Recognizing when your clients are asking for new services, and having the flexibility to offer them more services
- Networking online through LinkedIn—and why it’s not all about pitching
- Recognizing when you need to hand over parts of the management of your business to others
- Placing hiring and training systems in place to make sure that your employees can be successful
Linked Selling specializes in fully outsourced LinkedIn lead generation campaigns. They represent clients in the US, Canada, UK, Asia, and Australia, in a wide variety of industries; clients include Neil Patel and Microsoft. Josh’s company also operates LinkedUniversity.com, an online training program for LinkedIn marketing.
Josh’s book Connect is being released on June 15; learn more at TheConnectBook.com/smashing, or through Josh’s LinkedIn page.
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STP080: “Every business has a story”: PR and Branding with JP Hervis
In this interview, JP Hervis discusses his career shift from award-winning journalism to public relations, a shift that “made sense”: as a journalist, he was “too often” receiving press releases that he could see needed improvement. Having never taken a public relations or business course, Hervis began working freelance for a small PR firm; he is now the president and founder of Insider Media Management.
Here, he discusses:
- How “every business has a story—and the story is usually the people. And the people are the distinctive elements of any business.”
- How to hire the right PR firm for your needs, and why identifying your needs is so important to firm selection
- Why leaders need to consider what story they are telling about their business—both for their customers and for their employees
- The importance of maintaining years-long business relationships by “not getting too comfortable” with long-term clients
- Recognizing every member of your staff, and being sure they are not growing bored, but are being positively challenged with interesting work
Insider Media Management is a public relations, digital marketing and advertising firm that has represented clients around the country in a wide variety of industries, including medical, technology, sports, entertainment, law, consumer goods, hospitality, and more. Hervis has worked with celebrity sports figures, chefs, CEOs, law firms, doctors and small business owners.
Hervis has received awards and recognition for his work from the West Virginia Associated Press, Mississippi Associated Press, Society of Professional Journalists, and National Academy of Arts & Sciences. In 2014, he was selected by Boca Life Magazine as one of the top 40 Under 40; Insider Media Management has been named one of the top public relations agencies in South Florida by the South Florida Business Journal.
Learn more about Hervis at InsiderMediaManagement.com, or call them at their headquarters in Boca Raton, Florida at (561) 995-6560.
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STP079: Effective Leadership in the Social Age with Ted Coiné
Ted says that “my resume looks like someone threw a grenade into a normal career.” Currently the Chief Marketing Officer of Meddle.it, Ted is a three-time CEO who has founded several businesses. Here, he describes how businesses and leadership styles need to adapt to what he calls a post-industrial economy, where social media and shared social intelligence have changed the balance of power for companies, employees, and consumers.
He also discusses:
- What companies should do when people trust individual employees far more than corporate messages
- How companies can work with employees on social media to create trust and interest
- What’s “unnatural” about a command-and-control leadership style
- Why working with volunteers is invaluable leadership experience, and why you should treat all of your employees like they are volunteers
Meddle.it is an enterprise SaaS firm specializing in content marketing through employee advocacy. Ted is the author of A World Gone Social: How Companies Must Adapt to Survive. He is also a Forbes Top 20 Social Media Power Influencer, an Inc. Top 100 Leadership Expert, and an Inc. Top 100 Speaker. He is currently working on a project about “The modern CEO,” and what it takes to lead a business in the post-industrial age.
Learn more about Ted Coiné via his Twitter @TedCoine.
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STP078: “Understanding who you are and what you stand for”: Overcoming Challenges with Orlando Bowen
Orlando Bowen is a former professional athlete and television personality who motivates youth and corporate audiences with keynotes. Here, he shares his story of a traumatic 2004 episode in which he was seriously assaulted by two corrupt plain-clothes police officers; he describes how they planted drugs on him and charged him with assault. After being acquitted and settling a lawsuit against the Peel, Ontario police out of court, Bowen has dedicated his life to working with youth, helping them become future leaders. He is the founder and Executive Director of the One Voice One Team youth leadership organization.
Here, he discusses:
- The necessity of finding fulfilling work
- How “understanding who you are and what you stand for” will help you overcome challenges and move forward.
- Surrounding yourself with people who share the same values
- How your value system will help you make trajectory-including decisions at “moments of truth”—decisions that may affects your business, life, and relationships
- Handling “game breakers”—when you have to set your goals aside to handle unplanned-for situations
Orlando’s mission is to inspire people to be “Game Changers” in the lives of others. He created the SWOLE Leadership Development Program (Self-respect, Work hard, Overcome adversity, Lead by example, and Excellence). He was awarded the 2012 African Canadian Achievement Award, the 2013 Queen’s Diamond Jubilee Medal, and a national 2014 Harry Jerome Award for community service. He is also the 2015 president of the Toronto Chapter of the Canadian Association of Professional Speakers.
