Posts by David Shriner-Cahn

Jennifer Spivak is the CEO of The AdGirls Agency, an all-female Facebook Ads agency.

She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns.

In today’s episode of Smashing the Plateau, you will learn the 4 messaging points that will differentiate your digital ads from everyone else.

Jennifer and I discuss:

• How she landed in the niche of digital ads [02:11]
• Who Jennifer’s system is not good for [07:13]
• Who Jennifer’s system is good for [08:26]
• The core elements of her digital ad process [10:38]
• How Jennifer developed her process [16:32]
• How to mitigate the risk of being platform-specific [18:58]
• When COVID hit, the benefit of being connected to communities [23:37]

Jennifer’s team enjoys crunching data, helping women-owned businesses make money, and breaking the rules of Facebook ads.

Jennifer has been featured in Forbes & The New York Times, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.

Learn more about Jennifer at

https://theadgirls.com

https://jenniferspivak.com/million-dollar-agency/

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Bill Doerr is the Chief Connection Officer at SellMore Marketing.

In today’s episode of Smashing the Plateau, you will learn how to get more clients and earn more money by design not by accident.

Bill and I discuss:

• Bill’s background [02:01]
• The basic elements of Bill’s process [09:46]
• How to generate 10-15 introductions per month of the people who can best understand the value, desire, and afford the kind of services you want to sell [15:31]
• How Bill has benefitted from his interactions with communities [28:29]

Bill’s service helps clients do 3 things:

• SEE . . . MORE PEOPLE overall, than they do now
• SEE . . . MORE PROFITABLE PEOPLE, and
• FOLLOW-UP . . . with KEY PEOPLE for their business.

Bill is an ATD-certified coach who built his career in sales and marketing positions that reflect his passion for people and business.

He likes to say, “Thanks to the internet and a headset, I can work with clients anywhere, anytime to help them grow their business by design, not accident!”

Learn more about Bill at http://GetNewClientsNOW.com.

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Thomas Bertels is the president and founder of Purpose Works Consulting and is on a mission to make work more productive, valuable, meaningful, and impactful. He has 25 years of experience helping clients transform their organizations and achieve lasting performance gains.

In today’s episode of Smashing the Plateau, you will learn how to use your unique skills and experiences to do what you love and are most competent at doing and to make a huge impact on your clients.

Thomas and I discuss:

• Thomas’ career [02:05]
• What it means for work to be more fit for humans [04:05]
• The methodology to make work more fit for humans [08:50]
• How Thomas has managed his own career transitions [11:45]
• Reaching out to colleagues for help and participating in communities [15:42]
• Community as a group of people that have something in common and are watching out for each other [19:50]

Thomas has worked with clients ranging from Fortune 500 companies to start-ups across a broad range of industries and around the globe. He is the author of three books and a recognized thought leader on process improvement.

Learn more about Thomas at www.purpose.works.

Get in touch with Thomas at info@purpose.works.

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In today’s episode of Smashing the Plateau, host David Shriner-Cahn interviews business leader Paul Brubaker about networking and building real relationships that lead to growing revenue. Paul discusses his career, which has included time in finance and operations as well as consulting and offers advice on how to approach networking in a way that leads to successful relationships. He emphasizes the importance of building trust and being honest about what you can and can’t deliver, as well as knowing when to refer others to people who have the expertise you lack. Paul also talks about the value of being part of a consulting community that can help you develop the skills you need to succeed in your business.

Episode Outline

1. Introduction to Paul Brubaker and his background in finance, operations, and consulting
2. Discussion of the importance of networking and building real relationships in growing revenue
3. Tips on how to approach networking in a way that leads to successful relationships
4. The value of trust and honesty in building relationships with clients and colleagues
5. The role of a consulting community in helping to develop skills and expertise
6. Conclusion and wrap-up of key takeaways from the interview with Paul Brubaker

Learn more about Paul at paul.brubaker@icloud.com.

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In this episode of Smashing the Plateau, host David Shriner-Cahn speaks with money coach Mikelann Valterra about the importance of financial planning and creating a spending plan. Mikelann discusses her background in economics and psychology, and how she became a money coach after discovering the field of financial psychology. She explains that a money coach focuses on both the practical and emotional aspects of managing money and differs from financial planners and credit counselors.

