STP063: Building a Business vs. Building an Asset with Scott Fritz
After founding Human Capital in 1997, Scott Fritz grew the company into a nationwide player with 2007 annual revenues of $170 million dollars. He also acquired Atlantic Insurance, a property and casualty agency, re-branded and re-positioned the agency, and sold it – all within two years. In this interview, however, he goes back to the beginning—when he spent two and a half years without a paycheck. He describes the factors that produce a successful business at its inception—in particular, why a certain amount of “failure is not an option” attitude can be helpful to getting a business of the ground.
He also discusses:
- Building a business vs. building an asset
- Getting “out of the way” of talented employees, and how to let people do what they were hired to do
- Building owner wealth vs. building company value, and why owners should take wealth out of a business—and how much
- Transitioning yourself out of the business you founded, in three steps
- Positioning your company to be acquired, and why it’s the same as positioning your company to acquire others
- Learning to be okay with passing your work to someone who may not be capable of 100% of what you did—but why 80% is good enough
Fritz is the author of The 40 Hour Work YEAR; he currently oversees funding and strategy for Vision Group Management, a website transaction company focused on the acquisition and monetization of over 50 websites around the world. He is also the founder of Growth Connect, specializing in transforming businesses into assets, and an active angel investor.
Learn more about Fritz at 40hourworkyear.com, which provides details on his book, coaching business, speaking, and more.
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STP062: The Four Lessons You Can Learn from Olympians with Mary Andrews
Former Olympian Mary Andrews specializes in working with business leaders who have achieved individual success, and are working to take on responsibility for the broader success of their companies. Here, she discusses the four things that we can all learn from Olympians regarding how to achieve success, beginning with the ability to believe in possibilities of success, and learning how to name and claim what you want. Drawing on her Olympics experience, she also discusses the interplay of individual dynamics with group performance, and how group success can be achieved among teams and communities.
Other topics include:
- How competition can inspire everyone to do better
- Why “adding a team member” is a misnomer (you’re not “adding”; you’re reforming the whole team!)
- Why everyone should think about leadership—not just managers, bosses, and partners
- Succession leadership—how to move from being in charge to helping others prepare to step into leadership roles
- Why being successful doesn’t mean you have to “do it on your own”: why coaches can help you maintain focus
Andrews is President of Andrews Performance Corporation. She holds a Masters Degree from Stanford University, and has more than twenty years of experience in the field of individual, team, and organizational performance—specializing in helping leaders who are dealing with too much to do, not enough time, and frustration with the lack of exciting results.
Get in touch with Andrews via email at MOAndrews@AndrewsPerformance.com or learn more through her website, www.andrewsperformance.com.
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STP061: Defining Self-Identity and Maintaining Mentor Relationships With Clemantine Wamariya
Clemantine Wamariya came to the United States with her sister Claire in 2000, having survived the Rwandan genocide and several years of living in refugee camps. A recent graduate of Yale University, she is currently working on a startup that will connect top African students at U.S. universities with international companies that will provide entrepreneurial, technological and philanthropic opportunities for them to grow into the leaders that their countries need.
Here, she discusses:
- How to help people understand what it means to be “a citizen of the world”—and also what it means to be a forgotten citizen of the world
- The power of defining her own experience, and not allowing others to define her as a “refugee” or in other terms that invite assumptions
- Surrounding herself by people that inspire and enable her to maintain her focus
- The possibilities offered by “criticizing by creating”
- The importance of maintaining two-way relationships with mentors
- Living with a sense of wonder and surprise—even while acknowledging that things will go wrong
A social entrepreneur and a storyteller, Wamariya is currently working with her sister on a book on their experiences in war zones and refugee camps, and how they worked together to rise above these environments. She is on the board of Women for Women International, and was appointed by President Obama to the U.S. Holocaust Museum Board. She is also an advisory board member at Refugee Transitions.
Learn more about Wamariya through her website at clemantine.co; or through social media: Twitter (@clemantine1), Facebook (Facebook.com/Clemantine.me), and Instagram (@clemantine1).
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STP060: Creating a Vibrant Customer Service Culture With Shep Hyken
Shep Hyken has expanded the customer service practices he learned as a twelve-year-old magician into a career as a customer service expert, professional speaker and bestselling author. This week, he speaks about how crucial a healthy customer service culture is to any company, and how companies of any size can help foster a culture of positive feedback—not only through treating customers well, but by treating their own employees well.
