Posts by David Shriner-Cahn

With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne’s inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term.

We discuss:

• The many expectations of a logo [02:24]
• A framework that helps you say “no” [06:45]
• What marketers miss when they’re out there marketing [09:37]
• The good and the bad news about personal brands [12:02]
• The misalignment between consultants and their prospects [15:22]
• Clarity is the basis of action [18:38]

Because her Brand DNA approach is radically different, she is paving the way companies and personal brands elevate their value position and actually reduce marketing costs while growing market share. As author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage, also published in China and her newest book; Personal Brand Clarity, Identify, Define & Align to What You Want to Be Known For, she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT!

Learn more about Suzanne at www.BrandAscension.com.

Robin Merle has been a senior executive for billion-dollar nonprofit organizations. She’s raised more than a half-billion dollars in philanthropy during her nearly forty years in the field.

We discuss:

• How to be resilient in the face of major career challenges [02:42]
• The path to adding meaning somewhere to somebody’s life [05:48]
• Why involuntary exit is more prevalent than many people think [08:16]
• The first 24 hours of being fired [10:06]
• The people who will not add drama to your trauma [12:58]
• Longer than you think: stages of grieving in children [15:48]
• The biggest killer of a new business [19:55]
• The thrill of not hearing from your clients anymore [21:17]

Robin has been Vice-Chair of National Philanthropy Day in New York 3 times, served on multiple nonprofit boards, and was named Woman of Achievement in 2017 by Women in Development, New York. She recently, voluntarily, left her last executive-level position at a major university to promote her new book, Involuntary Exit, and expand her nonprofit consulting business.

Learn more about Robin at https://theprofessionalguide.com and LinkedIn, Instagram and Facebook.

Gio Marcus is copywriting mentor who teaches high-converting copy to entrepreneurs who want to reach millions and make millions.

We discuss:

• How to become your brand’s own best copywriter [02:32]
• A copy that’s more than a static set of words on a page [05:51]
• What makes people bolder in their copywriting [07:06]
• The first thing to do to get your copy generating revenue immediately [10:12]
• The price of effectively communicating your value [11:51]
• The missing element in LinkedIn [16:37]
• The basis of every great movie, novel or TV commercial [17:09]
• How to show the reader that you understand them [19:11]

Gio’s copywriting clients are guests of Oprah, Marie Forleo & Sir Richard Branson; regularly featured on major TV shows and magazines, stars of their own Netflix documentaries, and winners of Oscars nominations for their health documentaries. Between them, Gio’s clients have written over 35 New York Times bestselling books, translated into 190 languages. She lives in Berkeley, California.

Learn more about Gio at https://giomarcus.com.

Doug C. Brown is the CEO of Business Success Factors, international best-selling author of the book Win-Win Selling: Unlocking Your Power for Profitability by Resolving Objections, and a nationally recognized sales revenue growth expert and consultant.

We discuss:

• Lessons from the nonlinearity of careers [02:02]
• The dots that make career transitioning easier [06:11]
• What the business of consulting is [not] about [07:38]
• Focus on acquisition of clients versus focus on delivery [08:48]
• The quickest and fastest way to cash for new consultants [13:10]
• The type of website that consultants need [19:20]

Learn more about Doug at LinkedIn.

Tom Bailey is the founder of Succeed Through Speaking and he spent the first 25 years of his life becoming an expert at AVOIDING public speaking, presenting and being in front of groups of people. However, since overcoming his life-limiting fear of speaking and presenting he has experienced first-hand how people can succeed through speaking. He now helps other Entrepreneurs, Experts, Coaches and Consultants use speaking to raise their profile and gain new clients.