The conversation turns to the topic of spending plans and how they can help individuals manage their finances and reach their goals. Mikelann shares some practical tips for creating a spending plan, including setting clear financial goals, tracking spending, and building in flexibility. She emphasizes the importance of emotional intelligence in financial planning, and how it can help individuals overcome obstacles and design the life they want.

In conclusion, Mikelann encourages listeners to take control of their finances and create a spending plan that works for them. She emphasizes the importance of financial planning in achieving personal and financial goals and living a fulfilling life.

• Introduction to Mikelann Valterra, expert in the field of financial psychology and money coaching.
• Mikelann discusses her background in economics and psychology, and how she became a money coach.
• David asks Mikelann to explain what a money coach is and how they differ from financial planners and credit counselors.
• Mikelann talks about the importance of emotional intelligence in financial planning and how it can help individuals design the life they want.
• The discussion turns to the topic of spending plans and how they can help individuals manage their finances and reach their goals.
• Mikelann shares some practical tips for creating a spending plan and sticking to it.
• The conversation wraps up with some final thoughts from Mikelann on the importance of financial planning and how it can help individuals live a more fulfilling life.

Learn more about Mikelann here:

https://seattle-money-coach.mykajabi.com/how-to-stop-stress-about-money-create-life-you-love

https://www.instagram.com/seattlemoneycoach/

https://www.facebook.com/MikelannSeattleMoneyCoach

https://www.linkedin.com/in/mikelannvalterra/

https://twitter.com/Mikelann

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Wendy Keller is an award-winning former journalist, a respected literary agent, an author, a speaker, and an acclaimed book marketing consultant.

Wendy is a prominent advocate for authors taking a vibrant, active role in promoting their work.

Keller Media is a literary agency that helps authors succeed by advising on cutting-edge marketing strategies, advanced book promotion practices, and the best-known use of media, social media, and paid speaking.

In today’s episode of Smashing the Plateau, you will learn how you can become a known expert so that you have a platform for your book.

Wendy and I discuss:

• Her experience with book publishing, particularly for non-fiction books [02:30]
• The influx of young people in the business [04:04]
• How her business has become referral driven [05:10]
• How she helped someone through paid speaking [06:08]
• How to be a successful business author today [07:27]
• Strategies to leverage your business book [08:44]
• The importance of having a published book rather than self-publishing [11:16]
• How the consumers will find you [13:35]
• Learning to sell your expertise through writing a book [16:47]
• The power of proper marketing [15:43]
• Classifying which self-promoter you are [20:15]
• Her experience with community and being part of the community [22:53]

Learn more about Wendy at https://kellermedia.com

Submit a Book Proposal here: https://kellermedia.com/query

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Jason Resnick is a marketing automation expert, founder of NurtureKit, and a recovering web developer. 

In today’s episode of Smashing the Plateau, you will learn how to engage your clients with email. 

Jason and I discuss:

• How Jason hones his unique skills at the intersection of digital data and human behavior[06:06]
• Understanding human behavior relevant to email marketing[08:18]
• Learning the methodology to develop expertise[13:00]
• How to identify the motivation of your ideal client [14:37]
• Knowing your ideal clients through motivation and emotion [18:09]
• Learning the methodology to develop expertise [12:59]
• Identifying ideal clients [14:37]
• The difference between email automation and simple automation [17:50]
• His experience as part of online communities [22:44]
• The importance of community [24:49]

Learn more about Jason at https://nurturekit.co/stp 

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Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah Santacroce to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing and give them permission to market their business their way, the gentle way!

Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.

In todays’ episode of Smashing the Plateau, you will learn how to market to the generation that cares

Sarah and I discuss:

• How Sarah made the transition to Humane Marketing [02:54]
• What Sarah did differently in her new business [05:56]
• How the principle of Humane Marketing may apply to consultants [08:54]
• How people will resonate with you [15:38]
• How much time your business needs to develop a Humane Marketing approach [17:33]
• The marketing concept of the Chinese bamboo tree [19:50]
• Building connections and relationships in the community [20:52]
• The definition of “community” [23:29]
• The 7 Ps of Humane Marketing in Mandala form [24:25]

Learn more about Sarah at https://humane.marketing/one-page-marketing-plan/.