Other topics include:
- Starting a business in 2015 vs. starting his first business in 1983
- How online content marketing can help you identify new customers while serving your current customers
- The importance of a flexibility of mindset, at companies of any size
- Why good leaders need clarity of vision, and how employee training can help everyone share that vision
- The importance of hiring new employees who fit a company culture
- What we can learn about leadership from Walt Disney’s picking up garbage at Disneyland
Hyken specializes in helping companies build loyal relationships with their customers and employees. He write regularly for Forbes.com, and has authored several books, including Moments of Magic (1993), The Amazement Revolution (2011), and Amaze Every Customer Every Time (2013). He has also created The Customer Focus program, which helps clients develop a customer service culture and loyalty mindset.
Learn more about Hyken at www.hyken.com.
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STP059: Smart Social Media Management with Brian Honigman
Brian Honigman is a marketing consultant, freelance writer and speaker, with a highly diverse background at agencies, global brands (including Dell), and small-but-hot start-ups (like Sumall). Here, he discusses what companies need to know about social media, and why finding the right audience, and promoting your content in the right places, is just as important as producing that content in the first place.
He also discusses:
- Being sure that your business is not “blogging for the sake of blogging”
- Identifying your “ideal audience” online, and targeting content to that audience
- Bringing together data analytics and business intuition to make smart social media decisions
- Testing whether social media could help your business
- Keeping a long-term perspective on social media, even in an instant-gratification medium
Honigman helps brands with content marketing and social media strategy; he has spoken at NYU, UNICEF, Huffington Post Live, and is a contributing writer to the Wall Street Journal, Forbes, the World Economic Forum, Entrepreneur Magazine and others.
The last Wednesday of every month, at 1pm EST, Honigman hosts a Twitter chat using the hashtag #InsiderChat. Learn more at www.brianhonigman.com or follow him on Twitter @BrianHonigman.
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STP058: Family Business Dynamics and Finding the Right Customers with Mark Mathios
Marc Mathios is the Principal of Ace Apparel, a New York-based manufacturing business founded in 1938 by Mathios’s grandfather Morris. Mathios and his brothers must be doing lots of things right: they’re beating the odds (currently at 13%!) on keeping a third-generation family business running successfully. In this interview, Mathios discusses how family dynamics can help a family business—and also how to address family dynamics when they become a difficulty.
Other topics include:
- How to respond to mistakes constructively, whether they are systems failures or individual employee misjudgments
- What it’s like to run a manufacturing business in New York City in 2015
- Using your current customers as models to find more of your ideal customers
- Why wrong-fit customers can prevent your company from moving forward—even if they come with big contracts
- Why waiting for the “perfect moment” to act can keep you on a plateau
- Creating comfort in a workplace as a form of effective leadership
Ace Apparel & Promotions creates apparel with custom corporate logos; all of their apparel manufacturing, embroidery and screen printing are done at their New York City factory. Prior to joining Ace, Mathios worked for 5 years at Ernst & Young as a manager working on accounts in the financial services industry.
Learn more about Ace at www.ace-promo.com.
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STP057: Ric Edelman on Communication, Learning From Failures, and the Importance of Delegation
Ric Edelman is the Chairman and CEO of Edelman Financial Services, a business that he and his wife Jean founded twenty-seven years ago. Since then, he has been three times ranked the #1 Independent Financial Advisor in the nation by Barron’s and has published multiple books on personal finance. In this interview, he attributes his success in the financial industry partially to his lack of background on Wall Street; Edelman also has no MBA. Instead, Edelman describes how his degree in Communications set him up for success in helping ordinary consumers understand financial planning.
He also discusses:
- Why financial planning “isn’t about the stock market,” but about how people live their lives
- Why it’s not “who you know,” but “who knows you”
- How to plan to learn from failure, not success
- The difference between taking risks and being rash
- Why it can be so hard—and so important—for entrepreneurs to acknowledge that they are not the best person for every job at their business
- The three necessary steps to making sure that your employees succeed
Edelman Financial Services manages $13.7 billion for more than 26,000 individuals and families. The company has 38 offices coast-to-coast, and has won more than 100 business, advisory, communication and community service awards. Edelman hosts weekly radio and television shows, and has published eight books on personal finance, most recently The Truth About Retirement Plans and IRAs (2014). Learn more at RicEdelman.com.