We discuss:

• An expert at avoiding public speaking [02:19]
• How the fear of speaking is hurting your personal and professional life [04:37]
• The wrong decisions that keep you in your comfort zone [05:59]
• Confidence comes from competence [09:44]
• How to use speaking as a platform to attract more clients [11:41]
• The five P’s that help experts be great at speaking [13:00]
• How to increase the visibility of someone who is hiding behind the brand [16:01]
• How to connect the dots between speaking and business [17:36]
• Why you should never say you’re the greatest speaker in the world [20:50]

Learn more about Tom at https://www.succeedthroughspeaking.com.

Tamara Lashchyk is a Career & Business Coach who helps mid-late career professionals reinvent their careers.

We discuss:

• Struggling with the culture of HR [02:38]
• Why you can’t outsmart your boss [04:52]
• Reasons to quit a job even when you’re the top performer [09:08]
• The number one reason for job dissatisfaction [12:54]
• Life is a blank sheet of paper [14:07]
• The question that nobody, including yourself, asks you [20:26]
• What older generations can learn from millennials [24:10]

Before establishing her coaching business, Tamara had a successful career on Wall Street where she spent a total of 26 years at firms such as JP Morgan, Merrill Lynch, Bank of America and Deutsche Bank.

Tamara is the Author of the book Lose the Gum, A Survival Guide for Women on Wall Street, Main Street & Every Street in Between.

Learn more about Tamara at https://tamaralashchyk.com/ and https://nextlevellifeseries.com/.

Aurora Winter is an award-winning, bestselling author. She is a successful serial entrepreneur, media trainer, creator of the Spoken Author™ method, and founder of Same Page Publishing.

We discuss:

• Leveraging the number 3 search engine [02:00]
• The secret to producing hundreds of podcast episodes [03:39]
• How the Spoken Author method helps non-writers fill in the blank page [05:29]
• Those who tell the stories rule society [09:18]
• How to add significance to your stories [11:21]
• The essence of a person gathered in a wave form [13:37]
• The distance between a good communicator and a great one [16:21]
• The neuroscience behind communication [17:34]
• The worst way to make a million dollars with a book [20:17]

Learn more about Aurora at www.aurorawinter.com.

Wayne has helped some of the world’s best brands with award-winning design and customer experiences. Unemployment found Wayne in October 2019 and by January 2020 his business was up and running.

We discuss:

• How to springboard into creating opportunities [02:23]
• A few push-ups away from what’s obvious [04:27]
• The opportunity behind offering a multichannel strategy [08:10]
• How to build out and own your priorities across projects and clients [11:09]
• The comfort level with what the 90-day forecast look like [14:43]
• From services to products: a story about expertise [17:19]
• Don’t ride the waves of emotions [19:04]

Learn more about Wayne at https://resonantpixel.co and Twitter.

Evan Rabin was born and raised in New York. After working in Corporate America, doing enterprise sales at Oracle and Rapid 7, he formed Premier Chess in September 2017. Premier Chess currently runs programs in 80+ schools and companies including the law firm Kramer Levin. He is a US Chess National Master.

We discuss:

• What it means to be analytical in sales [02:09]
• Why entrepreneurs don’t make good fits as employees [06:09]
• The most important prerequisite to run a chess company [07:56]
• What made Evan start the sales company first [11:22]
• Learning business and life lessons through chess [13:24]
• The speed we need to go through an unexpected situation [15:35]
• Why players should not let a domino effect happen [18:13]
• How to use unexpected situations to your advantage [19:41]

Learn more about Evan at https://www.premierchess.com.

Brad Flowers co-founded Bullhorn, an agency that builds impact brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in literature, which he finds more useful than he expected. He co-founded the non-profit bike shop, Broke Spoke. Brad is also the author of The Naming Book. He lives with his wife and two kids in Lexington, KY.

We discuss:

• How a literature degree can make you unexpectedly successful [02:31]
• Cash is king or cash is queen [05:14]
• The seed of a naming book [07:14]
• How to pitch a name to your family [09:50]
• The biggest problem in naming your business [13:00]
• A pretty good name for a florist [15:33]
• Criteria for choosing the best name for your company [17:54]
• Some of the most interesting names for consulting businesses [20:33]
• The whole point of thinking more widely [22:07]

Learn more about Brad at https://www.thenamingbook.com/ and https://bullhorncreative.com/.