Learn about the Humane Marketing Community at:

http://www.humane.marketing/circle

Get Sarah’s Marketing book here:

Marketing Like We’re Human

Selling Like We’re Human

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Dominique Mas is the Head of Coaching and Curriculum at Medley and the Founder of Group Coaching HQ.

Passionate about creating engaging growth opportunities for individuals and groups, she creates a unique learning environment using LEGO, visual thinking, and assessments in her trainings and coaching engagements.

In today’s episode of Smashing the Plateau, you will learn the power of bringing people together with a common purpose.

Dominique and I discuss:

• How Dominique got into group coaching [02:19]
• Learning to do more of what you love and still get paid what you’re worth [06:45]
• Finding a balanced approach to building your business [08:32]
• Dominique’s group coaching [12:37]
• Aligning our unique set of skills and experiences with needs in the marketplace [17:39]
• Being part of a community [18:57]

Dominique holds a Masters’ in Educational Leadership and Change, and coaching certifications from the NeuroLeadership Institute and the ICF (PCC). She is also a Hogan Certified Coach.

She is a surfer and adventurer, and she lives a peaceful life in Brooklyn, NY with her partner, the artist Swissipino and Professor the awesome dog.

Learn more about Dominique at http://groupcoachinghq.com and  https://bit.ly/GCHQ-MN

Brief Description of Gift
$200 off the winter cohort of Group Coaching HQ

How to Get the Free Gift
Add smashing the plateau in the referral box on the application form

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Rebecca Ahmed is a TEDx speaker, business consultant, and an Energy Leadership Index™ Master Practitioner (ELI-MP), which is an exclusive training in human energy and how we can experience, express, and expand it in ourselves and others. Rebecca is also a Professional Certified Coach (PCC) with the International Coaching Federation (ICF).

In today’s episode of Smashing the Plateau, you will learn how to leave your corporate career and build a successful business model with your expertise.

Rebecca and I discuss:

• What caused Rebecca to become an entrepreneur [02:04]
• How Rebecca decided on her business model [04:15]
• How Rebecca found her niche [05:51]
• What works well for business development [08:37]
• How to build your business as a speaker [09:12]
• How Rebecca became a TEDx speaker [10:19]
• Pivots due to COVID [13:41]
• How to find like-minded people [16:14]
• Rebecca’s forthcoming book [19:17]

Learn more about Rebecca at www.energeticimpact.com and www.linkedin.com/in/rebecca-ahmed-802a9514

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Amy Rasdal traded her corporate job for consulting 15 years ago and makes more money than most executives.

Amy works and plays every day. Amy founded Billable at the Beach® to liberate 6-figure earners by helping them build 6-figure consulting businesses.

Amy is passionate about helping others find the freedom and flexibility to live the life of their dreams, without sacrificing the career they’ve spent so long building.

In today’s episode of Smashing the Plateau, you will learn how you can build a high-earning consulting business.

Amy and I discuss:

• Amy’s new book [02:09]
• Why you need to focus on revenue first [02:52]
• Why selling is very personal [04:39]
• What struggling consultants need to do differently [10:27]
• How Amy structures her time [14:58]
• What consultants need when it comes to community [24:41]

Learn more about Amy’s book, “Land a Consulting Project NOW!: Build a life of freedom, flexibility, and inspiring work running your own 6-figure business,” at https://www.amazon.com/dp/B0B1B4Y7D8 and learn more about Amy at https://www.billableatthebeach.com.

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Dr. Jayne is a Business Strategist helping entrepreneurs eliminate their people problems by installing an employee-focused culture.

In today’s episode of Smashing the Plateau, you will learn how to deactivate the primal wound that is limiting your beliefs and causing your success to plateau.

Jayne and I discuss:

• The primal wound that the Gardner Method deactivates [02:21]
• The impact of primal wounds on challenging transitions [06:43]
• Steps you can take to deactivate your primal wounds [10:06]
• Patterns of multiple primal wounds [17:56]
• When therapy might be needed [19:59]

The Gardner Method is a personal growth system for identifying, processing, and permanently deactivating the primal wound that we all carry unconsciously in our work life.

Deactivating this emotional control over us raises leaders’ Emotional Set Point, improving employee engagement while raising the happiness level of all people they touch in their personal and business lives.