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STP056: The Strengths and Liabilities of the Entrepreneurial Spirit: Managing Time and Perfectionism with Mark Asquith
Mark Asquith is a co-founder of design and digital agency DMSQD. He has described how in 2012 he burned out, a moment that led to his reassessment of his business strategies and subsequent greater success. Here, he speaks about maintaining a sense of perspective on one’s work, and how to manage time and self-expectations, so that the entrepreneurial spirit remains a strength, and doesn’t lead to burnout or wasted energy.
Other topics include:
- What business owners need to know about investing in digital content
- The power of delegation, the risk of burnout, and “superhero syndrome”
- How to balance developing new business with producing the work that generates revenue
- How to be “ruthless with your time”
- Why there “are no competitors”
Asquith hosts Excellence Expected, a podcast that helps entrepreneurs take on their biggest issues, with the involvement of the world’s greatest business minds. He is also the founder of PodcastWebsites.com with John Lee Dumas. Learn more about Asquith at Excellence-expected.com or through his Twitter at @em_two.
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STP055: Reinventing the Direct Selling Industry for the Digital Age with Michel Bayan
As EVP of Marketing and Business Development at Fragmob, Michel Bayan is working to reinvent the direct selling industry for the digital age: his company works with direct selling companies, selling them tools that help them more clearly understand and analyze their sales figures and compensation plans. Here, Bayan discusses how he moved from being a classically-trained actor into the direct selling industry, and how understanding storytelling, and how stories move people, has helped him be successful in a business he never imagined he’d be involved in.
Bayan discusses:
- Why direct selling is “the last truly democratic opportunity in the world”
- How to balance forward drive and momentum with openness to other possibilities
- How mobile technology will reshape the direct selling industry in the next five to ten years
- Why you need people that are not like you in your business (and why “the nuts are the ones that come up with great ideas”)
A writer and speaker in direct selling, Bayan has advised numerous companies in the industry on their digital strategy, and how to build (or rebuild) their brands to succeed in the digital age. Fragmob is on Twitter (@fragmob) and Facebook (facebook.com/fragmob); follow Bayan on Twitter at @michelbayan.
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STP054: Sales Psychology and Business Flexibility: Eric Lofholm on Success in Tough Economic Times
From an inauspicious beginning as a self-described “sales failure,” Eric Lofholm has reached tremendous heights in sales: he is President and CEO of Eric Lofholm International Inc., which professionally trains people in the art of selling. In this week’s episode, he attributes the beginnings of his success to learning how to combine his natural talent for teaching with an effective sales system. He also explains the business strategies that helped his company weather and recover from the 2008 recession.
Topics include:
- How formal training can help people overcome the internal resistance to sales caused by the “stigma to sales in our culture”
- The advantages of a “90-day blitz” model for sales efforts
- How to respond to urgency with flexibility
- How publishing—through podcasts, online magazines, and YouTube—can help establish you as a thought leader in your field
- Why it’s so important to understand the mechanisms of your own success
Eric is an instructor for CEOSpace and Networking University, and is the author of How to Sell in the New Economy (2010) and Duplication: The Key to Creating Freedom in Your Network Marketing Business (2014). He also produces a free app, which includes a podcast; to find it, search for “Eric Lofholm” in Apple’s App Store. Learn more at SalesChampion.com or Twitter (@EricLofholm).
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STP053: Search Engine Marketing and Client Expectations: Wil Reynolds and Jeremy Pound Face Off
Jeremy Pound is the founder of JuicyResults.com, a search engine optimization firm with a flagship service of a guaranteed SEO. Wil Reynolds is the founder of Seer Interactive, a digital marketing agency. Both are in the search engine industry—but while Jeremy’s company guarantees its search results, Wil has said that a guarantee it is not possible in this swiftly-changing industry. Can these two entrepreneurs find common ground?
Certainly they can! Both agreed that their goal is to help search engine users find content that is useful and relevant to them, and to help the user and their client connect when they should. In this rigorous discussion, they also address:
- The difficulty of measuring accomplishments (or even accountability) in a constantly-changing and unpredictable business environment
- Choosing to pursue revenue vs. rankings
- The importance of performing due diligence before working with a client, and treating a client like a potential business partner
- How sharing risk with a client should affect business decisions
- How to help a client choose between branding vs. direct marketing approaches
- The keys to long-term business success in a quickly-changing industry
Wil Reynolds founded Seer Interactive in his apartment in 2002; the company now has a team of over 100 people and offices in Philadelphia and San Francisco. Reynolds is its current Director of Strategy. Follow him at @wilreynolds.