Terri Maxwell is the Founder and CEO of Share On Purpose, Inc, a business cultivator that created six innovative brands using her Conscious Business Growth Platform™. She also started a Speculator Fund to invest in social ventures focused on making the world better. In an entrepreneurial career that spans almost 30 years, Terri has launched, owned, sold, rebranded, or turned around more than 50 brands. Her latest concept is https://shiftco.global/ a business growth platform for conscious entrepreneurs.

We discuss:

• Using teaching skills to build a successful salesforce [02:58]
• How to make the world better and make money at the same time [04:05]
• Truly [in]authentic business growth techniques [06:56]
• The four F’s: authentic demand generation [09:29]
• A powerful story of nineteen criminals [13:33]
• The most authentic parts of the world in terms of entrepreneurship [15:31]
• The purchasing power of millennials turning the tide [17:35]

Learn more about Terri at LinkedIn.

Rock Robinson is an accomplished Sales Executive with 40 years of achievement growing revenue with the likes of McGraw-Hill, Sallie Mae, Stericycle & the Univ. of Phoenix.

We discuss:

• The right time to apply for credit [03:24]
• The five questions you need to ask during networking [05:47]
• How to store and save good intelligence [12:22]
• Why even busy solopreneurs should not stop networking [14:52]
• Hamster wheel and burn out as qualifying skills [16:16]
• The need for people who want to coach [18:44]
• Characteristics of a company that wants to coach [20:24]
• Why a coach’s job is never to stay too long [21:58]

In 2015, after being severed for the 3rd time & experiencing a personal tragedy, he took a leap of faith & formed Rock SOLID Sales Consulting. For the last 7 years, he has provided services as a Fractional Sales Leader & Coach to Sales Leaders.

Born & Raised in the Detroit suburbs, Cincinnati has been his home for the last 30 years.

Learn more about Rock on LinkedIn.

Lynn is a tax attorney-turned consultant who finds innovative and novel ways to create fiercely loyal clients and employees. As employees uncover their untapped potential, they become deeply engaged and excel at delighting customers. Consequently, these businesses achieve higher levels of profits, growth, and retention!

We discuss:

• Organizations that [don’t] care about their employees [02:14]
• The obstacles that stand in the way of a change agent [05:46]
• How to see the answers that are right in front of us [07:36]
• Why disruption is not a measure in the financials [10:40]
• The employees you can’t overwhelm [16:43]
• What happens when senior managers don’t talk to customers [19:18]

Learn more about Lynn at https://www.thomasconsultingwins.com and LinkedIn.

Neil Thompson is a product development engineer who decided he didn’t want to be in the cubicle anymore, so he went solo. His company, Teach the Geek, works with STEM professionals who want to improve their speaking skills so they can communicative effectively with non-technical people. He also hosts a podcast, the Teach the Geek podcast, where he speaks with STEM professionals about public speaking.

We discuss:

• The moment when your services are no longer needed [02:12]
• Ask Uncle Neil why is my hair curly [05:30]
• How to identify a unique need [06:50]
• Communication lessons for scientists and engineers [09:17]
• How to get enough “yesses” for an idea you have [12:04]
• Why people are no longer afraid to move to greener pastures [15:50]
• The hardest part about starting something new [17:34]

Learn more about Neil at https://teachthegeek.com/ and YouTube.

Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years which is the business holy grail. Now Ben is doing it all over again and helping others to do the same with his ecommerce consultancy and ecommerce brokerage.

We discuss:

• How to sell the business when you’re the business [02:38]
• Less about you and more about the transformation [05:30]
• The fear of productizing knowledge [07:16]
• The mistake consultants do when creating a subscription model [11:37]
• Main measures of business performance [16:31]
• Why everybody knows who the owner of Tesla is [19:09]

Learn more about Ben at https://www.ecombrokers.co.uk and LinkedIn.