Learn more about Dr. Jayne at https://drjaynegardner.com, jaynegardner@gardnerinstitute.com, https://twitter.com/jaynegardner https://www.facebook.com/jayne.main1, https://www.facebook.com/drjaynegardner, https://www.instagram.com/drjaynegardner

Brief Description of Gift

Discount for any offerings on Jayne’s website

Coupon Code

drjayne25

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Caelan Huntress started his career as an acrobat in the circus, earning and maintaining the attention of an audience as a street performer. He applies those lessons to marketing, where he earns and maintains the attention of a demographic.

In today’s episode of Smashing the Plateau, you will learn why continuous experimentation leads to marketing success.

Caelan and I discuss:

• What he tried that didn’t work [03:33]
• How consultants can position themselves as quickly as possible after a job exit [04:23]
• Why you need to separate your market research from your sales [13:10]
• Finding your niche [16:04]
• What is working online and what is hype [19:33]

Caelan is an American digital nomad living in New Zealand and has spent ten years running an online business while traveling the world with his young family. Caelan is a dynamic speaker, trainer, and business coach, who combines his skills as a theatrical performer and technical geek to make compelling virtual experiences.

Learn more about Caelan at https://caelanhuntress.com/coaching and https://marketingyourselfbook.com/freechapter and https://stellarplatforms.com/case-studies

Brief Description of Gift
Free chapter of the Marketing Yourself for subscribing to the Stellar Platforms Newsletter

URL for Free Gift
https://marketingyourselfbook.com/freechapter/

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Chuck “Charlie” Mollor is founder, CEO, executive coach, and advisor at MCG Partners, an organization that specializes in leadership and talent optimization, aligning business and people strategy for maximum results.

In today’s episode of Smashing the Plateau, you will learn how to be an agile leader and build a business that is modeled to serve your clients and you well.

Chuck and I discuss:

• Chuck’s career and personal journey [02:27]
• How Chuck specialized [06:59]
• What led Chuck to write his book [10:01]
• Techniques he recommends for agile leaders [11:30]
• Examples of agile leaders [13:52]
• How to choose the right business model [17:25]

Chuck is the author of his new and best-selling book, The Rise of The Agile Leader: Can You Make the Shift?, Amazon’s #1 best-selling book on management. As a recognized expert in leadership effectiveness, a former Harvard Business School executive coach, and a member of the Forbes Coaches Council, Chuck specializes in coaching and advising senior, global executives and leadership teams through times of rapid-growth, M&A, and change.

Learn more about Chuck at www.mcgpartners.com, www.chuckmollor.com

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Mark Monchek is the Founder and Chief Opportunity Officer of Opportunity Lab, a strategy and facilitation consultancy helping mission-driven organizations grow thriving, resilient businesses that create abundance for everyone they touch.

In today’s episode of Smashing the Plateau, you will learn how you can find the resources for exponential opportunity.

Mark and I discuss:

• The blurring of the lines between employees and consultants [03:42]
• How to think about your resources and your value [05:10]
• An exercise to develop a generosity mindset [7:49]
• How consultants and coaches can leverage their resources [14:55]
• His own future opportunity [18:30]

Mark is the author of the Amazon nonfiction bestseller Culture of Opportunity: How to Grow Your Business in an Age of Disruption.

Mark has worked with leaders from Google, Apple, JPMorgan Chase, General Electric, Goldman Sachs, Adorama, TerraCycle, Feltsberg, The New York Times, Wharton School of Business, New York University, Columbia University, NBC, Time Warner, and the United Nations.

He’s been featured in Real Leaders, The Better Business Book, the Organization Development Review Journal, Lifetime Network, WPLJ, WCBS, Newsday, Working Women Magazine, and the San Francisco Chronicle.

Mark has a passion for helping leaders grow organizations that are catalysts for a better world and believes that a strategy only works if you take every part of a business into consideration.

He uses innovative but tested facilitation techniques to help leaders and teams identify their gaps and blind spots, lean into their strengths, and amplify their impact in a changing marketplace.

Learn more about Mark at https://www.linkedin.com/in/markmonchek/, https://opplab.com/

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Dr. Cindy is best known as the First Lady of Sales™. She is an internationally renowned business and motivational speaker and Wall Street Journal’s best-selling author.

In today’s episode of Smashing the Plateau, you will learn how to get your colleagues to tell your story the way you want to be known.