Jeremy Pound is the founder of JuicyResults.com, and writes and speaks regularly on how organizations can best take advantage of the web to grow their customer base. His book The Bootstrapper’s Guide to SEO is forthcoming. Follow him at @jeremypound.
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STP052: Accounting for Happiness, Fulfillment, and Business Health with Tony Rose
Tony A. Rose is a founding partner of Rose, Snyder & Jacobs, a partnership of certified public accountants.In this interview, Rose draws on more than thirty-five years in the industry to talk about finance, fulfillment, and happiness, where they intersect, and how understanding their dynamic can help lead to business success.
In his interview, Rose covers a range of topics including:
- Defining and connecting wealth, happiness, money, and fulfillment
- The importance of measuring and maintaining business capital—not only financial capital, but also human, intellectual, social, and structural
- The strength of “knowing people who are strangers”
- How periods of ambiguity, discomfort, and danger can be turned to a business’s advantage
- What prevents people from making the changes they need for their companies to thrive
Rose’s firm provides a full-range of assurance, tax, and consulting services for small public, closely held, and family-owned businesses, with a specialty in high-net-worth individuals and their families. Rose is a is a Legacy Wealth Coach® and a Certified Kolbe Method Consultant®, as well as the author of Say Hello to the Elephants: A Four-Part Process for Finding Clarity, Confronting Problems, and Moving On (2008) and Five Eyes on the Fence: Protecting the Five Core Capitals of Your Business (2014).
Learn more about Rose at RSJCPA.com.
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STP051: Personal Branding: Overhyped, or Underrated? Dorie Clark and Eric Ruben Face Off
What can we learn when politics, academia, business, showbiz, and the literary worlds collide? Between the two of them, Dorie Clark and Eric Ruben have a tremendous breadth of experience, and both experts take different approaches to the same topic: personal brand and reputation management.
Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future (2013). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and is a speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. A graduate of New York’s Cardozo School of Law, Ruben is a former veteran entertainment professional, and has performed in film, TV, commercials and in off-Broadway productions. He has traveled across the country performing stand-up. He also has over twenty-five years’ experience as a counselor, litigator, literary agent, and talent manager.
In this episode, Clark and Ruben discuss their different approaches and attitudes toward personal branding, including:
- Personal branding: overhyped, or underrated?
- The value of doing good work—and the value of publicizing it
- Why social media can be a double-edged sword for an online reputation
- How to distinguish yourself in a crowded marketplace
- How developing a personal brand can be “fundamental” to your ability to earn a living
Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid. She has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the Wharton School, the MIT Sloan School of Management, and more. She is recognized as a “branding expert” by the Associated Press and Fortune, is a frequent guest on MSNBC, and appears in worldwide media including NPR, the Wall Street Journal, and the BBC. Her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It comes out this April. Learn more at dorieclark.com or follow her on Twitter @dorieclark.
Working in partnership, Eric Ruben assists his clients in determining how best to achieve their personal and professional goals. He can be reached by Twitter (@ericrubenlawyer) or through his website, RubenLaw.org.
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STP050: 5 Steps that Ensure Successful Follow-Ups with Wanda Allen
Wanda Allen is a national speaker, coach, author and award-winning business owner. After being a business banker for 25 years, Allen left the bank to pursue her own ventures, founding her business Follow Up Sales Strategies. In this interview, she discusses the emotional blocks that can prevent successful follow-ups, from fear of rejection to reluctance to “bother,” and how having a system in place can help a business overcome these hesitations.
This week, we spoke to her about:
- The five questions you should be asking in the follow-up process
- How overthinking sales follow-ups wastes time, and how having systems in place can help you be more productive (see also Wendy Lipton-Dibner, Smashing the Plateau episode 30)
- How to use follow-ups to establish trust and credibility
- Creating and maintaining effective relationships outside your business–and within it
Allen is a Rising Star Award Winner and Business Owner of the Year Nominee by the National Association of Women Business Owners (NAWBO), and an expert in helping entrepreneurs, business owners and sales professionals improve sales performance, increase client retention, and become more referable through effective follow up systems.
Learn more at Follow Up Sales Strategies, or contact Allen through email at wanda@followupsalesstrategies.com.
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STP049: Refractive Thinking and Productive Questioning with Dr. Cheryl Lentz
Dr. Cheryl Lentz is an international best-selling author, professor, and speaker, also known as The Academic Entrepreneur. She has written and edited books on leadership, critical and refractive thinking, and more, including the multi-award winning series The Refractive Thinker, a collaboration of essays from around the world.