Learn more about Bowen at www.OrlandoBowen.com.
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STP077: Strategic Business Expansion with Julie Ducharme
Julie Ducharme is a speaker, consultant and author on leadership, business, and marketing. She is the CEO of JD Consulting LLC, CEO of Julie’s Party People, and president of Synergy Learning Institute. She is also a Professor and mentor for the Doctor of Business Administration (DBA) Program at Walden University. Here, Ducharme speaks about when and how to choose to strategically expand a business—whether by investing in new equipment, human capital, or by forming strategic partnerships.
She also discusses:
- When caution can become a liability, and when a calculated risk is the right move for a business
- The importance of understanding your market, and of understanding how social media can help you reach out to consumers
- Knowing when to spend money to make money, whether by investing in equipment, marketing or technological education.
- Understanding the power of networking and partnerships, and getting to know people in the industry who “might need you”—or who , in turn, you can send clients to for services you don’t offer
- Finding good mentors by immersing yourself in the industry
Ducharme started her career in college and professional sports; for the past 15 years, she has been working with corporations, colleges and universities around and outside of San Diego. She regularly consults for businesses and schools in various areas of business, public outreach, curriculum, program design and other topics in the business and academic arenas, and is published chapters in the bestselling The Refractive Thinker series.
Learn more about JD Consulting at www.jdconsultingsolutions.com or about Ducharme’s education programs at www.synergylearninginstitute.org. Ducharme also has presences on LinkedIn (Julie Ducharme) and Twitter (@julieducharme).
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STP076: “One of the most extraordinary opportunities in the history of business”: Breakthrough Technologies with Salim Ismail
Salim Ismail is a speaker, strategist and entrepreneur based in Silicon Valley. He specializes in breakthrough technologies, and has spent the last six years building Singularity University as its founding Executive Director and current Global Ambassador. Here, he discusses how rapidly-changing technologies are changing both the face and the needs of a variety of industries and society in general, and how this rapid change can translate to opportunities for those who are able to adapt and move at a fast pace.
He also discusses:
- Why we’re experiencing another “Gutenberg” technology moment—or ten of such moments!—at the same time
- How our political, technical, legal, healthcare and education systems all need to be updated for today’s fast-moving technological world—and what Singularity is doing to address these changes
- Why we are experiencing “one of the most extraordinary opportunities in the history of business”, particularly for small and medium-sized businesses that can change and innovate quickly
- The challenge of communicating huge visions as a leader to people who may not be in the same headspace
- The value of “detoxing” periodically to get away from the psychological stress of starting and running a business
Prior to his work at Singularity, Ismail was a Vice President at Yahoo, where he built and ran Brickhouse, Yahoo’s internal incubator. His last company, Angstro, was sold to Google in 2010. He has founded or operated seven early-stage companies including PubSub Concepts, which laid some of the foundation for the real-time web.
Ismail has been featured in the New York Times, Bloomberg BusinessWeek, Fortune, Forbes, Wired, Vogue and the BBC. He advises Fortune 500 executives and many world governments on the future of technology and has recently released his first book, Exponential Organizations.
Learn more about Singularity University at SingularityU.org; Ismail’s book at ExponentialOrgs.com, or follow Ismail on Twitter (@SalimIsmail).
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STP075: Understanding “Bink” Moments to Move Towards Purpose and Happiness with Rick Martinez
After serving in the army and later becoming a registered nurse, Rick Martinez founded MedTrust, a staffing service that sends nurses and doctors to military hospitals nationwide, where they’re needed. Today, his focus is Project BINK, which helps people contemplate and act on what he calls “bink” moments—those moments when clarity and a level of awareness enters one’s life, as clear as the clink of a wine glass. Here, he speaks about giving such moments time and space, and understanding how to use them to move forward in life and/or business—toward “purpose-driven happiness.”
He also discusses:
- Assessing risk and responsibility before making major changes
- Understanding difficult situations as potential opportunities for a life change
- Maintaining a work-life balance, even when the same qualities that make you a good entrepreneur may cause challenges outside of the workplace
- Taking advantage of the value of mentors and community to entrepreneurs
- Making sure that thought and planning eventually lead to action
The San Antonio Business Journal named Rick one of its “40 Under 40,” and MedTrust was listed among the US Small Business Administration’s (SBA) Top 100 companies. In Martinez’s second company, Alamo CrossFit (a licensee of the global brand CrossFit, Inc.), he created a corporate culture to reflect his own ideals—gym clients became members of a “Tribe,” working together and motivating each other to achieve shared goals. His current focus is Project BINK.
Learn more at www.projectbink.com or at www.itsRickMartinez.com.
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