Cindy and I discuss:

• Why she decided to write “Sell Yourself” [02:10]
• How Dr. Cindy describes her own impact [04:57]
• Where to start creating your framework for your story [07:05]
• Key strategies for turning your story into new business [10:29]
• Mistakes consultants make when packaging their brand [12:21]
• Techniques to help colleagues present the right message about you [14:03]
• Things you can do to stay top of mind with your referral sources [16:12]
• Why you need to ask for referrals [19:14]

Dr. Cindy has inspired thousands by getting them to think differently about sales, selling, and success, both in their professional and personal lives. She helps take the ‘ick’ out of sales by helping people to embrace their inner 5-year-old.

Learn more about Cindy at https://drcindy.com/.

Hannah Smolinski is a CPA and the founder of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies.

In today’s episode of Smashing the Plateau, you will learn how to turn your expertise into multiple active and passive revenue streams.

Hannah and I discuss:

• Hannah’s career [00:40]
• How Hannah found her business model [05:31]
• How Hannah developed a recurring revenue model [07:03]
• Her various revenue streams [13:04]
• How Hannah started selling digital offerings [16:19]
• The impact of Hannah’s business on her work/life integration [20:19]

Hannah’s experience working for one of the world’s largest accounting firms inspired her to make corporate expertise accessible to small business owners through fractional CFO services. She also hosts a YouTube channel with over 36,000 subscribers and uses the platform to help small businesses achieve financial success.

Learn more about Hannah at https://www.youtube.com/c/claracfogroup, https://claracfo.com, and hannah@claracfo.com.

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Craig is a leadership development coach. Prior to his career as a coach, he co-founded and directed Rock-N-Water, an adventure camp in California, for thirty years.

In today’s episode of Smashing the Plateau, you will learn why caring for your clients is good for your business.

Craig and I discuss:

• Craig’s smart dog [02:33]
• Craig’s career transition [04:25]
• How Craig changed his way of interacting when he started his business [06:23]
• How Craig addressed the challenges of pride and insecurity [10:19]
• Craig’s advice for someone transitioning from employment to coaching [21:10]

Craig and his wife of over thirty years have three adult children and one smart dog.

In his spare time, Craig is a mental health advocate and suicide prevention trainer.

Learn more about Craig at www.craiglomax.com and contact Craig at craig@craiglomax.com.

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Bestselling author and marketing expert Steve Gordon gives you the blueprint for writing your own Million Dollar Book in days–not months or years–and shows you how to use your book to boldly win the best clients and command premium fees.

In today’s episode of Smashing the Plateau, you will learn how a book can help you sell something that is very expensive and completely intangible that your clients don’t understand.”

Steve and I discuss:

• How Steve became an expert in how to write a book [02:36]
• A simplified process to create a book [06:02]
• When a new consultant should think about creating a book [10:05]
• The importance of narrowing your focus [12:33]
• Recognizing your unique, opinionated worldview [15:01]
• How a book leads to sales [17:09]

Learn more about Steve at https://unstoppableceo.net/,

https://writeyourmilliondollarbook.com/,

https://apply.writeyourmilliondollarbook.com/

Brief Description of Gift

The Million Dollar Book

URL for Free Gift

Themilliondollarbook.org/smashing

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Jess Dewell charts courses for resilient growth-oriented companies. She is a consensus builder, culture advocate, and operational executive with more than two decades of business experience.

Sometimes you simply require a little help to spark that business motor into a rip-roaring mode of priority-setting, problem-solving, and goal-attainment to maximize effort.

Working closely with Jess, you learn to ask the right questions and think effectively on your feet.

Jess is nationally recognized for her understanding that the interplay of constraints and growth is where achievement happens.

In today’s episode of Smashing the Plateau, you will learn how to get out of your own way when communication is lagging, and people are spread too thin.

Jess and I discuss:

• What Jess is proud of in her career [03:27]
• Helping clients succeed [06:15]
• The kinds of roles Jess plays [09:08]
• How Jess’s career evolved [11:55]
• Her ideal client [18:04]
• What it takes to be successful as a consultant [20:11]
• Holding a weekly retreat to work on your business [24:19]

Learn more about Jess at https://www.linkedin.com/in/jessicadewell/ or

https://reddirection.com.

Get Jess’s Business Management report here.