Mark Monchek is the Founder and Chief Opportunity Officer of Opportunity Lab, a strategy consulting firm focused on conscious growth.

We discuss:

• Why everybody is going solo today [03:50]
• The going solo mindset: employer vs worker [07:15]
• Rockstar successes from Covid going forward [10:05]
• The keys to make companies responsive [11:30]
• Unexpected changes as a result of open communication [13:35]
• The hedgehog principle applied to knowledge workers [17:15]
• How to find the true greatness of people [19:15]

Mark has worked with leaders from Google, Apple, JPMorgan Chase, General Electric, Goldman Sachs, Adorama, TerraCycle, Feltsberg, The New York Times, Wharton School of Business, New York University, Columbia University, NBC, Time Warner, and the United Nations. He’s the author of the Amazon nonfiction bestseller Culture of Opportunity: How to Grow Your Business in an Age of Disruption.

He’s been featured in Real Leaders, The Better Business Book, the Organization Development Review Journal, Lifetime Network, WPLJ, WCBS, Newsday, Working Women Magazine, and the San Francisco Chronicle.

Learn more about Mark at https://opplab.com/.

Paul Sherman is a dynamic C-suite leader with finance, strategy, operations excellence, customer success, and business development experience in healthcare services and technology, commercial real estate and multi-unit restaurants.

We discuss:

• The basics of relationship-building [02:52]
• The givers, takers and exchangers [4:58]
• The fine line between helping for free and helping for money [6:23]
• Not a template of questions but a natural flow [07:45]
• What adds more meaning to being a solopreneur [12:32]
• What your grandma wants to know about your business [14:34]
• What keeps your ideal clients awake at night [17:43]
• The person that says “no” most of the time [19:20]

He has operated in PE, public and family-owned companies. Paul has a passion for developing talent, professionalize and transform highly motivated teams to exceed expectations.

Learn more about Paul at LinkedIn.

Named “Top Startup Coach in the World” at the Thinkers50/Marshall Goldsmith Global Coaches Awards, Alisa Cohn has coached startup founders into world-class CEOs for twenty years. Rated the number one Global Guru of Startups in 2021, she’s worked with Venmo, Etsy, DraftKings, Mack Weldon, and Tory Burch.

We discuss:

• The music in your head [02:12]
• Zero clients, zero business [04:26]
• The second day of a new coaching career [06:11]
• The perspective of your younger self against your older self [11:08]
• The journey from founder to CEO [13:00]
• How to articulate between two niches [15:27]
• Executives who don’t know what their problem is [19:11]
• Keeping your North star in mind [21:50]

Learn more about Alisa at https://www.alisacohn.com/, LinkedIn and Twitter.

Chris Weller is an award-winning storytelling expert. He’s the co-creator and producer of the Netflix Original Documentary “Spelling the Dream,” an Ironman triathlete, and a crossword puzzle aficionado. He is currently a senior editor at Insider, overseeing coverage that explores the human side of work and business.

We discuss:

• The time when podcasts were not even a thing [05:03]
• The impression that consistence creates [08:11]
• The evolution of audio on demand [11:30]
• Why content creators don’t have to be everywhere [15:33]
• Spelling the dream with the spelling bee [18:20]
• The value of looking for intersections [20:40]

Learn more about Chris at LinkedIn.

Following a 36-year career as a public-school teacher, Dena is continuing her love for education as a humanitarian educator, running a non-profit organization she founded 18 years ago. The Dream School foundation supports public education in Nigeria with infrastructure and resources to teach and learn.

We discuss:

• Opportunities are often unexpected [02:13]
• Taking a chance on a career transition [05:18]
• How to be efficient when working for your mom [08:20]
• How to do good work in a damaged system [10:46]
• Feeling like Ben Franklin in Nigeria [12:30]
• Depth before breadth [16:09]
• The perseverance to stay where you’re needed most [18:27]
• Walking off into the sunset [19:55]

Learn more about Dena at www.dreamschoolfoundation.org, Facebook and Instagram.