In this interview, we discuss how “refractive thinking” can help us move forward in business, including:
- Defining success according to constructs from the digital age, rather than old methods
- Changing how we conceive of business spaces to shift how we think about the nature of business itself
- Identifying our own biases when listening to a customer
- The importance of scheduling time to plan for the future (with reference to previous Smashing the Plateau guest Larry Sharpe!)
- Seeing getting help as a sign of strength
- What Einstein can teach us about being the silliest person in the room
As a university professor, speaker, and consultant, Dr. Lentz is an expert in teaching students to apply critical thinking skills to problem-solve in record time. She can be found on LinkedIn, Facebook, Twitter, YouTube, and through her website, www.drcheryllentz.com.
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STP048: Effective Attitudes for Business Leaders With Jeffrey Hayzlett
Jeffrey Hayzlett is a primetime business TV host and host of multiple shows on the digital television network C-Suite TV; he is also a global business celebrity, speaker, bestselling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders.
In this interview, we discuss:
- Why thinking you’re stuck will keep you stuck
- Entrepreneurship vs. the corporate C-Suite
- How negative storytelling dictates too many important decisions
- Key ingredients for fostering trust in business
- What Pixar’s Up can teach us about business
Jeffrey Hayzlett has bought and sold more than 250 companies in the course of his many, many-faceted career. The former CMO of Eastman Kodak (where he managed a $17 billion-dollar budget) is currently chairman of the C-Suite Network, where he hosts C-Suite with Jeffrey Hayzlett and Executive Perspectives.
He is also CEO, speaker, and author with The Hayzlett Group, and is the bestselling author of Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits (2012) and The Mirror Test: Is Your Business Really Breathing? (2010). He is also Chair of TallGrass PR, based in New York, San Francisco, and Sioux Falls. Most recently, he launched the CBS Radio show “All Business with Jeffrey Hayzlett,” where his first guest was Gene Simmons.
Follow or get in touch with Hayzlett through Twitter, Facebook, LinkedIn, Google+ or email.
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STP047: A Branded And Buzzworthy Face-Off with Richard Laermer and Tony Grass
Public relations expert Richard Laermer debates sales and marketing veteran Tony Grass in this episode of “Smashing the Plateau,” our latest in the FaceOff series. Tony and Richard go back and forth on issues related to branding, public perception, and making an impact in the market – fundamental topics for any business leader trying to grow.
Topics include…
- Why the intangibles may matter the most
- Where to sell and where to raise awareness
- Meeting customer needs vs. sticking with vision
- Why analytics doesn’t tell the whole story
Richard Laermer is the Founder and CEO of RLM Public Relations. He is the author of numerous best selling books including Punk Marketing and Full Frontal PR. Tony Grass is the President and Owner of e-Market Intelligence, Inc., an online sales development company focusing on marketing strategy and customer targeting.
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STP046: Getting Unstuck Without The Guilt with Rémy Chaussé
Rémy Chaussé helps people get unstuck from whatever’s keeping them from getting to the next level. As a victim of getting stuck herself, Rémy knows firsthand which strategies work and which just lead to frustration. On this episode, she discusses stubbornness, embarrassment, and how the biggest obstacle is usually yourself.
Topics include…
- How to avoid getting ordinary self-promotion
- Swallowing pride to get things done
- Why leaders should expect less of themselves
- How creativity can actually stifle progress
- Being honest to find your “Joy Factor”
Rémy Chaussé is the Founder of the Get UNStuck Revolution and the selfproclaimed World’s Best UNStuckologist. She helps people move from their creative brainstorming phases to a place where they can implement changes and make progress.
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STP045: Finding Success First Within Yourself with Nella Barkley
Public speaker, mentor, and coach Nella Barkley discusses goal recognition and being honest and smart about personal approaches to business. The world is full of entrepreneurs, but many are stuck in old, unoriginal habits. In this episode of “Smashing the Plateau,” Nella helps listeners figure out how to get noticed for things that are wholly unique to them.
Topics include…
- How business is like baking a cake
- Finding what’s truly unique about yourself
- The questions leaders should be asking themselves
- How to avoid the greatest danger
For more than 20 years, Nella Barkley has been helping people find their own personal career and life paths at the Crystal-Barkley Corporation. Through strategic planning principles and her own innate drive to enable others, Nella has become a sought-after mentor, public speaker, and coach.