Diana Acuna has spent the last 20 years in SaaS, helping companies evaluate and implement software solutions across a variety of industries.

Despite having success throughout her career, deep down she was afraid to be herself and afraid of what other people thought, so she became a perfectionist.

She had focused on the external factors that would progress her career rather than the internal struggles that were holding her back.

One day she decided to choose courage over fear and realized that expressing her feelings, opinions, and emotions wasn’t going to kill her.

In fact, the opposite was true. People engaged and responded positively.

In today’s episode of Smashing the Plateau, you will learn how improving your emotional intelligence can drive lasting change in your career and your life.

Diana and I discuss:

• Choosing courage over fear [03:26]
• What happens when you share your struggles [07:57]
• How you feel about sharing your vulnerabilities [09:55]
• Techniques for sharing sensitive information [11:59]
• Diana’s likes and competencies [16:46]
• Integrating employment and entrepreneurship [18:52]

Today, Diana is a speaker and coaches professionals on how to improve their emotional intelligence so they can drive lasting change in their careers and lives.

Learn more about Diana at https://dianatalks.com or https://www.linkedin.com/in/dianaacuna/.

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Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in making idea-based businesses famous in their fields.

In today’s episode of Smashing the Plateau, you will learn one of the success secrets used by the world’s greatest self-promoters.

Michael and I discuss:

• How he uses his “Secret Society” concept [03:20]
• How to start a “Secret Society” [08:59]
• The rise in interest in communities [13:51]
• The unique value Michael offers his “Secret Society” [17:14]
• When Michael started his “Secret Society” [20:09]
• The results Michael has observed from participants [21:46]
• Michael’s ideal client [26:05]

Learn more about Michael at http://microfamemedia.com, https://www.hypereads.com/list, https://twitter.com/MichaelSchein1, and https://www.linkedin.com/in/michaelfrancisschein/.

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In today’s episode of Smashing the Plateau, you will learn how to sell your expertise when it’s new to the market and have space for your family.

Holly and I discuss:

• How her career evolved [03:03]
• What caused her to focus on product initiatives [04:33]
• Working as an employee vs. an entrepreneur [05:17]
• The hurdles transitioning into entrepreneurship [06:10]
• Finding solutions for financial tracking and staying motivated [06:45]
• How you know when it’s time to get help [07:33]
• Responding to a hefty price tag for help [09:09]
• How Holly realized she needed a method to stay motivated [09:39]
• Using a mastermind to stay motivated [10:13]
• What it’s like to sell your expertise when it’s new to the market [12:05]
• How Holly determined her content marketing process [14:06]
• Where Holly distributes her content and why she chose those channels [14:47]
• What portion of her time Holly devotes to content marketing [15:51]
• What process Holly uses to build her network [16:18]
• What advice Holly has for experts selling ideas that are new to the market [17:40]
• Looking to the future, what Holly wants to be well known for [18:27]

Holly is a former Columbia University research scientist and has spent the last 15 years leading product initiatives at startups, high-growth companies, and enterprises like FalconX, MediaMath, Shutterstock, The Lean Startup Co, Unilever, Capital One, and Weight Watchers.

Holly also teaches at NYU Stern School of Business as well as public and private workshops and has spoken about building high-growth products for events such as Lean Startup Summit Europe, ProductTankNYC, Parsons School of Design, and INDUSTRY: The Product Conference.

Learn more about Holly at www.productsciencepodcast.com.

Thank you to Our Sponsor:

The Smashing the Plateau Community
https://smashingtheplateau.com/openhouse

Vikram Rajan is the co-founder of Videosocials, a video blogging system for lawyers, accountants, consultants & coaches.

In today’s episode of Smashing the Plateau, you will learn how you can use an easy system to create video content to increase your word-of-mouth referrals.

Vikram and I discuss:

• What he learned about marketing to a niche [06:47]
• Understanding the pain points of your niche [07:59]
• Why is content creation an important marketing activity when you are selling your expertise [10:03]
• Why a system is important for creating content [15:59]
• How to identify a good system for your business [17:23]

Vikram is also the founder of Videosocials’ VIP service: Video Interview Podcast management for those who want to “just show up at show time!” And have all the time-consuming, annoying stuff done for them.

Learn more about Vikram at www.Videosocials.net.