John Neral helps mid-career professionals prepare, position, and promote who they are and what they do, so they can SHOW UP to find a job they love or love the job they have. He’s the author of the newly published book “Your Mid-Career GPS – Four Steps to Figuring Out What’s Next.” He and his spouse are the proud parents of a rescue cat named, “Amy Farrah Meowler” named after their love of the show, the Big Bang Theory.

We discuss:

• The fear of being stuck [02:44]
• What to do with your unique professional value [04:32]
• The people we hurt when we don’t make our offers [09:32]
• No place is a party [12:54]
• The role of a coach for planning a coaching career [16:18]
• The things that make the coaching fit easy [19:11]
• The most fascinating part of the career journey [22:55]

Learn more about John at https://johnneral.com, LinkedIn, Facebook and Instagram.

Gina Covarrubias is the founder of Deliberate Doing, an exclusive STEM coaching service dedicated to teaching engineers and other technical professionals how to defeat career despair.

We discuss:

• Engineers are famous for figuring things out [02:45]
• How to get out of the corporate bubble [06:33]
• How college teaches you to be an employee [11:10]
• A great solution for STEM professionals who want more of their career [13:00]
• Leaving versus staying in the engineering world [15:09]
• The first step to making the external world as great as you want it to be [16:17]
• What rocks the STEM world [18:42]
• Happy people make happy employees [21:02]

Her distinctive background blends life coaching expertise with 12+ years engineering/technology experience in the government, academic, and corporate environments, all within the aerospace sector.

As an Engineering Life Coach, Gina’s mission is simple: to help STEM professionals be happy.

Learn more about Gina at https://deliberatedoing.com.

Christy Metcalf helps women rewrite their story from former corporate yes girl to successful entrepreneur on their terms.

We discuss:

• The problem with being conditioned to our 1% salary increase [02:13]
• The key to sticking to your value [06:01]
• Why McDonald’s don’t sell tacos [10:28]
• Nobody knows who you are [12:23]
• How to deal with the fear of showing up [16:28]
• Money is all around if you’re willing to ask for it [19:05]
• Riding the bike to make yourself successful [22:31]

A reformed yes girl, people pleaser, and workaholic she made the leap from corporate employee to successful entrepreneur two decades ago, and now she helps other women do the same thing. Now she uses that same winning framework to educate and support new female entrepreneurs as they step into their new role as CEO and rewrite their story.

Learn more about Christy at www.2smartgirls.com, LinkedIn and Facebook.

Judy Schoenberg and Linda Lautenberg are the co-founders of EvolveMe.

We discuss:

• Paying it forward to women in their 50s [1:55]
• How to make a pivot after taking an 18-year-break from work [03:57]
• An opportunity to take ownership of your career [07:43]
• The key to putting one foot in front of the other when times get tough [10:25]
• Major challenges for women trying to make major pivots [13:47]
• The importance of clarity and confidence in job search [16:45]
• The power of having a story to tell [18:18]
• A step-by-step process to repack yourself [19:53]
• A future talent pipeline for companies [23:15]

Learn more about Judy and Linda at www.EvolveMe.work

Dan Bennett was born and raised in the gritty city of Flint, MI. He is the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and private membership. He is also a digital media freelancer who offers direct consultation for companies as well as decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development.

We discuss:

• Back and forth between left and right side of the brain [02:24]
• The love of creativity and newfound energy [05:06]
• Take the wheel and see what happens [08:52]
• The great band-aid rip of 2020 [11:19]
• The medicine in the cheese [16:34]
• Accidents that work out pretty good [19:09]
• The members that don’t pay you anymore [20:55]

Learn more about Dan at https://imtheantipreneur.com/linkstack.