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STP044: An Eye Toward the Next Generation with Jennifer Kushell
Jennifer Kushell is the Founder of Young & Successful Media and YSN.com—Your Success Network and author of the NY Times bestsellers, Secrets of the Young & Successful and The Young Entrepreneur’s Edge. In this episode of “Smashing the Plateau,” she discusses motivating young people to think like entrepreneurs and building success through structure.
Topics include…
- The changing face of business
- How to deal with a market in flux
- Making, and then packaging, change
- Why the written word is more important than ever
- How successful people see the world
As the Founder of Young & Successful Media and Your Success Network, Jennifer is fulfilling her mission of ensuring that no driven young person, anywhere in the world, lacks access to opportunity to fulfill their true potential.
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STP043: Getting By With a Little Help From Coach with Marc Mawhinney
The two podcasts collide in this episode of “Smashing the Plateau,” as today’s guest is Marc Mawhinney, host of the Natural Born Coaches podcast. In our sit down with Marc, we explore the unexpected upsides of his work and the adventure in finding a niche to call your business home.
Topics include…
- Thinking often and acting even more
- Having faith in yourself to succeed
- Why hiring a coach isn’t admitting you’ve lost
- What farming can teach the world of business
Creator and Host of the Natural Born Coaches podcast, Marc Mawhinney helps motivate listeners who want to become professional coaches and offers advice to current coaches looking to improve their businesses. A coach himself, he is also the Founder of Marc Mawhinney Coaching.
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STP042: New Ideas and New Solutions with Jim Canterucci
Jim Canterucci runs his business not so unlike we at TEND run ours. Jim helps executives get their big ideas put into action. On this episode of “Smashing the Plateau,” he shares his wisdom on getting companies to accept innovation and how to maintain success even when some of those risks don’t work out.
Topics include…
- Why you should be celebrating failure
- The [60:40] rule of leadership
- How to get people working for the right reasons
- Exceeding an entrepreneurial spirit
- The new normal for leadership
- What farming can teach the world of business
Jim Canterucci is the Founder and CEO of Transition Management Advisors and a Leadership Advisor at ELCircle. He figures out ways to get executives unstuck, moving ideas from inside the boardroom out to the rest of the world by implementing them successfully.
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STP041: Digital Marketing In a Whole New World with Kalynn Amadio
Author, speaker, engineer, and entrepreneur Kalynn Amadio is the CEO of ikalynn LLC. As a digital marketing expert for Baby Boomers, she helps older entrepreneurs stay relevant in a world that’s migrated online. In this episode, Kalynn talks about learning to use the tools of today so that businesspeople can connect meaningfully with an audience.
Topics include…
- The real reason to use social media marketing
- Building a 1-1 conversation
- Imagining your ideal customer
- How to avoid time sucks
- How to build communities of raving fans
Kalynn Amadio is the CEO of ikalynn LLC, a digital marketing company that helps Baby Boomers flourish in the ever-changing world of the Internet, social media, video, and mobile technology. She is also an author, speaker, engineer, and entrepreneur.
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STP040: Small Business Marketing In 5 Steps with Geri Mazur
If sales are the short-term push, marketing is the long-term pull. It’s the extended demand you cultivate over a period of years. Despite its importance, a sense of urgency gets in a lot of people’s way. In this episode, Geri Mazur discusses common errors in thinking and how to market effectively in 2015.
Topics include…
- Why outputs matter more than outcomes
- Creating demand, then fulfilling it
- How to know you’re spending wisely
- Learning the long game of marketing
- What you should be doing once a week
Geri Mazur is an award-winning small business-marketing consultant with more than 25 years experience moving people, products, and brands forward. She is the owner of Geri Mazur Marketing.
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STP039: Finding And Selling Your Strongest Self with Heather Pich
Mentor, presenter, and author Heather Pich has found self-limiting beliefs to be one of the greatest forces that hold people back from achieving their goals. What we tell ourselves can stick with us forever. It’s only after we shed that false narrative, Heather says, when we can move forward.
Topics include…
- Why you should turn selling into sharing
- Shutting out the naysayers
- Understanding (and deleting) self-limiting beliefs
- Finding success in a change of attitude
Heather Pich is a Mentor at Productive Learning, helping people to recognize the thoughts and self-conceptions that are holding them back, ultimately to succeed. She is also a presenter, trainer, and best-selling author of the direct sales guide Bookings When You Have No Bookings.
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